📌 Core Information
🔹 Job Title: B2B Outbound Marketing Manager (m/w/d)
🔹 Company: Radius Limited
🔹 Location: Berlin, Germany
🔹 Job Type: Full-Time
🔹 Category: Business Consulting and Services
🔹 Date Posted: June 20, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing outbound marketing strategies to enhance lead generation and sales for B2B fuel card solutions.
- Creating compelling messaging tailored to the specific needs of B2B fleet and logistics customers.
- Selecting appropriate marketing channels to reach target audiences effectively.
- Collaborating with cross-functional teams to optimize campaign strategies and ensure consistent messaging.
- Analyzing campaign performance data to refine strategies and improve lead generation and conversion rates.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities to succeed in driving outbound marketing efforts and achieving business objectives.
📋 Key Responsibilities
✅ Develop and execute targeted outbound marketing campaigns to increase brand awareness, lead generation, and revenue for B2B fuel card solutions.
✅ Create persuasive messaging that highlights the unique value propositions of Radius' fuel card products and resonates with B2B fleet and logistics customers.
✅ Select and leverage appropriate marketing channels, such as email, print advertising, landing pages, and direct mail, to effectively reach target audiences.
✅ Collaborate with cross-functional teams, including sales, creative, and technology, to ensure consistent messaging, content, and campaign goals.
✅ Monitor, analyze, and report on the performance of outbound marketing campaigns, using data-driven insights to optimize strategies and improve lead generation and conversion rates.
✅ Conduct A/B testing and evaluate campaign KPIs (e.g., open rates, click-through rates, conversion rates) to maximize ROI.
✅ Work closely with the product team to stay updated on new features and ensure marketing materials reflect the latest product updates.
✅ Analyze customer data and market trends to develop and refine customer personas, ensuring marketing efforts remain targeted and relevant.
✅ Stay informed about industry trends, technological advancements, and best practices in outbound marketing, continuously exploring innovative strategies to improve campaign efficiency.
✅ Evaluate and implement new tools, technologies, or platforms that can enhance outbound marketing efforts and drive better results.
ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving marketing strategies to maintain a competitive edge.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: At least 3-5 years of experience in outbound marketing, preferably in a B2B environment.
Required Skills:
- Proven experience in developing and executing successful outbound marketing campaigns.
- Strong understanding of the B2B sales cycle and lead nurturing strategies.
- Proficiency in CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
- Excellent analytical skills, with a data-driven approach to decision-making and campaign optimization.
- Exceptional communication skills, with the ability to craft persuasive messages tailored to technical and business-oriented audiences.
- Proven track record of driving lead generation and improving campaign performance.
Preferred Skills:
- Familiarity with the fuel card or fleet management industry.
- Experience working with cross-functional teams in a matrix organization.
- Fluency in German and English.
ASSUMPTION: Candidates with experience in the fuel card or fleet management industry may have a better understanding of the target audience and market trends, providing a competitive advantage in this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on industry standards for a mid-senior level marketing role in Berlin)
Benefits:
- Competitive salary with bonus opportunities.
- A range of additional benefits, including health insurance, retirement plans, and employee discounts.
- A friendly and inclusive work culture that reflects the company's commitment to customer service.
- The opportunity to shape the future of an expanding, agile, and innovative company.
Working Hours: Full-time position, with standard office hours (Monday - Friday, 9:00 AM - 5:00 PM) and flexibility for remote work as needed.
ASSUMPTION: The provided salary range is an estimate based on industry standards for a mid-senior level marketing role in Berlin. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Radius is a global business services company specializing in fleet and connectivity solutions, with a focus on the B2B sector.
Company Size: Radius has 1,001-5,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: In 1990, Radius has since grown to operate in 19 countries across five continents, demonstrating a strong track record of success and expansion.
Company Description:
- Radius empowers businesses of all sizes to adapt to the future and take advantage of the opportunities that change brings in fleet and connectivity.
- The company offers a unique set of solutions, a talented team, and an expansive network of specialist partners to deliver solutions to businesses of all sizes.
- Radius fosters an environment that allows employees to grow within the company, helping them become experts in their chosen area and potential leaders for the future.
Company Specialties:
- Fuel card reseller
- Business services
- Telecoms
- Fleet insurance
- Business insurance
- Insurance
- Telematics
- Dash cams
- Vehicle tracking
- Mobile phones
- Fuel cards
- Fleet management
- Fuel management
- Diesel cards
- Business vehicle hire
- Business can hire
- Vehicle leasing
- Electric vehicle charging
- Business energy and electricity
Company Website: https://www.radius.com/
ASSUMPTION: Radius' extensive experience and global presence provide a stable and supportive work environment for employees, with ample opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (3-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing and works collaboratively with cross-functional teams, including sales, product, and creative.
Work Arrangement: On-site, with standard office hours and flexibility for remote work as needed.
Growth Opportunities:
- Radius' commitment to employee growth and development provides ample opportunities for career advancement within the company.
- The company's expanding global presence and diverse range of services offer numerous paths for professional growth and exploration of new areas of interest.
- Radius' focus on innovation and continuous improvement creates an environment that encourages employees to take on new challenges and develop their skills.
ASSUMPTION: The B2B Outbound Marketing Manager role offers a unique opportunity to make a significant impact on Radius' growth and success, with ample potential for career advancement and professional development.
🌍 Location & Work Environment
Office Type: Radius' Berlin office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Am Kupfergraben 4 / 4a, 10117, Berlin, Germany
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry and a strong focus on innovation and sustainability.
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and recreational opportunities.
- Berlin's central location in Europe makes it an ideal hub for international business and collaboration.
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:00 PM) with flexibility for remote work as needed.
ASSUMPTION: Radius' Berlin office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth in a thriving international city.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the talent team to assess cultural fit and basic qualifications.
- In-depth interviews with the hiring manager and relevant team members to discuss role-specific requirements and assess technical skills.
- Final interview with the Head of Marketing to evaluate overall fit and alignment with Radius' values and goals.
Key Assessment Areas:
- Proven experience in outbound marketing and a strong understanding of the B2B sales cycle.
- Excellent communication skills and the ability to craft persuasive messages tailored to technical and business-oriented audiences.
- Strong analytical skills and a data-driven approach to decision-making and campaign optimization.
- Cultural fit with Radius' values and work environment.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Demonstrate your understanding of Radius' business and the B2B fuel card industry in your application materials.
- Prepare examples of successful outbound marketing campaigns you've executed in the past and be ready to discuss your approach to strategy development, execution, and optimization.
- Research Radius' company culture and values, and be prepared to discuss how your personal values and work style align with the company's.
ATS Keywords: Outbound Marketing, B2B Marketing, Lead Generation, CRM Platforms, Marketing Automation, Data Analysis, Campaign Performance, Team Collaboration, Strategic Planning, Innovation, Market Trends, Customer Personas, A/B Testing, Sales Cycle Understanding, Problem Solving
ASSUMPTION: Applicants who demonstrate a strong understanding of Radius' business, the B2B fuel card industry, and the specific requirements of this role will have a competitive advantage in the application process.
🛠️ Tools & Technologies
- CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo)
- Email marketing tools (e.g., Mailchimp, Constant Contact)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Collaboration and communication tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. Radius provides training and support to help employees develop the skills they need to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Radius prioritizes understanding and meeting the unique needs of its B2B customers.
- Innovative: The company fosters a culture of continuous improvement and embraces new ideas and technologies.
- Collaborative: Radius encourages cross-functional teamwork and open communication to drive success.
Work Style:
- Agile: Radius operates in a fast-paced, dynamic environment that requires employees to be adaptable and responsive to change.
- Data-driven: The company relies on data and analytics to inform decision-making and optimize performance.
- Inclusive: Radius values diversity and fosters an environment that welcomes and supports employees from all backgrounds.
Self-Assessment Questions:
- How do your personal values align with Radius' commitment to customer-centricity, innovation, and collaboration?
- Are you comfortable working in a fast-paced, dynamic environment that requires adaptability and responsiveness to change?
- How do you approach data-driven decision-making and continuous improvement in your work?
ASSUMPTION: Applicants who demonstrate a strong fit with Radius' values and work style will be better positioned to succeed in the company's dynamic and collaborative work environment.
⚠️ Potential Challenges
- The B2B fuel card industry can be competitive, requiring the Outbound Marketing Manager to continuously innovate and optimize strategies to maintain a competitive edge.
- Radius' global presence and diverse range of services can present unique challenges in terms of coordinating marketing efforts across different regions and business units.
- The on-site work arrangement may require occasional travel for meetings and events, which can be demanding and time-consuming.
- Berlin's high cost of living may present financial challenges for some applicants, particularly those new to the city.
ASSUMPTION: Applicants should be prepared to navigate the unique challenges and demands of this role, and be willing to adapt and grow in a dynamic and evolving work environment.
📈 Similar Roles Comparison
- Compared to other B2B marketing roles, the Outbound Marketing Manager at Radius places a greater emphasis on data-driven decision-making, strategic planning, and continuous innovation.
- The B2B fuel card industry presents unique challenges and opportunities, requiring the Outbound Marketing Manager to develop a deep understanding of the market and its customers.
- Radius' global presence and diverse range of services offer numerous opportunities for career growth and development, setting this role apart from more specialized or niche marketing positions.
ASSUMPTION: Applicants who understand the unique aspects of this role and the B2B fuel card industry will be better equipped to succeed in the Outbound Marketing Manager position at Radius.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for Radius' fuel card products, with a focus on the logistics and fleet management sectors.
- Creating a series of landing pages and associated content to promote Radius' new electric vehicle charging solutions, highlighting the benefits and unique features of the offering.
- Conducting A/B testing on direct mail pieces to optimize response rates and improve the overall performance of Radius' outbound marketing campaigns.
ASSUMPTION: The provided sample projects illustrate the types of initiatives the Outbound Marketing Manager may be expected to undertake, but the specific projects and priorities will vary depending on the company's current needs and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the current outbound marketing strategies in place for Radius' fuel card products, and how this role would contribute to their evolution and optimization?
- How does Radius collaborate with its cross-functional teams, and what specific opportunities exist for the Outbound Marketing Manager to contribute to the company's overall success?
- What are the most significant challenges facing the B2B fuel card industry, and how does Radius differentiate itself from competitors in this dynamic market?
- How does Radius support the professional growth and development of its employees, and what opportunities exist for the Outbound Marketing Manager to advance their career within the company?
- What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?
ASSUMPTION: Applicants should use the interview process to gain a deeper understanding of Radius' business, culture, and the specific requirements of the Outbound Marketing Manager role, ensuring a strong fit with their personal values, skills, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of Radius' business and the B2B fuel card industry.
- Prepare examples of successful outbound marketing campaigns you've executed in the past, and be ready to discuss your approach to strategy development, execution, and optimization.
- Research Radius' company culture and values, and be prepared to discuss how your personal values and work style align with the company's.
- Follow up with the talent team via careers@radius.com one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
