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Senior Manager, SEO

Brainlabs
Full-time
On-site
United States
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Senior Manager, SEO

πŸ”Ή Company: Brainlabs

πŸ”Ή Location: On-site in Dallas, Texas | Bloomington, Indiana | Boca Raton, Florida

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: 2025-06-02

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Delivering best-in-class SEO campaigns for clients
  • Defining campaign delivery plans and measurement targets
  • Tracking and optimizing campaigns
  • Mentoring and growing the knowledge of others
  • Contributing to the development of best-practice roadmaps

ASSUMPTION: This role requires a strong understanding of SEO principles and a proven track record in delivering successful campaigns. The ideal candidate will be passionate about their craft and eager to share their knowledge with others.

πŸ“‹ Key Responsibilities

βœ… Using your practice knowledge, deliver highly successful, brilliant campaigns that outperform KPIs, to budget and on-time.

βœ… Define campaign delivery plans and measurement targets.

βœ… Effectively track and optimize campaigns.

βœ… Be a point of contact for clients on day-to-day tasks and deliverables.

βœ… Develop and implement guidelines and processes, contributing ideas around automation or process improvement.

βœ… Actively contribute to developing best-practice roadmaps so that our SEO offering is continually developing.

βœ… Mentor others across the practice, helping to grow capability and knowledge.

ASSUMPTION: This role requires a high level of self-motivation and initiative, as well as strong communication and presentation skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in SEO, with a strong track record of delivering successful campaigns

Required Skills:

  • Proven SEO delivery track record
  • Passionate about SEO and continuous learning
  • Demonstrable success in optimizing SEO campaigns and work through automation, processes, and technology adoption/development
  • Strong understanding of how other channels work and optimize together
  • Excellent presentation skills and strong data analysis and reporting skills
  • Strong attention to detail, methodical, and process-oriented

Preferred Skills:

  • Experience with SEO tools and platforms
  • Familiarity with Google Analytics and other analytics tools
  • Knowledge of HTML, CSS, and JavaScript

ASSUMPTION: While not explicitly stated, having experience with SEO tools and platforms, as well as knowledge of HTML, CSS, and JavaScript, would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $70,000 - $95,000 USD per year (based on the provided range)

Benefits:

  • Competitive benefits package (details not specified)

Working Hours: Full-time, with a standard workweek of 40 hours

ASSUMPTION: The salary range provided is an estimate based on the company's size and industry standards for similar roles. The benefits package is assumed to be competitive and may include health insurance, retirement plans, and other standard benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services

Company Size: 501-1,000 employees

Founded: 2012

Company Description:

  • Brainlabs is a High-Performance Media Agency, focused on delivering profitable and sustained business impact through data-driven and technology-enabled media planning and buying.
  • The company is culture-first, with a strong emphasis on winning together and continuous development.
  • Brainlabs offers a wide range of services, including PPC, Google Analytics, Programmatic, Paid Social, CRO, SEO, and more.

Company Specialties:

  • PPC
  • Google Analytics
  • Programmatic
  • Paid Social
  • CRO
  • SEO
  • Google Marketing Platform
  • Consultancy
  • Tech
  • Creative
  • Data Science
  • Data Strategy
  • Influencer
  • Media Strategy
  • Media Planning
  • Organic Social
  • DOOH
  • Retail Media
  • and TV & Audio

Company Website: http://www.brainlabsdigital.com

ASSUMPTION: Brainlabs is a well-established company in the advertising industry, with a strong focus on data-driven and technology-enabled media planning and buying. The company's specialties reflect its comprehensive approach to digital marketing.

πŸ“Š Role Analysis

Career Level: Mid-level to senior

Reporting Structure: This role reports to the Associate Director, SEO

Work Arrangement: On-site, with the option to work in one of three locations: Dallas, Texas; Bloomington, Indiana; or Boca Raton, Florida

Growth Opportunities:

  • Potential to move into a management or leadership role within the SEO team or the wider agency
  • Opportunities to work on diverse client projects and gain exposure to different industries
  • Chance to develop and improve the SEO offering, contributing to the company's growth and success

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to progress within the SEO team or the wider agency. The role also provides exposure to diverse client projects and the chance to contribute to the company's growth and success.

🌍 Location & Work Environment

Office Type: On-site, with multiple office locations to choose from

Office Location(s): Dallas, Texas; Bloomington, Indiana; Boca Raton, Florida

Geographic Context:

  • Dallas, Texas: A vibrant city with a diverse economy and a growing tech industry
  • Bloomington, Indiana: A college town with a strong sense of community and a lower cost of living compared to larger cities
  • Boca Raton, Florida: A coastal city with a subtropical climate and a mix of urban and suburban environments

Work Schedule: Standard full-time workweek, with the possibility of flexible hours or remote work arrangements (not specified)

ASSUMPTION: The office locations offer a range of geographic contexts, from the vibrant city of Dallas to the college town of Bloomington and the coastal city of Boca Raton. The work schedule is assumed to be standard full-time, with the possibility of flexible hours or remote work arrangements, depending on the specific office location and team policies.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Skills interview with the SEO team
  • Final interview with the hiring manager

Key Assessment Areas:

  • SEO knowledge and experience
  • Campaign planning and delivery skills
  • Communication and presentation skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with Brainlabs' values

Application Tips:

  • Tailor your resume and cover letter to highlight your SEO experience and relevant skills
  • Prepare examples of successful SEO campaigns you've worked on and the results you achieved
  • Research Brainlabs' culture code and be prepared to discuss how your values align with the company's

ATS Keywords: SEO, campaign delivery, data analysis, process improvement, automation, client communication, mentoring, presentation skills, attention to detail, continuous learning

ASSUMPTION: The application process is assumed to include an online application submission, followed by phone or video screening, skills interview with the SEO team, and final interview with the hiring manager. The key assessment areas focus on SEO knowledge and experience, campaign planning and delivery skills, communication and presentation skills, problem-solving and analytical skills, and cultural fit. Applicants should tailor their resume and cover letter to highlight their SEO experience and relevant skills, prepare examples of successful SEO campaigns, and research Brainlabs' culture code to demonstrate their alignment with the company's values.

πŸ› οΈ Tools & Technologies

  • SEO tools and platforms (specific tools not mentioned)
  • Google Analytics
  • HTML, CSS, and JavaScript

ASSUMPTION: The specific SEO tools and platforms used by Brainlabs are not mentioned in the job description. However, the role requires experience with SEO tools and platforms, as well as knowledge of HTML, CSS, and JavaScript.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Winning together
  • Continuous development
  • Data-driven decision making
  • Innovation and creativity
  • Integrity and honesty
  • Collaboration and teamwork
  • Accountability and ownership

Work Style:

  • Fast-paced and dynamic
  • Data-driven and results-oriented
  • Collaborative and team-focused
  • Continuously learning and improving

Self-Assessment Questions:

  • Do you align with Brainlabs' values, particularly 'winning together' and 'continuous development'?
  • Are you comfortable working in a fast-paced, data-driven, and collaborative environment?
  • Do you have a proven track record of delivering successful SEO campaigns and a passion for continuous learning?

ASSUMPTION: Brainlabs' values emphasize winning together, continuous development, data-driven decision making, innovation and creativity, integrity and honesty, collaboration and teamwork, and accountability and ownership. The work style is fast-paced, data-driven, results-oriented, collaborative, and focused on continuous learning and improvement. Applicants should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

  • Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
  • Keeping up with the latest SEO trends and algorithm changes, necessitating continuous learning and adaptation
  • Balancing client expectations with data-driven insights and best practices, requiring strong communication and negotiation skills
  • Working in a fast-paced, dynamic environment, which may be challenging for those who prefer a more stable or predictable work environment

ASSUMPTION: This role presents several potential challenges, including managing multiple client campaigns, keeping up with the latest SEO trends, balancing client expectations with data-driven insights, and working in a fast-paced, dynamic environment. Applicants should carefully consider these challenges and assess their ability to thrive in this type of work environment.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on campaign delivery and optimization than strategy development, compared to a Senior SEO Manager role
  • Brainlabs' culture-first approach sets it apart from other advertising agencies, with a strong emphasis on winning together and continuous development
  • Career progression in this role may involve moving into a management or leadership position within the SEO team or the wider agency, rather than focusing on vertical career growth within SEO

ASSUMPTION: This role differs from a Senior SEO Manager role in its focus on campaign delivery and optimization rather than strategy development. Brainlabs' culture-first approach sets it apart from other advertising agencies, and career progression may involve moving into a management or leadership position within the SEO team or the wider agency, rather than focusing on vertical career growth within SEO.

πŸ“ Sample Projects

  • Developing and implementing a comprehensive SEO strategy for a major e-commerce client, resulting in a 30% increase in organic traffic and a 20% increase in revenue
  • Conducting a technical SEO audit for a B2B SaaS client, identifying and fixing critical on-page and off-page issues, leading to a 40% increase in organic traffic and improved search engine rankings
  • Optimizing the content strategy for a B2C retail client's blog, resulting in a 50% increase in organic traffic and improved engagement metrics

ASSUMPTION: These sample projects demonstrate the range of SEO work that a Senior Manager in SEO at Brainlabs might be involved in, from developing comprehensive SEO strategies to conducting technical SEO audits and optimizing content strategies.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and dynamics within the SEO team and the wider agency?
  • How does Brainlabs support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Brainlabs approach collaboration and knowledge-sharing between teams and departments?
  • What are the biggest challenges facing the SEO team and the wider agency in the coming year, and how can this role contribute to addressing them?

ASSUMPTION: These key questions help applicants better understand the team structure, professional development opportunities, role priorities, collaboration dynamics, and challenges facing the SEO team and the wider agency. Asking these questions demonstrates a proactive and engaged approach to the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your SEO experience and relevant skills
  • Prepare examples of successful SEO campaigns you've worked on and the results you achieved
  • Research Brainlabs' culture code and be prepared to discuss how your values align with the company's
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.