📌 Core Information
🔹 Job Title: B2B Product Marketing Manager, Google Maps Platform
🔹 Company: Google
🔹 Location: Mountain View, California, United States
🔹 Job Type: Full-time, On-site
🔹 Category: Software Development
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Remote OK)
🚀 Job Overview
Key aspects of this role include:
- Driving product strategy and positioning for Google Maps Platform
- Partnering with cross-functional teams to shape product narratives and campaigns
- Conducting user and market research to inform product development
- Launching successful product campaigns and driving user engagement
ASSUMPTION: This role requires a strong understanding of both marketing and product development processes, as well as the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
✅ Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
✅ Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
ASSUMPTION: This role requires strong project management skills and the ability to balance multiple priorities and deadlines.
🎯 Required Qualifications
Education: Bachelor's degree or equivalent practical experience.
Experience: 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
Required Skills:
- Experience in product marketing, brand marketing, marketing strategy or consulting.
- Experience managing cross-functional or cross-team projects.
- Ability to market Business-to-Business (B2B) products and drive measurable successful product launches and campaigns through effective messaging and strategy.
Preferred Skills:
- Experience working in one or more of the following fields: growth, product, brand, social, and/or partner marketing or research.
- Experience with marketing and sales operations, financial analytics, or other related analytical experience.
- Ability to market Business-to-Business (B2B) products and drive measurable successful product launches and campaigns through effective messaging and strategy.
ASSUMPTION: Candidates with experience in B2B marketing and a strong background in product marketing or consulting are likely to be the best fit for this role.
💰 Compensation & Benefits
Salary Range: The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Benefits:
Working Hours: Full-time position with standard business hours, but may require occasional flexibility to meet project deadlines.
ASSUMPTION: The salary range provided is based on Google's public salary ranges for similar roles and may vary depending on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 10,001+ employees
Founded: 1998
Company Description:
- Google's mission is to organize the world's information and make it universally accessible and useful.
- Google offers a wide range of internet-related services and products, such as online advertising technologies, search engine, cloud computing, software, and hardware.
- Google is known for its innovative culture, employee perks, and competitive benefits.
Company Specialties:
- Search
- Ads
- Mobile
- Android
- Online video
- Apps
- Machine learning
- Virtual reality
- Cloud
- Hardware
- Artificial intelligence
- YouTube
- And software
Company Website: https://www.google.com/
ASSUMPTION: Google is a well-established tech company with a strong focus on innovation and employee development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Product Marketing Manager, Google Maps Platform.
Work Arrangement: On-site with remote flexibility
Growth Opportunities:
- Potential to work on high-impact projects and influence product strategy
- Opportunities for career progression within Google's marketing or product teams
- Chance to work with a diverse and talented team of professionals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both in terms of career progression and skill development.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): 1600 Amphitheatre Parkway, Mountain View, CA 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, offering a vibrant tech industry and numerous networking opportunities.
- The area is known for its mild Mediterranean climate, with warm, dry summers and cool, wet winters.
- Mountain View is home to numerous tech companies, including Google, and offers a diverse range of housing options and amenities.
Work Schedule: Standard business hours with occasional flexibility
ASSUMPTION: The location and work environment are well-suited to this role, offering a dynamic and innovative work environment with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a recruiter or hiring manager
- On-site or virtual interview with the hiring team, including behavioral and case study questions
- Final interview with the product marketing manager or another senior leader
Key Assessment Areas:
- Marketing and product strategy development
- Cross-functional team collaboration and project management
- User research and data analysis
- Campaign execution and optimization
Application Tips:
- Highlight relevant marketing and product experience, with a focus on B2B campaigns and cross-functional projects
- Tailor your resume and cover letter to emphasize skills and experiences that match the required and preferred qualifications
- Prepare for behavioral and case study questions that assess your problem-solving, communication, and leadership skills
ATS Keywords: Product marketing, brand marketing, marketing strategy, consulting, cross-functional collaboration, user research, campaign management, content creation, analytical skills, B2B marketing, technical aptitude, project management, communication, growth marketing, behavioral marketing data
ASSUMPTION: The application process is competitive and requires a strong focus on relevant marketing and product experience, as well as a demonstrated ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
- Marketing automation tools (e.g., Marketo, HubSpot)
- User research tools (e.g., Google Forms, SurveyMonkey)
- Data analysis tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The tools and technologies required for this role are standard for marketing and product development teams, and candidates should have experience with similar tools.
👔 Cultural Fit Considerations
Company Values:
- Focus on the user
- Think big
- Be a good citizen
- Work as a team
- Embrace change
- Be responsible
- Focus on impact
Work Style:
- Collaborative and cross-functional
- Data-driven and analytical
- Fast-paced and dynamic
- Innovative and creative
Self-Assessment Questions:
- Do you have experience working in a fast-paced, collaborative environment?
- Are you comfortable using data to inform marketing strategies and campaign optimization?
- Do you have a proven track record of driving successful product launches and campaigns?
ASSUMPTION: Candidates who are comfortable working in a dynamic, data-driven environment and have a strong track record of driving successful product launches and campaigns are likely to be a good fit for this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced environment
- Working effectively with cross-functional teams, including product and engineering teams
- Keeping up with the latest trends and developments in marketing and product development
- Balancing the need for innovation with the need for practical, data-driven decision-making
ASSUMPTION: These challenges are common to roles in fast-paced, innovative environments and require strong project management, communication, and analytical skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other product marketing manager roles, but with a focus on B2B products and services
- Unlike some marketing roles, this role requires a strong understanding of product development processes and the ability to work effectively with product and engineering teams
- Career progression in this role may lead to senior marketing or product management positions within Google or other tech companies
ASSUMPTION: This role is well-suited to candidates with experience in B2B marketing and a strong background in product marketing or consulting.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new B2B product or service
- Conducting user research to inform product development and marketing strategies
- Launching a successful product campaign that drives user engagement and adoption
ASSUMPTION: These sample projects are representative of the types of projects that a product marketing manager in this role might work on.
❓ Key Questions to Ask During Interview
- Can you describe the product development process for Google Maps Platform and how marketing fits into that process?
- How does this role collaborate with product and engineering teams to drive successful product launches and campaigns?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Google support the professional development and growth of its marketing and product teams?
- What is the work-life balance like for this role, and how does Google support work-life balance for its employees?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture, and to assess whether the role is a good fit for their skills, experience, and career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing and product experience, with a focus on B2B campaigns and cross-functional projects
- Prepare for behavioral and case study questions that assess your problem-solving, communication, and leadership skills
- Follow up with the hiring team one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
