Associate Manager, Omnichannel Marketing

📌 Core Information

🔹 Job Title: Associate Manager, Omnichannel Marketing

🔹 Company: Mondelēz International

🔹 Location: Business Unit Head Office - East Hanover, USA (Remote Worker - New Jersey, USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site with up to 25% travel

🚀 Job Overview

Key aspects of this role include:

• Developing and executing omnichannel business plans in partnership with category marketing teams to drive conversion and market share.
• Managing agencies and partnerships to ensure program success and improve digital commerce capabilities with retailers.
• Collaborating cross-functionally with internal teams and external stakeholders to drive growth and remove barriers for success.
• Analyzing market share, revenue, and volume growth to measure performance and identify opportunities.

ASSUMPTION: This role requires a strong understanding of both in-store and online retail environments, as well as the ability to manage multiple projects and stakeholders simultaneously.

📋 Key Responsibilities

✅ Develop and execute omnichannel business plans in partnership with category marketing teams to drive conversion and market share.

✅ Manage agencies and partnerships to ensure program success and improve digital commerce capabilities with retailers.

✅ Collaborate cross-functionally with internal teams and external stakeholders to drive growth and remove barriers for success.

✅ Analyze market share, revenue, and volume growth to measure performance and identify opportunities.

✅ Partner with retailers to improve their digital commerce and activation capabilities and roadmap.

ASSUMPTION: This role may require occasional travel to meet with external stakeholders and attend industry events.

🎯 Required Qualifications

Education: Bachelor's Degree Required

Experience: 3-5 years of CPG experience, preferably in shopper, trade, or brand marketing

Required Skills:

• Proven experience in omnichannel marketing, digital commerce, or retail media
• Strong communication and presentation skills
• Analytical and insights-driven mindset
• Ability to manage cross-functional teams and influence stakeholders
• Knowledge of Mondelez culture and external retail organizations

Preferred Skills:

• Experience driving success with a cross-functional team
• Customer focus and management planning
• Capability/background in analytics and insights
• Connection to external industry resources

ASSUMPTION: While not explicitly stated, a background in marketing, sales, or a related field is likely to be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $95,100 to $130,800 per year

Benefits:

• Health insurance
• Wellness and family support programs
• Life and disability insurance
• Retirement savings plans
• Paid leave programs
• Education related programs
• Paid holidays and vacation time

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels. Actual compensation may vary based on factors such as individual performance and company results.

📌 Applicant Insights

🔍 Company Context

Industry: Mondelēz International operates in the Food and Beverage Manufacturing industry, with a focus on confectionery, food, and beverage products.

Company Size: Mondelēz International has 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and development.

Founded: Mondelēz International was founded in 2012, following the spin-off of the Kraft Foods Group's global snacks business.

Company Description:

• Mondelēz International is a global snacking powerhouse, with iconic brands such as Oreo, Cadbury, and Toblerone.
• The company is committed to empowering people to snack right by offering the right snack, for the right moment, made the right way.
• Mondelēz International is headquartered in the Greater Chicago Area, Illinois, with operations and offices around the world.

Company Specialties:

• Production Foods
• Confectionery
• Biscuits
• Snacks

Company Website: https://www.mondelezinternational.com

ASSUMPTION: Mondelēz International's large size and global presence offer numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-level management career stage, requiring a balance of strategic thinking and tactical execution.

Reporting Structure: The Associate Manager, Omnichannel Marketing will report directly to the category marketing leadership and teams, with additional collaboration with various internal stakeholders and external agencies.

Work Arrangement: This role is on-site, with up to 25% travel required to meet with external stakeholders and attend industry events.

Growth Opportunities:

• Progression to a senior management role within the marketing organization
• Expansion into other categories or brands within Mondelēz International
• Development of expertise in digital commerce and retail media strategies

ASSUMPTION: Given the dynamic nature of the retail and digital commerce landscape, this role may evolve over time to reflect changing business needs and priorities.

🌍 Location & Work Environment

Office Type: The Business Unit Head Office in East Hanover, New Jersey, offers a modern and collaborative work environment with access to various amenities and resources.

Office Location(s): Business Unit Head Office - East Hanover, USA (with remote work options)

Geographic Context:

• The East Hanover office is located in Morris County, New Jersey, approximately 30 miles west of New York City.
• The area offers a mix of urban and suburban living, with easy access to major transportation networks.
• New Jersey is known for its diverse culture, vibrant food scene, and numerous outdoor recreation opportunities.

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility)

ASSUMPTION: The remote work option allows for greater flexibility and work-life balance, while still maintaining a strong connection to the team and company culture.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with category marketing leadership and additional stakeholders
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional team management and collaboration
• Communication and presentation skills
• Analytical and insights-driven mindset
• Understanding of Mondelez culture and external retail organizations

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Be prepared to discuss your experience with omnichannel marketing, digital commerce, and retail media strategies.
• Demonstrate your ability to manage cross-functional teams and influence stakeholders.
• Showcase your understanding of the retail and digital commerce landscape, as well as your familiarity with Mondelez International and its brands.

ATS Keywords: Omnichannel Marketing, Digital Commerce, Retail Media, Brand Marketing, Trade Marketing, Cross Functional Team Management, Communication Skills, Analytics, Insights, Project Management, Market Share Analysis, Revenue Growth, Volume Growth

ASSUMPTION: The interview process may include case studies, scenario-based questions, and role-play exercises to assess your problem-solving skills and strategic thinking.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)

ASSUMPTION: The specific tools and technologies required for this role may evolve over time to reflect changing business needs and priorities.

👔 Cultural Fit Considerations

Company Values:

• Love our Consumers and Brands
• Grow Every Day
• Do What's Right

Work Style:

• Collaborative and cross-functional
• Data-driven and insights-focused
• Agile and adaptable
• Customer-centric

Self-Assessment Questions:

• How do you align with the company value of 'Love our Consumers and Brands' in your approach to marketing and brand management?
• How comfortable are you working in a dynamic and evolving retail and digital commerce landscape?
• How do you balance strategic thinking with tactical execution in your approach to project management?

ASSUMPTION: Mondelēz International values diversity, inclusion, and collaboration, and actively seeks candidates who can contribute to a positive and supportive work environment.

⚠️ Potential Challenges

• Managing multiple projects and stakeholders simultaneously may require strong organizational skills and time management.
• Occasional travel may be required to meet with external stakeholders and attend industry events.
• The dynamic nature of the retail and digital commerce landscape may present unexpected challenges and require adaptability.
• The competitive nature of the snacking industry may necessitate continuous innovation and differentiation to drive growth and market share.

ASSUMPTION: The successful candidate will be able to thrive in a fast-paced and ever-evolving environment, with a strong focus on results and continuous improvement.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on omnichannel marketing and digital commerce strategies, rather than traditional in-store or online marketing channels.
• Industry-specific context: The snacking industry is highly competitive, with a strong emphasis on innovation, branding, and consumer engagement.
• Career path comparison: This role offers opportunities for growth and development within the marketing organization, as well as potential expansion into other categories or brands within Mondelēz International.

ASSUMPTION: The unique focus on omnichannel marketing and digital commerce strategies sets this role apart from related positions in the marketing field.

📝 Sample Projects

• Developing and executing an omnichannel marketing campaign to drive conversion and market share for a key brand at a major retailer
• Conducting a comprehensive analysis of the digital commerce landscape to identify opportunities for growth and optimization
• Managing a cross-functional team to improve digital commerce capabilities and roadmap for a major retailer

ASSUMPTION: The specific projects and initiatives undertaken in this role will be tailored to the unique needs and priorities of the business.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging omnichannel marketing project you've worked on and how you overcame any obstacles?
• How do you approach managing cross-functional teams and influencing stakeholders to drive success?
• How do you stay up-to-date with the latest trends and developments in the retail and digital commerce landscape?
• What opportunities do you see for growth and development within this role and the marketing organization?
• How do you balance the need for strategic thinking with the need for tactical execution in your approach to project management?

ASSUMPTION: The interview process is an opportunity to assess the fit between your skills, experience, and career goals, and the unique requirements and opportunities presented by this role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Prepare for your interview by researching Mondelēz International, its brands, and the snacking industry.
• Be ready to discuss your experience with omnichannel marketing, digital commerce, and retail media strategies.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.