B2B digital marketing - B2B Business Planning Department, Group Sales Division（GSD）

📌 Core Information

🔹 Job Title: B2B Digital Marketing - B2B Business Planning Department, Group Sales Division (GSD)

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Business, Corporate

🔹 Date Posted: April 14, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing B2B marketing strategies
• Managing and optimizing digital advertising campaigns
• Planning and implementing lead generation measures
• Collaborating with diverse teams to drive business growth

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a cross-functional team.

📋 Key Responsibilities

✅ Develop and execute B2B marketing strategies for corporate clients

✅ Plan, implement, and analyze lead generation measures

✅ Manage and optimize digital advertising campaigns

✅ Plan and execute content marketing initiatives

✅ Manage leads using Marketing Automation (MA)

✅ Plan and implement website improvement measures

ASSUMPTION: This role involves a wide range of responsibilities, requiring a versatile skill set and the ability to adapt to different tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum of 3 years of practical experience in digital marketing at a business company or a marketing support company

Required Skills:

• Proven experience in digital marketing
• Strong analytical skills
• Excellent communication skills in Japanese and English
• Ability to work effectively in a team

Preferred Skills:

• Experience in B2B marketing
• Experience in managing and optimizing digital advertising and Marketing Automation (MA) platforms

ASSUMPTION: While experience in B2B marketing is preferred, the company is willing to consider candidates with a strong background in digital marketing and a willingness to learn.

💰 Compensation & Benefits

Salary Range: Industry standard for mid-level digital marketing roles in Tokyo, Japan is ¥6,000,000 - ¥9,000,000 per year (approximately USD$48,000 - USD$72,000).

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Employee stock purchase plan
• Generous vacation and holiday policy

Working Hours: Standard office hours with flexibility for remote work

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten is a global leader in e-commerce, fintech, digital content, and communications, operating in 30 countries and regions with over 1.9 billion members worldwide.

Company Size: Rakuten has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Rakuten was founded in Tokyo, Japan in 1997.

Company Description:

• Rakuten's mission is to empower people and society through innovation
• The company offers over 70 services across various sectors, including e-commerce, payments, finance, telecommunications, media, and sports
• Rakuten aims to empower its over 900,000 corporate clients and drive further growth for the entire group by applying its expertise to its B2B business

Company Specialties:

• E-commerce (Rakuten Ichiba, Rakuten Books)
• Card & Payments
• Life & Leisure support services
• Communications & Energy & Mobile
• Investment
• Sports
• Digital Contents
• Open EC
• AD
• Affiliate
• Securities
• Bank
• Insurance
• Travel
• Mobile
• Mobile Network Operator
• Telecommunications
• and Artificial Intelligence

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence provide numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level digital marketing role with potential for growth and advancement

Reporting Structure: This role reports directly to the B2B Business Supervisory Department

Work Arrangement: On-site work with flexibility for remote work

Growth Opportunities:

• Potential to work on diverse projects across various business units and subsidiaries
• Opportunities to collaborate with senior management and demonstrate individual skills and creativity
• Potential to advance to leadership positions within the department or the wider organization

ASSUMPTION: This role offers a unique opportunity to work in a small elite unit led by an executive with global experience, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern office space with collaborative work areas

Office Location(s): Futakotamagawa Rise Office, Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant business environment
• The office is located in a convenient and accessible area with nearby public transportation
• The office is surrounded by numerous dining and entertainment options

Work Schedule: Standard office hours with flexibility for remote work

ASSUMPTION: The office location and work environment provide a convenient and enjoyable work experience, with ample opportunities for collaboration and networking.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening interview
• On-site interview with the hiring manager and team members
• Final decision and offer

Key Assessment Areas:

• Digital marketing skills and experience
• Analytical and problem-solving skills
• Communication and teamwork skills
• Cultural fit and alignment with Rakuten's values

Application Tips:

• Tailor your resume to highlight relevant digital marketing experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and ability to work in a team
• Demonstrate your understanding of Rakuten's business and the role's responsibilities

ATS Keywords: B2B Marketing, Digital Advertising, Lead Generation, Content Marketing, Marketing Automation, Website Improvement, Communication Skills, Analysis

ASSUMPTION: Rakuten's application process is designed to assess candidates' skills and cultural fit, with a focus on problem-solving and teamwork.

🛠️ Tools & Technologies

• Marketing Automation platforms (e.g., Marketo, HubSpot)
• Digital advertising platforms (e.g., Google Ads, Facebook Ads)
• Website analytics tools (e.g., Google Analytics)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the projects and campaigns the candidate works on.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Happiness
• Optimism
• Gratitude

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you thrive in a collaborative and dynamic work environment?
• Are you proactive and results-driven, with a strong sense of ownership?
• Are you adaptable and open to learning new skills and taking on new challenges?

ASSUMPTION: Rakuten values candidates who are a strong cultural fit, with a focus on empowerment, innovation, and a positive work environment.

⚠️ Potential Challenges

• Working in a fast-paced and dynamic environment may require adaptability and quick decision-making
• The role involves a wide range of responsibilities, which may require strong organizational skills and time management
• Collaborating with diverse teams may require strong communication and interpersonal skills
• The role may require occasional travel for meetings and events

ASSUMPTION: While Rakuten offers numerous opportunities for growth and development, candidates should be prepared to face challenges and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• This role is similar to other mid-level digital marketing roles, but with a focus on B2B marketing and a unique opportunity to work in a small elite unit
• Rakuten's global presence and diverse range of services provide unique opportunities for career growth and development
• This role offers a competitive salary and benefits package, with opportunities for advancement and leadership development

ASSUMPTION: While this role shares similarities with other mid-level digital marketing roles, its unique focus on B2B marketing and opportunities for growth and development set it apart.

📝 Sample Projects

• Developing and executing a B2B marketing strategy for a new corporate service
• Managing and optimizing a digital advertising campaign to generate leads for an existing service
• Planning and implementing a content marketing initiative to improve brand awareness and thought leadership

ASSUMPTION: The specific projects a candidate works on may vary depending on the business needs and priorities at the time of hire.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the overall B2B business strategy, and how will my work contribute to its success?
• What opportunities are there for professional growth and development within the department and the wider organization?
• How does the team collaborate and support each other in achieving our goals?
• What is the company's approach to work-life balance, and how is it supported in this role?

ASSUMPTION: Asking thoughtful and insightful questions demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant digital marketing experience and skills
• Prepare a cover letter that demonstrates your understanding of the role's responsibilities and your fit with Rakuten's values
• Follow up with the hiring manager after one week if you have not heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.