📌 Core Information
🔹 Job Title: B2B Lifecycle Marketing Manager
🔹 Company: Udemy
🔹 Location: Denver, CO
🔹 Job Type: Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: In-office (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing learner flows across onboarding, engagement, and retention.
- Implementing behavioral personalization using segmentation and usage data.
- Conducting A/B testing and experimentation to drive continuous improvement.
- Collaborating cross-functionally to execute integrated programs.
- Analyzing campaign data to inform strategy and demonstrate impact.
ASSUMPTION: This role requires a strong background in growth marketing and experience with CRM automation tools, in-app tools, and analytics platforms.
📋 Key Responsibilities
✅ Lead full-funnel adoption and engagement strategy for Udemy Business learners.
✅ Build multi-channel lifecycle journeys leveraging email, in-product messaging, and experimentation frameworks.
✅ Design personalization strategies grounded in user behavior, AI-powered insights, and segmentation.
✅ Partner cross-functionally with Product Marketing, Data Science, Customer Success, Engineering, and CRM teams.
✅ Continuously optimize using A/B testing and analytics to learn what drives action and scale what works.
✅ Craft compelling narratives and performance updates through clear, data-driven presentations.
✅ Champion the voice of the learner, using qualitative and quantitative insights to improve experiences and advocate for customer needs.
ASSUMPTION: This role requires strong communication and collaboration skills to influence and execute across teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of experience leading cross-channel lifecycle, retention, or CRM marketing programs.
Required Skills:
- Proven expertise in lifecycle journey design, behavioral personalization, A/B testing, and cross-functional collaboration.
- Fluency in marketing performance metrics and testing methodologies.
- Proficiency in CRM automation tools (Braze or similar), in-app tools (Pendo), and analytics & data visualization tools (Tableau).
Preferred Skills:
- Experience in B2B SaaS, EdTech, or multi-product ecosystems.
- Fluency in additional languages.
ASSUMPTION: Candidates with experience in B2B SaaS or EdTech are strongly preferred, but Udemy is open to considering candidates from other relevant backgrounds.
💰 Compensation & Benefits
Salary Range: $92,000 - $115,000 USD per year
Benefits:
- Equity
- Professional Development Stipend
- Unlimited Access to Udemy Courses
- Monthly UDays (meeting-free professional development days)
Working Hours: Full-time (40 hours per week)
ASSUMPTION: Udemy's compensation and benefits are competitive and designed to attract top talent in the industry.
📌 Applicant Insights
🔍 Company Context
Industry: Udemy is a global leader in online learning, operating in the e-learning providers sector.
Company Size: Udemy has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.
Founded: Udemy was founded in 2010 and has since grown to serve over 73 million learners and 75,000 instructors worldwide.
Company Description:
- Udemy's mission is to transform lives through learning.
- The company offers a global marketplace platform that provides tools for learners, instructors, and enterprises to achieve their goals.
- Udemy fosters a culture of inclusion, belonging, innovation, creativity, passion, and teamwork.
Company Specialties:
- e-learning
- education
- skills
- technology
- internet
- marketplace
- online learning
- upskilling
- reskilling
- power skills
- business
- corporate learning
Company Website: http://www.udemy.com
ASSUMPTION: Udemy's focus on learning and growth extends to its employees, offering numerous opportunities for professional development and career advancement.
📊 Role Analysis
Career Level: This role is an individual contributor position with high visibility and cross-functional collaboration.
Reporting Structure: The B2B Lifecycle Marketing Manager will report directly to the Senior Manager of Lifecycle Marketing.
Work Arrangement: This is a hybrid role, requiring three days in the office (Tuesday, Wednesday, Thursday) and flexibility on Mondays and Fridays.
Growth Opportunities:
- Potential career progression into management or senior individual contributor roles.
- Opportunities to work on high-impact projects and influence cross-functional teams.
- Access to Udemy's learning platform and professional development resources.
ASSUMPTION: Udemy's fast-paced environment and focus on growth present numerous opportunities for career advancement and skill development.
🌍 Location & Work Environment
Office Type: Udemy's Denver office is a vibrant, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 600 Harrison St, Floor 3, San Francisco, CA 94107, US; 2 Windmill Ln, Dublin, IE; Universiteler Mah. Ihsan Dogramaci Bulv. No:27, Galyum Blok K1-7 eknokent ODTU, Ankara, TR; 823 Congress Ave– 5th Floor, Austin, TX 78701, US
Geographic Context:
- Denver, Colorado, United States
- San Francisco, California, United States
- Dublin, Ireland
- Ankara, Turkey
- Austin, Texas, United States
Work Schedule: Full-time, with flexibility on Mondays and Fridays.
ASSUMPTION: Udemy's global presence and diverse office locations offer opportunities for international collaboration and cultural exchange.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- On-site or virtual interview with the hiring team
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and execution
- Data analysis and interpretation
- Cross-functional collaboration
- Communication and presentation skills
- Cultural fit and alignment with Udemy's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
- Research Udemy's mission, values, and company culture to demonstrate your fit and enthusiasm.
- Be prepared to discuss your experience with lifecycle marketing, A/B testing, and CRM automation tools.
ATS Keywords: Lifecycle Marketing, B2B SaaS, EdTech, CRM Automation, A/B Testing, Marketing Strategy, Data Analysis
ASSUMPTION: Udemy's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- CRM automation tools (Braze or similar)
- In-app tools (Pendo)
- Analytics & data visualization tools (Tableau or Looker)
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- Project management tools (e.g., Asana, JIRA)
ASSUMPTION: Udemy's tech stack is designed to support efficient and effective marketing campaigns, with a focus on data-driven decision-making.
👔 Cultural Fit Considerations
Company Values:
- Transform lives through learning
- Be customer-obsessed
- Embrace curiosity and lifelong learning
- Collaborate and be inclusive
- Take ownership and be results-driven
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on continuous improvement
- Committed to work-life balance
Self-Assessment Questions:
- How have you leveraged data to inform marketing strategy and improve campaign performance in previous roles?
- Can you describe a time when you had to collaborate with cross-functional teams to execute a complex project?
- How do you approach continuous learning and professional development in your current role?
ASSUMPTION: Udemy's culture values curiosity, collaboration, and a customer-obsessed mindset, with a strong emphasis on continuous learning and improvement.
⚠️ Potential Challenges
- Balancing multiple priorities and stakeholders in a fast-paced environment.
- Managing remote team members and cross-functional collaboration across time zones.
- Adapting to changes in the market and industry trends.
- Ensuring data privacy and security in marketing campaigns.
ASSUMPTION: Udemy's dynamic environment and global presence present unique challenges and opportunities for growth and development.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on B2B learner adoption and engagement, rather than consumer-facing marketing.
- Udemy's industry-specific context and global presence offer unique opportunities for career growth and skill development.
- Career paths in lifecycle marketing can lead to management, senior individual contributor, or specialized roles within the field.
ASSUMPTION: Udemy's B2B Lifecycle Marketing Manager role offers a unique blend of industry-specific context and career growth opportunities.
📝 Sample Projects
- Developing and executing a multi-channel campaign to improve learner activation and engagement for Udemy Business.
- Conducting A/B testing to optimize email open rates and click-through rates for targeted learner segments.
- Collaborating with cross-functional teams to create personalized in-product messaging and notifications to enhance learner experience.
ASSUMPTION: Udemy's project-based approach to marketing offers opportunities to work on high-impact initiatives and drive meaningful results.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for the Lifecycle Marketing team?
- How does Udemy support the professional development and growth of its marketing team members?
- Can you provide examples of how Udemy has adapted its marketing strategies to changes in the market or industry trends?
- How does Udemy ensure data privacy and security in its marketing campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: Udemy's interview process is designed to provide candidates with a clear understanding of the role, team dynamics, and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role.
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result).
- Research Udemy's mission, values, and company culture to demonstrate your fit and enthusiasm.
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
