B2B Email Marketing Strategist

🚀 Job Overview

As a B2B Email Marketing Strategist at Power Digital, you'll lead lifecycle marketing strategies for business clients, managing the full spectrum of email and SMS campaigns from strategy development to execution and optimization. You'll work cross-functionally with creative, content, and web teams to drive client success through data-driven email marketing approaches while maintaining high client retention rates.

ASSUMPTION: Based on the KPIs mentioned, this role has significant client management responsibility with measurable performance targets, indicating it's a client-facing strategic position rather than purely technical.

📋 Key Responsibilities

• ✅ Define and drive email marketing and SMS strategy for B2B clients
• ✅ Manage daily operations of email marketing channels including calendar planning, strategy development, campaign deployment, and A/B testing
• ✅ Build and manage automated email marketing programs with proper tracking and measurement
• ✅ Collaborate with creative teams to ensure brand consistency in email campaigns
• ✅ Provide monthly reporting and strategic recommendations to clients
• ✅ Use data analytics to test, measure, and optimize email marketing performance
• ✅ Partner cross-functionally with other digital marketing channels
• ✅ Leverage AI technologies to enhance business processes
• ✅ Utilize Power Digital's Nova ecosystem for campaign analytics and insights

🎯 Required Qualifications

Education: Not specified

Experience: 2-5 years in B2B email marketing strategy and campaign management

Skills:

• Advanced proficiency in spoken and written English
• Strong analytical and strategic copywriting abilities
• Experience with email platforms (Klaviyo, Hubspot, Braze, etc.)
• Knowledge of email best practices (segmentation, deliverability, design)
• Working knowledge of HTML/CSS for email coding
• Strong communication and presentation skills
• Understanding of A/B testing methodologies
• SMS campaign experience (preferred)

ASSUMPTION: While formal education requirements aren't explicitly stated, the technical nature of the role suggests candidates would benefit from a marketing, business, or technical background, though skill-based qualifications appear to be the priority.

💰 Compensation & Benefits

Salary Range: Base salary + commission opportunities (specific amounts not specified)

Benefits:

• Medical Bonus
• 15 paid vacation days (PTO) per year
• 4 hours quarterly paid Volunteer Time Off
• Flexible work environment (remote, in-office, or hybrid)
• One-time 400,000 COP Work From Home stipend
• Employee Assistance Program (EAP)
• 17 Colombian national holidays + 2 mental health days annually
• Legal benefits (Prima, Cesantias)
• Paid Social Security
• Professional development programs
• Performance-based quarterly awards
• Opportunities to participate in DEI initiatives

Industry Comparison: The benefits package appears competitive for the Colombian marketing industry, with a flexible work arrangement and comprehensive support for employee wellbeing.

ASSUMPTION: The base salary plus commission structure suggests this role has both strategic and revenue-generation responsibilities, which is standard for client-facing roles in marketing agencies.

🔍 Company Context

Industry Position: Power Digital is a tech-enabled growth marketing firm operating at the intersection of marketing, consulting, and data intelligence. They serve leading and emerging companies globally with full-service growth marketing solutions.

Company Size: Not explicitly stated, but references to multiple departments and enterprise clients suggest a mid to large-sized agency.

Company Stage: Established growth company with proprietary technology (nova) and a comprehensive suite of marketing services.

ASSUMPTION: Based on their description of managing "billions in media" and having enterprise clients, Power Digital appears to be a well-established agency with significant market presence rather than an early-stage company.

📊 Role Analysis

Career Level: Mid to Senior level (based on 2-5 years experience requirement and client management responsibilities)

Reporting Structure: Not explicitly stated, but references to "leveraging senior leaders" suggests the role reports to a team or department lead.

Team Size/Composition: Cross-functional team environment collaborating with creative, content, web, and other departments.

Growth Opportunities: The listing mentions "unlimited opportunities for growth & leadership within a rapidly growing firm" and ongoing employee development programs.

ASSUMPTION: Given the KPI of managing 5-7 enterprise or growth accounts, this appears to be a role with significant autonomy and opportunity for strategic impact, positioning it as a pathway to senior strategy or team leadership positions.

🌍 Location & Work Environment

Office Type: Fully flexible work environment - remote, in-office, or hybrid options available.

Geographic Context: Based in Colombia, which has a growing tech and digital marketing sector, particularly in cities like Bogotá and Medellín.

Work Schedule: Standard full-time schedule with Colombian holidays observed.

Regional Considerations: The role requires advanced English proficiency while being based in Colombia, suggesting it serves international clients or is part of a global team structure.

ASSUMPTION: The location in Colombia with required English proficiency suggests this is likely part of a global delivery model where the company leverages international talent while serving primarily English-speaking markets.

💼 Interview & Application Insights

Typical Process: Digital marketing agency interviews typically include portfolio reviews, strategic thinking assessments, and technical knowledge validation.

Key Assessment Areas: Email marketing expertise, strategic thinking, client communication skills, analytical capabilities, and technical platform knowledge.

Application Tips: Highlight quantifiable email marketing results from previous campaigns, showcase examples of strategic problem-solving, and demonstrate experience with mentioned email platforms.

ATS Keywords: B2B email marketing, Klaviyo, Hubspot, Braze, SMS campaigns, A/B testing, email automation, lifecycle marketing, campaign optimization, HTML/CSS, deliverability, segmentation.

ASSUMPTION: These insights are based on standard industry practices for marketing agency roles of this nature unless specifically mentioned in the job description.

🛠️ Tools & Technologies

• Email Marketing Platforms: Klaviyo, Hubspot, Braze
• HTML/CSS for email development
• SMS marketing platforms
• Power Digital's proprietary "nova" data analytics platform
• A/B testing and optimization tools
• Analytics and reporting tools

ASSUMPTION: While specific additional tools weren't mentioned, professionals in this field typically use email deliverability testing tools, heatmap analytics, and marketing automation platforms.

👔 Cultural Fit Considerations

Company Values: The listing emphasizes being a "people-first firm" that values diversity, integrity, autonomy, and grit. They describe themselves as "growth-obsessed experts who demand innovation and results."

Work Style: Collaborative cross-functional environment with emphasis on data-driven decision making, innovation, and measurable results.

Self-Assessment: Candidates should consider:

• Are you comfortable balancing strategic thinking with technical execution?
• Do you thrive in client-facing roles with performance metrics?
• Are you passionate about continuous optimization and testing?
• Can you adapt to a growth-focused, results-driven environment?

ASSUMPTION: Based on their self-description and the role's KPIs, the company appears to have a results-oriented culture that values performance and innovation, likely with a fast-paced environment typical of growth marketing agencies.

⚠️ Potential Challenges

• Managing 5-7 enterprise accounts simultaneously requires strong organizational and prioritization skills
• Meeting specific client retention targets (below 10% churn) in a results-driven environment
• Balancing strategic thinking with hands-on campaign execution
• Cross-functional collaboration requiring effective communication across different departments
• Staying current with rapidly evolving email marketing and SMS best practices

ASSUMPTION: These considerations are based on the described responsibilities and KPIs in the job description, not definitive claims about workplace difficulty.

📈 Similar Roles Comparison

This B2B Email Marketing Strategist role differs from similar positions in several ways:

• vs. Email Marketing Manager: More strategic and client-focused than operational roles that primarily execute campaigns
• vs. Marketing Automation Specialist: Broader focus on strategy and client results versus technical platform expertise
• vs. CRM Manager: More specialized in email/SMS specifically rather than entire customer database management
• vs. Digital Marketing Strategist: More specialized in lifecycle marketing versus broader digital strategy

ASSUMPTION: This comparison is based on standard industry role definitions and the specific responsibilities outlined in this description.

📝 Sample Projects

• Developing a comprehensive lead nurturing email sequence for a B2B SaaS client that improves conversion rates from trial to paid
• Creating and optimizing abandoned cart recovery campaigns using both email and SMS touchpoints
• Implementing audience segmentation strategy that increases open rates by targeting content based on behavioral data
• Building post-purchase automation flows to increase customer retention and lifetime value
• Conducting A/B tests on email content, subject lines, and send times to optimize performance metrics
• Producing monthly client performance reports with actionable insights and strategic recommendations

ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical B2B email marketing initiatives.

❓ Key Questions to Ask During Interview

1. Can you share examples of how your team has successfully improved key performance metrics for B2B clients through email marketing strategies?
2. What does the collaboration process look like between email strategists and other departments like creative and content?
3. How does Power Digital's nova platform integrate with email marketing efforts, and how is this data leveraged for client strategy?
4. What professional development opportunities exist for email marketing strategists to grow their skills and career path?
5. How do you measure success for B2B email marketing clients beyond standard open and click rates?
6. What are the most common challenges your B2B clients face with their email marketing programs?

ASSUMPTION: These questions are suggested based on the role type and may need adaptation for specific interviews.