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Associate SEO Strategist

CARFAX
Full-time
On-site
London, Ontario, Canada
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate SEO Strategist

πŸ”Ή Company: CARFAX

πŸ”Ή Location: London, Ontario, Canada

πŸ”Ή Job Type: Full-Time, Hybrid (2 days in office per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 8, 2025

πŸ”Ή Experience Level: Entry-level (0-2 years)

πŸ”Ή Remote Status: On-site (London, ON office) 2 days per week

πŸš€ Job Overview

Key aspects of this role include:

  • Ensuring flawless code releases by testing the website’s staging environment
  • Collaborating with development teams to address issues and monitor website health
  • Building SEO reporting dashboards to bring visibility into the site’s health
  • Working in a dynamic, fast-paced environment with a focus on accuracy and integrity

ASSUMPTION: This role requires a strong technical background with a basic understanding of SEO. It is ideal for an entry-level candidate looking to grow in the SEO field.

πŸ“‹ Key Responsibilities

βœ… Ensure flawless code releases by testing the website’s staging environment for bugs, negative performance, or search engine compliance issues

βœ… Collaborate with development teams to discover, report, and address any issues within a release

βœ… Monitor website’s health and performance; prioritize fixes for any site issues

βœ… Perform log file analysis to uncover any potential technical problems

βœ… Build SEO reporting dashboards to bring visibility into the site’s health

βœ… Manage and update checklists as new bugs are discovered

βœ… Demonstrate a superior understanding of technical SEO

ASSUMPTION: This role involves a significant amount of technical work and requires a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Computer Science, Information Technology, or a related field

Experience: 1-2 years of experience in quality assurance with a basic understanding of SEO

Required Skills:

  • Proficient in HTML, CSS, and JavaScript
  • Strong understanding of SEO principles
  • Excellent problem-solving skills
  • Strong attention to detail
  • Excellent communication and collaboration skills

Preferred Skills:

  • Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Familiarity with content management systems (e.g., WordPress)
  • Knowledge of Agile development methodologies

ASSUMPTION: While a basic understanding of SEO is required, this role offers opportunities for growth and learning in the SEO field.

πŸ’° Compensation & Benefits

Salary Range: $50,000 - $65,000 CAD per year (based on industry standards for entry-level SEO roles in London, Ontario)

Benefits:

  • Competitive compensation
  • Benefits package
  • Generous time-off policies
  • 4-Day summer work weeks and winter holiday break
  • 401(k)/DCPP matching
  • Annual bonus program
  • Casual, dog-friendly, and innovative office spaces

Working Hours: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days in the London, ON office per week)

ASSUMPTION: The salary range is an estimate based on industry standards for entry-level SEO roles in London, Ontario. The actual salary may vary based on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: CARFAX operates in the automotive industry, providing vehicle history reports and other services to help consumers make informed decisions when buying used cars.

Company Size: CARFAX has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the industry.

Founded: CARFAX was founded in 1986 and has since grown to become a leading source of vehicle history information in North America.

Company Description:

  • CARFAX started with a vision to be the leading source of vehicle history information for buyers and sellers of used cars.
  • Today, CARFAX has the most comprehensive vehicle history database available in North America, with more than 35 billion records and counting.
  • Every day, CARFAX helps millions of people confidently shop, buy, own, and sell used cars with innovative solutions.

Company Specialties:

  • Vehicle history reports
  • Used car listings
  • Car maintenance
  • Car research

Company Website: www.carfax.com

ASSUMPTION: CARFAX is a well-established company with a strong reputation in the automotive industry. Working at CARFAX offers opportunities for growth and learning in the field of vehicle history and consumer protection.

πŸ“Š Role Analysis

Career Level: This role is an entry-level position suitable for candidates with 0-2 years of experience in quality assurance and a basic understanding of SEO.

Reporting Structure: The Associate SEO Strategist will report directly to the SEO Manager and work closely with the development team.

Work Arrangement: This role has a hybrid work arrangement, requiring the candidate to be on-site at the London, ON office 2 days per week.

Growth Opportunities:

  • As an entry-level role, this position offers opportunities for career growth and development in the SEO field.
  • CARFAX is a large company with various departments, providing opportunities for internal transfers and promotions.
  • The dynamic and fast-paced work environment encourages employees to take on new challenges and learn new skills.

ASSUMPTION: This role offers a unique opportunity for an entry-level candidate to gain experience in both quality assurance and SEO, setting them up for a successful career in the digital marketing field.

🌍 Location & Work Environment

Office Type: CARFAX's London, Ontario office is a casual, dog-friendly, and innovative workspace that fosters collaboration and creativity.

Office Location(s): 100 Kellogg Lane, Suite 301, London, Ontario N5W 0B4, Canada

Geographic Context:

  • London, Ontario is a mid-sized city with a population of approximately 383,822 (as of the 2016 census).
  • The city is located in Southwestern Ontario, about 200 kilometers west of Toronto.
  • London is known for its vibrant arts and culture scene, as well as its numerous parks and recreational facilities.

Work Schedule: Full-time (40 hours per week) with flexible hours and a hybrid work arrangement (2 days in the London, ON office per week)

ASSUMPTION: Working in London, Ontario offers a balanced lifestyle with a lower cost of living compared to larger cities like Toronto. The hybrid work arrangement provides flexibility while still allowing for in-person collaboration and learning opportunities.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the HR department
  • Technical interview with the SEO Manager
  • Final interview with the SEO Manager and a member of the development team

Key Assessment Areas:

  • Technical SEO knowledge
  • Problem-solving skills
  • Attention to detail
  • Communication and collaboration skills
  • Cultural fit with CARFAX's values and work environment

Application Tips:

  • Highlight your relevant experience in quality assurance and any SEO projects you've worked on.
  • Tailor your resume and cover letter to emphasize your technical skills and attention to detail.
  • Prepare for technical interview questions by brushing up on your SEO knowledge and practicing problem-solving exercises.
  • Research CARFAX's company culture and be prepared to discuss how your values align with theirs.

ATS Keywords: Quality Assurance, SEO, Technical SEO, HTML, CSS, JavaScript, Problem-Solving, Attention to Detail, Collaboration, Communication

ASSUMPTION: The application process for this role is likely to be competitive, as CARFAX is a well-established company with a strong reputation in the industry. Applicants should focus on highlighting their relevant experience and skills in their application materials.

πŸ› οΈ Tools & Technologies

  • HTML, CSS, JavaScript
  • SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
  • Content management systems (e.g., WordPress)
  • Project management tools (e.g., Jira, Asana)

ASSUMPTION: The tools and technologies required for this role are standard in the SEO industry and can be learned or improved upon with experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Accuracy
  • Integrity
  • Customer focus
  • Innovation
  • Collaboration

Work Style:

  • Dynamic and fast-paced work environment
  • Focus on accuracy and attention to detail
  • Collaborative and team-oriented culture
  • Flexible hours and hybrid work arrangement

Self-Assessment Questions:

  • Do you have a strong attention to detail and a passion for ensuring accuracy?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to changes?
  • Do you thrive in a collaborative work environment and enjoy working with others to achieve common goals?
  • Are you open to learning new skills and taking on new challenges?

ASSUMPTION: CARFAX values employees who are detail-oriented, adaptable, collaborative, and open to learning. Applicants should consider how their work style and values align with those of the company.

⚠️ Potential Challenges

  • The role may require working with tight deadlines and managing multiple projects simultaneously.
  • The technical nature of the role may present challenges for candidates without a strong background in quality assurance and SEO.
  • The hybrid work arrangement may require some candidates to adjust their work-life balance.
  • The competitive nature of the automotive industry may present challenges in terms of job security and career advancement.

ASSUMPTION: While this role presents some challenges, it also offers opportunities for growth and learning in the SEO field. Candidates should weigh the potential challenges against the benefits of working at CARFAX and in the SEO industry.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to entry-level SEO Specialist or SEO Coordinator positions in other companies.
  • However, CARFAX's focus on accuracy and integrity sets it apart from other companies in the industry.
  • This role offers opportunities for career growth and development in the SEO field, with potential paths to becoming a Senior SEO Strategist or SEO Manager.

ASSUMPTION: While this role is similar to other entry-level SEO positions, CARFAX's unique focus on accuracy and integrity makes it a strong choice for candidates looking to build a career in the SEO field.

πŸ“ Sample Projects

  • Conducting a technical SEO audit of CARFAX's website to identify and address any issues that may impact search engine rankings.
  • Developing and implementing an SEO strategy to improve the visibility and organic traffic of CARFAX's website.
  • Creating and maintaining SEO reporting dashboards to track the performance of CARFAX's SEO efforts and identify areas for improvement.

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities that an Associate SEO Strategist at CARFAX might be expected to perform. However, the specific projects and tasks may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

  • Can you describe a typical day or week in this role?
  • How does this role fit into the overall SEO strategy for CARFAX?
  • What opportunities are there for growth and development in this role?
  • How does CARFAX support work-life balance for its employees?
  • What is the company culture like at CARFAX, and how does this role fit into that culture?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company, and the work environment. Applicants should tailor their questions to their specific interests and concerns.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills in quality assurance and SEO.
  • Prepare for technical interview questions by brushing up on your SEO knowledge and practicing problem-solving exercises.
  • Research CARFAX's company culture and be prepared to discuss how your values align with theirs.
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.