📌 Core Information
🔹 Job Title: Associate Marketing Strategy Director
🔹 Company: Art and Wellness Enterprises
🔹 Location: Bentonville, AR
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing strategic marketing plans aligned with organizational goals
- Overseeing the museum’s paid advertising program and vendor relationships
- Managing and collaborating with internal teams and external stakeholders
- Champions the institution’s adoption of a customer experience-focused approach
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. The ideal candidate will have a strong background in marketing, preferably with experience in the arts industry or a related field.
📋 Key Responsibilities
✅ Leads the development of campaign strategies for exhibitions, music and performing arts, public programs, ticketed events, and brand initiatives
✅ Oversees the museum’s paid advertising program, including media strategies and vendor relationships
✅ Directly manages the Marketing Coordinator, providing guidance and oversight
✅ Serves on the department’s leadership team as an advisor and brand strategy checkpoint
✅ Leads the development of strategic marketing plans, including audience personas, barriers to entry, positioning, strategies, and tactical approaches
✅ Maintains a strong understanding of the Crystal Bridges and Momentary brands and connects their strengths and differentiators to strategic efforts
✅ Helps develop, evaluate, and improve cross-functional processes, workflows, and collaboration practices across departments
✅ Collaborates with key vendors and external stakeholders such as agencies, community partners, and artist representatives
✅ Supports department budget planning and management, including forecasting, reporting, and monthly reconciliations
✅ Leads reporting and analysis for designated marketing activities and offers recommendations to improve performance
✅ Champions the institution’s adoption of a customer experience–focused approach to brand management, marketing strategy, and portfolio planning
✅ Serves as backup to the Senior Marketing Strategy Director as needed
ASSUMPTION: This role requires a high level of strategic thinking, project management, and stakeholder communication skills. The ideal candidate will have a strong background in marketing, preferably with experience in the arts industry or a related field.
🎯 Required Qualifications
Education: Bachelor’s degree in communications, marketing, business management, arts, or a related field
Experience: Minimum of five years of experience in communications, public relations, or marketing, with demonstrated expertise in strategic marketing, campaign management, or audience development
Required Skills:
- Proven ability to develop and execute strategic marketing plans aligned with organizational goals
- Strong analytical skills with experience using data and insights to inform marketing and audience development strategies
- Experience creating and applying audience personas and identifying barriers to engagement
- Excellent verbal and written communication skills
- Commitment to the highest ethical standards, confidentiality, and professional integrity
- Strong organizational and collaboration skills with the ability to manage multiple stakeholders
- Knowledge of museum operations, the arts industry, and arts marketing is a plus
- Passion for the museum’s mission as a force for social good and economic development
Preferred Skills:
- Experience managing paid advertising programs and vendor relationships
- Agency experience
ASSUMPTION: While not explicitly stated, it's assumed that the candidate should have experience working with cross-functional teams and managing projects with multiple stakeholders.
💰 Compensation & Benefits
Salary Range: $70,600 - $86,300 (Based on the provided range and industry standards for the role, experience level, and location)
Benefits:
- Competitive benefits package (not specified, but typical for a mid-size organization)
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with some flexibility and occasional overtime as needed)
ASSUMPTION: The salary range provided is competitive for the role, experience level, and location. The benefits package is likely to include health insurance, retirement plans, and other standard benefits for a mid-size organization.
📌 Applicant Insights
🔍 Company Context
Industry: Art and Wellness Enterprises is a professional services organization supporting non-profits founded by Alice Walton, including Crystal Bridges Museum of American Art and the Momentary. The company operates in the arts and culture industry, focusing on supporting non-profit organizations.
Company Size: Art and Wellness Enterprises has 51-200 employees, which means the company is mid-sized. This size allows for a more personal work environment with opportunities for growth and collaboration.
Founded: The company was founded by Alice Walton, with the specific founding date not provided.
Company Description:
- Art and Wellness Enterprises (AWE) is a professional services organization supporting non-profits founded by Alice Walton, including the Alice L. Walton Foundation, Alice L. Walton School of Medicine, Art Bridges Foundation, Crystal Bridges Museum of American Art, the Momentary, and Heartland Whole Health Institute.
- AWE provides various services to support these non-profits, including accounting/finance, communications, construction and real estate, human resources, information technology, legal services, and property management.
- The company's mission is to support the growth and success of these non-profits by providing essential services and resources.
Company Specialties:
- Accounting / Finance
- Communications
- Construction and Real Estate
- Human Resources
- Information Technology
- Legal Services
- Property Management
Company Website: Art and Wellness Enterprises
ASSUMPTION: Art and Wellness Enterprises is a well-established organization with a strong focus on supporting non-profits. The company's size and industry allow for a diverse range of opportunities and a strong commitment to community engagement.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a significant amount of experience and expertise in marketing and strategic planning.
Reporting Structure: The Associate Marketing Strategy Director reports directly to the Senior Marketing Strategy Director and works closely with internal teams and external stakeholders.
Work Arrangement: This role is on-site, with the primary work location being the Crystal Bridges Museum of American Art in Bentonville, AR. Some overnight travel may be necessary.
Growth Opportunities:
- As a mid-sized organization, Art and Wellness Enterprises offers opportunities for career growth and advancement within the company and its supported non-profits.
- The role's focus on strategic planning and cross-functional collaboration provides opportunities to develop leadership and management skills.
- The company's commitment to supporting non-profits allows for a diverse range of projects and initiatives, providing opportunities for professional growth and development.
ASSUMPTION: Given the company's focus on supporting non-profits and the role's emphasis on strategic planning and cross-functional collaboration, there are strong opportunities for career growth and development within the organization.
🌍 Location & Work Environment
Office Type: The primary office is located within the Crystal Bridges Museum of American Art in Bentonville, AR.
Office Location(s): Bentonville, AR
Geographic Context:
- Bentonville is located in northwest Arkansas and is known for its vibrant arts scene, with Crystal Bridges Museum of American Art being a significant cultural attraction.
- The city offers a high quality of life, with a low cost of living, excellent schools, and a strong sense of community.
- Bentonville is also home to the headquarters of Walmart, which has a significant impact on the local economy and job market.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:00 PM, with some flexibility and occasional overtime as needed.
ASSUMPTION: The work environment is likely to be collaborative and creative, with a strong focus on supporting the arts and cultural initiatives within the museum and the broader community.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with key stakeholders
- Background check and offer
Key Assessment Areas:
- Strategic thinking and planning
- Communication and collaboration skills
- Understanding of the arts industry and museum operations
- Problem-solving and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your strategic marketing experience and any relevant experience in the arts industry or with museums.
- Prepare examples of your strategic marketing plans and campaigns, focusing on their impact and results.
- Demonstrate your understanding of the Crystal Bridges Museum of American Art and its mission during the interview.
ATS Keywords: Strategic Marketing, Campaign Management, Audience Development, Analytical Skills, Communication Skills, Collaboration Skills, Brand Strategy, Customer Experience, Digital Media, Vendor Management, Advertising, Project Management, Research, Budget Management, Public Relations, Creative Development
ASSUMPTION: The application process is likely to be competitive, with a strong focus on strategic marketing experience and a passion for the arts and culture industry.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, Zoho CRM)
- Advertising platforms (e.g., Google Ads, Facebook Ads)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the organization's preferences and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Commitment to the highest ethical standards, confidentiality, and professional integrity
- Strong organizational and collaboration skills with the ability to manage multiple stakeholders
- Passion for the museum’s mission as a force for social good and economic development
Work Style:
- Collaborative and team-oriented
- Strategic and forward-thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with the company's commitment to ethical standards and professional integrity?
- How do you approach collaborating with multiple stakeholders and managing projects with competing priorities?
- How do you stay adaptable and responsive to change in a dynamic work environment?
ASSUMPTION: Art and Wellness Enterprises values a strong commitment to ethical standards, professional integrity, and a collaborative work style. Candidates should be prepared to demonstrate their alignment with these values during the interview process.
⚠️ Potential Challenges
- The role requires a high level of strategic thinking and project management, which can be challenging and time-consuming.
- The role involves working with multiple stakeholders and managing projects with competing priorities, which can be stressful and require strong communication and collaboration skills.
- The role may require occasional overtime and overnight travel, which can disrupt work-life balance.
- The role is based in Bentonville, AR, which may not be convenient for all candidates, depending on their personal circumstances and preferences.
ASSUMPTION: While the role presents several challenges, it also offers significant opportunities for career growth and development within the organization and the broader arts and culture industry.
📈 Similar Roles Comparison
- Compared to other marketing strategy roles, this position places a stronger emphasis on cross-functional collaboration and stakeholder management.
- Compared to other roles in the arts and culture industry, this position offers a unique opportunity to work with a professional services organization supporting a wide range of non-profits.
- Compared to other mid-career marketing roles, this position offers significant opportunities for career growth and development within the organization and the broader arts and culture industry.
ASSUMPTION: This role is unique in its focus on supporting a wide range of non-profits within the arts and culture industry, offering a diverse range of projects and initiatives for the ideal candidate.
📝 Sample Projects
- Developing a strategic marketing plan for a new exhibition, including audience personas, barriers to entry, positioning, strategies, and tactical approaches
- Managing the museum’s paid advertising program for a major event, including media strategies, vendor relationships, and campaign optimization
- Collaborating with internal teams and external stakeholders to develop and execute a go-to-market plan for a new brand initiative
ASSUMPTION: These sample projects are intended to illustrate the types of strategic marketing and project management tasks the ideal candidate might be expected to perform in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical timeline and process for developing and executing a strategic marketing plan for an exhibition or event?
- How does this role collaborate with other departments and teams within the organization, and what are the key priorities for the first 90 days in the role?
- What are the most significant challenges facing the museum and the broader arts and culture industry, and how does this role contribute to addressing those challenges?
- How does the company support the professional development and growth of its employees, particularly in the marketing and communications department?
- What is the company's approach to work-life balance, and how does this role fit into that approach?
ASSUMPTION: These questions are intended to help the candidate better understand the role's requirements, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your strategic marketing experience and any relevant experience in the arts industry or with museums.
- Prepare examples of your strategic marketing plans and campaigns, focusing on their impact and results.
- Demonstrate your understanding of the Crystal Bridges Museum of American Art and its mission during the interview.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
