📌 Core Information
🔹 Job Title: B2B Growth & Marketing Specialist
🔹 Company: cogify ag
🔹 Location: Root, Lucerne, Switzerland
🔹 Job Type: Full-time, Hybrid
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Switzerland required)
🚀 Job Overview
Key aspects of this role include:
- Generating qualified B2B leads and managing the top of the sales funnel
- Creating engaging, SEO-optimized content in German, French, and English
- Planning and executing outreach campaigns across multiple channels
- Representing cogify group at business events and building industry relationships
- Collaborating with internal teams to develop marketing materials and campaigns
ASSUMPTION: This role requires a strong multilingual marketer with a blend of strategic and hands-on skills to drive growth in the Swiss market.
📋 Key Responsibilities
✅ Generate qualified B2B leads and own the top of the sales funnel
✅ Create engaging, SEO-optimized content in German, French, and English
✅ Plan and execute outreach campaigns across email, LinkedIn, and SEO channels
✅ Use iCards platform to manage contacts and track engagement
✅ Support internal and client-facing SEO efforts
✅ Represent cogify group at business events and build industry relationships
✅ Collaborate with internal teams to develop marketing materials and campaigns
ASSUMPTION: This role involves a mix of strategic planning, content creation, and relationship building, with a focus on driving B2B growth.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-6 years in B2B marketing, lead generation, or business development
Required Skills:
- Fluency in German and French (spoken and written); English for internal communication
- Proven SEO skills and experience supporting or delivering SEO services
- Strong writing and communication skills tailored to professional audiences
- Familiarity with Swiss business culture and B2B buying behavior
- Organized, self-driven, and able to work independently in a hybrid team environment
- Team player: confident working closely with designers and product teams to execute campaigns
Preferred Skills:
- Existing network within Swiss SMEs, enterprises, or industry communities
- Experience organizing or hosting B2B roundtables, networking sessions, or client events
- Familiarity with cogify's services and products
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on lead generation and SEO, as well as excellent communication skills in multiple languages.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 120,000 per year (based on experience and performance)
Benefits:
- Competitive salary with performance-based bonus
- Flat hierarchy and close collaboration with founders, designers, and product leads
- Hybrid work setup (presence in Switzerland required)
- Autonomy, ownership, and a collaborative, quality-focused environment
Working Hours: Full-time (40 hours per week), with flexibility for event attendance and outreach campaigns
ASSUMPTION: The salary range is estimated based on industry standards for B2B marketing roles in Switzerland, considering the required experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting, with a focus on custom software development, agile consulting, and industry 4.0 solutions
Company Size: 11-50 employees, offering a flat hierarchy and close collaboration with founders and teams
Founded: 2018, with a focus on providing tailored IT solutions and digital transformation services
Company Description:
- cogify group is a Swiss technology company offering custom software development, IT consulting, industry 4.0 solutions, and SEO services
- The company's key divisions include cogify.io, inPositiv, Arrakis, Organitz, and iCards, each focusing on a specific aspect of IT services and solutions
- cogify group aims to provide turnkey solutions and ad hoc support to clients throughout the IT lifecycle, keeping them ahead of the competition and their customers happy
Company Specialties:
- Scrum and agile transformation
- Digital transformation
- Product management and design
- Software engineering and DevOps
- IT and business IT services
- Data privacy
- Cloud computing
- Software architecture
- Web and app design
- Blockchain development
Company Website: cogify.io
ASSUMPTION: cogify ag is a growing IT services company with a focus on providing tailored solutions and digital transformation services to clients across various industries.
📊 Role Analysis
Career Level: Mid-level, with the opportunity to grow and make a significant impact on the company's B2B growth
Reporting Structure: This role reports directly to the founders and works closely with designers and product leads
Work Arrangement: Hybrid, with a presence in Switzerland required for events and client meetings
Growth Opportunities:
- Expanding the company's presence in the Swiss B2B market
- Developing and executing successful marketing campaigns
- Building strong relationships with industry associations, chambers of commerce, and business communities
- Potential career progression into a leadership or management role within the marketing department
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a real impact on the company's B2B growth and develop marketing skills in a dynamic environment.
🌍 Location & Work Environment
Office Type: Hybrid, with a presence in Switzerland required for events and client meetings
Office Location(s): Root, Lucerne, Switzerland
Geographic Context:
- Root is a municipality in the canton of Lucerne, Switzerland, with a population of approximately 5,000 people
- The region offers a high quality of life, with easy access to nature, sports, and cultural activities
- Lucerne is a major economic hub in central Switzerland, with a strong focus on IT, finance, and tourism industries
Work Schedule: Full-time (40 hours per week), with flexibility for event attendance and outreach campaigns
ASSUMPTION: The work environment is collaborative and quality-focused, with a flat hierarchy and close collaboration with founders and teams.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with founders and/or team members
- Case study or assignment (if applicable)
- Final decision and offer
Key Assessment Areas:
- Language skills (German, French, and English)
- SEO knowledge and experience
- Content creation and marketing skills
- Cultural fit and understanding of Swiss business culture
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience and SEO skills
- Demonstrate your understanding of the Swiss market and business culture
- Showcase your ability to create engaging, SEO-optimized content in German, French, and English
- Prepare for behavioral and situational interview questions focused on your marketing and lead generation experience
ATS Keywords: B2B marketing, lead generation, SEO, content creation, German, French, English, Swiss business culture, hybrid work, IT services, IT consulting, industry 4.0 solutions
ASSUMPTION: The application process is designed to assess candidates' marketing skills, language proficiency, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- iCards platform for contact management and engagement tracking
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- CRM software (e.g., HubSpot, Salesforce)
ASSUMPTION: The required tools and technologies are standard for B2B marketing and SEO roles, with a focus on contact management, content creation, and campaign execution.
👔 Cultural Fit Considerations
Company Values:
- Quality-focused and collaborative
- Flat hierarchy and close collaboration with founders and teams
- Autonomy and ownership in driving B2B growth
Work Style:
- Self-driven and organized, with the ability to work independently
- Strong communication and teamwork skills
- Adaptable and able to thrive in a dynamic, growing environment
Self-Assessment Questions:
- Do you have excellent communication skills in German, French, and English?
- Are you comfortable working independently and managing your own time?
- Do you thrive in a dynamic, collaborative environment and enjoy working closely with founders and teams?
ASSUMPTION: Successful candidates will demonstrate strong language skills, self-motivation, and a collaborative work style that aligns with the company's values and culture.
⚠️ Potential Challenges
- Managing the top of the sales funnel and generating qualified B2B leads
- Balancing strategic planning with hands-on content creation and campaign execution
- Building and maintaining strong relationships with industry associations, chambers of commerce, and business communities
- Adapting to a dynamic, growing environment with a flat hierarchy and close collaboration with founders and teams
ASSUMPTION: This role presents both strategic and tactical challenges, requiring candidates to balance lead generation, content creation, and relationship building in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on lead generation and SEO, with a blend of strategic and hands-on skills
- Compared to other B2B marketing roles in Switzerland, this position offers a unique blend of responsibilities and the opportunity to make a significant impact on the company's growth
- Career progression in this role could lead to leadership or management positions within the marketing department
ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities compared to other B2B marketing positions in Switzerland.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads in the Swiss SME market
- Creating a series of SEO-optimized blog posts and landing pages to improve organic traffic and conversions
- Hosting a B2B networking event or roundtable to build relationships with industry associations and business communities
ASSUMPTION: Sample projects in this role would focus on lead generation, content creation, and relationship building, with a strong emphasis on SEO and Swiss market context.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the company's overall growth strategy?
- What are the most successful marketing campaigns the company has run in the past, and how can I build on that success?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: Interview questions should focus on understanding the role's priorities, the company's growth strategy, and the opportunities for professional development and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience, SEO skills, and language proficiency in German, French, and English
- Prepare for interview questions focused on your marketing and lead generation experience, as well as your understanding of the Swiss market and business culture
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
