📌 Core Information
🔹 Job Title: Marketing Planning & Performance Manager (m/f/d)
🔹 Company: The LEGO Group
🔹 Location: London, Munich
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London, Munich)
🚀 Job Overview
Key aspects of this role include:
- Strategic marketing planning and performance analysis
- Driving marketing effectiveness and optimizing marketing mix
- Budget management and optimization
- Collaboration with cross-functional teams and regional marketing teams
- Data-driven decision making and insight generation
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing performance.
📋 Key Responsibilities
✅ Deliver strategic and data-driven commercial and marketing plans
✅ Drive marketing effectiveness and optimize marketing mix through econometric analysis
✅ Manage eCommerce marketing team budget and month-end/year-end reporting
✅ Identify and implement budget optimizations and assist in executional team implementation
✅ Partner with supply chain optimization and planning team to reflect marketing contributions to overall business planning and performance
✅ Collaborate with regional marketing planning & performance and brand teams to drive campaign performance reviews
✅ Key collaborator to wider team member deliverables such as annual commercial planning process and business performance reviews
ASSUMPTION: This role involves a high level of collaboration and requires strong communication skills to work effectively with various teams and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a focus on strategic planning and performance analysis
Required Skills:
- Proven experience managing and activating large media budgets
- Expertise in digital marketing and data-driven decision making
- Strong analytical skills and proficiency in Excel
- Excellent communication skills and ability to influence others
- Experience working with retail media platforms, including Amazon Ads
- Proficient in English
Preferred Skills:
- Experience working in a large or complex organization
- Fluency in additional languages
ASSUMPTION: Candidates with experience in eCommerce and retail media platforms will be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (based on industry standards for a Marketing Manager role with 5-10 years of experience in the UK)
Benefits:
- Family Care Leave
- Insurances (life and disability)
- Wellbeing resources and benefits
- Colleague Discount
- Bonus scheme
Working Hours: Full-time (40 hours per week) with a hybrid work arrangement (3 days in the office, up to 2 days remotely)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the given role and experience level in the UK. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing (Toys)
Company Size: 10,001+ employees
Founded: 1932
Company Description:
- Family-owned company behind the world’s most loved LEGO® bricks
- Mission to inspire and develop the builders of tomorrow
- Headquarters in Billund, Denmark, with regional hubs and manufacturing facilities worldwide
Company Specialties:
- LEGO Bricks
- Educational concepts
- Consumer experiences
- Digital play experiences
- Learning-through-play
- Creativity and imagination
Company Website: lego.com/en-gb/careers/who-we-are
ASSUMPTION: The LEGO Group is a well-established and globally recognized brand with a strong focus on creativity, innovation, and learning through play.
📊 Role Analysis
Career Level: Mid-level Marketing Manager role with opportunities for growth and development
Reporting Structure: Reports directly to the Head of eCommerce Marketing
Work Arrangement: Hybrid (3 days in the office, up to 2 days remotely) with the option to work from either the London or Munich office
Growth Opportunities:
- Progression to senior marketing roles within the LEGO Group
- Expansion of skills and knowledge in eCommerce marketing and retail media platforms
- Potential to work on global campaigns and collaborate with international teams
ASSUMPTION: This role offers opportunities for professional growth and development within the LEGO Group's marketing organization.
🌍 Location & Work Environment
Office Type: Hybrid (London, Munich)
Office Location(s): LEGO® office in London or Munich
Geographic Context:
- London: Vibrant, multicultural city with a thriving business scene and numerous cultural attractions
- Munich: Cosmopolitan city with a high quality of life, rich history, and strong economic ties to the tech industry
Work Schedule: Full-time (40 hours per week) with a hybrid work arrangement (3 days in the office, up to 2 days remotely)
ASSUMPTION: Both London and Munich offer attractive work environments with a mix of urban and cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site or virtual interview with the team
- Final interview with the Head of eCommerce Marketing
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data interpretation
- Communication and presentation skills
- Cultural fit and alignment with LEGO Group values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your strategic marketing planning and performance analysis work
- Research the LEGO Group and be ready to discuss your enthusiasm for the brand and its mission
ATS Keywords: Marketing Planning, Performance Analysis, Strategic Marketing, Digital Marketing, Budget Management, Retail Media, Amazon Ads, Data-Driven Decision Making
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should focus on demonstrating their strategic marketing planning and performance analysis skills.
🛠️ Tools & Technologies
- Microsoft Excel
- Marketing planning tools and technologies (e.g., Google Analytics, Tableau, etc.)
- Retail media platforms (e.g., Amazon Ads)
ASSUMPTION: Proficiency in Microsoft Excel and relevant marketing planning tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Imagination
- Learning
- Care
- Quality
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and creative
- Adaptable and flexible
Self-Assessment Questions:
- How do you embody the LEGO Group's values in your work?
- Can you provide an example of a time when you used data to drive strategic marketing decisions?
- How do you approach working collaboratively with cross-functional teams?
ASSUMPTION: Candidates who demonstrate a strong fit with the LEGO Group's values and work style will be well-positioned for success in this role.
⚠️ Potential Challenges
- Managing large media budgets and optimizing marketing spend
- Working effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and balancing remote and in-office work
- Keeping up with the latest trends and developments in eCommerce marketing and retail media platforms
ASSUMPTION: Candidates should be prepared to address these challenges and demonstrate their ability to thrive in a dynamic and fast-paced work environment.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Senior Marketing Manager role in other organizations, but with a specific focus on eCommerce marketing and retail media platforms
- Industry-specific context: The LEGO Group's mission and values set it apart from other toy manufacturers and retailers
- Career path comparison: This role offers opportunities for growth and development within the LEGO Group's marketing organization
ASSUMPTION: Candidates should research similar roles in other organizations and consider how their skills and experiences align with the requirements of this role.
📝 Sample Projects
- Developing a strategic marketing plan for a new product launch on Amazon
- Analyzing marketing performance data to optimize campaign spend and improve ROI
- Collaborating with cross-functional teams to create and execute a global marketing campaign
ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and how they have driven marketing performance and growth.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall success of the LEGO Group's eCommerce marketing efforts?
- Can you describe the team structure and dynamics for this role?
- How does the LEGO Group support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the hybrid work arrangement support work-life balance for team members?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the LEGO Group's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your strategic marketing planning and performance analysis work
- Research the LEGO Group and be ready to discuss your enthusiasm for the brand and its mission
- Follow up with the hiring team within 7 days of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
