B2B Trade Marketing Expert - Visayas

📌 Core Information

🔹 Job Title: B2B Trade Marketing Expert - Visayas

🔹 Company: Globe Group

🔹 Location: 10F The Globe Tower Cebu, Philippines

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving sales conversion through activation and partnership initiatives
• Overseeing the Sales Trade Marketing Squad
• Evaluating industry opportunities and managing sales support programs
• Ensuring alignment with business objectives and fostering a customer-centric approach

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving sales growth in the B2B sector of the telecommunications industry.

📋 Key Responsibilities

✅ Owns the Industry and/or regional areas by regional industry and/or area opportunities: Evaluates the opportunity based on what the channel or Industry or area needs and recommends conversion programs to support sales target achievement. Integrate applicable best practices.

✅ Guardians of the B2B Sales Channels and Acquisition Programs: Develops the sales channel, Industry and area acquisition sales support programs management–planning, process creation and monitoring. They create and manage the program roadmap to secure opportunities for growth. They streamline operations process that allows Sales to fast track program availment.

✅ A&P Budget Management: Manages the A&P budget of their respective verticals. Programs should be within budget limits to guarantee return on investment. The programs are assessed in terms of sales acquisition target achievement, acceptable cost-to-revenue ratio, effectiveness and operational efficiencies, achieving the desired revenue contribution to Globe B2B’s annual targets in their channel, Industry and/or area.

✅ Collaborates and communicates successfully with other entities outside the Trade Marketing Squad and the Sales Tribe. Monitoring and evaluating programs take-up is essential to the role. They track progress against targets within their managed verticals or channels, and implement corrective measures when necessary. Regular reporting to the Trade Marketing Head, Sales teams, Marketing teams Portfolio Pacman cadences are essential to provide insights and recommendations for continuous improvement.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to ensure alignment and successful execution of programs.

🎯 Required Qualifications

Education: Bachelor's degree in Business Administration, Sales & Marketing, or a related field

Experience: Minimum of 3 years in Trade Marketing, advantage if from B2B industry and/or Telco/ICT Industry. Minimum of 5 years of progressive experience in marketing or sales enabling leadership roles, advantage if within the B2B or Telco/ICT industry.

Required Skills:

• Proven track record of achieving or exceeding KPI targets and driving over-all growth in a competitive market environment.
• Knowledge and understanding of the Telco/ICT industry and the B2B market, including industry trends, technologies, products, and services.
• Good communication, negotiation, and presentation skills (written and oral)
• Demonstrated ability to build and maintain strong internal/external customer relationships and deliver exceptional customer service
• Results-oriented mindset with a focus on data-driven decision-making and continuous performance improvement.

Preferred Skills:

• Experience in the telecommunications industry
• Fluency in Filipino (Tagalog) and Cebuano

ASSUMPTION: While not explicitly stated, proficiency in local languages may be beneficial for this role due to its regional focus in the Visayas.

💰 Compensation & Benefits

Salary Range: PHP 600,000 - PHP 900,000 per year (Estimated based on industry standards for a Marketing Manager role in the Philippines with 5-10 years of experience)

Benefits:

• Healthcare benefits
• Retirement benefits
• Employee discounts on Globe products and services

Working Hours: 40 hours per week, with flexible work arrangements available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits may include health insurance, retirement plans, and employee discounts, but specific details were not provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 5,001-10,000 employees

Founded: Not specified

Company Description:

• Globe is a leading full-service telecommunications company in the Philippines, serving consumers and businesses across a suite of products and services including mobile, fixed, broadband, data connectivity, internet, and managed services.
• Globe has major interests in financial technology, digital marketing solutions, venture capital funding for startups, and virtual healthcare.
• Globe is committed to implementing universal sustainability principles and has become a signatory to the United Nations Global Compact.

Company Specialties:

• Telecommunications
• Digital transformation
• Digital inclusion
• Fintech
• Startups
• Telemedicine
• Sustainability and ESG

Company Website: http://www.globe.com.ph

ASSUMPTION: Globe is a well-established telecommunications company with a strong focus on innovation and sustainability, making it an attractive employer in the industry.

📊 Role Analysis

Career Level: Mid-Senior level role, with significant experience required

Reporting Structure: Reports to the Trade Marketing Head, with cross-functional collaboration with Sales teams, Marketing teams, and other internal stakeholders

Work Arrangement: On-site, with flexible work arrangements available

Growth Opportunities:

• Potential career progression within the Marketing or Sales departments
• Opportunities to work on high-impact projects and initiatives
• Exposure to a diverse range of industries and clients

ASSUMPTION: This role offers opportunities for professional growth and development, with exposure to various industries and clients, and potential career progression within the company.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 10F The Globe Tower Cebu, Philippines

Geographic Context:

• The Visayas region, which includes the islands of Cebu, Negros Oriental, Negros Occidental, Bohol, Leyte, and Samar
• Cebu City, where the office is located, is the second-most populous city in the Philippines and a major economic hub in the Visayas
• The region is known for its tourism, with popular attractions such as beaches, diving spots, and historical sites

Work Schedule: Monday to Friday, with flexible work arrangements available

ASSUMPTION: The office is located in a bustling urban area with easy access to public transportation, shopping, and dining options. The region is known for its vibrant culture and tourism industry, offering opportunities for work-life balance and personal growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Trade Marketing Head

Key Assessment Areas:

• Industry knowledge and experience
• Sales and marketing skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant experience and achievements in trade marketing, sales, or related fields
• Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
• Prepare for behavioral and situational interview questions that assess your problem-solving, communication, and leadership skills

ATS Keywords: Trade Marketing, Sales Management, Budget Management, Customer Relationship Management, Data-Driven Decision Making, Negotiation Skills, Presentation Skills, Leadership Skills, Market Analysis, Program Management, Communication Skills, Performance Improvement, Collaboration, Operational Efficiency, KPI Achievement, Customer Service

ASSUMPTION: Applicants should tailor their application materials to highlight relevant skills and experiences, and prepare for interview questions that assess their fit for the role and the company's culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: The role may require proficiency in various marketing and sales tools, as well as data analysis and visualization tools to support decision-making and performance tracking.

👔 Cultural Fit Considerations

Company Values:

• Putting customers first
• Valuing people and teamwork
• Acting with integrity
• Caring like an owner
• Keeping things simple
• Moving fast and continuously improving

Work Style:

• Collaborative and team-oriented
• Results-driven and focused on continuous improvement
• Adaptable and responsive to change

Self-Assessment Questions:

• Do I have a strong customer focus and a passion for delivering exceptional customer service?
• Am I a collaborative team player who thrives in a dynamic and fast-paced environment?
• Do I have a results-oriented mindset and a commitment to continuous learning and improvement?

ASSUMPTION: Applicants should assess their fit with the company's values and work style, and be prepared to demonstrate their alignment with these factors during the interview process.

⚠️ Potential Challenges

• Managing a diverse range of stakeholders, including internal teams and external clients
• Balancing strategic planning and hands-on execution in a fast-paced and dynamic environment
• Driving sales growth in a competitive market with limited resources
• Navigating a large and complex organization with multiple departments and teams

ASSUMPTION: Applicants should be prepared to face challenges related to stakeholder management, balancing strategic and tactical responsibilities, and navigating a large and complex organization.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Trade Marketing Manager role in other industries, but with a focus on the B2B telecommunications sector
• Compared to other marketing roles, this position requires a strong focus on sales and customer relationship management, as well as a deep understanding of the B2B market and industry trends
• Career progression may include roles such as Senior Marketing Manager, Marketing Director, or other leadership positions within the marketing or sales departments

ASSUMPTION: Applicants should compare this role to similar marketing or trade marketing positions in other industries, and consider their fit for the unique requirements and challenges of the B2B telecommunications sector.

📝 Sample Projects

• Developing and executing a regional marketing campaign to drive sales conversion in a specific industry or area
• Managing the budget and assessing the performance of sales support programs to ensure return on investment and achievement of sales targets
• Collaborating with cross-functional teams to align business objectives and foster a customer-centric approach to marketing and sales efforts

ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and initiatives, and demonstrate their ability to drive results and achieve sales targets in a competitive market environment.

❓ Key Questions to Ask During Interview

• Can you describe the typical day-to-day responsibilities of this role?
• How does this role collaborate with other departments and teams within the organization?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Globe support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in this environment?

ASSUMPTION: Applicants should prepare thoughtful and insightful questions that demonstrate their interest in the role and their commitment to driving success within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Globe Careers job portal
• Tailor your resume and cover letter to highlight relevant skills and experiences, and emphasize your fit for the role and the company's culture
• Prepare for interview questions that assess your industry knowledge, sales and marketing skills, and cultural fit with the organization
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.