📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: WSC Sports
🔹 Location: Israel
🔹 Job Type: {Full-time/Part-time/Contract}
🔹 Category: 📦 Product Marketing
---
📌 Essential Job Details
🚀 Job Overview
As the Product Marketing Manager at WSC Sports, you will play a crucial role in bringing the company's innovative products to market. By owning the positioning, messaging, and go-to-market strategy for key product offerings, you will drive product adoption and support the overall business growth objectives. Leveraging your deep understanding of the digital and mobile marketing landscape, as well as your ability to translate technical concepts into compelling value propositions, you will develop sales enablement assets and coordinate cross-functional projects to propel the success of WSC Sports' products.
ASSUMPTION: The role requires a seasoned product marketer with experience in a B2B/SaaS company, as the job description emphasizes technical proficiency, data-driven decision making, and cross-team collaboration.
---
📋 Key Responsibilities
✅ Own the positioning, messaging, value offering, and marketing strategy for select WSC Sports products to drive product adoption and business growth
✅ Work closely with product and business teams to maintain a full understanding of the product roadmap, business objectives, and challenges
✅ Plan and execute go-to-market plans, including dedicated campaigns, sales & account management enablement, content creation, and education
✅ Develop sales, educational, and growth-driven content such as videos, blogs, guides, webinars, and other sales enablement assets
✅ Initiate, plan, execute, and coordinate projects involving multiple stakeholders
✅ Be an active participant in discussions and decisions that will shape the future of sports fandom engagement
ASSUMPTION: The role requires the ability to lead cross-functional initiatives and collaborate with various teams to achieve the desired product marketing outcomes.
---
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years of experience in a B2B/SaaS company focused on product marketing and go-to-market strategy
Skills:
- Outstanding communication, copywriting, and presentation skills in English (written & verbal)
- Excellent visual communication skills to translate technical concepts into clear, value-focused stories
- Superb project management capabilities to lead and mobilize cross-functional projects
- Experience working directly with product and engineering teams and comfort with technical products and language
- Data-driven mentality to turn performance measurements and data into actionable insights
- Hands-on experience with various marketing tech-stack solutions
- Passion for sports, the culture around it, and the business that drives it
ASSUMPTION: The role requires a well-rounded product marketing professional with a balance of technical, creative, and project management skills to effectively drive the success of WSC Sports' products.
---
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified
Industry Comparison: ASSUMPTION - Based on industry standards for a Product Marketing Manager role in Israel, the expected salary range is likely between $60,000 to $90,000 per year, with competitive benefits such as health insurance, retirement contributions, and paid time off.
---
📌 Applicant Insights
🔍 Company Context
Industry Position: WSC Sports is a leading provider of AI-powered sports video and analytics solutions, serving professional sports leagues, teams, and media organizations around the world.
Company Size: ASSUMPTION - As a growing technology company, WSC Sports likely has a workforce of 100-500 employees.
Company Stage: ASSUMPTION - Given the emphasis on product marketing and go-to-market strategy, WSC Sports is likely in a growth or expansion stage.
---
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: ASSUMPTION - The Product Marketing Manager likely reports to a Product Marketing Director or Head of Product Marketing.
Team Size/Composition: ASSUMPTION - The Product Marketing team at WSC Sports is likely a small to medium-sized team of 5-10 people with diverse skill sets, including product managers, content creators, and marketing specialists.
Growth Opportunities: Successful performance in this role could lead to advancement to a Senior Product Marketing Manager or Product Marketing Director position, as well as potential cross-functional opportunities within the company.
---
🌍 Location & Work Environment
Office Type: ASSUMPTION - Based on the location in Israel, this role is likely a hybrid or in-office position, with the option to work remotely for a portion of the time.
Geographic Context: Israel is a leading hub for technology and innovation, with a thriving startup ecosystem and talented workforce.
Work Schedule: ASSUMPTION - Standard work hours for a full-time position, with potential for some flexibility or occasional overtime during critical project phases.
Regional Considerations: Israel is known for its vibrant work culture, with a strong emphasis on teamwork, problem-solving, and continuous learning.
---
💼 Interview & Application Insights
Typical Process: The interview process for this role may include an initial phone or video screening, followed by a series of in-person or virtual interviews with the hiring manager, cross-functional team members, and potentially a technical assessment or presentation.
Key Assessment Areas: Employers will likely evaluate candidates' product marketing expertise, technical understanding, project management skills, data-driven decision making, and cultural fit with the company.
Application Tips: Applicants should highlight their relevant product marketing experience, showcase their ability to translate technical concepts into compelling value propositions, and demonstrate their passion for the sports industry and its evolving landscape.
ATS Keywords: Product marketing, go-to-market strategy, content creation, sales enablement, data-driven, project management, sports, B2B, SaaS
---
🛠️ Tools & Technologies
The Product Marketing Manager at WSC Sports may be expected to have experience with:
- Content management systems (CMS)
- Marketing automation platforms
- Customer relationship management (CRM) tools
- Data analytics and visualization software
- Presentation and design tools
- Project management software
ASSUMPTION: These are industry-standard tools and technologies commonly used in product marketing roles.
---
👔 Cultural Fit Considerations
Company Values: ASSUMPTION - As a technology company focused on innovation and sports fandom engagement, WSC Sports likely values creativity, collaboration, data-driven decision making, and a passion for the industry.
Work Style: The role likely requires a balance of independent problem-solving and cross-functional teamwork, with a fast-paced, agile work environment.
Self-Assessment: Applicants should consider whether they thrive in a dynamic, data-driven, and sports-centric work culture, and whether they possess the necessary technical aptitude and marketing expertise to excel in this position.
---
⚠️ Potential Challenges
The Product Marketing Manager role at WSC Sports may face the following potential challenges:
- Balancing multiple product portfolios and their unique go-to-market requirements
- Coordinating effectively with various stakeholders, including product, engineering, and sales teams
- Staying up-to-date with the rapidly evolving digital and mobile marketing landscape
- Demonstrating the impact of marketing efforts on product adoption and business growth
ASSUMPTION: These are potential considerations based on the job description and common challenges faced by product marketing professionals in similar roles.
---
📈 Similar Roles Comparison
The Product Marketing Manager role at WSC Sports is similar to other product marketing positions in the technology industry, particularly in the B2B/SaaS space. However, the emphasis on sports-related products and the need to understand the sports fandom culture sets this role apart. Compared to more generalized product marketing roles, this position requires a deeper understanding of the sports industry and a passion for engaging with sports enthusiasts.
ASSUMPTION: This comparison is based on typical industry patterns for product marketing roles.
---
📝 Sample Projects
As a Product Marketing Manager at WSC Sports, you may be involved in the following types of projects:
- Developing go-to-market strategies and marketing campaigns to launch new product features
- Creating sales enablement content, such as product demos, case studies, and sales playbooks
- Coordinating with the product and engineering teams to ensure effective communication of product capabilities
- Analyzing customer data and market trends to inform product positioning and messaging
- Planning and executing webinars, events, or other thought leadership initiatives to educate the sports community
ASSUMPTION: These sample projects are based on the key responsibilities outlined in the job description.
---
❓ Key Questions to Ask During Interview
1. Can you provide more details about the specific products I would be responsible for marketing and their current stage in the product lifecycle?
2. How does the product marketing team collaborate with the broader organization, particularly the product and sales teams?
3. What are the key performance metrics and success criteria for the Product Marketing Manager role?
4. What are the biggest challenges the company is currently facing in its product marketing and go-to-market efforts?
5. How does the company foster a culture of innovation and continuous learning for its marketing professionals?
6. What opportunities are there for professional development and career growth within the organization?
ASSUMPTION: These questions are designed to help the applicant better understand the role, the company, and the potential fit, based on the information provided in the job description.
---
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
---
📌 Next Steps for Applicants
To successfully apply for the Product Marketing Manager position at WSC Sports, applicants should:
1. Carefully review the job description and required qualifications to ensure they meet the criteria.
2. Tailor their resume and cover letter to highlight their relevant product marketing experience, technical skills, and passion for the sports industry.
3. Prepare thoughtful questions to ask during the interview process to demonstrate their interest and fit for the role.
4. Research the company, its products, and the competitive landscape to be able to speak knowledgeably about the opportunities and challenges.
5. Practice effective communication and presentation skills to showcase their ability to translate technical concepts into compelling value propositions.
6. Be ready to provide examples of their data-driven decision making and cross-functional project management capabilities.
By following these steps, applicants can position themselves as strong candidates for the Product Marketing Manager role at WSC Sports.
