Marketing Operations Manager

📌 Core Information

🔹 Job Title: Marketing Operations Manager

🔹 Company: HHAeXchange

🔹 Location: New York City Metropolitan Area, Greater Minneapolis-St. Paul Area, Washington DC-Baltimore Area

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days on-site per week)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing the marketing tech stack to support multichannel campaigns
• Curating and understanding the buyer journey to drive engagement and pipeline acceleration
• Segmenting the marketing database for precise and timely communications
• Leveraging intent data to build audiences and marketing programs
• Partnering with teams to understand and optimize marketing contribution to pipeline and revenue

ASSUMPTION: This role requires a strong understanding of marketing automation, inbound marketing, and account-based marketing (ABM) to effectively manage and optimize the marketing tech stack and drive engagement.

📋 Key Responsibilities

✅ Develop, maintain, manage, and optimize the marketing technology stack to support inbound and outbound multichannel campaigns

✅ Curate and understand the buyer journey for accounts and leads, supporting engagement, pipeline, and deal acceleration

✅ Understand the ideal customer profile (ICP) at the lead level and the buying committee at the account level, developing marketing programs to maximize engagement and funnel velocity

✅ Manage the relationship between leads, contacts, and accounts between Salesforce and HubSpot

✅ Own segmentation of the marketing database to drive precise and timely marketing communications campaigns and programs

✅ Leverage 6sense intent data to build audiences, campaign flows, marketing programs, and buyer journeys to maximize operational capabilities and deepen marketing and sales efforts

✅ Partner with operations and analytics teams to understand and optimize marketing contribution to pipeline and revenue

✅ Support the development of marketing operations around product resell and upsell to existing customer accounts

✅ Use best practices to manage HubSpot, keeping the portal and data clean and customizing views, properties, workflows, etc.

✅ Manage campaign and program infrastructure to analyze and inventory marketing activity, driving understanding of marketing ROI at all levels

✅ Partner with marketing and sales teams to build, design, execute, and iterate on lead generation, nurture, and conversion programs

✅ Create lead and account management processes that can scale alongside the business, developing advanced lead and account-based scoring methodologies

✅ Provide technical and functional knowledge to projects contributing to overall direction across marketing and revenue teams

✅ Collaborate across functions to structure problems, conduct analysis, and drive to solutions through a rigorous, data-driven process

✅ Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, and identify obstacles and ensure they are addressed

✅ Own HubSpot roadmap, research best practices, trends, and new technology and options within HubSpot and its ecosystem to increase the effectiveness of the system

✅ Identify, define, and own implementation of new ways to enhance marketing operational quality, including enhanced segmentation, data hygiene, scalability, and otherwise improve performance

✅ Detail and document processes and configuration

✅ Partner with sales leadership to assess the entire customer acquisition process and buyer journey to identify, champion, and drive the cross-functional execution of optimizations that will drive greater conversion and scale in the business

✅ Work collaboratively with the sales enablement team to educate the sales team on the best ways to follow up on marketing qualified accounts and leads from multiple sources

ASSUMPTION: This role requires strong problem-solving skills, the ability to navigate ambiguity, and the desire to improve processes to effectively manage and optimize the marketing tech stack and drive engagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, IT, Business, or a related field

Experience: 5+ years of progressive marketing operations experience in SaaS, technology, or software sales support

Required Skills:

• Expertise in HubSpot, Marketo (or similar platform), and Salesforce
• Strong experience and understanding working with 6sense and/or similar ABM platform
• Advanced MS Excel skills
• Demonstrated capability in setting up workflows and APIs for internal and external systems
• Exceptional organizational and time management skills
• Advanced proficiency in marketing automation and integration of tools across systems
• Familiarity with marketing automation, inbound marketing, paid media, conversion rate optimization (CRO), landing page optimization, and Account Based Marketing (ABM) concepts
• Methodical approach to work and accuracy of output
• Strong problem-solving skills and the desire to improve processes
• The ability to navigate ambiguity and prioritize effectively under pressure
• Comfortable in a fast-paced dynamic structure with a strong desire to grow along with the company
• Experience managing multiple vendor relationships and corresponding check-in meetings
• Experience in managing a demand generation sales funnel

Preferred Skills:

• Homecare or home healthcare marketing experience

ASSUMPTION: Candidates with experience in homecare or home healthcare marketing may have a better understanding of the industry and its unique challenges, making them more likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $105,000 - $120,000 per year

Benefits:

• Health Plans
• Paid Time-Off
• Company Paid Holidays
• 401K Retirement Program

Working Hours: 40 hours per week

ASSUMPTION: The salary range provided is based on the company's standard compensation structure for this role and may vary depending on factors such as experience, education, training, merit, location, and the ability to exemplify the company's core values.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on homecare management software for the Medicaid LTSS population

Company Size: 501-1,000 employees

Founded: 2008

Company Description:

• HHAeXchange believes in delivering better homecare by helping payers and providers achieve operational efficiency, increase compliance, and improve patient outcomes
• The company acts as the single source of truth in connecting providers, payers, and members through its intuitive web-based platform, enabling unparalleled communication, transparency, and visibility
• HHAeXchange is the premiere homecare management software for the Medicaid LTSS population and offers the most complete, end-to-end homecare management solution in the market

Company Specialties:

• Homecare software
• Healthcare
• Technology

Company Website: http://www.hhaexchange.com

ASSUMPTION: HHAeXchange's focus on homecare management software for the Medicaid LTSS population makes it a unique and specialized company in the healthcare industry.

📊 Role Analysis

Career Level: Mid-level to senior marketing operations role

Reporting Structure: Reports to the Director, Growth Marketing

Work Arrangement: Hybrid, with an on-site presence required two days per week to support team collaboration

Growth Opportunities:

• Potential to grow within the marketing department as the company expands
• Opportunity to gain experience in managing a marketing tech stack and driving engagement
• Chance to work closely with various teams, gaining exposure to different aspects of the business

ASSUMPTION: This role offers growth opportunities for candidates looking to expand their skills and experience in marketing operations, with the potential to take on more responsibilities as the company grows.

🌍 Location & Work Environment

Office Type: Hybrid, with on-site presence required two days per week

Office Location(s): Midtown Manhattan, New York; Bloomington, Minnesota; Washington D.C.

Geographic Context:

• Midtown Manhattan, New York: A bustling urban environment with easy access to public transportation and numerous amenities
• Bloomington, Minnesota: A suburban area with a mix of urban and rural environments, offering a more laid-back atmosphere
• Washington D.C.: A major metropolitan area with a mix of urban and suburban environments, known for its political and cultural institutions

Work Schedule: Standard business hours, with flexibility for remote work on certain days

ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote work, providing flexibility for employees while still fostering a collaborative work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• On-site or virtual interview with the marketing team
• Final interview with the director of growth marketing

Key Assessment Areas:

• Technical skills and experience with marketing automation tools
• Problem-solving skills and ability to navigate ambiguity
• Cultural fit and alignment with company values
• Understanding of the homecare industry and its unique challenges

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with marketing automation tools and how you've used them to drive engagement and pipeline acceleration
• Demonstrate your understanding of the homecare industry and how you can contribute to HHAeXchange's mission

ATS Keywords: Marketing Operations, HubSpot, Salesforce, 6sense, Marketing Automation, Inbound Marketing, ABM, Data Analysis, Project Management, Lead Generation, Account Based Marketing

ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, cultural fit, and understanding of the homecare industry.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• 6sense
• MS Excel
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to manage and optimize the marketing tech stack and drive engagement.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Committed to excellence

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and flexible

Self-Assessment Questions:

• Do you have experience managing multiple vendor relationships and corresponding check-in meetings?
• Are you comfortable in a fast-paced dynamic structure with a strong desire to grow along with the company?
• Do you have experience in managing a demand generation sales funnel?

ASSUMPTION: Candidates who align with HHAeXchange's values and work style, and who can answer these self-assessment questions affirmatively, are more likely to be a good fit for this role.

⚠️ Potential Challenges

• Managing multiple vendor relationships and corresponding check-in meetings
• Navigating ambiguity and prioritizing effectively under pressure
• Balancing remote work and in-person collaboration in a hybrid work arrangement
• Keeping up with the fast-paced and dynamic nature of the company

ASSUMPTION: These challenges require strong problem-solving skills, adaptability, and the ability to work effectively in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• This role is similar to a Marketing Operations Specialist or Manager in a SaaS or technology company, but with a focus on the homecare industry
• Unlike other marketing operations roles, this position requires experience with 6sense and/or similar ABM platforms, as well as a strong understanding of the homecare industry
• Career progression in this role could lead to a Senior Marketing Operations Manager or Director of Marketing Operations position, with the potential to move into a more strategic or leadership role within the marketing department

ASSUMPTION: This role offers unique opportunities for candidates with experience in the homecare industry and a strong understanding of marketing automation tools, with potential for career growth and development within the marketing department.

📝 Sample Projects

• Optimizing the marketing tech stack to support multichannel campaigns and drive engagement
• Developing and implementing advanced lead and account-based scoring methodologies

• Partnering with sales leadership to assess the entire customer acquisition process and buyer journey, identifying and driving optimizations that will drive greater conversion and scale in the business

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, providing candidates with an understanding of the types of tasks they may be expected to perform.

❓ Key Questions to Ask During Interview

• Can you describe the typical workday for this role and how it balances remote work and in-person collaboration?
• How does the company support the professional development and growth of its employees, particularly in the marketing department?
• What are the biggest challenges facing the marketing department currently, and how can this role help address them?
• How does the company measure the success of its marketing campaigns and programs, and how can this role contribute to improving those metrics?
• What is the company's long-term vision for the marketing department, and how does this role fit into that plan?

ASSUMPTION: Asking these questions can help candidates better understand the role, the company, and the marketing department, allowing them to make an informed decision about whether this opportunity is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for your interview by researching the company and its products, and by practicing your responses to common interview questions
• Follow up with the hiring manager after your interview to express your interest in the position and reiterate your qualifications
• If selected for the final interview, be prepared to discuss your experience with marketing automation tools and how you've used them to drive engagement and pipeline acceleration, as well as your understanding of the homecare industry and how you can contribute to HHAeXchange's mission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.