📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Navan
🔹 Location: New York, NY
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 23, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving go-to-market strategy for Navan's payments and Expense solutions
- Crafting compelling messaging and positioning for Navan's products
- Conducting market research to inform product development and marketing strategies
- Collaborating cross-functionally with teams to align on product strategy and execution
- Developing and executing marketing campaigns to drive product awareness, lead generation, and customer retention
ASSUMPTION: This role requires a strong understanding of the payments, finance, or accounting industries, as well as excellent communication and project management skills.
📋 Key Responsibilities
✅ Develop and execute comprehensive go-to-market plans for product launches
✅ Craft clear, compelling messaging and positioning for Navan's payments and Expense solutions
✅ Conduct market research to understand customer needs, competitive landscapes, and industry trends
✅ Partner with Navan’s Enablement team to develop tools, trainings, and resources for sales teams
✅ Create a variety of marketing materials, including product collateral and one-pagers, to highlight the value of Navan's products
✅ Collaborate with the broader marketing team to design and execute marketing campaigns that drive product awareness, lead generation, and customer retention
✅ Monitor and report on the effectiveness of product marketing initiatives, using data to optimize strategies and achieve business goals
✅ Work closely with product, sales, marketing, customer success, partnerships, and other teams to align on product strategy and execution
ASSUMPTION: This role involves a high degree of collaboration and requires strong communication and project management skills to manage multiple initiatives and meet deadlines in a fast-paced environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing experience, preferably within the payments, finance, accounting, and/or technology industry
Required Skills:
- Proven experience in product marketing, with a strong track record of driving product launches and adoption
- Deep understanding of the payments, finance, or accounting industries, including general industry knowledge, trends, customer pain points, and competitive landscape
- Strong strategic and analytical skills, with the ability to translate complex product features into customer benefits and compelling marketing messages
- Excellent verbal and written communication skills, with the ability to write well
- Proven ability to work cross-functionally and manage multiple stakeholders effectively
- Strong project management skills, with the ability to manage multiple initiatives and meet deadlines in a fast-paced environment
- Proficiency in using data and analytics to measure performance and inform decision-making
Preferred Skills:
- Experience with marketing automation tools and CRM systems
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and CRM systems, as well as fluency in additional languages, would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $105,000 - $198,000 USD per year
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time, with flexible hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a product marketing manager with 5-10 years of experience in the payments, finance, or accounting industries. Benefits may vary based on location and employment status.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on business travel and expense management
Company Size: 1,001-5,000 employees, which means a mid-sized to large organization with established processes and teams, but still offering opportunities for growth and impact
Founded: 2015, with a history of rapid growth and expansion into global markets
Company Description:
- Navan is an all-in-one super app that makes travel and expense management easy, allowing users to focus on being there, not getting there
- The company empowers employees, EAs, finance teams, and travel managers with real-time visibility, savings, and control
- Navan offers a comprehensive suite of solutions, including payments and Expense, to streamline business operations and enhance the travel experience
Company Specialties:
- Business travel and expense management
- Payments and Expense solutions
- Real-time visibility and control for finance teams
- Employee empowerment and engagement
Company Website: https://www.navan.com
ASSUMPTION: Navan's focus on employee empowerment and engagement, along with its comprehensive suite of solutions, sets it apart in the business travel and expense management industry.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: This role reports directly to the Senior Director of Product Marketing and works closely with cross-functional teams, including product, sales, marketing, customer success, and partnerships
Work Arrangement: Remote OK, with flexible hours and the option to work from one of Navan's global offices
Growth Opportunities:
- Advancement within the marketing department, such as a promotion to Senior Product Marketing Manager or Director of Product Marketing
- Expansion into other areas of the business, such as sales, customer success, or partnerships
- International assignments, as Navan continues to grow its global presence
ASSUMPTION: This role offers significant growth potential, both within the marketing department and across the broader organization, as Navan continues to expand its global footprint.
🌍 Location & Work Environment
Office Type: Navan has multiple global offices, with this role based in New York, NY
Office Location(s): 1450 Broadway, 14th Floor, New York, NY 10018, US
Geographic Context:
- New York, NY is a major hub for finance, technology, and business, offering ample networking opportunities and access to industry events
- The city's diverse cultural scene and vibrant neighborhoods provide a rich environment for personal and professional growth
- Navan's office is conveniently located in Midtown Manhattan, with easy access to public transportation and amenities
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: Navan's New York office provides a dynamic and collaborative work environment, with ample opportunities for professional development and networking.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR or talent acquisition team
- Behavioral and situational interviews with the hiring manager and other team members
- Case study or project presentation, focusing on a product marketing challenge or opportunity
- Final interview with a senior leader or executive within the organization
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Industry knowledge and expertise in payments, finance, or accounting
- Cultural fit and alignment with Navan's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research Navan's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
- Practice your case study or project presentation, focusing on clear and concise communication of your ideas and strategies
ATS Keywords: Product Marketing, Payments, Finance, Accounting, Strategic Thinking, Analytical Skills, Communication Skills, Collaboration, Project Management, Data-Driven, Market Research, Sales Enablement, Content Creation, Campaign Development, Performance Analysis, Cross-Functional Collaboration
ASSUMPTION: Navan's interview process is designed to assess your strategic thinking, communication skills, and cultural fit, as well as your industry knowledge and expertise in product marketing.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- CRM systems (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Data visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools, CRM systems, project management tools, and data visualization tools would be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-first: Navan prioritizes the needs and feedback of its customers to drive continuous improvement and innovation
- One team, one dream: Navan fosters a collaborative and inclusive work environment, where employees support and learn from one another
- Think big, act bold: Navan encourages employees to take calculated risks and challenge the status quo to drive meaningful impact
Work Style:
- Fast-paced and dynamic, with a focus on execution and results
- Collaborative and cross-functional, with a strong emphasis on teamwork and communication
- Data-driven and analytical, with a focus on using data to inform decision-making and optimize performance
Self-Assessment Questions:
- Do I have a proven track record of driving product launches and adoption in the payments, finance, or accounting industries?
- Am I comfortable working in a fast-paced, dynamic environment and managing multiple initiatives simultaneously?
- Do I have strong communication and project management skills, with the ability to work effectively with cross-functional teams?
ASSUMPTION: Navan's values and work style emphasize collaboration, customer focus, and continuous improvement, making it an attractive fit for candidates who thrive in dynamic, fast-paced environments and are passionate about driving meaningful impact.
⚠️ Potential Challenges
- Managing multiple initiatives and deadlines in a fast-paced environment
- Balancing the needs and priorities of various stakeholders, including product, sales, marketing, and customers
- Keeping up with industry trends and competitive landscapes in the payments, finance, or accounting industries
- Adapting to a remote or hybrid work environment, with the potential for frequent travel to Navan's global offices
ASSUMPTION: These challenges are inherent to the role and require strong project management, communication, and adaptability skills to succeed.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position requires a deep understanding of the payments, finance, or accounting industries, as well as the ability to translate complex product features into customer benefits and compelling marketing messages
- Navan's focus on employee empowerment and engagement sets it apart from competitors in the business travel and expense management industry
- This role offers significant growth potential, both within the marketing department and across the broader organization, as Navan continues to expand its global presence
ASSUMPTION: While this role shares similarities with traditional product marketing positions, its focus on the payments, finance, or accounting industries and Navan's unique value proposition make it a distinctive opportunity in the business travel and expense management landscape.
📝 Sample Projects
- Developing a go-to-market strategy for a new payments solution, including market research, messaging, and launch planning
- Creating a competitive analysis and positioning framework for Navan's Expense product, highlighting its unique value proposition and differentiation
- Designing and executing a marketing campaign to drive customer retention and engagement for Navan's payments and Expense solutions
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative aspects of the product marketing role at Navan, focusing on go-to-market strategy, competitive analysis, and campaign development.
❓ Key Questions to Ask During Interview
- Can you describe the typical product launch process at Navan, and how this role would contribute to its success?
- How does Navan's product marketing team collaborate with other departments, such as product, sales, and customer success, to drive alignment and execution?
- What are the most pressing challenges facing Navan's payments and Expense products, and how can this role address them?
- How does Navan support the professional development and growth of its product marketing team members?
- What is the company's long-term vision for its payments and Expense products, and how does this role contribute to its achievement?
ASSUMPTION: These questions are designed to assess Navan's product launch process, cross-functional collaboration, and long-term vision, as well as the company's commitment to employee growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your industry knowledge and expertise in product marketing
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments, focusing on your ability to drive product launches, manage multiple initiatives, and collaborate effectively with cross-functional teams
- Research Navan's products, industry, and competitors to demonstrate your knowledge and enthusiasm for the role
- Practice your case study or project presentation, focusing on clear and concise communication of your ideas and strategies
- Follow up with the hiring manager or HR representative within one week of submitting your application, expressing your interest in the role and reiterating your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
