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Manager, Product Marketing, Group Asset Management

United Overseas Bank Limited
Full-time
On-site
Remote
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Manager, Product Marketing, Group Asset Management

πŸ”Ή Company: United Overseas Bank Limited

πŸ”Ή Location: Raffles (City Area), Singapore

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Banking & Finance

πŸ”Ή Date Posted: June 11, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing marketing strategies for investment products
  • Creating compelling content to highlight product benefits
  • Collaborating with various teams to ensure consistent product messaging
  • Using data and analytics to measure and improve marketing initiatives

ASSUMPTION: This role requires a strong understanding of investment products and the ability to translate complex financial concepts into clear, engaging content.

πŸ“‹ Key Responsibilities

βœ… Develop investment product positioning and messaging that differentiates the product in the market

βœ… Generate high-quality content such as case studies, blog posts, videos, and website copy that highlights product benefits

βœ… Work with relevant sales teams to ensure consistent messaging that complements sales and training collaterals

βœ… Collaborate with the product, investment, and risk teams to create and implement product marketing strategies that are compliant and impactful

βœ… Use data and analytics to measure and improve the effectiveness of content and marketing initiatives

ASSUMPTION: This role requires strong project management skills to coordinate with multiple teams and ensure marketing campaigns are delivered on time and within budget.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field

Experience: At least 3 years of experience in product marketing and content creation within the finance industry

Required Skills:

  • Strong investment product knowledge
  • Proficient in written and verbal communication for both an internal and external audience
  • Understanding of marketing tools and platforms

Preferred Skills:

  • Passion for investing and staying updated with industry trends
  • Customer-centric mindset
  • Innovative thinking and creative problem-solving

ASSUMPTION: Candidates with a background in finance or a related field may have an advantage in understanding the complexities of investment products.

πŸ’° Compensation & Benefits

Salary Range: SGD 80,000 - 120,000 per annum (Estimated based on market research and company size)

Benefits:

  • Medical and dental benefits
  • Life and disability insurance
  • Retirement benefits
  • Employee assistance program
  • Learning and development opportunities

Working Hours: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)

ASSUMPTION: The salary range provided is an estimate based on market research and the company's size. Actual compensation may vary based on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Banking & Finance. UOB is one of the largest banks in Southeast Asia, with a strong focus on regional expansion and innovation.

Company Size: 10,001+ employees. As a large organization, UOB offers a wide range of career opportunities and resources for professional development.

Founded: 1935. UOB has a long history and established reputation in the banking industry.

Company Description:

  • UOB is committed to building a sustainable future for the people and businesses in the region
  • The bank offers a comprehensive range of financial solutions tailored to the unique needs of its customers
  • UOB fosters inclusiveness and environmental well-being for stronger societies

Company Specialties:

  • Retail banking
  • Wholesale banking
  • Investment banking
  • Asset management

Company Website: http://www.uobgroup.com/

ASSUMPTION: UOB's focus on sustainability and responsible banking sets it apart from other financial institutions and may appeal to candidates who value these principles.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role offers opportunities for career growth within the marketing department and the broader organization.

Reporting Structure: This role reports directly to the Head of Product Marketing, Group Asset Management.

Work Arrangement: On-site. This role requires regular on-site presence to collaborate with various teams and ensure consistent product messaging.

Growth Opportunities:

  • Potential to lead a team or manage a larger portfolio of products
  • Opportunities to work on cross-functional projects and gain exposure to different areas of the business
  • Access to learning and development programs to enhance skills and advance career

ASSUMPTION: This role offers opportunities for career progression within the marketing department and the broader organization, depending on the candidate's performance and the company's needs.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The role is based at UOB's corporate headquarters in Singapore.

Office Location(s): 80 Raffles Place, Singapore, 048624

Geographic Context:

  • Singapore is a global financial hub with a multicultural and multilingual population
  • The city-state has a tropical climate with high humidity and temperatures ranging from 25Β°C to 31Β°C (77Β°F to 88Β°F) throughout the year
  • Singapore offers a high quality of life with excellent healthcare, education, and entertainment options

Work Schedule: Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break). The role may require occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: The work environment at UOB's headquarters is professional and collaborative, with a focus on teamwork and innovation.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with the hiring manager
  • Final interview with the senior leadership team

Key Assessment Areas:

  • Product marketing skills and experience
  • Content creation and storytelling abilities
  • Communication and presentation skills
  • Cultural fit and alignment with UOB's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your previous work that demonstrate your product marketing and content creation abilities
  • Research UOB's products and services to show your understanding of the company and its offerings

ATS Keywords: Product Marketing, Content Creation, Investment Products, Marketing Strategy, Sales Enablement, Stakeholder Collaboration, Analytics

ASSUMPTION: The application process at UOB is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Word, Excel, PowerPoint)
  • Content management systems (e.g., WordPress, Adobe Experience Manager)
  • Marketing automation tools (e.g., Marketo, HubSpot)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Honorable: UOB is committed to doing the right thing and acting with integrity
  • Enterprising: The bank encourages innovation, creativity, and a spirit of entrepreneurship
  • United: UOB fosters a collaborative and inclusive work environment
  • Committed: The bank is dedicated to delivering excellence and exceeding customer expectations

Work Style:

  • Collaborative: UOB encourages teamwork and cross-functional collaboration
  • Innovative: The bank values creativity and encourages employees to think outside the box
  • Customer-focused: UOB prioritizes the needs and preferences of its customers

Self-Assessment Questions:

  • Do you have a strong understanding of investment products and the ability to translate complex financial concepts into clear, engaging content?
  • Are you comfortable working with multiple teams and stakeholders to ensure consistent product messaging?
  • Do you have a customer-centric mindset and a passion for investing and staying updated with industry trends?

ASSUMPTION: Candidates who align with UOB's values and work style are more likely to succeed in this role and contribute to the company's success.

⚠️ Potential Challenges

  • The role may require working on multiple projects simultaneously, which can be challenging and time-consuming
  • The finance industry is subject to frequent regulatory changes, which may impact product marketing strategies
  • The role may require occasional travel to attend industry events or meet with clients
  • The work environment at a large organization like UOB can be competitive, and candidates should be prepared to navigate office politics and build strong relationships with colleagues

ASSUMPTION: Candidates should be prepared to manage their time effectively, prioritize tasks, and adapt to changes in the work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Product Marketing Manager role in other financial institutions, but may have a broader scope and require more collaboration with internal teams
  • The finance industry is highly regulated, and candidates should be prepared to work within these constraints and ensure compliance with relevant laws and regulations
  • Career progression in this role may involve moving into a leadership or management position within the marketing department or the broader organization

ASSUMPTION: Candidates should research similar roles in other financial institutions to better understand the requirements and expectations of this role.

πŸ“ Sample Projects

  • Developing a marketing campaign to launch a new investment product, including creating content, coordinating with sales teams, and measuring the campaign's success
  • Conducting market research to understand customer needs and preferences, and using this information to inform product marketing strategies
  • Creating a series of blog posts or videos to educate customers about investment products and trends

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the team structure and how this role fits into the broader marketing department?
  • How does UOB support the professional development and growth of its employees?
  • What are the key priorities for this role in the first 90 days?
  • How does UOB measure the success of its product marketing campaigns, and how will my performance be evaluated?
  • What are the biggest challenges facing the company and the marketing department, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare examples of your previous work that demonstrate your product marketing and content creation abilities
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.