📌 Core Information
🔹 Job Title: B2B Product Marketing Manager
🔹 Company: Dow Jones
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing & Product Management
🔹 Date Posted: 2025-07-02
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting B2B businesses (Risk & Compliance, Dow Jones Newswires, Factiva) with marketing campaigns
- Collaborating with cross-functional teams to develop and execute campaigns
- Managing end-to-end marketing campaigns and analyzing performance
- Promoting products and new features through marketing materials
- Managing webinars and related assets
ASSUMPTION: This role requires a strong understanding of B2B marketing and experience working with multiple stakeholders.
📋 Key Responsibilities
✅ Collaborate with Marketing, Sales Enablement, Sales, Product, and Business teams to develop campaigns aligning product, target audiences, and buying groups
✅ Manage end-to-end marketing campaigns, including creative development of campaign assets
✅ Compile regular reports on marketing programs and analyze campaign performance
✅ Support product roll-out, enhancements, and new products with associated marketing promotion
✅ Manage webinars in support of B2B products from end-to-end, including creation of assets, promotion schedules, and reporting
ASSUMPTION: This role involves a high degree of multitasking, prioritization, and stakeholder management in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field; MBA a plus
Experience: A minimum of 7 years of B2B Marketing experience
Required Skills:
- Excellent project management skills
- Ability to work effectively in a matrixed company model
- Extensive written and verbal communication skills
- Strong collaboration and influencing skills
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with ABM (Account-Based Marketing) strategies
ASSUMPTION: While not explicitly stated, proficiency in marketing software and tools is likely expected for this role.
💰 Compensation & Benefits
Salary Range: $125,000 - $155,000 per year
Benefits:
- Comprehensive Healthcare Plans
- Paid Time Off
- Retirement Plans
- Comprehensive Insurance Plans
- Lifestyle programs & Wellness Resources
- Education Benefits
- Family Care Benefits & Caregiving Support
- Commuter Transit Program
- Subscription Discounts
- Employee Referral Program
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is a good faith estimate and may be adjusted based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations across multiple formats, including print, digital, mobile, and live events.
Company Size: Dow Jones has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for collaboration and growth.
Founded: Dow Jones was founded in 1882 and has a rich history in journalism and media.
Company Description:
- Dow Jones is home to leading publications and products, including the Wall Street Journal, Barron's, MarketWatch, and Factiva.
- The company delivers high-quality content and services to consumers and organizations worldwide.
- Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities in the job application and interview process.
Company Specialties:
- Business News
- Risk & Compliance
- Market Intelligence
- Private Markets
- Digital Media
- Wealth Management
- Algorithmic & Quantitative Trading
- Research & Knowledge Management
- News Archives
- Conferences
- Market Moving News
- Investment Banking
Company Website: Dow Jones
ASSUMPTION: Dow Jones' extensive industry experience and global presence offer applicants a unique opportunity to work for a well-established media company with a strong reputation.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring significant experience in B2B marketing.
Reporting Structure: The role reports directly to the VP of B2B Product Marketing.
Work Arrangement: This is an on-site role based in New York, NY.
Growth Opportunities:
- Potential to work on high-impulse campaigns and contribute to business growth
- Opportunity to collaborate with various teams and stakeholders
- Possibility to advance within the marketing organization or explore other roles within Dow Jones
ASSUMPTION: Given the company's size and global presence, there may be opportunities for career growth and development within Dow Jones.
🌍 Location & Work Environment
Office Type: The role is based in an on-site office environment in New York, NY.
Office Location(s): 1211 6th Ave, New York, NY 10036, US
Geographic Context:
- New York City offers a vibrant and diverse cultural scene
- The office is located in Midtown Manhattan, providing easy access to public transportation and various amenities
- The city's fast-paced environment may require employees to adapt to a dynamic work environment
Work Schedule: The role follows a standard full-time work schedule, typically Monday through Friday, with some flexibility for remote work as needed.
ASSUMPTION: While the role is on-site, there may be opportunities for remote work or hybrid arrangements, depending on the company's policies and the employee's needs.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Interview with the hiring manager and/or team members
- Final interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and campaign management skills
- Collaboration and communication abilities
- Problem-solving and analytical skills
- Alignment with Dow Jones' company culture and values
Application Tips:
- Highlight relevant B2B marketing experience and achievements
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for behavioral and situational interview questions focusing on marketing campaign management, stakeholder collaboration, and problem-solving
- Research Dow Jones' company culture and values to demonstrate your fit within the organization
ATS Keywords: B2B Marketing, Campaign Management, Stakeholder Collaboration, Product Marketing, Marketing Strategy, Digital Marketing, Social Media, Webinars, Account-Based Marketing, Sales Enablement, Product Launch, Marketing Analysis
ASSUMPTION: Applicants should focus on demonstrating their marketing expertise, campaign management skills, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot, HubSpot)
- Project management software (e.g., Asana, Trello, Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Proficiency in marketing software and tools is likely expected for this role, and candidates should highlight their relevant experience with these tools in their application materials.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Independence
- Fairness
- Collaboration
Work Style:
- Fast-paced and dynamic work environment
- Strong emphasis on collaboration and teamwork
- Opportunities for growth and development
- Focus on high-quality content and products
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative work environment?
- Are you comfortable working with multiple stakeholders and managing competing priorities?
- Do you have a proven track record of successful B2B marketing campaigns?
ASSUMPTION: Applicants should assess their fit with Dow Jones' company culture, values, and work style to ensure they are a strong match for the role and the organization.
⚠️ Potential Challenges
- Managing multiple campaigns and stakeholders simultaneously may be challenging
- Working in a fast-paced, dynamic environment may require adaptability and resilience
- On-site role may require commuting to the office daily, depending on the company's policies and the employee's needs
- Applicants should be prepared to demonstrate their ability to manage competing priorities and work effectively in a matrixed company model
ASSUMPTION: Applicants should be aware of the potential challenges associated with the role and be prepared to address them in their application and interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on B2B marketing for Dow Jones' specific product suite
- Compared to other marketing roles, this position requires a strong understanding of B2B marketing strategies and tactics
- Career path for this role may include advancement within the marketing organization or exploration of other roles within Dow Jones
ASSUMPTION: Applicants should research similar roles within the industry to understand the unique aspects of this position and how it compares to other marketing opportunities.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to launch a new B2B product
- Managing a webinar series to promote Dow Jones' Factiva product and engage with industry professionals
- Collaborating with the sales team to create targeted account-based marketing (ABM) campaigns for key clients
ASSUMPTION: Applicants should be prepared to discuss their experience with relevant marketing projects and campaigns, highlighting their skills and achievements in the application and interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical marketing campaign process and how this role fits into it?
- How does the B2B Product Marketing team collaborate with other departments, such as Sales and Product?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does Dow Jones support the growth and development of its marketing team members?
- What are the key priorities for this role in the first 30-60-90 days?
ASSUMPTION: Applicants should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Dow Jones Career portal
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and skills
- Prepare for behavioral and situational interview questions focusing on marketing campaign management, stakeholder collaboration, and problem-solving
- Research Dow Jones' company culture and values to demonstrate your fit within the organization
- Follow up with the hiring manager or HR team one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
