AVP, Campaign Operations Manager (L11)

📌 Core Information

🔹 Job Title: AVP, Campaign Operations Manager (L11)

🔹 Company: Synchrony

🔹 Location: Hyderabad, Telangana, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site with remote options for specific regions

🚀 Job Overview

Key aspects of this role include:

• Leading the evolution of campaign operations with a focus on personalized, end-to-end consumer journeys
• Collaborating cross-functionally to design and implement digitally-enabled campaign operations
• Driving engagement and maximizing results through innovative campaign methodologies
• Mentoring and upskilling team members on journey-based thinking and consumer-centric execution

ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and a deep understanding of consumer behavior and marketing technologies.

📋 Key Responsibilities

✅ Explore and analyze existing campaign methodology and processes to identify opportunities and gaps for transformation

✅ Engage with team members and stakeholders to understand real-world challenges and co-create journey-based strategies tailored to business objectives

✅ Design and implement digitally-enabled, consumer-first campaign operations that drive personalized engagement across channels

✅ Develop and manage consumer journeys in marketing platforms and Customer Data Platforms (CDPs), ensuring responsiveness and relevance in real time

✅ Partner with other MarTech teams, Marketing Cloud, and Digital product teams to align strategy and integrate personalization into journeys

✅ Create templates and strategic playbooks for identification, targeting, segmentation, and orchestration of journeys to ensure transformation success

✅ Drive digital transformation by embedding modern campaign methodologies and personalization best practices into operational workflows

✅ Mentor and upskill team members on journey-based thinking, platform usage, and consumer-centric execution

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and team leadership, requiring a versatile skill set and strong interpersonal skills.

🎯 Required Qualifications

Education: Bachelor's Degree with 8+ years of IT experience or, in lieu of a degree, minimum of 10+ years of Marketing experience in the financial domain

Experience: 8+ years of experience in digital marketing, campaign operations with consumer journey design – preferably within financial services

Required Skills:

• Strong background in consumer journey design, personalization, and omnichannel campaign delivery
• Proficiency with Customer Data Platforms (e.g., Blueconic, Adobe Experience Platform, Salesforce, SAS CI 360)
• Working knowledge of SAS or SQL
• Understanding of quality management practices in marketing operations, including process governance and continuous improvement
• Hands-on experience with marketing automation platforms and real-time journey orchestration tools
• Solid interpersonal skills at all organizational levels, including the ability to communicate effectively and influence others in the business

Preferred Skills:

• Working knowledge of Gen AI application in marketing operations, consumer insight generation
• Experience driving change and implementing new frameworks or technologies within complex marketing ecosystems
• Strong project management and analytical skills with a focus on measurable business impact
• Creative thinker with the ability to reimagine existing processes
• Experience with statistical analytics languages and platforms (e.g., Python, Hadoop) is a plus

ASSUMPTION: Given the role's focus on digital transformation and consumer-centric marketing, candidates with a strong background in digital marketing, consumer journey design, and proficiency with marketing technologies are ideal.

💰 Compensation & Benefits

Salary Range: INR 25-35 lakhs per annum (AI-estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Flexibility and Choice for all employees
• Best-in-class employee benefits and programs that cater to work-life integration and overall well-being
• Career advancement and upskilling opportunities, focusing on Advancing Diverse Talent to take up leadership roles

Working Hours: 2 PM to 11 PM IST, with flexibility for remote workers in specific regions

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the Hyderabad area. The benefits package is comprehensive and designed to support work-life balance and employee growth.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Synchrony is a leading consumer financial services company delivering one of the industry’s most complete digitally enabled product suites.

Company Size: 10,001+ employees. As a large organization, Synchrony offers diverse opportunities for career growth and collaboration.

Founded: 1932 (as a division of General Electric). Synchrony was spun off from GE in 2014 and has since grown into a standalone public company.

Company Description:

• Synchrony is committed to being essential to people's everyday lives by making it easier for them to access their essential needs and everyday wants with consumer financing that works for them
• The company helps people make informed, smart credit choices so they can live healthier financial lives
• Synchrony connects consumers to its ecosystem of hundreds of thousands of small- and mid-sized businesses and health and wellness providers

Company Specialties:

• Consumer finance
• Payments
• Promotional financing
• Installment lending
• Savings products
• Banking and online banking

Company Website: www.synchrony.com

ASSUMPTION: Synchrony's extensive experience in consumer finance and commitment to digital innovation make it an attractive employer for marketing professionals seeking to grow their careers in the financial services industry.

📊 Role Analysis

Career Level: Mid-level to senior management. This role offers opportunities for growth into leadership positions within the marketing organization.

Reporting Structure: The AVP, Campaign Operations Manager reports directly to the Senior Vice President, Growth Marketing and works cross-functionally with various teams within the marketing organization and other departments.

Work Arrangement: On-site with remote options for specific regions. The role requires a mix of on-site collaboration and remote work, with flexibility for team members in specific geographic areas.

Growth Opportunities:

• Career advancement within the marketing organization, including potential progression into leadership roles
• Upskilling and professional development opportunities, focusing on advancing diverse talent
• Expansion into new markets and product lines, offering exposure to diverse business challenges and growth opportunities

ASSUMPTION: This role provides a strong platform for career growth within the marketing organization, with opportunities for advancement into leadership positions and exposure to diverse business challenges.

🌍 Location & Work Environment

Office Type: On-site with remote options for specific regions. The Hyderabad office is one of Synchrony's global hubs for marketing operations and offers a collaborative and innovative work environment.

Office Location(s): Hyderabad, Telangana, India

Geographic Context:

• Hyderabad is the capital city of Telangana, located in southern India
• The city is known for its diverse culture, rich history, and thriving technology industry
• Hyderabad offers a mix of traditional and modern amenities, with a lower cost of living compared to other major Indian cities

Work Schedule: 2 PM to 11 PM IST, with flexibility for remote workers in specific regions. The role requires a mix of on-site collaboration and remote work, with a focus on results and productivity.

ASSUMPTION: The Hyderabad office offers a dynamic and collaborative work environment, with opportunities for professional growth and development within the marketing organization.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• Technical assessment or case study presentation
• On-site or virtual interview with the hiring manager and team members
• Final round with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Technical proficiency in marketing technologies and consumer journey design
• Communication and interpersonal skills

Application Tips:

• Highlight relevant experience in digital marketing, campaign operations, and consumer journey design
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a cross-functional environment

ATS Keywords: Digital marketing, campaign operations, consumer journey design, personalization, omnichannel campaign delivery, Customer Data Platforms, SAS, SQL, marketing automation, real-time journey orchestration

ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, technical proficiency, and ability to work collaboratively in a cross-functional environment. Successful candidates will have a strong background in digital marketing, campaign operations, and consumer journey design.

🛠️ Tools & Technologies

• Customer Data Platforms (e.g., Blueconic, Adobe Experience Platform, Salesforce, SAS CI 360)
• Marketing automation platforms (e.g., Marketo, Pardot, HubSpot)
• Real-time journey orchestration tools (e.g., Adobe Campaign, Oracle Responsys, Salesforce Interaction Studio)
• Data analysis and visualization tools (e.g., Tableau, Power BI, Google Data Studio)

ASSUMPTION: Proficiency in marketing technologies and consumer journey design is essential for success in this role. Candidates should have experience with Customer Data Platforms, marketing automation platforms, and real-time journey orchestration tools.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Putting customers at the heart of everything we do
• Inclusive: Fostering an environment where everyone feels valued and respected
• Agile: Embracing change and continuous improvement
• Collaborative: Working together to achieve common goals
• Accountable: Taking ownership and delivering on our commitments

Work Style:

• Results-driven: Focused on delivering measurable business impact
• Innovative: Embracing new ideas and approaches to solve challenges
• Cross-functional: Collaborating effectively with teams across the organization
• Adaptable: Thriving in a dynamic and changing environment

Self-Assessment Questions:

• How have you demonstrated a customer-centric mindset in your previous roles?
• Can you provide an example of a time when you drove innovation and implemented new frameworks or technologies within a complex marketing ecosystem?
• How do you approach working collaboratively with cross-functional teams to achieve common goals?

ASSUMPTION: Synchrony's culture is characterized by a strong focus on customer-centricity, innovation, and collaboration. Candidates who align with these values and work styles will be well-suited to the organization's culture and the role's requirements.

⚠️ Potential Challenges

• Managing multiple stakeholders and balancing competing priorities in a dynamic and changing environment
• Keeping up with the latest marketing technologies and trends in consumer journey design
• Driving change and implementing new frameworks or technologies within a complex marketing ecosystem
• Working remotely and managing team members in different time zones

ASSUMPTION: This role presents unique challenges related to managing multiple stakeholders, driving change, and working remotely. Successful candidates will have strong project management, communication, and leadership skills to navigate these challenges effectively.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on campaign operations and consumer journey design, requiring a unique blend of strategic thinking, technical proficiency, and leadership skills
• In the financial services industry, this role is comparable to a Senior Marketing Operations Manager or a Director of Consumer Journey Strategy, with a focus on driving personalized, end-to-end consumer experiences
• Career progression in this role may lead to leadership positions within the marketing organization, such as Vice President or Senior Vice President of Growth Marketing

ASSUMPTION: This role is unique in its focus on campaign operations and consumer journey design, requiring a versatile skill set and strong leadership capabilities. Candidates should have relevant experience in digital marketing, campaign operations, and consumer journey design to be successful in this role.

📝 Sample Projects

• Developing and implementing a new consumer journey strategy for a major product launch, leveraging Customer Data Platforms and real-time journey orchestration tools
• Conducting a comprehensive audit of existing campaign methodology and processes, identifying opportunities for transformation and optimization
• Collaborating with cross-functional teams to design and implement a new marketing automation framework, driving measurable business impact and improved customer engagement

ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the role, requiring a strong background in digital marketing, campaign operations, and consumer journey design.

❓ Key Questions to Ask During Interview

• Can you describe the current state of campaign operations within the marketing organization and the vision for transformation in this role?
• How does the marketing organization collaborate with other departments, such as product, technology, and data science, to drive personalized consumer experiences?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Synchrony support the growth and development of employees in marketing operations and consumer journey design?
• What is the work-life balance like for this role, and how does the organization support remote work and flexibility?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, the organization's culture, and the opportunities for growth and development within the marketing operations team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in digital marketing, campaign operations, and consumer journey design
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a cross-functional environment
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.