📌 Core Information
🔹 Job Title: B2B Marketing Manager
🔹 Company: Ocean Bottle
🔹 Location: London, Hybrid
🔹 Job Type: Full-Time Permanent
🔹 Category: Marketing
🔹 Date Posted: 2025-07-17
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (London-based with flexible remote work)
🚀 Job Overview
Key aspects of this role include:
- Driving lead generation strategy and campaign execution for B2B channels
- Collaborating with Sales, Marketing, and Growth teams to maximize performance
- Managing and optimizing HubSpot workflows, segmentation, and lead scoring
- Supporting account-based marketing (ABM) activities to engage and convert key accounts
- Creating and managing sales enablement tools and B2B collateral
ASSUMPTION: This role requires a balance of strategic thinking and hands-on delivery, with a focus on driving measurable results and optimizing processes.
📋 Key Responsibilities
✅ Own and deliver the B2B lead generation strategy, with a focus on quality, CPL, and ROI
✅ Plan and manage integrated campaigns across email, content, events, paid, and partnerships to generate demand
✅ Build, optimize, and maintain HubSpot workflows, nurturing sequences, segmentation, lead scoring, and reporting dashboards
✅ Develop and support account-based marketing (ABM) activity with Sales to engage and convert key strategic accounts
✅ Create and manage sales enablement tools and B2B collateral – including pitch decks, product sheets, FAQs, and testimonials
✅ Support trade marketing touchpoints – including co-branded POS, partner toolkits, and partner portal content
✅ Deliver and support marketing around key events, trade shows, and expos, working closely with Sales to ensure quality lead capture and post-event nurture
✅ Coordinate with Creative and Growth teams to brief compelling, conversion-focused content and campaigns
✅ Monitor and report on marketing performance across channels, sharing learnings and optimizing activity
✅ Manage and track the B2B marketing budget, ensuring spend is aligned with impact and growth objectives
✅ Partner with the Head of Marketing and Head of Sales to improve funnel conversion, lead quality, and awareness within our Ideal Customer Profiles (ICPs)
ASSUMPTION: This role requires a strong understanding of B2B marketing strategies, HubSpot, and a data-driven approach to campaign management and optimization.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in B2B marketing, demand generation, or growth marketing roles, ideally within a mission-led or high-growth brand
Required Skills:
- Proven track record of driving measurable B2B lead generation and nurturing strategies
- Demonstrable experience building high-performing sales enablement assets (e.g., pitch decks, one-pagers, email templates)
- Deep experience with HubSpot (or equivalent CRM), including automation, lead scoring, segmentation, and campaign reporting
- Budget ownership experience, skilled in allocating spend to the highest-impact channels and activities
- Confident using a modern B2B marketing tech stack – from CRM and email to landing page builders, analytics tools, and ABM platforms
- Experience managing and executing events, trade shows, or activations with lead capture and post-event workflows
- A natural collaborator and great at working across Sales, Creative, and Growth teams to get things done
- Organized, proactive, and results-focused, with the ability to thrive in a fast-paced, mission-driven environment
Preferred Skills:
- Ideally, experience with tools like Asana, Monday.com, or similar project management platforms
- Previous exposure to trade marketing, including partner/retailer campaigns, POS, and co-branded activation
- Prior experience working across one or several of our B2B channels: co-branded merchandise, promotional merchandiser, wholesale
ASSUMPTION: Candidates with a strong background in B2B marketing, a proven track record in lead generation, and experience with HubSpot will be well-suited to this role.
💰 Compensation & Benefits
Salary Range: £50,000 per annum
Benefits:
- Stock options so you’re as invested in our future growth as we are!
- Enhanced annual leave, including your birthday off and discretionary EOY leave
- Flexible working model to support our employees
- Enhanced family leave for primary and secondary caregivers
- Private Medical Insurance through Vitality
- Mental Health Support through the Spill platform
- Learning support including professional coaching through More Happi and £200 learning allowance
- Travel benefits including access to electric vehicles through WeVee and Cycle to Work scheme
- Team merch including your very own OB when you join and staff discount to OB product
- Supportive and (pet) friendly workspace in Shoreditch
ASSUMPTION: Ocean Bottle offers a competitive salary and comprehensive benefits package to attract and retain top talent.
📌 Applicant Insights
🔍 Company Context
Industry: Ocean conservation and sustainable products
Company Size: Medium (50-249 employees)
Founded: 2019
Company Description:
- Ocean Bottle is a mission-driven company focused on restoring the health of the ocean by funding plastic collection and creating award-winning reusable bottles and cups.
- The company brings people together to fund plastic collection, with every product sold funding the collection of 1000 plastic bottles in weight before they reach the ocean.
- Ocean Bottle believes in the power of diverse perspectives, identities, and backgrounds to drive sustainable change and create an inclusive environment for all.
Company Specialties:
- Sustainable products
- Ocean conservation
- Plastic collection
- Refill behavior
Company Website: https://www.oceanbottle.co/
ASSUMPTION: Ocean Bottle is a purpose-driven company with a strong focus on sustainability and making a positive impact on the environment.
📊 Role Analysis
Career Level: Mid-level (5-10 years of experience)
Reporting Structure: Reports directly to the Head of Marketing and collaborates closely with the Head of Sales
Work Arrangement: Hybrid (London-based with flexible remote work)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands its B2B operations
- Opportunities to gain experience in various aspects of marketing, including trade marketing, event management, and sales enablement
- Chance to work on high-impact projects that directly contribute to the company's mission
ASSUMPTION: This role offers significant growth potential and the opportunity to make a meaningful impact on the company's B2B marketing efforts.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Shoreditch, London
Office Location(s): Shoreditch, London
Geographic Context:
- London is a major global city with a thriving tech and startup scene, offering ample opportunities for professional growth and networking
- The Shoreditch neighborhood is known for its vibrant culture, diverse food scene, and proximity to tech hubs like Tech City
- London's public transportation system makes it easy to commute to the office from various parts of the city
Work Schedule: Flexible, with a focus on results and output rather than hours worked
ASSUMPTION: The hybrid work arrangement and flexible work schedule offer a good work-life balance for employees.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- In-depth interview with the Head of Marketing and Head of Sales
- Final round interview with the CEO and/or other senior stakeholders
- Background check and offer
Key Assessment Areas:
- B2B marketing experience and expertise
- HubSpot proficiency and data-driven approach to campaign management
- Collaboration and communication skills
- Alignment with Ocean Bottle's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
- Prepare examples of your previous lead generation campaigns and their results
- Demonstrate your understanding of Ocean Bottle's mission and how your skills can contribute to its success
- Show enthusiasm for the role and the company's mission during the interview process
ATS Keywords: B2B marketing, lead generation, HubSpot, campaign management, sales enablement, trade marketing, event management, sustainability, ocean conservation
ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, cultural fit, and alignment with Ocean Bottle's mission.
🛠️ Tools & Technologies
- HubSpot (CRM, marketing automation, and sales enablement platform)
- Monday.com (project management and collaboration tool)
- Vitality (private medical insurance provider)
- The Spill platform (mental health support)
- WeVee (access to electric vehicles)
- Cycle to Work scheme (bicycle purchase assistance)
ASSUMPTION: These tools are provided to support employees' productivity, well-being, and work-life balance.
👔 Cultural Fit Considerations
Company Values:
- Think like a detailed and rigorous founder
- Champions do extra
- Give a sh*t and go all in on the mission
Work Style:
- Collaborative and supportive team environment
- Focus on results and impact rather than hours worked
- Flexible and adaptable to changing priorities and projects
Self-Assessment Questions:
- How do you embody the core principle of 'Think like a detailed and rigorous founder' in your approach to work?
- What does 'Champions do extra' mean to you, and how have you demonstrated this in previous roles?
- How do you 'Give a sh*t and go all in on the mission' in your personal and professional life?
ASSUMPTION: Candidates who align with Ocean Bottle's core principles and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Balancing strategic thinking and hands-on delivery
- Working with a tight budget and maximizing ROI on marketing spend
- Keeping up with the latest trends and best practices in B2B marketing
- Navigating a fast-paced, mission-driven work environment
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing within the context of a mission-driven, sustainable products company
- Compared to traditional B2B marketing roles, this position offers the opportunity to make a direct impact on ocean conservation and sustainability
- Career progression may differ from more established B2B marketing paths, with potential for growth into leadership roles as the company expands its B2B operations
ASSUMPTION: This role offers a unique blend of B2B marketing experience and the chance to contribute to a meaningful cause.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate high-quality leads for the wholesale channel
- Creating and managing a co-branded POS campaign with a key retail partner to drive in-store sales and brand awareness
- Planning and executing a virtual event for B2B customers, featuring keynote speakers and panel discussions on sustainability and ocean conservation
ASSUMPTION: These projects demonstrate the breadth of responsibilities and the impact this role can have on Ocean Bottle's B2B marketing efforts.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth plans for its B2B operations?
- What are the key priorities for the first 90 days in this role?
- How does the company support the professional development of its marketing team members?
- What are the most significant challenges facing the B2B marketing team, and how can this role address them?
- How does Ocean Bottle measure the success of its B2B marketing campaigns, and what are the key performance indicators (KPIs) for this role?
ASSUMPTION: These questions will help you understand the role's context, expectations, and the company's approach to marketing and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
- Prepare examples of your previous lead generation campaigns and their results
- Demonstrate your understanding of Ocean Bottle's mission and how your skills can contribute to its success
- Show enthusiasm for the role and the company's mission during the interview process
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
