📌 Core Information
🔹 Job Title: B2B Lead Generation Content Specialist (On-Site)
🔹 Company: GE Appliances, a Haier company
🔹 Location: Louisville, Kentucky, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-04-23
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and executing B2B lead generation email campaigns
- Partnering with sales, marketing, and product teams to develop content marketing strategies
- Conducting segment research and A/B testing for campaign innovation
- Maintaining customer database hygiene and managing segmentation
- Leading campaign execution in the Salesforce Marketing Cloud platform and providing regular metrics
- Managing lead generation keyword campaigns to optimize conversions and minimize costs-per-click
ASSUMPTION: This role requires a strong understanding of B2B marketing, email marketing, and digital marketing strategies. The ideal candidate will have experience working with Salesforce Marketing Cloud and other relevant marketing tools.
📋 Key Responsibilities
✅ Lead all activities related to managing and executing the B2B lead generation email campaign calendar
✅ Execute, design, and deploy outbound lead generation email campaigns
✅ Partner with internal and external stakeholders to create and manage inbound channel-specific customer journey campaigns
✅ Conduct segment research & A/B testing for campaign innovation
✅ Maintain B2B customer database hygiene in accordance with data retention policies and laws
✅ Own database segmentation for all email campaign work
✅ Partner with agencies and other marketing vendors to facilitate impactful, cost effective assets that drive lead conversion
✅ Lead all inbound and outbound campaign execution in the Salesforce Marketing Cloud platform
✅ Provide regular email campaign and lead conversion metrics to marketing and sales leadership with emphasis on campaign ROI
✅ Lead execution of B2B website enhancements to increase lead engagement and conversion
✅ Manage all lead-related website and digital marketing dashboards, regularly reporting key digital KPIs to marketing and sales leadership
✅ Manage all lead generation keyword campaigns to optimize conversions while minimizing costs-per-click
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in marketing, business, or a related field
Experience: 3 years of Marketing, Sales or Commercial experience
Required Skills:
- Proven experience with B2B marketing tools and platforms, such as email marketing, social media, and CRM systems
- Experience building and managing email journeys using Salesforce Marketing Cloud
- Demonstrated success collaborating with advertising agencies to plan and execute multi-channel digital marketing campaigns
- Knowledge of SEM and SEO best practices and tools
- Experience with Google Ads, Google Analytics, and other platforms
- Previous experience managing creative projects and agency vendors
- Creative and analytical mindset, with a focus on data-driven decision making
- Excellent communication and interpersonal skills, both written and verbal
- Willingness to work hard and contribute positively to a unique, fun, and exceptional company culture
Preferred Skills:
- Experience working in an Advertising Agency environment
ASSUMPTION: The ideal candidate will have a strong background in B2B marketing, with experience working with Salesforce Marketing Cloud and other relevant marketing tools. They will also possess excellent communication and interpersonal skills, as well as a creative and analytical mindset.
💰 Compensation & Benefits
Salary Range: $65,000 - $85,000 per year (Based on industry standards for a mid-level marketing role in Louisville, KY)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Employee discounts on GE Appliances products
- Tuition assistance and professional development opportunities
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in Louisville, KY. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Manufacturing - Appliances
Company Size: 10,001+ employees (Large enterprise)
Founded: 1904 (Over 110 years ago)
Company Description:
- GE Appliances is a leading U.S. manufacturer of home appliances, headquartered in Louisville, Kentucky
- The company operates under the brands Monogram™, Café™, GE Profile™, GE®, Haier™, and Hotpoint™
- GE Appliances is committed to innovation, sustainability, and community involvement
Company Specialties:
- Appliance parts and service
- Selling home appliances to builders, remodelers, and building distributors
- Solutions for all home appliances needs and specifying home appliances for designers and architects
Company Website: geappliancesco.com
ASSUMPTION: GE Appliances is a well-established company with a strong reputation in the appliance industry. The company values innovation, sustainability, and community involvement, and offers a range of benefits and professional development opportunities to its employees.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Marketing Manager
Work Arrangement: On-site, with potential for remote work flexibility
Growth Opportunities:
- Advancement to a senior marketing role within the company
- Expansion of responsibilities to include additional marketing channels or product lines
- Opportunities for professional development and training
ASSUMPTION: This role offers opportunities for career growth and advancement within the company, as well as opportunities for professional development and training.
🌍 Location & Work Environment
Office Type: On-site, with a collaborative and innovative work environment
Office Location(s): Appliance Park, Louisville, KY 40225-0001, US
Geographic Context:
- Louisville, KY is located in the central United States, with a humid subtropical climate
- The city offers a low cost of living, with affordable housing and a variety of cultural attractions
- Louisville is home to several major corporations and has a strong job market
Work Schedule: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for remote work)
ASSUMPTION: The on-site work environment at GE Appliances is collaborative and innovative, with opportunities for professional growth and development. The company offers a range of benefits and perks to its employees, including health insurance, 401(k) plan, and employee discounts on GE Appliances products.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing and digital marketing skills
- Experience with Salesforce Marketing Cloud and other relevant marketing tools
- Communication and interpersonal skills
- Problem-solving and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing and digital marketing skills and experience
- Be prepared to discuss your experience with Salesforce Marketing Cloud and other relevant marketing tools
- Demonstrate your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
- Showcase your creativity and analytical mindset, with a focus on data-driven decision making
ATS Keywords: B2B marketing, email marketing, Salesforce Marketing Cloud, digital marketing, SEM, SEO, Google Ads, Google Analytics, campaign execution, lead generation, customer journey management
ASSUMPTION: The application process for this role is competitive, and candidates should tailor their resume and cover letter to highlight their relevant marketing and digital marketing skills and experience. During the interview process, candidates should be prepared to discuss their experience with Salesforce Marketing Cloud and other relevant marketing tools, as well as their ability to work effectively with cross-functional teams and manage multiple projects simultaneously.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud
- Google Ads
- Google Analytics
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Social media management tools (e.g., Hootsuite, Buffer)
- CRM systems (e.g., Salesforce, HubSpot)
ASSUMPTION: The ideal candidate will have experience working with Salesforce Marketing Cloud and other relevant marketing tools, as well as a strong understanding of digital marketing strategies and best practices.
👔 Cultural Fit Considerations
Company Values:
- Innovation: We come together to make good things, for life
- Sustainability: We are committed to reducing our environmental impact and promoting sustainability
- Community involvement: We actively engage with our communities to make a positive impact
Work Style:
- Collaborative: We work together to achieve our goals and support each other's success
- Inclusive: We value diversity and foster an environment where everyone feels welcome and respected
- Agile: We adapt quickly to change and embrace new opportunities
Self-Assessment Questions:
- Do you have experience working with Salesforce Marketing Cloud and other relevant marketing tools?
- Are you comfortable working in a collaborative and innovative work environment?
- Do you have strong communication and interpersonal skills, with a focus on data-driven decision making?
ASSUMPTION: GE Appliances values innovation, sustainability, and community involvement, and seeks candidates who align with these values and are comfortable working in a collaborative and inclusive work environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Working effectively with cross-functional teams and stakeholders
- Keeping up with industry trends and best practices in digital marketing
- Adapting to changes in the marketing landscape and company priorities
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively with cross-functional teams. The ideal candidate will be comfortable managing multiple projects and deadlines simultaneously and keeping up with industry trends and best practices in digital marketing.
📈 Similar Roles Comparison
- B2B Marketing Manager: This role focuses more on strategy and team leadership, while the B2B Lead Generation Content Specialist role is more focused on tactical execution and campaign management
- Digital Marketing Specialist: This role may have a broader focus on digital marketing channels, while the B2B Lead Generation Content Specialist role is specifically focused on lead generation and email marketing
- Marketing Coordinator: This role may have a more administrative focus, while the B2B Lead Generation Content Specialist role requires strong project management and analytical skills
ASSUMPTION: The B2B Lead Generation Content Specialist role is a tactical, project management-focused role that requires strong analytical skills and a focus on data-driven decision making. The ideal candidate will have experience working with Salesforce Marketing Cloud and other relevant marketing tools, as well as strong communication and interpersonal skills.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for a new product launch
- Conducting A/B testing to optimize email open rates and click-through rates
- Managing a website redesign project to improve lead engagement and conversion
ASSUMPTION: The ideal candidate will have experience working with Salesforce Marketing Cloud and other relevant marketing tools, as well as a strong understanding of digital marketing strategies and best practices.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and reporting lines for this role?
- What are the key priorities for this role in the first 30 days?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional development and growth within the company?
- What is the company's approach to work-life balance and flexible work arrangements?
ASSUMPTION: The ideal candidate will be curious and proactive, with a strong desire to learn and grow within the company. They will also be comfortable working in a collaborative and innovative work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and digital marketing skills and experience
- Prepare for the interview by researching the company and role, and practicing common interview questions and answers
- Follow up with the hiring manager or HR department after the interview to express your interest in the role
- If selected for the final round of interviews, be prepared to discuss your experience with Salesforce Marketing Cloud and other relevant marketing tools, as well as your ability to work effectively with cross-functional teams and manage multiple projects simultaneously
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
