📌 Core Information
🔹 Job Title: Manager, Product Marketing, Group Asset Management
🔹 Company: United Overseas Bank Limited
🔹 Location: Raffles (City Area), Singapore
🔹 Job Type: Full-Time
🔹 Category: Banking & Finance
🔹 Date Posted: June 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for investment products
- Creating compelling content to highlight product benefits
- Collaborating with various teams to ensure consistent product messaging
- Using data and analytics to measure and improve marketing initiatives
ASSUMPTION: This role requires a strong understanding of investment products and the ability to translate complex financial concepts into clear, engaging content.
📋 Key Responsibilities
✅ Develop investment product positioning and messaging that differentiates the product in the market
✅ Generate high-quality content such as case studies, blog posts, videos, and website copy that highlights product benefits
✅ Work with relevant sales teams to ensure consistent messaging that complements sales and training collaterals
✅ Collaborate with the product, investment, and risk teams to create and implement product marketing strategies that are compliant and impactful
✅ Use data and analytics to measure and improve the effectiveness of content and marketing initiatives
ASSUMPTION: This role requires strong project management skills to coordinate with multiple teams and ensure marketing campaigns are delivered on time and within budget.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: At least 3 years of experience in product marketing and content creation within the finance industry
Required Skills:
- Strong investment product knowledge
- Proficient in written and verbal communication for both an internal and external audience
- Understanding of marketing tools and platforms
Preferred Skills:
- Passion for investing and staying updated with industry trends
- Customer-centric mindset
- Innovative thinking and creative problem-solving
ASSUMPTION: Candidates with a background in finance or a related field may have an advantage in understanding the complexities of investment products.
💰 Compensation & Benefits
Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on market research and company size)
Benefits:
- Medical and dental benefits
- Life and disability insurance
- Retirement benefits
- Employee assistance program
- Learning and development opportunities
Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Banking & Finance. UOB is one of the largest banks in Southeast Asia, with a strong focus on regional expansion and innovation.
Company Size: 10,001+ employees. As a large organization, UOB offers a wide range of career opportunities and resources for professional development.
Founded: 1935. UOB has a long history and established reputation in the banking industry.
Company Description:
- UOB is committed to building a sustainable future for the people and businesses in the region
- The bank offers a comprehensive range of financial solutions tailored to the unique needs of its customers
- UOB fosters inclusiveness and environmental well-being for stronger societies
Company Specialties:
- Retail banking
- Wholesale banking
- Investment banking
- Asset management
Company Website: http://www.uobgroup.com/
ASSUMPTION: UOB's focus on sustainability and responsible banking sets it apart from other financial institutions and may appeal to candidates who value these principles.
📊 Role Analysis
Career Level: Mid-Senior level. This role offers opportunities for career growth within the marketing department and the broader organization.
Reporting Structure: This role reports directly to the Head of Product Marketing, Group Asset Management.
Work Arrangement: On-site. This role requires regular on-site presence to collaborate with various teams and ensure consistent product messaging.
Growth Opportunities:
- Potential to lead a team or manage a larger portfolio of products
- Opportunities to work on cross-functional projects and gain exposure to different areas of the business
- Access to learning and development programs to enhance skills and advance career
ASSUMPTION: This role offers opportunities for career progression within the marketing department and the broader organization, depending on the candidate's performance and the company's needs.
🌍 Location & Work Environment
Office Type: Corporate headquarters. The role is based at UOB's corporate headquarters in Singapore.
Office Location(s): 80 Raffles Place, Singapore, 048624
Geographic Context:
- Singapore is a global financial hub with a multicultural and multilingual population
- The city-state has a tropical climate with high humidity and temperatures ranging from 25°C to 31°C (77°F to 88°F) throughout the year
- Singapore offers a high quality of life with excellent healthcare, education, and entertainment options
Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). The role may require occasional overtime or weekend work to meet project deadlines.
ASSUMPTION: The work environment at UOB's headquarters is professional and collaborative, with a focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the senior leadership team
Key Assessment Areas:
- Product marketing skills and experience
- Content creation and storytelling abilities
- Communication and presentation skills
- Cultural fit and alignment with UOB's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work that demonstrate your product marketing and content creation abilities
- Research UOB's products and services to show your understanding of the company and its offerings
ATS Keywords: Product Marketing, Content Creation, Investment Products, Marketing Strategy, Sales Enablement, Stakeholder Collaboration, Analytics
ASSUMPTION: The application process at UOB is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Content management systems (e.g., WordPress, Adobe Experience Manager)
- Marketing automation tools (e.g., Marketo, HubSpot)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Honorable: UOB is committed to doing the right thing and acting with integrity
- Enterprising: The bank encourages innovation, creativity, and a spirit of entrepreneurship
- United: UOB fosters a collaborative and inclusive work environment
- Committed: The bank is dedicated to delivering excellence and exceeding customer expectations
Work Style:
- Collaborative: UOB encourages teamwork and cross-functional collaboration
- Innovative: The bank values creativity and encourages employees to think outside the box
- Customer-focused: UOB prioritizes the needs and preferences of its customers
Self-Assessment Questions:
- Do you have a strong understanding of investment products and the ability to translate complex financial concepts into clear, engaging content?
- Are you comfortable working with multiple teams and stakeholders to ensure consistent product messaging?
- Do you have a customer-centric mindset and a passion for investing and staying updated with industry trends?
ASSUMPTION: Candidates who align with UOB's values and work style are more likely to succeed in this role and contribute to the company's success.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging and time-consuming
- The finance industry is subject to frequent regulatory changes, which may impact product marketing strategies
- The role may require occasional travel to attend industry events or meet with clients
- The work environment at a large organization like UOB can be competitive, and candidates should be prepared to navigate office politics and build strong relationships with colleagues
ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and adapt to changes in the work environment.
📈 Similar Roles Comparison
- This role is similar to a Product Marketing Manager role in other financial institutions, but may have a broader scope and require more collaboration with internal teams
- The finance industry is highly regulated, and candidates should be prepared to work within these constraints and ensure compliance with relevant laws and regulations
- Career progression in this role may involve moving into a leadership or management position within the marketing department or the broader organization
ASSUMPTION: Candidates should research similar roles in other financial institutions to better understand the requirements and expectations of this role.
📝 Sample Projects
- Developing a marketing campaign to launch a new investment product, including creating content, coordinating with sales teams, and measuring the campaign's success
- Conducting market research to understand customer needs and preferences, and using this information to inform product marketing strategies
- Creating a series of blog posts or videos to educate customers about investment products and trends
ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing department?
- How does UOB support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does UOB measure the success of its product marketing campaigns, and how will my performance be evaluated?
- What are the biggest challenges facing the company and the marketing department, and how can this role help address them?
ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your previous work that demonstrate your product marketing and content creation abilities
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
