📌 Core Information
🔹 Job Title: B2B Marketing Intern (Fall 2025)
🔹 Company: Weber Shandwick
🔹 Location: Baltimore, Maryland, United States
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry-level
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Assisting in project coordination and logistics
- Reviewing project deliverables to ensure they meet specifications and standards
- Collaborating with various teams, including media, creative, strategy, development, and account teams
- Conducting research on brands and tracking online behaviors
- Engaging in brainstorming sessions and providing big ideas
ASSUMPTION: This role is focused on integrated marketing campaigns, requiring a mix of creative, strategic, and analytical skills. It's ideal for a recent graduate or student with a strong interest in B2B marketing.
📋 Key Responsibilities
✅ Plan: Assist in project coordination and logistics
✅ Evaluate: Review project deliverables to ensure they meet specifications and standards
✅ Coordinate: Collaborate with media, creative, strategy, development, and account teams
✅ Report: Review and provide input on performance deliverables
✅ Engage: Share big ideas in brainstorms and with teams
✅ Research: Analyze brands using various resources
✅ Monitor: Track clients and industries online behaviors and relevant/trending topics
ASSUMPTION: While this role involves various responsibilities, the core focus is on project management, research, and collaboration with cross-functional teams.
🎯 Required Qualifications
Education: College graduate or expected to graduate by the start of the internship
Experience: None specified, but transferrable skills are required
Required Skills:
- Thinking: Out-of-the-box, curious, and thoughtful
- Digital: Knowledge of digital platforms and best practices
- Technical: Proficiency in Word, PowerPoint, Excel, and Outlook. Familiarity with various marketing and analytics tools is a plus
- Management: Ability to meet deadlines, multitask, and work independently
- Detail-Oriented: Strong attention to detail and commitment to delivering clear and precise work
- Problem-Solving: Proactive thinking and solution-oriented mindset
- Dynamic: Ability to work in a fast-paced agency environment
- Communication: Excellent verbal and written communication skills
- Spark: Understanding of the value you can bring to the team
Preferred Skills:
- Familiarity with enterprise- and mid-level brand marketing campaigns
- Experience with CRM, email marketing, and social media platforms
- Knowledge of the public relations industry
ASSUMPTION: While the role is open to recent graduates or students, candidates should possess strong transferrable skills and a genuine interest in B2B marketing.
💰 Compensation & Benefits
Salary Range: $20.00 - $20.00 per hour
Benefits:
- Built-in mentorship with a dedicated mentor
- Exposure to cross-functional marketing teams working on enterprise- and mid-level brand campaigns
- Invitations to workshops and ongoing trainings
- Potential career growth into a full-time position
- Hourly pay at 40 hours per week
Working Hours: 40 hours per week, from September to December
ASSUMPTION: The salary range is competitive for an entry-level marketing internship in the Baltimore area. Benefits are focused on professional development and growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Weber Shandwick is a global public relations and communications firm, specializing in integrated marketing, public relations, and corporate communications.
Company Size: Weber Shandwick has 122 employees, making it a mid-sized company. This size allows for a more personal and collaborative work environment while still offering diverse projects and clients.
Founded: Weber Shandwick was founded in 1987 and has since grown into one of the world's leading communications networks.
Company Description:
- Weber Shandwick Baltimore is focused on integrated marketing strategies and platforms
- The company works with enterprise- and mid-level brands, offering exposure to diverse clients and projects
- Weber Shandwick fosters a collaborative and innovative work environment, encouraging out-of-the-box thinking
Company Specialties:
- Integrated marketing campaigns
- Public relations and corporate communications
- Digital communications and social media strategies
- Market access and health policy support
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick's focus on integrated marketing and collaboration makes it an ideal fit for a B2B marketing intern seeking a well-rounded and innovative work environment.
📊 Role Analysis
Career Level: This internship is an entry-level position, providing valuable experience and the opportunity to grow within the company.
Reporting Structure: The intern will report directly to the marketing team and collaborate with various departments, including media, creative, strategy, development, and account teams.
Work Arrangement: This is an on-site, full-time internship, lasting from September to December, with the possibility of growing into a full-time position.
Growth Opportunities:
- Potential career growth into a full-time position
- Exposure to diverse clients and projects
- Mentorship and training opportunities
ASSUMPTION: This internship offers significant growth opportunities, both in terms of professional development and potential career advancement within the company.
🌍 Location & Work Environment
Office Type: Weber Shandwick Baltimore operates in a professional office environment.
Office Location(s): 2 Waterhouse Square, 140 Holborn, London, New York EC1N 2AE, GB, and 909 Third Avenue, New York, NY 10022, US
Geographic Context:
- Baltimore, Maryland, is a mid-sized city with a diverse economy, offering a mix of urban and suburban living
- The city is home to several major industries, including healthcare, education, and technology
- Baltimore has a vibrant arts and culture scene, with numerous museums, theaters, and music venues
Work Schedule: The internship requires a 40-hour workweek, from September to December.
ASSUMPTION: Baltimore offers a diverse and dynamic work environment, with a mix of urban and suburban living options and a vibrant arts and culture scene.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-person or video interview with the marketing team
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and ability to think critically
- Communication and presentation skills
- Knowledge of digital platforms and marketing strategies
- Cultural fit and alignment with Weber Shandwick's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences
- Demonstrate your understanding of B2B marketing and integrated marketing campaigns
- Showcase your creativity and out-of-the-box thinking
- Prepare questions to ask the interviewer about the company, team, and role
ATS Keywords: B2B marketing, integrated marketing campaigns, project coordination, digital platforms, brand analysis, online behaviors, brainstorming, mentorship, professional development
ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on assessing problem-solving skills, communication, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- CRM software (e.g., Salesforce, HubSpot)
- Email marketing platforms (e.g., MailChimp, Campaign Monitor)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Analytics tools (e.g., Google Analytics, Google Data Studio)
- Adobe Creative Suite (optional)
ASSUMPTION: Familiarity with these tools is preferred but not always required. Candidates should be eager to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Weber Shandwick encourages out-of-the-box thinking and creative problem-solving
- Collaboration: The company fosters a collaborative work environment, with a focus on teamwork and cross-functional collaboration
- Integrity: Weber Shandwick values honesty, transparency, and ethical decision-making
Work Style:
- Dynamic: The work environment is fast-paced and requires adaptability and flexibility
- Creative: Candidates should be comfortable thinking outside the box and generating innovative ideas
- Analytical: Strong analytical skills are essential for brand analysis and performance tracking
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable thinking critically and generating creative solutions?
- Do you possess strong analytical skills and attention to detail?
ASSUMPTION: Weber Shandwick values candidates who are innovative, collaborative, and committed to ethical decision-making. A strong cultural fit is essential for success in this role.
⚠️ Potential Challenges
- The internship is full-time and requires a 40-hour workweek, which may be challenging for students with a heavy course load
- The role involves working with various teams and departments, which may require strong communication and project management skills
- The internship is based in Baltimore, which may not be convenient for candidates living outside the area
- The role may involve working on multiple projects simultaneously, requiring strong multitasking and time management skills
ASSUMPTION: While this internship offers significant growth opportunities, it also presents several challenges that candidates should be prepared to address.
📈 Similar Roles Comparison
- This internship is focused on B2B marketing, while similar roles may be more general in nature or focused on consumer marketing
- Weber Shandwick is a global communications firm, offering diverse projects and clients, while other companies may specialize in specific industries or services
- This internship is an entry-level position with the potential for career growth, while other roles may be more senior or specialized
ASSUMPTION: When comparing this internship to similar roles, candidates should consider the industry focus, company size, and career growth opportunities.
📝 Sample Projects
- Developing and executing a social media campaign for an enterprise-level brand
- Conducting market research and analysis to inform marketing strategies for mid-level brands
- Assisting in the planning and execution of a cross-functional marketing event or conference
ASSUMPTION: These sample projects are intended to provide insight into the types of tasks and responsibilities associated with this internship. Actual projects may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this internship fit into the company's overall marketing strategy?
- What opportunities are there for professional development and growth within the company?
- How does Weber Shandwick support work-life balance for its employees?
- Can you describe the company's culture and work environment?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, company culture, and growth opportunities associated with this internship. Candidates should tailor their questions to their specific interests and concerns.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for your interview by researching the company, team, and role, and practicing common interview questions
- Follow up with the hiring manager within one week of your interview to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
