B2B Marketing Analyst, Regional B2B Marketing, AP Hub

📌 Core Information

🔹 Job Title: B2B Marketing Analyst, Regional B2B Marketing, AP Hub

🔹 Company: Visa

🔹 Location: Singapore, Singapore

🔹 Job Type: Full-time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Collaborating with sales and product teams to design and deploy sales assets
• Managing lead generation and lifecycle through the marketing-to-sales funnel
• Analyzing performance metrics to refine marketing strategies and improve sales outcomes
• Establishing strong working relationships with sales and commercialization teams

ASSUMPTION: This role requires a strong blend of B2B marketing expertise, analytical skills, and a collaborative spirit to succeed in this fast-paced, cross-functional environment.

📋 Key Responsibilities

✅ Collaborate with product, product marketing, and sales teams to design, develop, and deploy compelling, solution-centric sales assets

✅ Manage leads generated from in-bound and out-bound marketing activities that support Sales Plays

✅ Track, analyze, and report on the usage, effectiveness, and impact of sales assets and generated leads

✅ Establish strong working relationships with sales and commercialization teams to deeply understand their needs, challenges, and objectives

✅ Facilitate ongoing communication and collaboration between B2B marketing and sales teams to ensure alignment and drive towards shared sales and marketing goals

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: Minimum 5 years progressively responsible business experience in Marketing or Product Management/Marketing

Required Skills:

• Strong strategic thinker with a results orientation
• Audience-focused mindset, with a demonstrated track record of discovering key insights
• Strong executive presence with highly effective written and verbal communication skills
• Strong planning, organizational and problem-solving skills

Preferred Skills:

• Experience developing and managing partner programs

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record in supporting sales initiatives will be most successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Analyst role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Paid time off and holidays
• Employee discounts and perks

Working Hours: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: Visa offers competitive compensation and benefits packages to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large organization with over 27,564 employees globally, providing ample opportunities for career growth and development.

Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

• Visa is dedicated to driving innovation, expanding its market presence, and enhancing the value it provides to its customers and partners
• The company empowers its sales teams with cutting-edge resources and executes world-class lead generation marketing activities to support its Strategic Sales Plays
• Visa fosters a high-performance culture with a passionate and dedicated team

Company Specialties:

• Global payments technology
• B2B marketing and sales enablement
• Product and solution adoption, migration, and retention

Company Website: https://corporate.visa.com/en/careers.html

ASSUMPTION: Visa's extensive global presence and industry leadership provide a unique opportunity for candidates to grow their careers in a dynamic and innovative environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in marketing or product management.

Reporting Structure: The B2B Marketing Analyst reports directly to the Head of B2B Marketing and works closely with sales, product, and product marketing teams.

Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.

Growth Opportunities:

• Advancement to senior marketing roles within Visa's global organization
• Expansion into different product lines or business units
• Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Visa's Singapore office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters) and 1 Market St, San Francisco, CA 94105, US (Regional Office)

Geographic Context:

• Singapore is a major global financial hub with a thriving tech industry
• The city-state offers a high quality of life, with excellent education, healthcare, and entertainment options
• Singapore's multicultural environment provides a diverse and inclusive work environment

Work Schedule: Full-time position with a hybrid work arrangement, requiring regular collaboration with global teams across different time zones.

ASSUMPTION: Visa's Singapore office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• In-depth interview with the B2B Marketing team
• Final interview with the Head of B2B Marketing

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and communication abilities
• Analytical and data-driven decision-making
• Cultural fit and alignment with Visa's values

Application Tips:

• Highlight relevant B2B marketing experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and Visa's business
• Prepare examples of your analytical skills and problem-solving abilities for the interview
• Research Visa's business and industry to showcase your knowledge and enthusiasm

ATS Keywords: B2B Marketing, Sales Enablement, Lead Generation, Performance Analysis, Cross-Functional Collaboration, Strategic Thinking, Results Orientation, Problem-Solving Skills, Audience-Focused Mindset, Team Player, Planning Skills, Organizational Skills

ASSUMPTION: Visa's recruitment process is designed to assess candidates' skills, cultural fit, and potential for success in the role.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Tableau
• Microsoft Office Suite

ASSUMPTION: Proficiency in CRM, marketing automation, data visualization, and office productivity tools is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Inclusive
• Integrity

Work Style:

• Data-driven and analytical
• Results-oriented and proactive
• Collaborative and team-focused
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach analyzing and interpreting data to drive marketing strategies?
• Can you provide an example of a successful cross-functional collaboration project you've led or contributed to?
• How do you stay organized and manage multiple priorities in a fast-paced environment?

ASSUMPTION: Candidates who align with Visa's values and work style will be most successful in this role and within the organization.

⚠️ Potential Challenges

• Managing multiple stakeholders and priorities in a fast-paced, cross-functional environment
• Keeping up with the latest trends and best practices in B2B marketing and sales enablement
• Adapting to a hybrid work arrangement and collaborating with global teams
• Balancing strategic thinking with day-to-day tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on sales enablement and lead generation management
• Visa's global presence and industry leadership provide unique opportunities for career growth and development
• This role offers a blend of strategic thinking, analytical skills, and cross-functional collaboration, making it an attractive fit for candidates with diverse backgrounds

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

📝 Sample Projects

• Developing and deploying a sales asset to support a new product launch
• Analyzing lead generation performance and optimizing marketing campaigns to improve conversion rates
• Collaborating with sales teams to refine lead handoff processes and enhance sales opportunities

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• How does this role support Visa's 2030 Strategic Goals, and how can my work contribute to achieving them?
• Can you describe the team structure and dynamics within the B2B Marketing department?
• How does Visa foster a culture of innovation and collaboration within its global organization?
• What opportunities exist for professional development and growth within this role and the broader organization?
• How does the hybrid work arrangement support work-life balance and employee well-being?

ASSUMPTION: These interview questions help candidates assess the role's fit with their career goals, work style, and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Visa's Careers page
• Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
• Prepare examples of your analytical skills and problem-solving abilities for the interview
• Research Visa's business and industry to showcase your knowledge and enthusiasm
• Follow up with Visa's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.