📌 Core Information
🔹 Job Title: Associate Product Marketing Manager
🔹 Company: Aura
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full-Time, Remote OK
🔹 Category: Software Development
🔹 Date Posted: May 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting a comprehensive go-to-market strategy for Aura products to increase customer subscriptions and lifetime revenue.
- Collaborating with cross-functional teams to drive business goals through pricing, packaging, and marketing campaigns.
- Conducting quantitative and qualitative research to better understand target customer segments.
- Synthesizing insights into actionable recommendations for product, marketing, and customer-facing teams.
ASSUMPTION: This role requires a strong focus on customer-centric marketing strategies, data-driven decision making, and effective cross-functional collaboration.
📋 Key Responsibilities
✅ Driving business growth by collaborating with marketing acquisition teams and external partners to test new customer segments, channels, and funnel strategies.
✅ Developing and optimizing customer journey touchpoints to improve conversion and engagement.
✅ Creating and refining pricing offers, creative assets, landing pages, and enrollment funnels that meet business goals and deliver an exceptional customer experience.
✅ Supporting go-to-market (GTM) launches by conducting quantitative and qualitative research, synthesizing insights, and contributing to successful product launches.
✅ Identifying inefficiencies in workflows and processes, and partnering with stakeholders to implement operational improvements.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and continuous improvement to drive business growth and enhance the customer experience.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent practical experience
Experience: 5+ years in marketing, with 3+ years in product marketing within B2C
Required Skills:
- Strong project management skills with a focus on delivering high-quality results in a fast-paced environment with a proven record of flawless execution
- Proven ability to collaborate effectively across departments and functions to drive alignment and achieve business objectives
Preferred Skills:
- Experience in the cybersecurity industry
- Excellent communication, analytical, and quantitative skills
- Experience with project management tools and operational experience designing and monitoring processes to streamline workflows
- Demonstrated ability to utilize user research and data to drive actionable insights to inform marketing strategy and improve the consumer experience
- Demonstrated ability to drive measurably successful product launches and campaigns
- Ability to work on multiple projects in a fast-paced dynamic environment
ASSUMPTION: While the required qualifications focus on marketing experience and skills, the preferred qualifications highlight the importance of data-driven decision making, process improvement, and customer-centricity in this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $115,000 per year (based on job-related knowledge, skills, experience, and location)
Benefits:
- Health and wellness benefits
- Retirement savings plans
- Parental leave
Working Hours: Full-time, with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for a product marketing manager role with the given experience level and location. Benefits are listed as provided by the company.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital security and identity theft protection
Company Size: 501-1,000 employees (as of 2025)
Founded: 2017
Company Description:
- Mission-driven technology company dedicated to creating a safer internet for everyone
- Offers an easy-to-use, integrated suite of services trusted by millions
- Committed to making comprehensive digital security accessible to all
Company Specialties:
- Cybersecurity
- Identity theft protection
- Computer software and mobile
Company Website: www.aura.com
ASSUMPTION: Aura is a growing company in the digital security space, with a focus on providing accessible and comprehensive protection solutions for consumers.
📊 Role Analysis
Career Level: Mid-level to senior, with a focus on driving business growth and enhancing the customer experience through marketing strategies
Reporting Structure: This role reports directly to the Product Marketing team and collaborates with cross-functional teams such as Product, Marketing Acquisition, Design, and Analytics
Work Arrangement: Full-time, with remote work flexibility
Growth Opportunities:
- Potential career progression into senior product marketing roles or management positions within the marketing department
- Opportunities to work on high-impact projects and contribute to the company's growth and success
- Chance to gain experience in a fast-paced, dynamic environment and learn from industry experts
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid or remote-friendly, with offices in Boston, Massachusetts; Austin, Texas; New York, New York; and Palo Alto, California
Office Location(s): Boston, Massachusetts
Geographic Context:
- Boston, Massachusetts, is a major tech hub with a thriving startup scene and a strong focus on innovation
- The city offers a high quality of life, with a rich cultural scene, diverse neighborhoods, and easy access to outdoor activities
- Boston is also home to numerous tech companies and startups, providing ample networking opportunities
Work Schedule: Full-time, with flexibility for remote work and a focus on results and performance
ASSUMPTION: The work environment is dynamic, collaborative, and focused on driving business growth through effective marketing strategies.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the product marketing team
- Final interview with the director or VP of marketing
Key Assessment Areas:
- Marketing strategy and planning
- Data-driven decision making and analytics
- Cross-functional collaboration and communication
- Customer-centric mindset and understanding of target audiences
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, data-driven approach, and customer-centric mindset
- Prepare examples of successful product marketing campaigns or projects you've worked on, focusing on results and impact
- Research Aura's products and target audiences to demonstrate your understanding of the company and its customers
ATS Keywords: Product marketing, customer-centric, data-driven, cross-functional collaboration, marketing strategy, campaign development, GTM strategy, customer insights, process improvement, creative development, quantitative research, customer experience, flawless execution
ASSUMPTION: The application process is designed to assess candidates' marketing skills, strategic thinking, and ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Project management tools (e.g., Asana, Jira, Trello)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and the candidate's role within the marketing department.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Mission-driven
Work Style:
- Dynamic and fast-paced
- Focused on results and performance
- Collaborative and cross-functional
- Data-driven and analytical
- Customer-centric and empathetic
Self-Assessment Questions:
- How do you approach understanding and addressing the needs of diverse customer segments?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to drive business growth?
- How do you stay organized and manage multiple projects in a fast-paced environment?
ASSUMPTION: Aura values candidates who are customer-centric, collaborative, data-driven, and results-oriented, with a strong focus on driving business growth and enhancing the customer experience.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing data-driven decision making with creative and innovative marketing strategies
- Adapting to the unique needs and preferences of diverse customer segments
- Collaborating effectively with cross-functional teams to drive alignment and achieve business objectives
ASSUMPTION: These challenges are inherent to the role and require a strong focus on organization, prioritization, data-driven decision making, and effective communication and collaboration.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on data-driven decision making and cross-functional collaboration
- In the digital security industry, this role requires a deep understanding of customer needs and preferences, as well as the ability to develop targeted marketing strategies to address these needs
- Career progression in this role may involve moving into senior product marketing roles or management positions within the marketing department
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, with a focus on data-driven decision making, cross-functional collaboration, and customer-centric marketing strategies.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product feature or update
- Conducting customer research to identify pain points and opportunities for improvement in the customer journey
- Optimizing pricing offers and enrollment funnels to improve conversion rates and customer lifetime value
ASSUMPTION: These sample projects highlight the role's focus on data-driven decision making, customer-centric marketing strategies, and continuous improvement to drive business growth and enhance the customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Product Marketing department?
- How does Aura approach customer segmentation and targeting in its marketing strategies?
- What are the key priorities for this role in the first 90 days?
- How does Aura support the professional growth and development of its employees?
- What is the company's approach to work-life balance and employee well-being?
ASSUMPTION: These questions are designed to assess the company's culture, values, and approach to employee development and well-being, as well as the specific priorities and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, data-driven approach, and customer-centric mindset
- Prepare examples of successful product marketing campaigns or projects you've worked on, focusing on results and impact
- Research Aura's products and target audiences to demonstrate your understanding of the company and its customers
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
