📌 Core Information
🔹 Job Title: B2B Digital & Marketing Trainee
🔹 Company: AccorCorpo
🔹 Location: Madrid, Spain
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing
🔹 Date Posted: April 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Contributing to digital marketing strategies and web projects for MyAllMeeting
- Optimizing content and engagement through MyAllMeeting
- Assisting in digital content creation and management across various platforms
- Conducting market research and analyzing trends to support digital marketing strategies
- Monitoring and reporting on key digital performance indicators
ASSUMPTION: This role is designed for recent graduates or early-career professionals seeking hands-on experience in digital marketing within a global hospitality leader.
📋 Key Responsibilities
✅ Support digital marketing efforts through MyAllMeeting, optimizing content and engagement
✅ Assist in the creation and management of digital content across websites, social media, and email campaigns
✅ Maintain and update content within the CMS, ensuring brand consistency and accuracy
✅ Conduct market research and analyze trends to support digital marketing strategies
✅ Monitor and report on key digital performance indicators, contributing to campaign optimization
ASSUMPTION: The role requires a balance of creative and analytical skills, with a focus on delivering high-quality digital content and insights.
🎯 Required Qualifications
Education: Pursuing a Master’s degree in Business, Marketing, or Digital Marketing
Experience: Ideally, previous experience in digital marketing, e-commerce, or B2B platforms
Required Skills:
- Strong knowledge of WordPress (mandatory), CMS management, and digital marketing tools
- Good understanding of the B2B e-commerce ecosystem and trends
- Fluency in French and English (additional languages such as Spanish, German, or Italian are a plus)
Preferred Skills:
ASSUMPTION: While the role is an internship, the required skills and qualifications are quite specific and reflect the need for a strong foundation in digital marketing and relevant tools.
💰 Compensation & Benefits
Salary Range: Internships at Accor typically offer a monthly stipend of around €1,200 - €1,500, based on industry standards for Spain. However, this is not explicitly stated in the job description.
Benefits:
- Hands-on experience working on real marketing campaigns, content creation, and digital strategies
- Training & Mentorship: Access to structured learning programs and one-on-one mentoring
- A global brand on your CV: Boost your future career with an internship at Accor, a world leader in hospitality
- Creative freedom: Bring your ideas to life in a dynamic, supportive team
- Networking opportunities: Connect with industry professionals and like-minded peers
Working Hours: Full-time (40 hours/week), with flexible working hours and a supportive work-life balance
ASSUMPTION: The salary range is an estimate based on industry standards for internships in Spain. The benefits listed are based on the information provided in the job description.
📌 Applicant Insights
🔍 Company Context
Industry: AccorCorpo operates in the hospitality industry, with a focus on digital marketing and e-commerce for their B2B platform, MyAllMeeting.
Company Size: Accor is a large corporation with over 5,500 hotels and 10,000 restaurants worldwide, offering a wide range of career opportunities and a diverse work environment.
Founded: Accor was founded in 1967 and has since grown into a global leader in the hospitality industry.
Company Description:
- Accor offers an ecosystem of over 45 brands, 5,500 hotels, 10,000 restaurants, and lifestyle destinations
- The company values individual personalities and offers opportunities for growth and development
- Accor is committed to pioneering the art of responsible hospitality and contributing positively to the experience of customers, colleagues, and the planet
Company Specialties:
- Accommodation and lodging
- Conference venues and event planning
- Food & Beverage and restaurants
Company Website: https://careers.accor.com/
ASSUMPTION: Accor's focus on responsible hospitality and employee growth makes it an attractive choice for job seekers looking to make a positive impact in the hospitality industry.
📊 Role Analysis
Career Level: Entry-level (0-2 years) with opportunities for growth and development within the company
Reporting Structure: The trainee will report directly to the Marketing team at Accor's Support Office in Madrid
Work Arrangement: On-site, full-time with flexible working hours and a supportive work-life balance
Growth Opportunities:
- Gain hands-on experience in digital marketing and e-commerce
- Develop skills in content creation, market research, and campaign optimization
- Build a professional network within the hospitality industry
- Potential full-time employment opportunities upon completion of the internship
ASSUMPTION: The trainee role offers a unique opportunity to gain valuable experience in digital marketing and e-commerce within a global hospitality leader, with potential for long-term career growth.
🌍 Location & Work Environment
Office Type: Accor's Support Office in Madrid
Office Location(s): Madrid, Spain
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene and a high quality of life
- The city is well-connected by public transportation, making it easy to commute to work
- Madrid is known for its rich history, delicious food, and lively nightlife
Work Schedule: Full-time (40 hours/week), with flexible working hours and a supportive work-life balance
ASSUMPTION: Madrid offers a dynamic and engaging work environment, with a rich cultural scene and a high quality of life for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Accor careers website
- Phone or video screening to assess communication skills and cultural fit
- In-person or video interview with the Marketing team to discuss the role and answer questions
- Background check and reference verification for selected candidates
Key Assessment Areas:
- Digital marketing skills and knowledge of relevant tools
- Creativity and ability to generate engaging content
- Analytical skills and ability to interpret data
- Communication skills and ability to work effectively in a team
Application Tips:
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and e-commerce
- Demonstrate your understanding of the B2B e-commerce ecosystem and trends in your application materials
- Showcase your proficiency in French and English, and any additional languages you may have
ATS Keywords: Digital Marketing, Content Creation, CMS Management, Market Research, B2B E-commerce, WordPress, Email Campaigns, Social Media, Trend Analysis, Performance Monitoring
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing skills and cultural fit within the Accor team.
🛠️ Tools & Technologies
- WordPress
- CMS (Content Management System)
- Digital marketing tools (e.g., Google Analytics, social media management platforms)
ASSUMPTION: The trainee will be expected to have a strong working knowledge of WordPress and CMS management, as well as familiarity with digital marketing tools.
👔 Cultural Fit Considerations
Company Values:
- Heartist: Accor values employees who are passionate, creative, and dedicated to delivering exceptional experiences
- Responsible: Accor is committed to sustainable and responsible business practices
- Shepherd: Accor values employees who are supportive, collaborative, and dedicated to helping others succeed
Work Style:
- Creative and innovative, with a focus on generating engaging content
- Analytical and data-driven, with a focus on interpreting data to inform decision-making
- Collaborative and supportive, with a focus on working effectively in a team
Self-Assessment Questions:
- Do you have a passion for digital marketing and a strong desire to learn and grow in the field?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you have strong communication skills and the ability to work effectively in a team?
ASSUMPTION: Accor values employees who are passionate, creative, and dedicated to delivering exceptional experiences, with a strong focus on responsible business practices and collaboration.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong time management and organizational skills
- The trainee may face challenges in keeping up with the latest trends and best practices in digital marketing and e-commerce
- The role may require occasional travel to other Accor properties or events, depending on the specific needs of the business
- The trainee may face competition for full-time employment opportunities upon completion of the internship
ASSUMPTION: The trainee role may present unique challenges related to the fast-paced nature of the digital marketing industry and the competitive job market for full-time employment opportunities.
📈 Similar Roles Comparison
- Compared to other digital marketing internships, this role offers a unique opportunity to gain experience in the B2B e-commerce ecosystem and work on real marketing campaigns for a global hospitality leader
- Unlike other internships, this role requires fluency in French and English, with additional languages being a plus
- This role offers the potential for long-term career growth within the Accor organization, with opportunities for full-time employment upon completion of the internship
ASSUMPTION: This trainee role offers a unique opportunity to gain valuable experience in digital marketing and e-commerce within a global hospitality leader, with potential for long-term career growth and development.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new Accor property or event
- Conducting market research to identify trends and opportunities in the B2B e-commerce ecosystem
- Optimizing content and engagement through MyAllMeeting to improve user experience and drive conversions
ASSUMPTION: The trainee will have the opportunity to work on a variety of projects that showcase their skills in digital marketing, content creation, and market research.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the overall marketing strategy for MyAllMeeting and Accor?
- What opportunities are there for growth and development within the Accor organization?
- How does Accor support work-life balance for its employees?
- What are the key challenges facing the Marketing team in the coming months, and how can this role contribute to addressing them?
ASSUMPTION: These interview questions are designed to help the candidate better understand the role, the team, and the company, and to demonstrate their interest and engagement in the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Accor careers website
- Tailor your resume and cover letter to highlight your relevant skills and experiences in digital marketing and e-commerce
- Prepare for the interview by researching Accor's brand, values, and recent projects
- Follow up with the hiring manager within one week of the interview to express your appreciation for the opportunity and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
