📌 Core Information
🔹 Job Title: Associate Trade Marketing Manager
🔹 Company: New Balance
🔹 Location: DTC Office, Amsterdam, Netherlands
🔹 Job Type: Full-Time, Hybrid (3 days on-site per week)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Managing and executing Trade Marketing campaigns for a major Key Account across EMEA
- Collaborating with Sales Leads and Global Marketing Teams to deliver strategic campaigns
- Analyzing campaign performance and providing data-driven insights
- Working with creative teams and agencies to develop innovative marketing assets
- Exploring external digital, paid media, social, and PR initiatives to enhance campaign impact
ASSUMPTION: This role requires a strong understanding of the performance running or lifestyle marketplace, as well as experience in managing and delivering marketing campaigns.
📋 Key Responsibilities
✅ Account management of key brand partners in alignment with the EMEA Trade Marketing strategy, with a focus on strategic key accounts
✅ Planning and implementing various campaigns in line with the brands' key stories
✅ Creating and presenting consumer-first, account-specific pre-line marketing presentations that influence future buys
✅ Highlighting gaps, challenges, and opportunities from Global/EMEA plans for the Key Account
✅ 360 campaign management – planning, creative, production, and activation
✅ Management of brand partner budget and launch tools, ensuring best-in-class assets and partner servicing while consistently looking for efficiencies in spend and resource
✅ Analysis and reporting of campaign successes and key learnings, including return on investment, rate of sale, and sell-through
✅ Liaising and building relationships with internal and external stakeholders
✅ Promoting the correct use of New Balance brand guidelines
✅ Providing regular communication on upcoming and live activity, along with performance marketplace updates (culture, competitors, innovation, etc.)
✅ Working with wholesale creative teams, third-party agencies, and/or internal creative teams to develop innovative experiential, instore, and online marketing assets
✅ Exploring external digital, paid media, social, and PR initiatives where required
✅ Utilizing and integrating wider business opportunities, such as athletes and talent, to activate global game plan moments with accounts
ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills, as well as the ability to influence and work with all hierarchical levels confidently.
🎯 Required Qualifications
Education: Educated to degree level or equivalent qualifications
Experience: Experience managing and delivering marketing campaigns
Required Skills:
- Strong Trade and/or Retail and/or Digital marketing background
- Knowledge of the Performance Running or Lifestyle marketplace
- Data-driven, with strong analytical skills
- Excellent knowledge of managing and analyzing digital campaigns
- Strong communication and interpersonal skills
- Highly organized and customer-focused
- Able to influence and work with all hierarchical levels confidently
- Team player
Preferred Skills:
- Experience in the sports, culture, and performance industry
ASSUMPTION: Candidates with a background in marketing, particularly in the sports or lifestyle industries, will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €60,000 per year (Estimated based on market research and role requirements)
Benefits:
- Discretionary Bonus Opportunity
- Discount on health insurance
- 8% holiday allowance
- Flexible working hours
- Pension scheme
- 25 days annual leave per year
- Up to €250 travel allowance each month
- Hybrid working
- On-site gym
- Employee discount
- Work-from-home allowance
- Home working equipment
- Sports subscription services
- Flexibility to work from anywhere for up to four weeks per year
- Wellbeing and mental health benefit
Working Hours: 40 hours per week, with flexibility to work weekends and unsociable hours when required
ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The final salary offer may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Apparel & Fashion
Company Size: Small (15 employees)
Founded: 1906
Company Description:
- New Balance is a global athletic footwear and apparel company
- Known for its high-quality products and commitment to craftsmanship
- Offers a range of products for various sports and lifestyle activities
Company Specialties:
- Running shoes and apparel
- Basketball shoes and apparel
- Casual and lifestyle footwear and apparel
Company Website: newbalance.com
ASSUMPTION: New Balance is a well-established company with a strong focus on quality and craftsmanship. This role offers an opportunity to work for a reputable brand in the athletic footwear and apparel industry.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and development
Reporting Structure: This role reports directly to the Marketing Manager for EMEA
Work Arrangement: Hybrid, with 3 days on-site per week at the DTC Office in Amsterdam
Growth Opportunities:
- Potential to progress to a Trade Marketing Manager role in the future
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to develop skills in account management, campaign planning, and execution
ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and work with a major Key Account for New Balance.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site gym and amenities
Office Location(s): DTC Office, Amsterdam
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong focus on sports and wellness
- The city offers a high quality of life, with excellent public transportation and numerous cultural attractions
- The Netherlands is known for its progressive work-life balance policies and family-friendly culture
Work Schedule: Flexible working hours, with the ability to work weekends and unsociable hours when required
ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between work and personal life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the Marketing Manager for EMEA
- Second-round interview with the Global Marketing Director
- Final decision and offer
Key Assessment Areas:
- Marketing and campaign management skills
- Data analysis and reporting abilities
- Communication and interpersonal skills
- Cultural fit and alignment with New Balance values
Application Tips:
- Tailor your resume and cover letter to highlight your marketing and campaign management experience
- Demonstrate your understanding of the performance running or lifestyle marketplace in your application materials
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research New Balance and the role's key responsibilities to show your enthusiasm and preparation for the position
ATS Keywords: Trade Marketing, Campaign Management, Digital Marketing, Data Analysis, Performance Running, Lifestyle Marketplace, Brand Management, Stakeholder Management, Creative Development
ASSUMPTION: The interview process for this role is likely to be competitive, and candidates should prepare thoroughly to demonstrate their qualifications and fit for the position.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
- Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and should be familiar to most candidates.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship
- Performance
- Community
- Integrity
- Innovation
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Creative and innovative
Self-Assessment Questions:
- Do you have a strong passion for sports and wellness, and an understanding of the performance running or lifestyle marketplace?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you thrive in a collaborative, team-oriented work environment?
- Are you adaptable and responsive to change, with a creative and innovative approach to problem-solving?
ASSUMPTION: Candidates who align with New Balance's company values and work style will be well-suited for this role and the company culture.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
- Working with a major Key Account may present unique challenges and expectations
- Occasional travel to Europe may be required, which could disrupt personal schedules
- Working weekends and unsociable hours may be necessary to meet campaign deadlines
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and consider how they would manage them effectively.
📈 Similar Roles Comparison
- This role is similar to a Junior Trade Marketing Manager or Marketing Coordinator position, but with a focus on a major Key Account
- Unlike other marketing roles, this position requires a strong understanding of the performance running or lifestyle marketplace
- Career progression in this role could lead to a Trade Marketing Manager or Global Marketing position
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and growth opportunities to better understand this position.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch with a major Key Account
- Analyzing campaign performance data and providing insights to optimize future campaigns
- Collaborating with creative teams and agencies to develop innovative marketing assets for a seasonal promotion
ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does New Balance support the professional development and growth of its employees?
- What are the most challenging aspects of working with a major Key Account, and how can this role address them?
- How does New Balance foster a culture of innovation and creativity in its marketing efforts?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the New Balance careers portal
- Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as your understanding of the performance running or lifestyle marketplace
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Research New Balance and the role's key responsibilities to show your enthusiasm and preparation for the position
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
