B2B Product Marketing Manager

📌 Core Information

🔹 Job Title: B2B Product Marketing Manager

🔹 Company: YouGov

🔹 Location: London, City of, United Kingdom

🔹 Job Type: On-site

🔹 Category: Product Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Creating and leading global marketing campaigns for subscription data products
• Acting as the 'voice of the customer' to develop product messaging
• Driving increased win rates and global revenue contributions
• Collaborating with sales and product teams to streamline the marketing process

ASSUMPTION: The role will likely require extensive interaction with international teams, necessitating effective communication skills and the ability to manage cross-cultural nuances.

📋 Key Responsibilities

✅ Own and develop positioning and key messages for YouGov’s products

✅ Support global sales teams with consistent product marketing materials

✅ Engage with regional teams for targeted communications and campaigns

✅ Plan and execute go-to-market strategies for new features

✅ Analyze competitor landscape to differentiate offerings

✅ Identify revenue growth opportunities through data analysis

✅ Collaborate with media teams to optimize campaign messaging

✅ Enhance the B2B website and platform for client interactions

ASSUMPTION: Responsibilities are dynamic, meaning the candidate should expect to tailor strategies according to market changes and company goals.

🎯 Required Qualifications

Education: Not specified (likely requires a relevant degree)

Experience: Minimum of 3 years in B2B Product Marketing

Required Skills:

• Fluency in planning and executing global market strategies
• Strong customer-centric copywriting and storytelling abilities
• Proficiency in data analysis for optimization

Preferred Skills:

• Experience with B2B SaaS
• Competitor analysis and audience segmentation

ASSUMPTION: A solid grounding in market research and data analysis tools would be beneficial, given the company's focus on analytics.

💰 Compensation & Benefits

Salary Range: Not specified; competitive with industry standards based on experience

Benefits:

• 25 days annual leave plus bank holidays
• Ability to work internationally for up to 30 days a year
• Access to a vast number of professional development courses

Working Hours: Monday-Friday, 9am-5:30pm with flexibility

ASSUMPTION: The hybrid work model indicates a focus on work-life balance while maintaining collaborative team interactions.

📌 Applicant Insights

🔍 Company Context

Industry: Business Intelligence Platforms

Company Size: 1,001-5,000 employees, offering personalized growth within a large global network

Founded: Not specified (suggests long-standing stability in the market)

Company Description:

• A global leader in research data and analytics
• Renowned for its accurate, real-time, real-world data
• Trusted by international brands for insightful market research

Company Specialties:

• Omnibus Surveys
• Market Research
• Advertising Effectiveness

Company Website: https://business.yougov.com/

ASSUMPTION: The company's focus on data accuracy and research reliability suggests a robust, methodical approach to business operations.

📊 Role Analysis

Career Level: Mid-level manager

Reporting Structure: Reports directly to the Global Head of Sector & Product Marketing

Work Arrangement: Predominantly on-site with hybrid flexibility

Growth Opportunities:

• Exposure to diverse global markets
• Access to extensive learning resources
• Opportunity for leadership development within a large marketing team

ASSUMPTION: The role's international scope implies significant travel or varied hours to connect with global teams.

🌍 Location & Work Environment

Office Type: Open, collaborative office in London's vibrant business district

Office Location(s): Main office in London, with multiple global locations

Geographic Context:

• Located in a culturally diverse city
• Proximity to numerous client headquarters and international businesses
• Accessible public transport options

Work Schedule: Standard business hours with known flexibility

ASSUMPTION: London's status as a business hub provides extensive networking opportunities and industry engagement.

💼 Interview & Application Insights

Typical Process:

• Initial HR screening call
• Technical interview with hiring manager
• Final round with the Global Head of Sector

Key Assessment Areas:

• Cultural fit within a diverse team
• Technical proficiency in product marketing
• Problem-solving and strategic thinking abilities

Application Tips:

• Highlight international marketing campaign experience
• Showcase data analysis skills with past examples
• Demonstrate adaptability and collaboration via anecdotes

ATS Keywords: B2B Product Marketing, Global Campaigns, Data Analytics, Stakeholder Management

ASSUMPTION: Applicants likely need to demonstrate robust communication and strategic planning capabilities due to the role's scope.

🛠️ Tools & Technologies

• CRM and marketing automation platforms
• Data analytics tools
• Content management systems

ASSUMPTION: Familiarity with specific tools like Salesforce or HubSpot may be beneficial for executing marketing campaigns.

👔 Cultural Fit Considerations

Company Values:

• Accuracy
• Innovativeness
• Collaborative work culture

Work Style:

• Proactive and self-motivated
• Team-oriented with a focus on collaboration
• Adaptable to fast-paced changes and new challenges

Self-Assessment Questions:

• Do I thrive in a data-driven environment?
• Can I manage multiple international campaigns simultaneously?
• Am I comfortable being the 'voice of the customer'?

ASSUMPTION: Candidates who excel in dynamic, multicultural teams and can adapt strategies quickly will find this role rewarding.

⚠️ Potential Challenges

• Navigating differing regional market needs
• Balancing hybrid work expectations
• Keeping pace with evolving tech tools and platforms
• Maintaining consistency in global messaging

ASSUMPTION: Overcoming geographic and cultural barriers will be essential for cohesive team performance.

📈 Similar Roles Comparison

• Focus on analytics-driven strategy differentiation
• Strong emphasis on storytelling and market positioning
• Extensive cross-team collaboration compared to similar roles

ASSUMPTION: This role's unique requirement to act as a bridge between technical and creative aspects makes it stand out.

📝 Sample Projects

• Developing a go-to-market strategy for a new SaaS product
• Creating a differential messaging framework for global campaigns
• Analyzing competitive landscape to inform strategic pivots

ASSUMPTION: Projects will likely require aligning products with market needs and fostering product adoption through data insights.

❓ Key Questions to Ask During Interview

• How does YouGov support employee growth and professional development?
• What are the biggest challenges currently facing the marketing team?
• Can you describe the team's culture and collaborative processes?
• How does this role contribute to the company's overall strategic goals?
• What is the expected timeline for achieving major milestones?

ASSUMPTION: Asking about team dynamics and growth opportunities can help align applicant expectations with company offerings.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the careers page on YouGov's website
• Prepare to discuss specific examples of past campaign successes
• Demonstrate data-driven decision-making in your resume and cover letter
• Highlight adaptability and strategic initiatives in interviews
• Connect with current employees or recruiters via LinkedIn for insights

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.