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Associate Trade Marketing Manager

New Balance
Full-time
On-site
Netherlands
πŸͺ Trade Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Associate Trade Marketing Manager

πŸ”Ή Company: New Balance

πŸ”Ή Location: DTC Office, Amsterdam, Netherlands

πŸ”Ή Job Type: Full-Time, Hybrid (3 days on-site per week)

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site with hybrid flexibility

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and executing Trade Marketing campaigns for a major Key Account across EMEA
  • Collaborating with Sales Leads and Global Marketing Teams to deliver strategic campaigns
  • Analyzing campaign performance and providing data-driven insights
  • Working with creative teams and agencies to develop innovative marketing assets
  • Exploring external digital, paid media, social, and PR initiatives to enhance campaign impact

ASSUMPTION: This role requires a strong understanding of the performance running or lifestyle marketplace, as well as experience in managing and delivering marketing campaigns.

πŸ“‹ Key Responsibilities

βœ… Account management of key brand partners in alignment with the EMEA Trade Marketing strategy, with a focus on strategic key accounts

βœ… Planning and implementing various campaigns in line with the brands' key stories

βœ… Creating and presenting consumer-first, account-specific pre-line marketing presentations that influence future buys

βœ… Highlighting gaps, challenges, and opportunities from Global/EMEA plans for the Key Account

βœ… 360 campaign management – planning, creative, production, and activation

βœ… Management of brand partner budget and launch tools, ensuring best-in-class assets and partner servicing while consistently looking for efficiencies in spend and resource

βœ… Analysis and reporting of campaign successes and key learnings, including return on investment, rate of sale, and sell-through

βœ… Liaising and building relationships with internal and external stakeholders

βœ… Promoting the correct use of New Balance brand guidelines

βœ… Providing regular communication on upcoming and live activity, along with performance marketplace updates (culture, competitors, innovation, etc.)

βœ… Working with wholesale creative teams, third-party agencies, and/or internal creative teams to develop innovative experiential, instore, and online marketing assets

βœ… Exploring external digital, paid media, social, and PR initiatives where required

βœ… Utilizing and integrating wider business opportunities, such as athletes and talent, to activate global game plan moments with accounts

ASSUMPTION: This role requires strong communication, interpersonal, and organizational skills, as well as the ability to influence and work with all hierarchical levels confidently.

🎯 Required Qualifications

Education: Educated to degree level or equivalent qualifications

Experience: Experience managing and delivering marketing campaigns

Required Skills:

  • Strong Trade and/or Retail and/or Digital marketing background
  • Knowledge of the Performance Running or Lifestyle marketplace
  • Data-driven, with strong analytical skills
  • Excellent knowledge of managing and analyzing digital campaigns
  • Strong communication and interpersonal skills
  • Highly organized and customer-focused
  • Able to influence and work with all hierarchical levels confidently
  • Team player

Preferred Skills:

  • Experience in the sports, culture, and performance industry

ASSUMPTION: Candidates with a background in marketing, particularly in the sports or lifestyle industries, will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (Estimated based on market research and role requirements)

Benefits:

  • Discretionary Bonus Opportunity
  • Discount on health insurance
  • 8% holiday allowance
  • Flexible working hours
  • Pension scheme
  • 25 days annual leave per year
  • Up to €250 travel allowance each month
  • Hybrid working
  • On-site gym
  • Employee discount
  • Work-from-home allowance
  • Home working equipment
  • Sports subscription services
  • Flexibility to work from anywhere for up to four weeks per year
  • Wellbeing and mental health benefit

Working Hours: 40 hours per week, with flexibility to work weekends and unsociable hours when required

ASSUMPTION: The salary range provided is an estimate based on market research and the requirements of the role. The final salary offer may vary depending on the candidate's qualifications and experience.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Apparel & Fashion

Company Size: Small (15 employees)

Founded: 1906

Company Description:

  • New Balance is a global athletic footwear and apparel company
  • Known for its high-quality products and commitment to craftsmanship
  • Offers a range of products for various sports and lifestyle activities

Company Specialties:

  • Running shoes and apparel
  • Basketball shoes and apparel
  • Casual and lifestyle footwear and apparel

Company Website: newbalance.com

ASSUMPTION: New Balance is a well-established company with a strong focus on quality and craftsmanship. This role offers an opportunity to work for a reputable brand in the athletic footwear and apparel industry.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with opportunities for growth and development

Reporting Structure: This role reports directly to the Marketing Manager for EMEA

Work Arrangement: Hybrid, with 3 days on-site per week at the DTC Office in Amsterdam

Growth Opportunities:

  • Potential to progress to a Trade Marketing Manager role in the future
  • Opportunities to work on global campaigns and collaborate with international teams
  • Chance to develop skills in account management, campaign planning, and execution

ASSUMPTION: This role offers a unique opportunity to gain experience in trade marketing and work with a major Key Account for New Balance.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with on-site gym and amenities

Office Location(s): DTC Office, Amsterdam

Geographic Context:

  • Amsterdam is a vibrant, multicultural city with a strong focus on sports and wellness
  • The city offers a high quality of life, with excellent public transportation and numerous cultural attractions
  • The Netherlands is known for its progressive work-life balance policies and family-friendly culture

Work Schedule: Flexible working hours, with the ability to work weekends and unsociable hours when required

ASSUMPTION: The hybrid work arrangement and flexible working hours provide a good balance between work and personal life.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR department
  • First-round interview with the Marketing Manager for EMEA
  • Second-round interview with the Global Marketing Director
  • Final decision and offer

Key Assessment Areas:

  • Marketing and campaign management skills
  • Data analysis and reporting abilities
  • Communication and interpersonal skills
  • Cultural fit and alignment with New Balance values

Application Tips:

  • Tailor your resume and cover letter to highlight your marketing and campaign management experience
  • Demonstrate your understanding of the performance running or lifestyle marketplace in your application materials
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved
  • Research New Balance and the role's key responsibilities to show your enthusiasm and preparation for the position

ATS Keywords: Trade Marketing, Campaign Management, Digital Marketing, Data Analysis, Performance Running, Lifestyle Marketplace, Brand Management, Stakeholder Management, Creative Development

ASSUMPTION: The interview process for this role is likely to be competitive, and candidates should prepare thoroughly to demonstrate their qualifications and fit for the position.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Google Workspace (Gmail, Google Drive, Google Docs)
  • Marketing automation and analytics tools (e.g., Hootsuite, Google Analytics)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals and should be familiar to most candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Craftsmanship
  • Performance
  • Community
  • Integrity
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change
  • Creative and innovative

Self-Assessment Questions:

  • Do you have a strong passion for sports and wellness, and an understanding of the performance running or lifestyle marketplace?
  • Are you comfortable working with data and using it to inform marketing strategies?
  • Do you thrive in a collaborative, team-oriented work environment?
  • Are you adaptable and responsive to change, with a creative and innovative approach to problem-solving?

ASSUMPTION: Candidates who align with New Balance's company values and work style will be well-suited for this role and the company culture.

⚠️ Potential Challenges

  • Managing multiple campaigns and stakeholders simultaneously may require strong organizational skills and time management
  • Working with a major Key Account may present unique challenges and expectations
  • Occasional travel to Europe may be required, which could disrupt personal schedules
  • Working weekends and unsociable hours may be necessary to meet campaign deadlines

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and consider how they would manage them effectively.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Junior Trade Marketing Manager or Marketing Coordinator position, but with a focus on a major Key Account
  • Unlike other marketing roles, this position requires a strong understanding of the performance running or lifestyle marketplace
  • Career progression in this role could lead to a Trade Marketing Manager or Global Marketing position

ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and growth opportunities to better understand this position.

πŸ“ Sample Projects

  • Developing and executing a marketing campaign for a new product launch with a major Key Account
  • Analyzing campaign performance data and providing insights to optimize future campaigns
  • Collaborating with creative teams and agencies to develop innovative marketing assets for a seasonal promotion

ASSUMPTION: These sample projects provide a glimpse into the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits within the organization?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does New Balance support the professional development and growth of its employees?
  • What are the most challenging aspects of working with a major Key Account, and how can this role address them?
  • How does New Balance foster a culture of innovation and creativity in its marketing efforts?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company and the position.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the New Balance careers portal
  • Tailor your resume and cover letter to highlight your marketing and campaign management experience, as well as your understanding of the performance running or lifestyle marketplace
  • Prepare examples of successful marketing campaigns you've managed and the results you achieved
  • Research New Balance and the role's key responsibilities to show your enthusiasm and preparation for the position
  • Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.