📌 Core Information
🔹 Job Title: B2B Product Marketing, Sr. Manager
🔹 Company: Opus Training
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: E-Learning Providers
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through strategic market expansion
- Unlocking customer success as a growth engine
- Establishing market leadership through thought leadership
- Collaborating with the Growth Marketing lead to achieve complementary outcomes
ASSUMPTION: This role requires a strategic thinker with experience in B2B SaaS or frontline workforce technology to drive revenue growth and market leadership.
📋 Key Responsibilities
✅ Drive revenue growth through strategic market expansion by executing go-to-market strategies for new products and verticals, accelerating sales outcomes, and decreasing prospect time-to-value
✅ Unlock customer success as a growth engine by transforming customer advocacy into measurable pipeline, increasing customer lifetime value, and building systematic referral programs
✅ Establish market leadership through thought leadership by positioning Opus as the category-defining platform, creating thought leadership content, and giving the audience evidence to improve L&D programs
ASSUMPTION: The successful candidate will have experience in market research, competitive analysis, and sales enablement to excel in these responsibilities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing experience in B2B SaaS or frontline workforce technology
Required Skills:
- Deep understanding of B2B sales processes
- Excellent storytelling abilities and structured thinking
- Deep curiosity and experience in market research and competitive analysis
- Strong project management capabilities
- Demonstrated ability to build relationships and manage diverse stakeholders
- Proficiency in leveraging AI tools for productivity and content creation
Preferred Skills:
- Experience in the hospitality or service industry
- Fluency in additional languages
ASSUMPTION: Candidates with a strong background in B2B product marketing and relevant industry experience will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 per year (based on industry standards for a Sr. Product Marketing Manager with 5-10 years of experience in New York)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
Working Hours: Full-time, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in New York. Benefits may vary and are subject to change.
📌 Applicant Insights
🔍 Company Context
Industry: Opus Training operates in the e-learning provider industry, focusing on the hospitality and service sectors.
Company Size: Opus Training is a small company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Opus Training was founded in 2020, making it a young and rapidly growing company.
Company Description:
- Opus Training is the leading AI-powered training operations platform for restaurants and the broader service industry.
- The company aims to create a world where every frontline worker has a good job by providing accessible and effective training solutions.
- Opus Training focuses on on-the-job training, making it an ideal platform for frontline workers with limited time and resources.
Company Specialties:
- Restaurant training
- Grocery store training
- Food production training
- Employee training and development
- On-the-job training
- Quick-service restaurants (QSR) and fast-casual training
- Food industry-specific training
- HR and diversity, equity, and inclusion (DE&I) training
- English as a second language (ESL) and language and communication training
- Skill-building and upskilling/reskilling programs
- Food & beverage and food manufacturing training
- Training and learning management system (LMS)
Company Website: opus.so
ASSUMPTION: Opus Training's focus on the frontline workforce and on-the-job training makes it an attractive option for candidates interested in the hospitality and service industries.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring 5+ years of experience in product marketing.
Reporting Structure: The Sr. Product Marketing Manager will report directly to the VP of Marketing and work closely with the Growth Marketing lead.
Work Arrangement: This role offers remote work options and flexible hours, with the expectation of being available during core business hours.
Growth Opportunities:
- As Opus Training continues to grow, there may be opportunities for the successful candidate to take on additional responsibilities or advance within the marketing department.
- The company's focus on innovation and technology creates opportunities for professional development in AI and data-driven marketing strategies.
ASSUMPTION: The successful candidate will have opportunities to grow within the company as Opus Training expands its offerings and customer base.
🌍 Location & Work Environment
Office Type: Opus Training has a physical office in New York, NY, but offers remote work options for this role.
Office Location(s): New York, NY
Geographic Context:
- New York City offers a diverse and vibrant culture, with numerous amenities and attractions.
- The city's robust public transportation system makes it easy to commute to the office or work remotely.
- New York is home to a thriving tech and startup scene, providing ample networking opportunities.
Work Schedule: Full-time, with flexible hours and remote work options
ASSUMPTION: The remote work option allows candidates to balance their personal and professional lives more effectively, while the flexible hours enable them to manage their time efficiently.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Virtual interview with the hiring manager and/or team members
- Case study or project presentation (if applicable)
- Final interview with the VP of Marketing
Key Assessment Areas:
- Product marketing expertise
- Strategic thinking and planning
- Storytelling and communication skills
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills.
- Be prepared to discuss your experience with market research, competitive analysis, and sales enablement.
- Demonstrate your understanding of the hospitality and service industries, as well as Opus Training's unique value proposition.
- Showcase your ability to work collaboratively and manage diverse stakeholders.
ATS Keywords: Product Marketing, B2B SaaS, Sales Enablement, Market Research, Project Management, Storytelling, Customer Advocacy, Thought Leadership, AI Tools, Cross-Functional Collaboration, Competitive Analysis, Community Engagement, Pipeline Generation, Content Creation, Strategic Thinking, Relationship Building
ASSUMPTION: Opus Training's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- AI-powered training platform
- Customer relationship management (CRM) software
- Marketing automation tools
- Project management software
- Data analysis and visualization tools
ASSUMPTION: The successful candidate will have experience with relevant marketing and project management tools, as well as a willingness to learn and adapt to new technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Data-driven
- Empowering
Work Style:
- Agile and adaptable
- Results-oriented
- Collaborative and team-focused
- Data-driven and analytical
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong customer focus and a data-driven approach to decision-making?
ASSUMPTION: Candidates who align with Opus Training's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, growing company
- Adapting to changes in the market and competitive landscape
- Balancing remote work and collaboration with team members
- Developing thought leadership content in a rapidly evolving industry
ASSUMPTION: The successful candidate will be able to navigate these challenges effectively, leveraging their experience and adaptability to drive results.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on sales enablement and market research.
- Opus Training's focus on the frontline workforce and on-the-job training sets it apart from other e-learning providers.
- This role offers the opportunity to work closely with the Growth Marketing lead and collaborate on complementary initiatives.
ASSUMPTION: Candidates with experience in similar roles at other e-learning providers or B2B SaaS companies will find this role to be a unique and challenging opportunity.
📝 Sample Projects
- Developing a go-to-market strategy for a new product or vertical expansion
- Creating thought leadership content that positions Opus Training as the category-defining platform in the hospitality and service industry
- Building a sales enablement suite of assets to improve sales efficiency and effectiveness
ASSUMPTION: These sample projects reflect the strategic and collaborative nature of the Sr. Product Marketing Manager role at Opus Training.
❓ Key Questions to Ask During Interview
- How does Opus Training differentiate itself from other e-learning providers in the hospitality and service industries?
- Can you describe the typical work arrangement for this role, and how does Opus Training support remote work?
- How does Opus Training measure the success of its product marketing initiatives, and what key performance indicators (KPIs) are most important?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Opus Training foster a culture of innovation and collaboration, and what role does the Sr. Product Marketing Manager play in driving this culture?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company culture, and the opportunities for growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare for your interviews by researching Opus Training's unique value proposition and the hospitality and service industries
- Follow up with the hiring manager within one week of your final interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
