Associate Marketing Manager, Regional Events

📌 Core Information

🔹 Job Title: Associate Marketing Manager, Regional Events

🔹 Company: S&P Global

🔹 Location: Singapore, SG

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Planning and executing regional events
• Managing marketing campaigns for events
• Collaborating with stakeholders across the business
• Delivering exceptional client experiences
• Working with marketing automation tools

ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work well under pressure.

📋 Key Responsibilities

✅ Manage end-to-end event planning and delivery, including venue sourcing, agenda development, delegate acquisition, and onsite delivery

✅ Manage third-party events, including negotiating with organizers, speaker allocation, booth development, and onsite delivery

✅ Develop and implement comprehensive marketing plans for free events and conferences, including email, website optimization, customer data platforms, search engines, telemarketing, and social media marketing

✅ Collaborate with sales teams and other functions within the business to deliver events and audience acquisition campaigns that reflect business and client needs

✅ Work with creative teams and external agencies to create and maintain compelling marketing collateral, manage search engine marketing, and analyze website user activity reports

✅ Ensure stakeholders are well informed throughout the event cycle through reporting, including analysis of campaign tactics and financial reporting where required

✅ Manage event budgets, costs, and timelines

ASSUMPTION: This role involves a high degree of multitasking and requires strong organizational skills to manage multiple events simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in marketing or business-related discipline preferred

Experience: Minimum of 3-5 years of experience in event marketing, with event operations or event production

Required Skills:

• Proven ability to deliver events end-to-end, varying in scale
• Ability to create and develop audience acquisition strategies through various marketing tactics
• Knowledge and experience using key marketing automation and business applications, including SalesForce, Marketo, and HTML
• Track record of deploying successful delegate acquisition marketing campaigns and owning campaign performance
• Amenability to travel within the APAC region

Preferred Skills:

• Experience working with CRMs such as Marketo
• Fluency in multiple languages

ASSUMPTION: Candidates should have a strong background in event marketing and operations, with a solid understanding of marketing automation tools.

💰 Compensation & Benefits

Salary Range: Industry standard for a mid-level marketing manager in Singapore is SGD 80,000 - 120,000 per annum. This role is expected to fall within this range based on experience and qualifications.

Benefits:

• Health & Wellness: Comprehensive health care coverage
• Flexible Downtime: Generous time off and flexible work arrangements
• Continuous Learning: Access to learning and development opportunities
• Invest in Your Future: Competitive retirement planning and financial wellness programs
• Family Friendly Perks: Generous family leave policies and support for working parents
• Beyond the Basics: Retail discounts, referral incentives, and other perks

Working Hours: Full-time position with standard office hours

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 10,001+ employees

Founded: 1860 (as McGraw-Hill Companies)

Company Description:

• S&P Global provides essential intelligence for a range of industries, including finance, energy, and commodities
• Offers a wide range of services, including credit ratings, benchmarks, analytics, and data solutions
• Emphasizes integrity, discovery, and partnership in its approach to business

Company Specialties:

• Analytics
• Credit ratings
• Finance
• Energy & commodities information
• Intelligence
• Commodities
• Benchmarks
• Portfolio and enterprise risk solutions
• ESG and Sustainable Finance

Company Website: www.spglobal.com

ASSUMPTION: S&P Global is a large, established company with a global presence and a strong reputation in the financial services industry.

📊 Role Analysis

Career Level: Middle Professional Tier I (EEO Job Group)

Reporting Structure: Reports to Senior Manager, Events Marketing (APAC)

Work Arrangement: On-site, full-time position with standard office hours

Growth Opportunities:

• Potential to grow within the events marketing team or explore other opportunities within S&P Global
• Access to learning and development opportunities to enhance skills and advance career

ASSUMPTION: This role offers opportunities for career growth and development within a large, established organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 55 Water Street, New York, NY 10041, US (headquarters); Singapore, SG (APAC regional office)

Geographic Context:

• Singapore is a major financial hub with a multicultural environment
• Offers a high quality of life, with excellent education, healthcare, and entertainment options
• Has a tropical climate with high humidity and rainfall throughout the year

Work Schedule: Standard office hours with flexibility for event-related work

ASSUMPTION: The Singapore office offers a modern, collaborative work environment with opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• On-site or virtual interview with the hiring team
• Final round interview with senior leadership
• Background check and offer extension

Key Assessment Areas:

• Event planning and management skills
• Marketing automation and campaign management experience
• Stakeholder communication and collaboration
• Problem-solving and decision-making abilities
• Adaptability and resilience in a fast-paced environment

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of the events marketing landscape and S&P Global's business
• Prepare examples of successful events you've managed and the outcomes achieved
• Showcase your ability to work well under pressure and manage multiple projects simultaneously

ATS Keywords: Event Marketing, Event Planning, Marketing Automation, CRM, Stakeholder Management, Budget Management, Project Management, Marketing Campaigns, Audience Acquisition, Event Operations

ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.

🛠️ Tools & Technologies

• SalesForce
• Marketo
• HTML
• Cvent
• Adobe (web building tool)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used extensively for event planning, marketing automation, and data analysis.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Discovery
• Partnership

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on delivering exceptional client experiences
• Adaptable and resilient in a fast-paced environment

Self-Assessment Questions:

• How do you ensure the integrity of event data and reporting?
• Can you provide an example of a time when you discovered a new approach to event planning or marketing that improved outcomes?
• How do you build and maintain effective partnerships with stakeholders, both internal and external?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with S&P Global's company values and work style, with a clear understanding of the role's requirements and the company's mission.

⚠️ Potential Challenges

• Managing multiple events simultaneously, with varying scales and requirements
• Working with diverse stakeholders, each with their own priorities and expectations
• Adapting to changes in event formats, technologies, and market conditions
• Balancing the need for creativity and innovation with the need for consistency and efficiency

ASSUMPTION: This role presents unique challenges that require strong project management skills, adaptability, and a customer-centric mindset.

📈 Similar Roles Comparison

• This role is similar to other event marketing manager positions, but with a focus on regional events and a strong emphasis on marketing automation and data analysis
• Compared to other roles in the industry, this position offers a competitive salary range and comprehensive benefits package
• Career progression in this role may lead to senior event marketing or management positions within S&P Global or other organizations

ASSUMPTION: This role offers a unique blend of event planning, marketing automation, and data analysis, with opportunities for career growth and development within a large, established organization.

📝 Sample Projects

• Planning and executing a regional conference with 500+ attendees, including venue sourcing, speaker allocation, and onsite delivery
• Managing a third-party event with 2,000+ attendees, including negotiating with the event organizer, booth development, and meeting room management
• Developing and implementing a comprehensive marketing plan for a free webinar, including email campaigns, social media marketing, and search engine optimization

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the level of detail required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the most challenging event you've managed, and how you overcame any obstacles?
• How do you prioritize and manage multiple marketing campaigns and events simultaneously?
• Can you provide an example of a time when you used data analysis to inform event planning or marketing strategy?
• How do you ensure the quality and consistency of event branding and messaging across various channels and touchpoints?
• What steps do you take to build and maintain strong relationships with stakeholders, both internal and external?

ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and shows that you've done your research.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://spgi.wd5.myworkdayjobs.com/SPGI_Careers/job/Singapore-SG/Associate-Marketing-Manager--Regional-Events_317907-2
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful events you've managed and the outcomes achieved
• Research S&P Global's business and industry trends to demonstrate your understanding of the role and the company
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.