📌 Core Information
🔹 Job Title: Assistant Manager - SEO
🔹 Company: Flutter International
🔹 Location: Junglee Gurgaon, India
🔹 Job Type: On-site
🔹 Category: Entertainment Providers
🔹 Date Posted: 2025-07-10
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading SEO strategies to rank products number one on the web
- Collaborating with cross-functional teams to improve site performance and user experience
- Conducting research and analysis to draw insights and develop new strategies
- Staying updated on industry trends and Google algorithm updates
- Building high-quality backlinks and strategic partnerships
ASSUMPTION: This role requires a strong understanding of SEO best practices and a proven track record of delivering high growth in SEO traffic. It also demands excellent communication and collaboration skills to work effectively with various teams.
📋 Key Responsibilities
✅ Create, communicate, and execute effective SEO strategies to significantly increase rankings and organic search traffic
✅ Conduct research and analyses using multiple tools to draw insights and develop new strategies
✅ Audit and analyze site performance, identify issues, and experiment with solutions to improve SEO performance
✅ Work with the web development team to implement necessary changes to improve site performance and user experience
✅ Stay updated on industry trends and Google algorithm updates, and take action to seize opportunities and reduce risk
✅ Build high-quality backlinks and collaborate with third-party agencies for high-authority websites to post content based on high search traffic and brand relevance
✅ Identify strategic opportunities and prioritize them against other tactical actions to achieve a balance between short-term and long-term performance
✅ Prepare detailed reports on rankings, traffic, and conversion data
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently while collaborating effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven track record of delivering high growth in SEO traffic for a business operating at a big scale
Required Skills:
- Proficient with SEO tools like Google Analytics, Google Search Console, SEMrush, and Ahrefs
- Basic understanding of HTML and JavaScript
- Strong MS Excel skills
- Data-driven and creative problem-solving skills
- Entrepreneurial mindset
Preferred Skills:
- Experience with technical SEO
- Knowledge of content strategy and backlink building
- Market research experience
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: INR 12-15 lakhs per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Health insurance
- Retirement benefits
- Employee assistance program
- Learning and development opportunities
Working Hours: Full-time, Monday to Friday, 9:30 AM to 6:30 PM (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on skills, experience, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Entertainment Providers - Flutter International operates in the competitive entertainment industry, offering a wide range of betting, gaming, and entertainment services through its diverse brands.
Company Size: 5,001-10,000 employees - As a large organization, Flutter International offers numerous opportunities for career growth and development.
Founded: 2001 - Flutter International was founded in 2001 and has since grown to become a global leader in the entertainment industry.
Company Description:
- Operates popular brands such as PokerStars, Sky Betting & Gaming, tombola, Paddy Power, Betfair, and more
- Employs over 5,000 people worldwide
- Headquartered in Dublin, Ireland, with offices in various locations across the globe
Company Specialties:
- Sports betting
- Online gaming
- Entertainment
Company Website: careers.flutterinternational.com
ASSUMPTION: Flutter International's large size and diverse portfolio of brands offer applicants a wide range of opportunities to grow and develop their careers.
📊 Role Analysis
Career Level: Mid-level - This role is suitable for candidates with 2-5 years of experience in SEO and digital marketing.
Reporting Structure: The Assistant Manager - SEO will report directly to the Head of Acquisition and work closely with various teams, including Content, Engineering, and Product.
Work Arrangement: On-site, with flexibility for remote work - This role requires a significant amount of on-site work to collaborate effectively with cross-functional teams. However, some flexibility for remote work may be available.
Growth Opportunities:
- Potential to advance to a Senior Manager or Director role within the SEO team
- Opportunities to work on diverse brands and projects within the Flutter International portfolio
- Access to learning and development opportunities to expand skills and knowledge
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEO and digital marketing.
🌍 Location & Work Environment
Office Type: On-site - This role requires a significant amount of on-site work to collaborate effectively with cross-functional teams.
Office Location(s): Junglee Gurgaon, India
Geographic Context:
- Junglee Gurgaon is a major tech hub and offers a vibrant work environment
- The office is located in a bustling commercial area with easy access to public transportation
- The region is known for its high quality of life and numerous recreational opportunities
Work Schedule: Full-time, Monday to Friday, 9:30 AM to 6:30 PM (with flexibility for remote work)
ASSUMPTION: The on-site work requirement for this role may change in the future, offering more flexibility for remote work.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the SEO team and other stakeholders
- Final interview with the Head of Acquisition
Key Assessment Areas:
- SEO knowledge and experience
- Problem-solving skills
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your proven track record of delivering high growth in SEO traffic
- Demonstrate your proficiency with SEO tools and your understanding of industry trends
- Showcase your creativity and problem-solving skills through relevant examples and case studies
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
ATS Keywords: SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, HTML, JavaScript, MS Excel, data analysis, problem-solving, creativity, entrepreneurial mindset, technical SEO, content strategy, backlink building, market research
ASSUMPTION: The interview process for this role may vary depending on the specific needs of the hiring team and the company's current priorities.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- HTML
- JavaScript
- MS Excel
ASSUMPTION: The tools and technologies required for this role may evolve over time as the company adopts new platforms and solutions.
👔 Cultural Fit Considerations
Company Values:
- Value Customers & Data - Prioritize customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes
- Inspire Extreme Ownership - Embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success
- Lead with Love - Reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic
- Embrace change - Change drives progress, and our strength lies in adapting swiftly and recognizing when to evolve to stay ahead
- Play the Big Game - Think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving
Work Style:
- Data-driven and analytical
- Collaborative and communicative
- Adaptable and open to change
- Innovative and creative
Self-Assessment Questions:
- Do I have a proven track record of delivering high growth in SEO traffic for a business operating at a big scale?
- Am I proficient with SEO tools and comfortable working with data to draw insights and develop strategies?
- Do I have strong communication and collaboration skills, and am I comfortable working with cross-functional teams?
- Do I align with the company's values and work style, and am I excited about the opportunity to contribute to the team's success?
ASSUMPTION: Applicants should carefully consider their alignment with the company's values and work style to ensure a strong cultural fit.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Keeping up with the fast-paced and ever-evolving SEO landscape
- Collaborating effectively with various teams and stakeholders
- Adapting to changes in the company's priorities and strategies
ASSUMPTION: These challenges can be overcome with strong project management skills, a proactive approach to learning and development, and a willingness to adapt and collaborate effectively.
📈 Similar Roles Comparison
- Unlike other SEO roles, this position requires a strong focus on collaboration and cross-functional teamwork
- This role offers the opportunity to work on a wide range of brands and projects within the Flutter International portfolio
- Career progression in this role may lead to opportunities in senior management or other specialized areas within the digital marketing field
ASSUMPTION: Applicants should consider the unique aspects of this role and how they align with their career goals and preferences.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy to improve the search rankings and organic traffic of a newly launched gaming platform
- Conducting a thorough audit of an existing website to identify and address technical and content-based SEO issues, leading to a significant increase in organic traffic
- Building and maintaining strong relationships with high-authority websites to secure valuable backlinks and improve brand visibility
ASSUMPTION: These sample projects illustrate the range of responsibilities and opportunities available in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO performance of the company's brands and the priorities for improvement?
- How does the SEO team collaborate with other departments, such as Content and Product, to ensure consistent and effective SEO implementation?
- What opportunities are available for professional development and growth within the SEO team and the company as a whole?
- How does the company support work-life balance and employee well-being, particularly for on-site roles?
- What is the company's approach to innovation and experimentation in SEO strategies, and how does this role contribute to that process?
ASSUMPTION: These questions are designed to help applicants better understand the role, the team, and the company's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences, particularly your proven track record of delivering high growth in SEO traffic
- Prepare for the interview by researching the company, its brands, and the SEO landscape, and be ready to discuss your approach to SEO strategies and tactics
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
