📌 Core Information
🔹 Job Title: Associate Product Marketing Manager (hybrid)
🔹 Company: BD
🔹 Location: USA UT - Salt Lake City BAS
🔹 Job Type: Full-time
🔹 Category: Medical Technology
🔹 Date Posted: June 10, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (4 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing strategic and tactical initiatives for key products/market segments globally
- Collaborating cross-functionally to meet revenue targets and company goals
- Analyzing market trends, competitive activities, and customer needs to inform product strategies
- Participating in product development teams and supporting sustaining engineering efforts
- Creating comprehensive product marketing plans and sales tools
ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong emphasis on data-driven decision making and cross-functional collaboration.
📋 Key Responsibilities
✅ Responsible for product planning and execution throughout the product lifecycle, including data analytics
✅ Support BD Excellence activities, including cost-to-win initiatives and global portfolio pricing tactics
✅ Recommend product line modifications, extensions, new products, and product deletions
✅ Work with R&D to develop a strong portfolio of product development projects that support the strategic direction and grow the business
✅ Support sustaining engineering to ensure supply continuity of the product portfolio
✅ Take an active role on product development teams as a leader or key participant
✅ Develop and implement comprehensive product marketing plans, including strategic and technical components
✅ Work closely with regional partners and cross-functional teams to meet revenue targets and company goals
✅ Monitor and analyze competitive activity, customer, and market trends
✅ Identify and develop marketing programs, sales tools, promotions, and marketing/sales collateral
✅ Assist in preparing business plans
ASSUMPTION: This role involves a mix of strategic planning, data analysis, and cross-functional collaboration, with a focus on driving product success and revenue growth.
🎯 Required Qualifications
Education: Bachelor's degree required, MBA preferred
Experience: Minimum 4 years of marketing or product management experience, preferably in healthcare marketing and data analytics
Required Skills:
- Proven experience in product marketing or management
- Strong data analysis skills and experience with data-driven decision making
- Excellent communication and collaboration skills, with the ability to work effectively across functions
- Proven ability to develop and execute strategic plans
- Familiarity with the healthcare industry and medical technology products
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
- Experience working in a global matrix organization
ASSUMPTION: Candidates with a strong background in healthcare marketing, data analytics, and product management will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a mid-level product marketing manager in the medical technology industry with 4-5 years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Tuition reimbursement and professional development opportunities
- Employee discounts on BD products
Working Hours: Full-time, with a hybrid work arrangement requiring 4 days on-site per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Medical Technology - BD is a global leader in medical technology, providing a wide range of medical devices, diagnostic systems, and laboratory reagents to help improve healthcare outcomes worldwide.
Company Size: 501-1,000 employees - BD's size allows for a mix of small-team agility and large-company resources, providing opportunities for growth and collaboration.
Founded: 1897 - BD was founded in New York and has since grown into a global organization with a rich history and strong reputation in the medical technology industry.
Company Description:
- BD focuses on improving drug treatment, improving the quality and speed of diagnosis of infectious diseases, and promoting the research and discovery of new drugs and vaccines
- The company has strong research and development capabilities to fight many of the world's most intractable diseases
- BD has a global presence, with employees in about 50 countries around the world
Company Specialties:
- Medical equipment manufacturing
- Medical systems and reagents
- Drug discovery and development
- Infectious disease diagnosis and treatment
Company Website: bd.com
ASSUMPTION: BD's focus on improving human health and its global presence provide unique opportunities for candidates looking to make a significant impact in the medical technology industry.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for candidates with 4-5 years of experience in product marketing or management, seeking to advance their careers in the medical technology industry.
Reporting Structure: This role reports directly to the Director of Product Marketing and works closely with cross-functional teams, including R&D, sales, and marketing.
Work Arrangement: Hybrid - This role requires 4 days on-site per week, with the remaining days worked remotely. This arrangement allows for a balance between collaboration and flexibility.
Growth Opportunities:
- BD offers opportunities for professional development and career advancement within the organization
- This role provides exposure to various aspects of product management, marketing, and cross-functional collaboration, enabling candidates to develop a well-rounded skill set
- BD's global presence offers opportunities for international assignments and exposure to diverse markets
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing and management within the medical technology industry.
🌍 Location & Work Environment
Office Type: Hybrid - This role requires 4 days on-site per week at the BD office in Salt Lake City, UT, with the remaining days worked remotely.
Office Location(s): USA UT - Salt Lake City BAS
Geographic Context:
- Salt Lake City, UT, is a vibrant and growing metropolitan area with a diverse economy and a strong job market
- The city offers a high quality of life, with numerous cultural attractions, outdoor recreation opportunities, and a thriving food and beverage scene
- Salt Lake City has a semi-arid climate, with four distinct seasons and moderate winters
Work Schedule: Full-time, with a hybrid work arrangement requiring 4 days on-site per week
ASSUMPTION: The hybrid work arrangement for this role provides a balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the hiring manager and other team members
- Case study or project presentation, followed by Q&A
- Final interview with the director or other senior leaders
Key Assessment Areas:
- Problem-solving and analytical skills
- Strategic thinking and planning
- Cross-functional collaboration and communication
- Domain knowledge in healthcare and medical technology
Application Tips:
- Highlight your relevant experience in product marketing or management, with a focus on data-driven decision making and cross-functional collaboration
- Tailor your resume and cover letter to emphasize your fit for this role and BD's mission
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
- Research BD's products, markets, and competitors to demonstrate your understanding of the industry and the company's position within it
ATS Keywords: Product Marketing, Product Management, Healthcare, Medical Technology, Data Analysis, Strategic Planning, Cross-Functional Collaboration, BD
ASSUMPTION: BD's interview process is designed to assess candidates' problem-solving skills, strategic thinking, and cultural fit, with a strong emphasis on data-driven decision making and cross-functional collaboration.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Data analysis tools (e.g., Tableau, Power BI)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates looking to excel in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Integrity
- Collaboration
- Accountability
- Patient-centered
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you thrive in a data-driven environment and enjoy using data to inform strategic decisions?
- Are you comfortable working collaboratively with cross-functional teams to achieve shared goals?
- Do you have a results-focused mindset and a track record of driving meaningful outcomes?
ASSUMPTION: Candidates who align with BD's values and work style will be well-suited for this role and the company's culture.
⚠️ Potential Challenges
- Balancing strategic planning with tactical execution in a fast-paced, dynamic environment
- Working effectively with cross-functional teams, including remote colleagues, to meet shared goals
- Adapting to changes in the market, competitive landscape, and product portfolio
- Managing multiple priorities and deadlines, with a focus on driving results and delivering impact
ASSUMPTION: These challenges are inherent to the role and provide opportunities for candidates to demonstrate their problem-solving skills, adaptability, and resilience.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on data analysis and cross-functional collaboration
- Within the medical technology industry, this role is similar to other mid-level product marketing positions, with a focus on driving product success and revenue growth
- Career-wise, this role offers opportunities for growth into senior product marketing or management positions, as well as potential transitions into other functions, such as sales or business development
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and cross-functional collaboration, with opportunities for career growth and development within the medical technology industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new medical device, including market segmentation, competitive analysis, and pricing recommendations
- Conducting a comprehensive product portfolio review and providing data-driven recommendations for product line modifications, extensions, or deletions
- Creating a sales enablement toolkit, including product training materials, sales presentations, and customer-facing collateral, to support the launch of a new product
ASSUMPTION: These sample projects illustrate the mix of strategic planning, data analysis, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- Can you describe the most significant challenges facing the product portfolio in the next 12-24 months, and how this role will contribute to addressing them?
- How does this role collaborate with other functions, such as R&D, sales, and marketing, to drive product success and revenue growth?
- What opportunities exist for professional development and career advancement within BD, particularly for someone in this role?
- How does BD support work-life balance, particularly for employees working in a hybrid arrangement?
- Can you provide an example of a recent product launch or market entry initiative, and how the product marketing team contributed to its success?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, cross-functional dynamics, career growth opportunities, work-life balance, and the company's approach to product marketing and management.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience in product marketing or management, with a focus on data-driven decision making and cross-functional collaboration
- Prepare for behavioral and situational interview questions, using the STAR method to structure your responses
- Research BD's products, markets, and competitors to demonstrate your understanding of the industry and the company's position within it
- Follow up with the hiring manager one week after submitting your application to confirm receipt and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
