Marketing Operations Manager

Here's the enhanced job description based on the provided input:

📌 Core Information

Job Title: Marketing Traffic Coordinator

Company: Lisinski Law Firm

Location: Bogotá, Bogotá, Colombia

Job Type: Full-Time

Category: Marketing

Date Posted: 2025-04-25

Experience Level: 2-5 years

Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing digital advertising projects from initiation to completion
• Serving as the main point of contact between internal teams
• Coordinating assets, maintaining project schedules, and streamlining communication
• Ensuring campaigns meet deadlines and are executed accurately

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

📋 Key Responsibilities

Campaign Coordination & Workflow Management

• Traffic and manage digital advertising projects from initiation to completion, ensuring deadlines are met
• Serve as the main point of contact between internal teams (copy, creative, demand gen, and strategy) in the development of ad campaigns
• Maintain project schedules and track campaign milestones, escalating issues as needed
• Utilize Asana to assign tasks, track progress, and manage deadlines effectively across teams

ASSUMPTION: The ideal candidate thrives in a fast-paced environment and has strong attention to detail.

Asset & Content Management

• Organize and distribute creative assets, copy, and specifications for digital campaigns (social, search, video, etc.)
• Ensure all digital ad assets meet platform requirements and brand guidelines before launch
• Coordinate approvals from key stakeholders and make necessary revisions before deployment
• Use Asana to centralize project assets, ensuring easy access and visibility across teams

Communication & Collaboration

• Act as a liaison between copy, creative, demand gen, and strategy teams to ensure alignment on campaign goals and deliverables
• Provide regular updates on project status, potential bottlenecks, and solutions to keep campaigns on track
• Maintain documentation of campaign timelines, specs, and asset delivery schedules in Asana for transparency and efficiency

Process Optimization & Reporting

• Identify and implement process improvements to enhance efficiency in campaign execution
• Assist in tracking and reporting campaign performance, working closely with analytics teams
• Ensure proper organization and archiving of digital campaign assets for future reference
• Leverage Asana's reporting tools to monitor workflow efficiency and identify areas for optimization

💰 Required Qualifications

Education: Not specified

Experience: 3+ years in marketing project management, traffic coordination, or digital advertising operations

Required Skills:

• Proven ability to manage multiple projects simultaneously
• Strong organizational and time-management skills
• Bilingual proficiency in Spanish and English
• Familiarity with project management tools (e.g., Asana, Trello, Monday.com)
• Excellent communication skills

Preferred Skills:

• Familiarity with Facebook Ads Manager, Google Ads, YouTube Ads, and other paid media platforms

ASSUMPTION: Candidates with experience in the legal industry or working with bilingual teams are strongly preferred.

💰 Compensation & Benefits

Salary Range: Industry standard range based on role, experience level, and location (Colombia)

Benefits:

• Health insurance
• Retirement plan
• Paid time off

Working Hours: 40 hours per week, Monday-Friday, 9AM-5PM EST

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Colombia. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services

Company Size: 201-500 employees

Founded: 2020

Company Description:

• Dedicated to protecting client rights and representing clients nationwide
• Mission is to bring compassion back to law by providing personalized, client-centered representation
• Attorneys with impressive trial experience and impeccable reputations

Company Specialties:

• Immigration
• Legal Services
• Bilingual representation

Company Website: lisinskifirm.com

ASSUMPTION: The company is known for its compassionate approach to legal representation and commitment to client advocacy.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: Reports directly to the Marketing Operations Group Lead

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career growth within the marketing department
• Opportunities to work on high-impact campaigns and gain industry exposure

ASSUMPTION: This role offers opportunities for professional development and growth within the marketing team.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location: 10104 Brewster Ln, Suite 100, Powell, Ohio 43065, US

Geographic Context:

• Powell, Ohio, is a small city with a population of approximately 11,000 people
• Close to Columbus, the state capital, offering easy access to urban amenities
• Known for its historic charm and tight-knit community

Work Schedule: Monday-Friday, 9AM-5PM EST

ASSUMPTION: The office location offers a balance between a small-town feel and proximity to urban resources.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final round of interviews with key stakeholders

Key Assessment Areas:

• Problem-solving skills
• Adaptability to work in a fast-paced environment
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience in marketing project management or digital advertising operations
• Demonstrate proficiency in project management tools and bilingual skills
• Showcase ability to manage multiple projects simultaneously and meet deadlines

ATS Keywords: Marketing Project Management, Traffic Coordination, Digital Advertising Operations, Bilingual, Project Management Tools, Campaign Coordination, Workflow Management, Asset Management, Process Optimization, Reporting

ASSUMPTION: The application process is designed to assess the candidate's skills and cultural fit for the role and the company.

🛠️ Tools & Technologies

• Asana
• Facebook Ads Manager
• Google Ads
• YouTube Ads

ASSUMPTION: Familiarity with these tools is preferred, but training will be provided if necessary.

👔 Cultural Fit Considerations

Company Values:

• Compassion
• Client-centered approach
• Personalized representation

Work Style:

• Collaborative
• Adaptable
• Results-driven

Self-Assessment Questions:

• How do you ensure client rights are protected and represented in your work?
• How do you manage multiple projects simultaneously and meet deadlines?
• How do you approach working in a collaborative, client-centered environment?

ASSUMPTION: Candidates who align with the company's values and work style are more likely to succeed in this role.

⚠️ Potential Challenges

• Managing multiple projects simultaneously can be stressful and demanding
• Working in a fast-paced environment may require long hours and quick decision-making
• The legal industry can be complex and challenging, requiring strong attention to detail

ASSUMPTION: These challenges can be mitigated by strong organizational skills, time management, and adaptability.

📈 Similar Roles Comparison

• This role is similar to a Marketing Project Manager or Digital Advertising Operations Specialist, but with a stronger focus on traffic coordination and workflow management
• In the legal industry, this role may require additional attention to detail and client-centered communication
• Career path progression may include roles such as Senior Marketing Traffic Coordinator or Marketing Operations Manager

ASSUMPTION: This role offers a unique blend of marketing and legal industry experience, providing a strong foundation for career growth.

📝 Sample Projects

• Managing a high-profile immigration campaign, requiring close collaboration with legal teams and stakeholders
• Streamlining the workflow for a complex, multichannel advertising campaign, resulting in significant efficiency gains
• Developing and implementing a new project management system, improving overall campaign execution and tracking

ASSUMPTION: These projects demonstrate the candidate's ability to manage complex campaigns, collaborate effectively, and drive process improvements.

❓ Key Questions to Ask During Interview

• How do you prioritize and manage multiple projects simultaneously?
• Can you describe a time when you had to adapt to a significant change in project scope or deadline?
• How do you ensure client rights are protected and represented in your work, especially in a fast-paced environment?
• How do you approach working with diverse teams, including legal professionals and marketing specialists?

ASSUMPTION: These questions help assess the candidate's skills, adaptability, and cultural fit for the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume to highlight relevant experience in marketing project management or digital advertising operations
• Prepare for interview questions related to project management, collaboration, and adaptability
• Follow up with the hiring manager one week after submission if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.