📌 Core Information
🔹 Job Title: Associate Trade Marketing Manager
🔹 Company: New Balance
🔹 Location: Appleton House, Warrington, United Kingdom
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 11, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Managing UK Key Accounts' trade marketing strategy
- Creating and delivering account-specific marketing presentations
- Implementing marketing plans to drive brand awareness and sales growth
- Collaborating with internal and external stakeholders
- Analyzing campaign performance and reporting key learnings
ASSUMPTION: This role requires a strong understanding of the sports, culture, and performance industry, as well as experience managing marketing campaigns and digital consumer journeys.
📋 Key Responsibilities
✅ Manage UK Key Accounts' trade marketing strategy in alignment with the UK trade marketing strategy, with a focus on strategic key accounts
✅ Support sell-in activity through the creation and delivery of account-specific pre-line and sell-in presentations, promoting best-in-class buying experiences for customers
✅ Create and present consumer-first, account-specific pre-line marketing presentations that influence future buys
✅ Highlight gaps, challenges, and opportunities from Global/EMEA plans for your accounts
✅ Create and implement account marketing plans, leading tactical activity and marketing channels to deliver brand awareness and sell through
✅ Understand and consider customer journey, building out cohesive omnichannel plans that align to brand marketing activations and identify where the brand partner plays a vital role
✅ Manage brand partner budget and launch tools, ensuring best-in-class assets and partner servicing while consistently looking for efficiencies in spend and resource
✅ Analyze and report campaign successes and key learnings, including return on investment, rate of sale, and sell through
✅ Liaise and build relationships with internal and external stakeholders
✅ Promote the correct use of New Balance brand guidelines
✅ Provide regular communication on upcoming and live activity along with performance marketplace updates (culture, competitors, innovation, etc.)
✅ Work with wholesale creative teams, third-party agencies, and/or internal creative team to develop innovative experiential, instore, and online marketing assets
✅ Explore external digital, paid media, social, and PR initiatives where required
✅ Utilize and integrate wider business opportunities, such as athletes and talent, to activate global game plan moments with accounts
✅ Work with wholesale creative teams, agencies, and/or internal creative team to develop innovative ‘brand firsts’ experiential, instore, and online marketing assets
ASSUMPTION: This role involves a high level of multitasking, as the Associate Trade Marketing Manager will be responsible for managing multiple accounts, projects, and stakeholders simultaneously.
🎯 Required Qualifications
Education: Educated to degree level or equivalent qualifications
Experience: Proven experience in managing and delivering marketing campaigns, particularly in the sports and performance industry
Required Skills:
- Proficient using Microsoft Packages and Adobe
- Strong knowledge and understanding of the digital consumer journey as well as data analysis
- Excellent communication skills
- Process-driven with a clear understanding of working across multiple partners, wholesalers, seasons, products, agencies, and departments
- Great understanding of consumer behaviour and the ability to deliver campaigns from awareness through to conversion
Preferred Skills:
- Experience in the sports, culture, and performance industry
- Knowledge of the sports, culture, and performance industry
- Experience of juggling multiple projects effectively
ASSUMPTION: Candidates with a background in sports marketing or a related field may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Estimated, based on industry standards for a role of this level in the UK)
Benefits:
- Discretionary Bonus Opportunity
- Private Medical Insurance
- Dental Scheme
- Pension Scheme
- Flexible Working Hours (07:00 – 10:00 start, 15:00 -18:00 finish)
- Hybrid working (3 days on-site)
- 25 days Annual Leave per year
- Life Insurance
- On Site Gym
- Employee Discount
- Opportunity to work abroad for four weeks per year
- Wellbeing and Mental Health Benefit (24/7 Employment Assistance Program & Support)
Working Hours: 40 hours per week, with flexibility to accommodate a healthy work-life balance
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level in the UK. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: New Balance operates in the competitive sports footwear and apparel market, with a focus on craftsmanship and innovation.
Company Size: New Balance is a mid-sized company with around 15 employees in the UK (based on LinkedIn data). This size allows for a more intimate work environment and closer collaboration among team members.
Founded: 1906, in Boston, Massachusetts, USA
Company Description:
- New Balance is committed to empowering people through sport and craftsmanship to create positive change in communities around the world.
- The company fosters a culture where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today.
- New Balance is guided by its core values and innovates fearlessly, challenging conventions to create high-quality, performance-driven footwear and apparel.
Company Specialties:
- Sports footwear and apparel
- Innovative design and craftsmanship
- Community engagement and sustainability initiatives
Company Website: https://www.newbalance.com/
ASSUMPTION: New Balance's focus on craftsmanship, innovation, and community engagement creates a unique work environment that values creativity and collaboration.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in trade marketing or a related field.
Reporting Structure: The Associate Trade Marketing Manager will report directly to the Trade Marketing Manager and work closely with cross-functional teams, including wholesale creative teams, third-party agencies, and internal creative teams.
Work Arrangement: This role is a hybrid position, requiring the Associate Trade Marketing Manager to be on-site for three days per week. The remaining two days can be worked remotely.
Growth Opportunities:
- Progression to a Senior Trade Marketing Manager role within the UK or international markets
- Expansion of responsibilities to include additional regions or product categories
- Opportunities to work abroad for four weeks per year
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to progress within the UK or internationally.
🌍 Location & Work Environment
Office Type: The Appleton House office in Warrington, UK, is a modern, collaborative workspace that encourages creativity and innovation.
Office Location(s): Appleton House, Warrington, United Kingdom
Geographic Context:
- Warrington is located in the North West of England, with excellent transport links to major cities such as Manchester and Liverpool.
- The area offers a mix of urban and rural environments, with plenty of outdoor spaces and cultural attractions.
- Warrington has a vibrant sports scene, with several professional sports teams and facilities nearby.
Work Schedule: The work schedule is flexible, with core hours between 10:00 and 15:00. Associates can start their day between 07:00 and 10:00 and finish between 15:00 and 18:00.
ASSUMPTION: The flexible work schedule and hybrid work arrangement allow for a healthy work-life balance, while the modern office environment fosters collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Trade Marketing Manager
- Second-round interview with the UK Marketing Director
- Final interview with the Global Marketing Director (if applicable)
Key Assessment Areas:
- Marketing and campaign management skills
- Industry knowledge and understanding of the sports, culture, and performance industry
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with New Balance's core values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns you've managed, focusing on their impact and the challenges you overcame
- Research New Balance's brand, values, and recent marketing initiatives to demonstrate your enthusiasm for the role and the company
ATS Keywords: Trade Marketing, Account Management, Marketing Planning, Campaign Management, Digital Consumer Journey, Data Analysis, Consumer Behaviour, Brand Strategy, Stakeholder Engagement, Omnichannel Strategy, Creative Development
ASSUMPTION: The interview process will focus on assessing the candidate's marketing skills, industry knowledge, and cultural fit, as well as their ability to manage multiple accounts and projects simultaneously.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Marketing automation and analytics tools (e.g., Google Analytics, Marketo, Salesforce)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The required tools and technologies for this role are standard in the marketing industry and can be easily adapted by candidates with relevant experience.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: New Balance believes in empowering people through sport and craftsmanship to create positive change in communities around the world.
- Innovation: The company fosters a culture of innovation, encouraging leaders and creatives to shape the world of tomorrow by taking bold action today.
- Craftsmanship: New Balance is committed to creating high-quality, performance-driven footwear and apparel through innovative design and craftsmanship.
Work Style:
- Collaborative: New Balance encourages close collaboration among team members and across departments.
- Creative: The company values innovation and creativity in all aspects of its business.
- Results-driven: New Balance focuses on delivering measurable results and driving brand growth through effective marketing strategies.
Self-Assessment Questions:
- Do you have a passion for sport and sportswear retail, with experience across the full journey from online to instore, with specialist knowledge in Ecommerce?
- Are you comfortable working in a fast-paced, dynamic environment with multiple priorities and tight deadlines?
- Do you thrive in a collaborative, creative work environment that values innovation and results-driven marketing strategies?
ASSUMPTION: Candidates who align with New Balance's core values and work style will be more likely to succeed in this role and contribute to the company's ongoing success.
⚠️ Potential Challenges
- Managing multiple accounts and projects simultaneously, requiring strong organizational skills and the ability to prioritize effectively
- Working with diverse stakeholders, including internal teams, external agencies, and brand partners, requiring excellent communication and collaboration skills
- Adapting to a fast-paced, dynamic work environment with changing priorities and tight deadlines
- Balancing the demands of a hybrid work arrangement, requiring self-motivation and time management skills
ASSUMPTION: These challenges can be overcome by candidates with strong organizational skills, excellent communication and collaboration skills, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- This role differs from other trade marketing positions in its focus on managing UK Key Accounts and driving brand awareness and sales growth through strategic account marketing plans
- In the sports, culture, and performance industry, this role requires a strong understanding of the digital consumer journey and data analysis to deliver effective marketing campaigns
- Career progression in this role may include opportunities to work abroad or take on additional responsibilities within the UK or international markets
ASSUMPTION: Candidates should research similar roles in the industry to understand the unique aspects of this position and how it compares to other trade marketing opportunities.
📝 Sample Projects
- Developing and executing a strategic account marketing plan for a key UK brand partner, including pre-line presentations, campaign management, and performance analysis
- Collaborating with internal and external stakeholders to create innovative experiential, instore, and online marketing assets that drive brand awareness and sell-through
- Analyzing campaign performance and reporting key learnings to optimize future marketing strategies and improve return on investment
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for the Associate Trade Marketing Manager role, focusing on strategic account management, campaign management, and performance analysis.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing calendar for our key accounts and how this role will contribute to its development and execution?
- How does this role collaborate with other departments and teams within New Balance, such as wholesale creative teams, third-party agencies, and internal creative teams?
- What are the most significant challenges facing our key accounts, and how can this role help address them through effective marketing strategies?
- How does New Balance support the professional development and growth of its associates, particularly in the marketing department?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how will my performance be evaluated against them?
ASSUMPTION: These questions demonstrate the candidate's interest in the role and their understanding of the key responsibilities and challenges associated with it.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, focusing on your ability to manage multiple accounts and projects simultaneously
- Prepare examples of successful marketing campaigns you've managed, demonstrating your ability to drive brand awareness and sell-through
- Research New Balance's brand, values, and recent marketing initiatives to demonstrate your enthusiasm for the role and the company
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
