AVP Reporting & Analytics - Digital Growth Marketing

📌 Core Information

🔹 Job Title: AVP Reporting & Analytics - Digital Growth Marketing

🔹 Company: AT&T

🔹 Location: Dallas, Texas

🔹 Job Type: On-site, Full-Time

🔹 Category: Telecommunications, Marketing

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (5 days a week)

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing team responsible for delivering the digital analytics vision and roadmap aligned with enterprise goals, digital KPIs, and customer experience strategies.
• Partnering closely with marketing, product, and technology leaders to translate data into actionable strategies that accelerate business growth and optimize marketing performance.
• Establishing and monitoring key performance indicators (KPIs), benchmarks, and scorecards to evaluate digital strategy effectiveness and user engagement.
• Overseeing advanced analytics initiatives such as predictive modeling, customer segmentation, and marketing mix modeling to optimize campaign performance and growth.
• Managing agile processes for analytics project intake, prioritization, and delivery, ensuring alignment with business priorities.

ASSUMPTION: This role requires a strategic leader with a strong background in marketing analytics and experience leading teams in fast-paced, matrixed environments. The ideal candidate will have a proven track record of driving business growth through data-driven insights and recommendations.

📋 Key Responsibilities

✅ Serve as a strategic partner to executive leadership by translating complex data into actionable insights and recommendations.

✅ Foster a data-informed culture across digital, marketing, product, and technology teams.

✅ Establish and monitor key performance indicators (KPIs), benchmarks, and scorecards to evaluate digital strategy effectiveness and user engagement.

✅ Lead advanced analytics initiatives such as predictive modeling, customer segmentation, and marketing mix modeling to optimize campaign performance and growth.

✅ Oversee design and implementation of scalable analytics infrastructure, including tagging, data integration, and enterprise platform strategy.

✅ Build and lead a high-performing analytics team comprising digital analysts, data engineers, visualization experts, and product managers, promoting continuous learning and career development.

✅ Collaborate cross-functionally with marketing, product, technology, and data engineering teams to develop robust data models, dashboards, and ensure data quality, accessibility, and governance compliance.

✅ Establish and enforce data governance standards for accuracy, privacy, and reporting consistency.

✅ Present clear, compelling insights and strategic narratives to senior leadership.

✅ Oversee budgeting and resource allocation for analytics initiatives to maximize ROI and business impact.

ASSUMPTION: This role requires a strong understanding of digital marketing measurement, including paid media, SEO, email marketing, and customer journey analytics. Proficiency with analytics tools such as SQL, Python/R, Tableau/Power BI, and marketing platforms (Google Analytics, Adobe Analytics) is essential.

🎯 Required Qualifications

Education: Bachelor’s degree in Statistics, Mathematics, Computer Science, Marketing, Business, or a related field; advanced degree preferred.

Experience: 10+ years of experience in marketing analytics, data science, or related fields, with at least 5 years in leadership roles.

Required Skills:

• Expertise in digital marketing measurement, including paid media, SEO, email marketing, and customer journey analytics.
• Strong proficiency with analytics tools such as SQL, Python/R, Tableau/Power BI, and marketing platforms (Google Analytics, Adobe Analytics).
• Excellent strategic thinking, problem-solving, and communication skills.
• Experience managing budgets and vendor relationships in analytics or marketing technology domains.

Preferred Skills:

• Experience in telecom, technology, or subscription-based industries.
• Familiarity with machine learning techniques and marketing attribution models.
• Strong understanding of data privacy regulations impacting digital marketing analytics.

ASSUMPTION: Candidates should have a proven track record of leading analytics teams in fast-paced, matrixed environments and driving business growth through data-driven insights and recommendations.

💰 Compensation & Benefits

Salary Range: $231,700.00 - $347,500.00 per year

Benefits:

• Health and Wellness: Comprehensive medical, dental, and vision coverage options.
• Financial Security: 401(k) retirement savings plan with company matching, life insurance, and disability coverage.
• Paid Time Off: Generous vacation, holiday, and sick leave policies to support work-life balance.
• Professional Development: Access to training programs, leadership development opportunities, and tuition reimbursement.
• Additional Perks: Employee discounts, wellness programs, commuter benefits, and more.

Working Hours: 40 hours per week, Monday through Friday

ASSUMPTION: The salary range provided is based on market research and industry standards for similar roles in the Dallas, Texas area. The benefits package is designed to enhance well-being and provide peace of mind for employees.

📌 Applicant Insights

🔍 Company Context

Industry: AT&T operates in the telecommunications industry, providing wireless services, U-Verse, and enterprise applications & managed hosting solutions. The company is a global leader in communications and technology, with a focus on driving innovation and connecting people with their world.

Company Size: AT&T is a large organization with over 10,000 employees, providing a diverse and dynamic work environment. This size allows for ample opportunities for career growth and development.

Founded: AT&T was founded in 1875 and has since grown to become one of the world's largest telecommunications companies.

Company Description:

• AT&T is committed to creating a world where everything works together seamlessly, making life better for its customers.
• The company's people and their passion for success are at the heart of what they do, driving innovation and excellence in their industry.
• AT&T is focused on connecting millions of people with their world, delivering the human benefits of technology in ways that defy the imaginable.

Company Specialties:

• Wireless Services
• U-Verse
• Enterprise Applications & Managed Hosting Solutions

Company Website: http://www.att.com

ASSUMPTION: AT&T's large size and global presence provide ample opportunities for career growth and development. The company's focus on innovation and driving excellence in the telecommunications industry makes it an attractive employer for individuals looking to make a significant impact in their field.

📊 Role Analysis

Career Level: This role is at the senior leadership level, requiring a strategic thinker with a proven track record of driving business growth through data-driven insights and recommendations.

Reporting Structure: The AVP will report directly to the Senior Vice President of Digital Growth Marketing and will oversee a team of digital analysts, data engineers, visualization experts, and product managers.

Work Arrangement: This role is based in Dallas, TX and requires in-office presence 5 days a week. Relocation assistance is available for qualified candidates.

Growth Opportunities:

• As a senior leadership role, this position offers opportunities for career advancement within AT&T's digital growth marketing team or other areas of the organization.
• The company's large size and global presence provide ample opportunities for career growth and development.
• The AVP will have the opportunity to mentor and develop their team members, fostering a culture of continuous learning and growth.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on AT&T's digital growth marketing efforts and drive business growth through data-driven insights and recommendations.

🌍 Location & Work Environment

Office Type: AT&T's Dallas office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 208 S. Akard Street, Dallas, TX 75202, US

Geographic Context:

• Dallas, Texas is a large, vibrant city with a diverse population and a thriving economy.
• The city is home to numerous Fortune 500 companies and offers ample opportunities for career growth and development.
• Dallas has a humid subtropical climate, with mild winters and hot summers.

Work Schedule: This role requires in-office presence 5 days a week, with standard business hours Monday through Friday.

ASSUMPTION: AT&T's Dallas office provides a modern, collaborative work environment designed to foster innovation and creativity. The city of Dallas offers a diverse and vibrant culture, with ample opportunities for career growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screen with a member of the HR team
• On-site interview with the hiring manager and other team members
• Final interview with the Senior Vice President of Digital Growth Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Proficiency with analytics tools and digital marketing measurement
• Leadership and team management skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your experience with advanced analytics initiatives, such as predictive modeling and customer segmentation.
• Demonstrate your understanding of AT&T's business and the digital growth marketing team's goals and objectives.

ATS Keywords: Marketing Analytics, Data Science, Leadership, Digital Marketing Measurement, Predictive Modeling, Customer Segmentation, SQL, Python, Tableau, Power BI, Google Analytics, Adobe Analytics, Strategic Thinking, Problem Solving

ASSUMPTION: AT&T's application process is designed to assess candidates' skills and experience in marketing analytics, leadership, and strategic thinking. The interview process will focus on understanding the candidate's ability to drive business growth through data-driven insights and recommendations.

🛠️ Tools & Technologies

• SQL
• Python/R
• Tableau/Power BI
• Google Analytics
• Adobe Analytics

ASSUMPTION: Proficiency with these tools and technologies is required for this role, as they are essential for delivering the digital analytics vision and roadmap aligned with enterprise goals and driving business growth through data-driven insights and recommendations.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Integrity
• Performance
• Diversity
• Stakeholder focus

Work Style:

• Collaborative and cross-functional team environment
• Agile and iterative project management processes
• Data-driven decision making and continuous learning

Self-Assessment Questions:

• Do you have a proven track record of driving business growth through data-driven insights and recommendations in a fast-paced, matrixed environment?
• Are you comfortable working in a collaborative, cross-functional team environment and driving projects to completion with minimal guidance?
• Do you have a strong understanding of digital marketing measurement, including paid media, SEO, email marketing, and customer journey analytics?

ASSUMPTION: AT&T values innovation, integrity, performance, diversity, and stakeholder focus. The ideal candidate for this role will be a strategic thinker with a strong background in marketing analytics and experience leading teams in fast-paced, matrixed environments.

⚠️ Potential Challenges

• Managing a team of digital analysts, data engineers, visualization experts, and product managers with varying levels of experience and expertise.
• Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution and firefighting.
• Navigating a large, matrixed organization with multiple stakeholders and competing priorities.
• Keeping up with the latest trends and best practices in marketing analytics and digital marketing measurement.

ASSUMPTION: These challenges can be overcome with strong leadership, strategic thinking, and effective communication and collaboration skills.

📈 Similar Roles Comparison

• This role is unique in its focus on driving business growth through data-driven insights and recommendations in the digital growth marketing space.
• Compared to other marketing analytics roles, this position requires a higher level of strategic thinking and leadership, as well as a deeper understanding of digital marketing measurement.
• Career paths for this role may include advancement to senior vice president or chief marketing officer roles within AT&T or other organizations.

ASSUMPTION: This role offers significant growth opportunities and the potential to make a significant impact on AT&T's digital growth marketing efforts and drive business growth through data-driven insights and recommendations.

📝 Sample Projects

• Developing and implementing a predictive modeling framework to optimize campaign performance and drive business growth.
• Conducting a comprehensive customer segmentation analysis to inform targeted marketing strategies and improve customer engagement.
• Leading a cross-functional team to design and implement a robust data governance framework to ensure data accuracy, privacy, and reporting consistency.

ASSUMPTION: These sample projects illustrate the strategic, data-driven nature of this role and the opportunity to drive business growth through data-driven insights and recommendations.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall digital growth marketing strategy for AT&T?
• What are the key priorities for this role in the first 90 days?
• How does AT&T support the professional development and career growth of its employees?
• What is the company's approach to data privacy and security, and how does this role contribute to those efforts?
• How does AT&T foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to provide insight into the strategic priorities and cultural fit for this role within AT&T's digital growth marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://att.wd1.myworkdayjobs.com/ATTGeneral/job/Dallas-Texas/AVP-Reporting---Analytics---Digital-Growth-Marketing_R-67792
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on marketing analytics, leadership, and strategic thinking.
• Prepare for your interview by researching AT&T's business and the digital growth marketing team's goals and objectives, as well as your own experience with advanced analytics initiatives, such as predictive modeling and customer segmentation.
• Follow up with the hiring manager within one week of your interview to express your continued interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.