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Associate, Marketing Operations

HarbourVest Partners
Full-time
On-site
Boston, Massachusetts, United States
βš™οΈ Marketing Operations

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate, Marketing Operations

πŸ”Ή Company: HarbourVest Partners

πŸ”Ή Location: Boston, MA

πŸ”Ή Job Type: Full-Time, Hybrid (2-3 days minimum per week in the office)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 3, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • End-to-end campaign development and execution using Marketo and Salesforce
  • Data management, cleanliness, and segmentation for targeted marketing
  • Cross-functional collaboration with marketing teams, investor relations, and legal/compliance
  • Process improvement and optimization to enhance efficiency and scalability

ASSUMPTION: This role requires a high level of proficiency in marketing automation tools and strong data management skills. The hybrid work arrangement allows for flexibility while maintaining a collaborative office environment.

πŸ“‹ Key Responsibilities

βœ… Own end-to-end campaign development process, including program template creation, email and landing page development, audience build, testing, deployment, and analysis

βœ… Design and implement email marketing strategies aligned with standard methodologies, focusing on segmentation, A/B testing, personalization, and engagement

βœ… Maintain database accuracy, integrity, and compliance, ensuring data is current and properly structured for segmentation and targeting

βœ… Perform audits and data hygiene processes to remove duplicates and ensure data consistency

βœ… Troubleshoot and resolve data quality or integration issues, ensuring adherence to data governance

βœ… Generate regular reports to track key performance metrics, ensuring collaborators have accurate, real-time insights

βœ… Monitor and analyze campaign performance metrics to measure success and identify areas for improvement

βœ… Partner with cross-functional teams within Marketing, Investor Relations, and Legal/Compliance to align on campaign timelines and deliverables

βœ… Proactively find opportunities for process optimization and implement standard methodologies for scaling campaigns and improving efficiency

ASSUMPTION: This role requires strong project management, organizational, and communication skills to manage multiple campaigns and stakeholders effectively.

🎯 Required Qualifications

Education: Bachelor's degree (B.A. or B.S.) or equivalent experience

Experience: 2-3 years of experience in marketing operations, automation, and analytics

Required Skills:

  • Proven hands-on experience with Marketo and Salesforce
  • Excellent written and verbal communication skills
  • Strong project management and organizational skills
  • Proficiency in database management and data hygiene standard methodologies
  • Excellent troubleshooting skills

Preferred Skills:

  • Experience with A/B testing and personalization in email marketing
  • Familiarity with marketing operations standard methodologies

ASSUMPTION: Candidates with experience in venture capital or private equity firms may have an advantage in understanding the industry-specific context.

πŸ’° Compensation & Benefits

Salary Range: $75,000 - $100,000 per year (Based on industry standards for similar roles and experience levels in Boston)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) plan with company match
  • Paid time off (vacation, sick, and holidays)
  • Flexible work arrangements
  • Professional development opportunities

Working Hours: Full-time, typically 9:00 AM - 5:00 PM EST, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: HarbourVest Partners is a global private markets firm specializing in venture capital and private equity investments. They manage over $138 billion in assets as of September 30, 2024.

Company Size: HarbourVest has over 1,200 employees across Asia, Europe, and the Americas, with a collegial environment marked by low turnover and high energy.

Founded: HarbourVest was founded in 1982 and has over 42 years of experience in private markets.

Company Description:

  • HarbourVest is an independent, global private markets firm with a focus on providing clients access to global primary funds, secondary transactions, direct co-investments, real assets, and private credit.
  • Their interwoven platform offers clients a diverse range of investment opportunities across various asset classes and geographies.
  • HarbourVest's team consists of over 230 investment professionals who collaborate to deliver innovative solutions to clients and investing partners.

Company Specialties:

  • Private Equity
  • Private Debt
  • Primary Fund Investments
  • Secondary Investments
  • Direct Co-Investments
  • Venture Capital
  • Buyout
  • Growth Equity
  • Mezzanine
  • Real Assets
  • Global Private Markets
  • Custom Solutions

Company Website: http://www.harbourvest.com

ASSUMPTION: HarbourVest's focus on private markets and diverse investment opportunities makes it an attractive option for candidates interested in the alternative investments industry.

πŸ“Š Role Analysis

Career Level: This role is an Associate position, which typically represents an intermediate level in a professional's career. Associates at HarbourVest are expected to have 2-5 years of relevant experience and work under the guidance of senior team members.

Reporting Structure: The Associate, Marketing Operations will report directly to the Head of Marketing or a senior marketing manager within the organization.

Work Arrangement: This role is a hybrid position, requiring employees to be present in the office for at least 2-3 days per week. The remaining days can be worked remotely, offering flexibility for work-life balance.

Growth Opportunities:

  • As HarbourVest continues to grow, there may be opportunities for Associates to take on more responsibilities or transition into different roles within the organization.
  • The firm's low turnover rate and emphasis on employee development suggest that there are opportunities for career advancement.
  • HarbourVest's global presence may also provide opportunities for Associates to work on international projects or relocate to other offices.

ASSUMPTION: The growth opportunities for this role will depend on the individual's performance, the organization's needs, and the broader economic conditions in the private markets industry.

🌍 Location & Work Environment

Office Type: HarbourVest's Boston office is located in the heart of the city's financial district, offering a modern and collaborative work environment.

Office Location(s): One Financial Center, Boston, MA 02111, US

Geographic Context:

  • Boston is a major hub for the financial services industry, with a vibrant and growing private markets sector.
  • The city offers a high quality of life, with numerous cultural attractions, educational institutions, and recreational opportunities.
  • Boston's diverse and multicultural environment provides a rich tapestry of experiences for residents and visitors alike.

Work Schedule: The work schedule for this role is typically Monday through Friday, with standard business hours. However, the hybrid work arrangement allows for some flexibility in scheduling.

ASSUMPTION: The work environment at HarbourVest's Boston office is collaborative and collegial, with a strong emphasis on teamwork and mutual respect.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission through the HarbourVest careers portal
  • Phone or video screen with the hiring manager or a member of the HR team
  • In-depth interview with the Head of Marketing or a senior marketing manager
  • Final interview with the hiring manager or a panel of senior team members

Key Assessment Areas:

  • Technical skills and proficiency in marketing automation tools (Marketo, Salesforce)
  • Data management and analysis capabilities
  • Communication and project management skills
  • Cultural fit and alignment with HarbourVest's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Demonstrate your proficiency in marketing automation tools and data management in your application materials
  • Showcase your problem-solving skills and ability to work collaboratively in a team environment

ATS Keywords: Marketing Operations, Marketing Automation, Analytics, Marketo, Salesforce, Email Marketing, Data Management, Data Analysis, Project Management, Organizational Skills, Troubleshooting, Segmentation, A/B Testing, Collaboration, Process Improvement, Compliance

ASSUMPTION: The application process for this role may involve assessments or case studies to evaluate the candidate's technical skills and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Marketo
  • Salesforce
  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Analytics
  • Data visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The tools and technologies required for this role may evolve as HarbourVest continues to invest in new technologies and platforms.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Expertise
  • Innovation
  • Client Focus

Work Style:

  • Collaborative and team-oriented
  • Results-driven and proactive
  • Adaptable and open to feedback

Self-Assessment Questions:

  • Do you thrive in a collaborative, team-oriented environment?
  • Are you proactive and results-driven, with a strong attention to detail?
  • Are you open to feedback and willing to adapt your approach as needed?

ASSUMPTION: Candidates who demonstrate a strong fit with HarbourVest's values and work style will be more likely to succeed in this role and contribute to the firm's continued growth.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholders simultaneously may require strong organizational and time management skills
  • Data management and analysis tasks may involve complex processes and require attention to detail
  • The hybrid work arrangement may present challenges in maintaining a strong connection with the office-based team
  • Working in the private markets industry may require a steep learning curve for candidates new to the sector

ASSUMPTION: The potential challenges for this role can be mitigated by strong communication, collaboration, and a willingness to adapt to new situations.

πŸ“ˆ Similar Roles Comparison

  • Compared to other marketing operations roles, this position places a greater emphasis on data management and analysis
  • HarbourVest's focus on private markets sets this role apart from marketing operations positions in other industries
  • Career progression in this role may involve transitioning into more senior marketing or investment-focused positions within the firm

ASSUMPTION: Candidates with experience in marketing operations roles in other industries may find the data management and analysis aspects of this role particularly appealing.

πŸ“ Sample Projects

  • Developing and executing a targeted email campaign to promote a new private equity fund
  • Analyzing campaign performance data to identify trends and optimize future campaigns
  • Collaborating with the investor relations team to create and distribute quarterly performance reports

ASSUMPTION: The sample projects for this role may vary depending on the specific needs of the marketing team and the broader organization.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow for a marketing campaign at HarbourVest?
  • How does the marketing team collaborate with other departments, such as investor relations and legal/compliance?
  • What opportunities are there for professional development and growth within the marketing team and the broader organization?
  • How does HarbourVest support work-life balance for its employees?
  • What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help candidates better understand the role and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the HarbourVest careers portal
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for the interview process by researching HarbourVest's company culture and values
  • Follow up with the hiring manager or HR team after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.