B2B Marketing Automation Associate

📌 Core Information

🔹 Job Title: B2B Marketing Automation Associate

🔹 Company: Scale Army Careers

🔹 Location: Cape Town, South Africa (Remote)

🔹 Job Type: Contract

🔹 Category: Marketing

🔹 Date Posted: March 8, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Driving conversions and advancing deals through marketing funnel optimization.
• Managing B2B lifecycle marketing campaigns with a focus on SMBs.
• Proficiently using HubSpot for email, SMS, and automation workflows.
• Collaborating with sales teams to align lifecycle marketing efforts with pipeline goals.

ASSUMPTION: This role requires a strong focus on data analysis and optimization, with a significant portion of time dedicated to tracking, reporting, and improving campaign performance.

📋 Key Responsibilities

✅ Create and implement email and SMS marketing campaigns that align with overall marketing strategy.

✅ Own newsletter campaigns to engage and nurture leads.

✅ Collaborate with the team to develop compelling and engaging messaging.

✅ Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.

✅ Track and optimize calling efforts, including caller ID and follow-up tracking.

✅ Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.

✅ Conduct A/B testing on email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.

✅ Develop and optimize marketing automation workflows in HubSpot.

✅ Track and report on campaign performance metrics weekly.

✅ Maintain and update performance dashboards with the latest data.

✅ Map customer journeys in Miro and create visual workflows.

✅ Work closely with sales to align lifecycle marketing efforts with pipeline goals.

✅ Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.

✅ Optimize and refine existing lead nurture sequences to increase booking rates.

✅ Drive experiments to improve email deliverability and response rates.

✅ Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and tasks.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years managing B2B lifecycle marketing campaigns, ideally for SMBs.

Required Skills:

• Proficient in HubSpot.
• Experience setting up and optimizing email, SMS, and automation workflows.
• Strong analytical skills with a focus on tracking, reporting, and improving performance.
• Ability to create and maintain performance dashboards.
• Experience running A/B tests to improve conversion rates.
• Strong project management and organizational skills with keen attention to detail.
• Excellent communication skills, particularly in a remote, fast-paced environment.
• Fluent in English.
• Speaks quickly.

Preferred Skills:

• Experience managing AI bots, phone call campaigns, or automated LinkedIn.

ASSUMPTION: While not explicitly stated, proficiency in data analysis tools (e.g., Google Analytics) and familiarity with CRM systems (e.g., Salesforce) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $1,100 - $2,000 per month (USD). This range is based on industry standards for a marketing automation role with 3+ years of experience, working remotely for a company of this size.

Benefits:

• Remote work with a flexible schedule.
• Opportunities for professional growth and mentorship.
• Clear path for career advancement.

Working Hours: Full-time (40 hours per week), with flexible scheduling.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services. Scale Army Careers focuses on remote hiring for real jobs, vetted by real experts, for candidates who want to grow their careers.

Company Size: 11-50 employees. As a small to mid-sized company, Scale Army Careers offers a more intimate work environment with closer collaboration between teams.

Founded: 2021. The company is relatively new but has already established itself as a trusted platform for remote job seekers.

Company Description:

• Scale Army Careers connects talented people around the world with remote roles in the U.S., paid in USD.
• The company aims to simplify the job search process by providing clear, vetted job listings with expert reviews.
• They focus on helping candidates grow their careers by matching them with great jobs that fit their skills and interests.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: careers.scalearmy.com

ASSUMPTION: Scale Army Careers is a well-established platform with a strong reputation in the remote job market, offering opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level. This role requires a solid foundation in B2B lifecycle marketing and experience with marketing automation tools.

Reporting Structure: The B2B Marketing Automation Associate will report directly to the marketing team and collaborate closely with sales to align lifecycle marketing efforts with pipeline goals.

Work Arrangement: Remote OK. The role can be performed remotely, with a flexible schedule that allows for a healthy work-life balance.

Growth Opportunities:

• As the company grows, there may be opportunities for the B2B Marketing Automation Associate to take on more strategic ownership of the customer journey.
• This role offers a clear path for professional growth, with mentorship from marketing leaders invested in the candidate's development.
• There is potential for career advancement into roles such as Marketing Manager, Sales Ops Manager, or Marketing Automation Manager.

ASSUMPTION: The growth opportunities for this role are closely tied to the company's success and expansion in the remote job market.

🌍 Location & Work Environment

Office Type: Remote. The company does not have a physical office, and all work is done remotely.

Office Location(s): Cape Town, South Africa (Remote). The company is based in the United States but offers remote roles worldwide.

Geographic Context:

• Cape Town is the second-most populous city in South Africa, with a vibrant tech industry and a strong focus on remote work.
• The city offers a high quality of life, with a mild Mediterranean climate, beautiful beaches, and a rich cultural scene.
• Cape Town is also a major hub for the African tech industry, with numerous startups and tech companies based in the city.

Work Schedule: Full-time (40 hours per week), with flexible scheduling. The work arrangement allows for a healthy work-life balance, with the ability to work from anywhere with an internet connection.

ASSUMPTION: The remote work environment offers a high degree of flexibility and autonomy, with the expectation that candidates will manage their time effectively and maintain open lines of communication with the team.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form.
• Record a video showcasing your skill sets.

Key Assessment Areas:

• Marketing automation skills and experience with HubSpot.
• Analytical skills and ability to track, report, and improve campaign performance.
• Communication skills and ability to work effectively in a remote, fast-paced environment.
• Cultural fit and alignment with the company's mission and values.

Application Tips:

• Tailor your application to highlight your experience with B2B lifecycle marketing and marketing automation tools.
• Include specific examples of your ability to track, report, and improve campaign performance.
• Demonstrate your strong communication skills and ability to work effectively in a remote environment.
• Showcase your cultural fit and alignment with the company's mission and values.

ATS Keywords: B2B Marketing, Marketing Automation, HubSpot, Email Campaigns, SMS Campaigns, Data Analysis, A/B Testing, Project Management, Communication, Customer Journey Mapping, Lead Scoring, Segmentation, Performance Tracking, Workflow Optimization, Chatbot Management, Sales Alignment

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's technical skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• Miro
• Google Analytics (assumed)
• CRM system (e.g., Salesforce, assumed)

ASSUMPTION: The tools and technologies listed are essential for the role and will be used daily to manage marketing campaigns, track performance, and collaborate with the team.

👔 Cultural Fit Considerations

Company Values:

• Simplify the job search process.
• Provide clear, vetted job listings with expert reviews.
• Help candidates grow their careers by matching them with great jobs that fit their skills and interests.

Work Style:

• Remote-friendly, with a focus on open communication and collaboration.
• Data-driven, with a strong emphasis on tracking, reporting, and improving performance.
• Fast-paced, with a focus on quick decision-making and continuous improvement.

Self-Assessment Questions:

• Do you have experience managing B2B lifecycle marketing campaigns and a strong proficiency in HubSpot?
• Are you comfortable working remotely and managing your time effectively in a fast-paced environment?
• Do you have strong analytical skills and a proven track record of improving campaign performance through data analysis?

ASSUMPTION: The company values a strong cultural fit and looks for candidates who align with their mission and work style.

⚠️ Potential Challenges

• The role requires a high degree of autonomy and self-management, which may be challenging for some candidates.
• The fast-paced work environment may be overwhelming for candidates who prefer a more structured or slower-paced work environment.
• The remote work arrangement may present challenges for candidates who prefer an in-office work environment or struggle with remote work.
• The role may require occasional travel to attend team meetings or industry events.

ASSUMPTION: The potential challenges listed are common to remote work arrangements and fast-paced environments, and candidates should carefully consider their suitability for the role before applying.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on B2B lifecycle marketing for SMBs and the use of marketing automation tools to drive conversions and advance deals along the pipeline.
• Industry-specific context: The role is focused on the marketing services industry, with a strong emphasis on data analysis and optimization.
• Career path comparison: This role offers a clear path for professional growth and mentorship, with potential for career advancement into roles such as Marketing Manager, Sales Ops Manager, or Marketing Automation Manager.

ASSUMPTION: The comparison points listed highlight the unique aspects of this role and its potential for career growth and development.

📝 Sample Projects

• Developing and optimizing marketing automation workflows in HubSpot to improve booking rates and close rates.
• Conducting A/B testing on email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.
• Mapping customer journeys in Miro and creating visual workflows to enhance customer retention and LTV.

ASSUMPTION: The sample projects listed are representative of the day-to-day tasks and responsibilities of the B2B Marketing Automation Associate role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the B2B Marketing Automation Associate role fits into it?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to work-life balance and remote work?
• How does the company measure the success of its marketing campaigns and marketing automation efforts?
• What are the key priorities for the B2B Marketing Automation Associate role in the first 90 days?

ASSUMPTION: The key questions listed are designed to provide insight into the role, the team, and the company culture, helping candidates make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Fill in the application form at this link.
• Record a video showcasing your skill sets, highlighting your experience with B2B lifecycle marketing and marketing automation tools.
• Tailor your application to demonstrate your strong communication skills and ability to work effectively in a remote, fast-paced environment.
• Follow up with the hiring manager within 72 hours of submitting your application to express your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.