V

B2B Marketing Analyst, Regional B2B Marketing, AP Hub

Visa
Full-time
On-site
Singapore, , Singapore
πŸ“Š Marketing Analyst

πŸ“Œ Core Information

πŸ”Ή Job Title: B2B Marketing Analyst, Regional B2B Marketing, AP Hub

πŸ”Ή Company: Visa

πŸ”Ή Location: Singapore, Singapore

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: IT Services and IT Consulting

πŸ”Ή Date Posted: May 23, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Collaborating with sales and product teams to design and deploy sales assets
  • Managing lead generation and lifecycle through the marketing-to-sales funnel
  • Analyzing performance metrics to refine marketing strategies and improve sales outcomes
  • Establishing strong working relationships with sales and commercialization teams

ASSUMPTION: This role requires a strong blend of B2B marketing expertise, analytical skills, and a collaborative spirit to succeed in this fast-paced, cross-functional environment.

πŸ“‹ Key Responsibilities

βœ… Collaborate with product, product marketing, and sales teams to design, develop, and deploy compelling, solution-centric sales assets

βœ… Manage leads generated from in-bound and out-bound marketing activities that support Sales Plays

βœ… Track, analyze, and report on the usage, effectiveness, and impact of sales assets and generated leads

βœ… Establish strong working relationships with sales and commercialization teams to deeply understand their needs, challenges, and objectives

βœ… Facilitate ongoing communication and collaboration between B2B marketing and sales teams to ensure alignment and drive towards shared sales and marketing goals

ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong communication and project management skills.

🎯 Required Qualifications

Education: Bachelor's degree required

Experience: Minimum 5 years progressively responsible business experience in Marketing or Product Management/Marketing

Required Skills:

  • Strong strategic thinker with a results orientation
  • Audience-focused mindset, with a demonstrated track record of discovering key insights
  • Strong executive presence with highly effective written and verbal communication skills
  • Strong planning, organizational and problem-solving skills

Preferred Skills:

  • Experience developing and managing partner programs

ASSUMPTION: Candidates with experience in B2B marketing and a proven track record in supporting sales initiatives will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: Based on industry standards for a Marketing Analyst role in Singapore with 5-10 years of experience, the estimated salary range is SGD 80,000 - 120,000 per annum.

Benefits:

  • Health, dental, and vision insurance
  • Retirement savings plan with company match
  • Paid time off and holidays
  • Employee discounts and perks

Working Hours: Full-time position with a hybrid work arrangement. Expectation of days in office will be confirmed by your Hiring Manager.

ASSUMPTION: Visa offers competitive compensation and benefits packages to attract and retain top talent.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Visa operates in the global payments technology industry, facilitating transactions between consumers, merchants, financial institutions, and government entities across more than 200 countries and territories.

Company Size: Visa is a large organization with over 27,564 employees globally, providing ample opportunities for career growth and development.

Founded: Visa was founded in 1958 and has since grown to become a world leader in digital payments.

Company Description:

  • Visa is dedicated to driving innovation, expanding its market presence, and enhancing the value it provides to its customers and partners
  • The company empowers its sales teams with cutting-edge resources and executes world-class lead generation marketing activities to support its Strategic Sales Plays
  • Visa fosters a high-performance culture with a passionate and dedicated team

Company Specialties:

  • Global payments technology
  • B2B marketing and sales enablement
  • Product and solution adoption, migration, and retention

Company Website: https://corporate.visa.com/en/careers.html

ASSUMPTION: Visa's extensive global presence and industry leadership provide a unique opportunity for candidates to grow their careers in a dynamic and innovative environment.

πŸ“Š Role Analysis

Career Level: This role is suitable for mid-career professionals with 5-10 years of experience in marketing or product management.

Reporting Structure: The B2B Marketing Analyst reports directly to the Head of B2B Marketing and works closely with sales, product, and product marketing teams.

Work Arrangement: This is a hybrid position, with an expectation of days in office confirmed by the Hiring Manager.

Growth Opportunities:

  • Advancement to senior marketing roles within Visa's global organization
  • Expansion into different product lines or business units
  • Development of leadership and management skills through mentorship and training programs

ASSUMPTION: Visa's large size and global presence offer numerous opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Visa's Singapore office is a modern, collaborative workspace designed to foster innovation and productivity.

Office Location(s): 900 Metro Center Blvd, Foster City, California, US (Global Headquarters) and 1 Market St, San Francisco, CA 94105, US (Regional Office)

Geographic Context:

  • Singapore is a major global financial hub with a thriving tech industry
  • The city-state offers a high quality of life, with excellent education, healthcare, and entertainment options
  • Singapore's multicultural environment provides a diverse and inclusive work environment

Work Schedule: Full-time position with a hybrid work arrangement, requiring regular collaboration with global teams across different time zones.

ASSUMPTION: Visa's Singapore office provides a dynamic and multicultural work environment, with ample opportunities for professional growth and development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the Hiring Manager
  • In-depth interview with the B2B Marketing team
  • Final interview with the Head of B2B Marketing

Key Assessment Areas:

  • Strategic thinking and problem-solving skills
  • Cross-functional collaboration and communication abilities
  • Analytical and data-driven decision-making
  • Cultural fit and alignment with Visa's values

Application Tips:

  • Highlight relevant B2B marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and Visa's business
  • Prepare examples of your analytical skills and problem-solving abilities for the interview
  • Research Visa's business and industry to showcase your knowledge and enthusiasm

ATS Keywords: B2B Marketing, Sales Enablement, Lead Generation, Performance Analysis, Cross-Functional Collaboration, Strategic Thinking, Results Orientation, Problem-Solving Skills, Audience-Focused Mindset, Team Player, Planning Skills, Organizational Skills

ASSUMPTION: Visa's recruitment process is designed to assess candidates' skills, cultural fit, and potential for success in the role.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Marketo
  • Tableau
  • Microsoft Office Suite

ASSUMPTION: Proficiency in CRM, marketing automation, data visualization, and office productivity tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-centric
  • Innovative
  • Collaborative
  • Inclusive
  • Integrity

Work Style:

  • Data-driven and analytical
  • Results-oriented and proactive
  • Collaborative and team-focused
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How do you approach analyzing and interpreting data to drive marketing strategies?
  • Can you provide an example of a successful cross-functional collaboration project you've led or contributed to?
  • How do you stay organized and manage multiple priorities in a fast-paced environment?

ASSUMPTION: Candidates who align with Visa's values and work style will be most successful in this role and within the organization.

⚠️ Potential Challenges

  • Managing multiple stakeholders and priorities in a fast-paced, cross-functional environment
  • Keeping up with the latest trends and best practices in B2B marketing and sales enablement
  • Adapting to a hybrid work arrangement and collaborating with global teams
  • Balancing strategic thinking with day-to-day tactical execution

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses heavily on sales enablement and lead generation management
  • Visa's global presence and industry leadership provide unique opportunities for career growth and development
  • This role offers a blend of strategic thinking, analytical skills, and cross-functional collaboration, making it an attractive fit for candidates with diverse backgrounds

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry.

πŸ“ Sample Projects

  • Developing and deploying a sales asset to support a new product launch
  • Analyzing lead generation performance and optimizing marketing campaigns to improve conversion rates
  • Collaborating with sales teams to refine lead handoff processes and enhance sales opportunities

ASSUMPTION: These sample projects illustrate the range of responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

  • How does this role support Visa's 2030 Strategic Goals, and how can my work contribute to achieving them?
  • Can you describe the team structure and dynamics within the B2B Marketing department?
  • How does Visa foster a culture of innovation and collaboration within its global organization?
  • What opportunities exist for professional development and growth within this role and the broader organization?
  • How does the hybrid work arrangement support work-life balance and employee well-being?

ASSUMPTION: These interview questions help candidates assess the role's fit with their career goals, work style, and values.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through Visa's Careers page
  • Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
  • Prepare examples of your analytical skills and problem-solving abilities for the interview
  • Research Visa's business and industry to showcase your knowledge and enthusiasm
  • Follow up with Visa's HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.