B2B Lifecycle Marketing Automation Associate

📌 Core Information

🔹 Job Title: B2B Lifecycle Marketing Automation Associate

🔹 Company: Scale Army Careers

🔹 Location: Cape Town, South Africa (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: March 8, 2025

🔹 Experience Level: Mid-Senior level (3+ years)

🔹 Remote Status: Remote (Telecommute)

🚀 Job Overview

Key aspects of this role include:

• Driving conversions and advancing deals through lifecycle marketing automation
• Creating and implementing email and SMS marketing campaigns
• Collaborating with the team to develop engaging messaging
• Optimizing customer journeys and improving booking rates
• Managing AI-driven chatbot conversations and phone call campaigns (bonus)

ASSUMPTION: This role is ideal for a marketing professional with a strong background in B2B lifecycle marketing and experience using HubSpot. They should be comfortable working in a fast-paced, remote environment and have excellent communication skills.

📋 Key Responsibilities

✅ Create and implement email and SMS marketing campaigns to drive conversions

✅ Own newsletter campaigns to engage and nurture leads

✅ Collaborate with the team to develop compelling and engaging messaging

✅ Clearly define lifecycle stages and lead status to enhance marketing and sales alignment

✅ Track and optimize calling efforts, including caller ID and follow-up tracking

✅ Contribute to the development of lifecycle marketing strategies to grow customer retention, ROI, and LTV

✅ Conduct A/B testing on email/sms campaigns to optimize subject lines, engagement, open rates, and conversions

✅ Develop and optimize marketing automation workflows in HubSpot

✅ Track and report on campaign performance metrics weekly

✅ Maintain and update performance dashboards with the latest data

✅ Map customer journeys in Miro and create visual workflows

✅ Work closely with sales to align lifecycle marketing efforts with pipeline goals

✅ Manage lead scoring, segmentation, and trigger-based automation to personalize outreach

✅ Optimize and refine existing lead nurture sequences to increase booking rates

✅ Drive experiments to improve email deliverability and response rates

✅ Manage AI-driven chatbot conversations and launch phone call campaigns (bonus)

ASSUMPTION: The responsibilities listed are specific to this role and may vary depending on the company's needs and the individual's skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years managing B2B lifecycle marketing campaigns, ideally for SMBs

Required Skills:

• Proficient in HubSpot
• Experience setting up and optimizing email, SMS, and automation workflows
• Strong analytical skills
• Ability to create and maintain performance dashboards
• Experience running A/B tests to improve conversion rates
• Strong project management and organizational skills with keen attention to detail
• Excellent communication skills, particularly in a remote, fast-paced environment
• Fluent in English
• Speaks quickly

Preferred Skills:

• Experience managing AI bots, phone call campaigns, or automated LinkedIn

ASSUMPTION: While the job listing does not specify preferred qualifications, these additional skills would be beneficial for the role.

💰 Compensation & Benefits

Salary Range: $1,100 - $2,000 per month (Based on industry standards for a mid-level marketing role in South Africa)

Benefits:

• Remote work opportunities
• Flexible hours
• Potential for career growth and mentorship

Working Hours: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for a mid-level marketing role in South Africa. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to mid-size company, offering a close-knit team environment and opportunities for growth)

Founded: 2021 (Relatively new company with a modern approach to hiring and remote work)

Company Description:

• Scale Army Careers is a remote hiring platform that connects talented people around the world with remote roles in the U.S., paid in USD
• The company aims to provide clear, vetted job listings with expert review and transparent compensations
• They focus on helping candidates grow their careers by matching them with great jobs and providing support throughout the application process

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a unique platform that focuses on providing clear and transparent job listings, making it an attractive option for candidates looking for remote work opportunities.

📊 Role Analysis

Career Level: Mid-Senior level (3+ years of experience)

Reporting Structure: This role will likely report directly to the Marketing Manager or a similar position

Work Arrangement: Remote (Telecommute) with flexible hours

Growth Opportunities:

• As the company grows, there may be opportunities for the incumbent to take on more strategic ownership of the customer journey
• This role could lead to career advancement in marketing, sales operations, or marketing automation management

ASSUMPTION: This role offers a clear path for professional growth, with opportunities to take on more strategic responsibilities as the company and the incumbent's skills develop.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Cape Town, South Africa (Remote work allows for flexibility in location)

Geographic Context:

• Cape Town is the second-most populous city in South Africa and is known for its natural beauty, vibrant culture, and diverse economy
• The city offers a high quality of life, with a mix of urban and outdoor activities
• Cape Town has a Mediterranean climate, with mild, moderately wet winters and hot, dry summers

Work Schedule: Full-time (40 hours per week) with flexible hours

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere, making it an attractive option for candidates seeking a work-life balance.

💼 Interview & Application Insights

Typical Process:

• Application submission through the provided link
• Video interview to showcase skill sets

Key Assessment Areas:

• Marketing automation skills and experience
• HubSpot proficiency
• Analytical and project management skills
• Communication and collaboration skills

Application Tips:

• Tailor your application to highlight your relevant marketing automation experience and skills
• Prepare a strong resume that emphasizes your experience with B2B lifecycle marketing and HubSpot
• Record a compelling video that showcases your skills and enthusiasm for the role

ATS Keywords: B2B Marketing, Marketing Automation, HubSpot, Email Campaigns, SMS Campaigns, Data Analysis, A/B Testing, Project Management, Communication, Customer Journey Mapping, Lead Scoring, Segmentation, Performance Tracking, Workflow Optimization, Chatbot Management, Sales Alignment

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's skills and experience in marketing automation and HubSpot.

🛠️ Tools & Technologies

• HubSpot
• Miro
• AI-driven chatbot platforms (e.g., MobileMonkey, ManyChat)
• Phone call campaign tools (e.g., Aircall, Talkdesk)

ASSUMPTION: The tools and technologies listed are specific to the role and may vary depending on the company's tech stack and preferences.

👔 Cultural Fit Considerations

Company Values:

• Transparency: Providing clear, vetted job listings with expert review
• Growth: Helping candidates grow their careers through great job matches and support
• Innovation: Embracing modern approaches to hiring and remote work

Work Style:

• Remote: The company offers flexible work arrangements, allowing employees to work from anywhere
• Fast-paced: The company operates in a dynamic and fast-changing environment, requiring employees to be adaptable and proactive
• Collaborative: The company values teamwork and collaboration, with a focus on open communication and knowledge sharing

Self-Assessment Questions:

• Do you thrive in a fast-paced, remote work environment?
• Are you comfortable using and learning new marketing automation tools and technologies?
• Do you have strong communication and collaboration skills, and can you work effectively with a remote team?

ASSUMPTION: The company values transparency, growth, and innovation, and seeks candidates who are comfortable working in a fast-paced, remote environment and can collaborate effectively with a remote team.

⚠️ Potential Challenges

• Working remotely may require strong self-motivation and time management skills
• The fast-paced nature of the role may be challenging for candidates who prefer a more structured or predictable work environment
• Managing AI-driven chatbot conversations and phone call campaigns may require additional training and support
• Candidates may face competition from other marketing professionals seeking remote work opportunities

ASSUMPTION: While this role offers many benefits, such as remote work and career growth opportunities, candidates should be aware of the potential challenges and ensure they are a good fit for the role and the company culture.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B lifecycle marketing automation and its requirement for HubSpot proficiency
• Industry-specific context: The role is specific to the marketing services industry and requires an understanding of B2B marketing and sales alignment
• Career path comparison: This role could lead to career advancement in marketing, sales operations, or marketing automation management

ASSUMPTION: This role is unique in its focus on B2B lifecycle marketing automation and requires specific skills and experience in HubSpot and marketing automation.

📝 Sample Projects

• Developing and optimizing marketing automation workflows in HubSpot to improve booking rates and close rates
• Conducting A/B testing on email and SMS campaigns to optimize subject lines, engagement, open rates, and conversions
• Mapping customer journeys in Miro and creating visual workflows to enhance customer retention and LTV

ASSUMPTION: These sample projects are specific to the role and demonstrate the skills and experience required to succeed in this position.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the marketing department?
• How does the company support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of this role, and what are the key performance indicators (KPIs)?
• What is the company's approach to work-life balance, and how does it support remote employees?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Record a video showcasing your skill sets and highlighting your relevant marketing automation experience
• Tailor your resume to emphasize your experience with B2B lifecycle marketing and HubSpot
• Prepare a cover letter that explains your interest in the role and the company, and how your skills and experience make you a strong fit
• Follow up with the hiring manager within 72 hours of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.