📌 Core Information
🔹 Job Title: B2C Product Marketing Manager
🔹 Company: Lightricks
🔹 Location: Jerusalem, Israel
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site (Jerusalem office) with flexible commuting to Haifa office
🚀 Job Overview
Key aspects of this role include:
- Developing and executing Go-to-Market strategies for digital features of the Facetune brand
- Collaborating with product managers and stakeholders to align product features with market needs
- Conducting industry research to identify business opportunities and refine marketing strategies
- Leading marketing initiatives that align with overarching business goals
- Working in a dynamic, collaborative team environment
ASSUMPTION: This role requires a strong understanding of B2C applications, digital marketing, and influencer marketing. Familiarity with the beauty industry and emerging trends is also beneficial.
📋 Key Responsibilities
✅ Lead Go-to-Market strategies and marketing campaigns for digital features of the Facetune brand
✅ Collaborate with product managers to align product roadmaps with marketing insights
✅ Conduct industry research to identify business opportunities and refine marketing strategies
✅ Lead marketing initiatives that align with overarching business goals
✅ Collaborate across various stakeholders to ensure cohesive implementation of strategies and objectives
ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) in a Product Marketing Manager role, preferably with exposure to B2C applications
Required Skills:
- Expertise in conducting digital marketing and brand campaigns
- Strong professional English skills to cater to the U.S. market
- Data-driven approach to crafting impactful marketing strategies
- Ability to commute flexibly between offices in Haifa and Jerusalem
- Passion for the beauty and makeup industry, with a flair for following and understanding emerging trends
Preferred Skills:
- Familiarity with AI and machine learning technologies
- Experience working in a fast-paced, startup environment
ASSUMPTION: While not explicitly stated, experience with AI and machine learning technologies, as well as working in a fast-paced startup environment, would be highly beneficial for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for mid-level marketing roles in Israel, the estimated salary range is ₪150,000 - ₪250,000 per year (approximately $45,000 - $75,000 USD).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and sick leave policy
- Flexible work arrangements
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely one day per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Lightricks operates in the software development industry, focusing on AI-powered photo and video generation models for creative and business applications.
Company Size: Lightricks is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.
Founded: Lightricks was founded in 2013 and has since grown to become a leader in AI-driven content creation.
Company Description:
- Lightricks is an AI-first company dedicated to revolutionizing how visual content is created
- The company's mission is to bridge the gap between imagination and creation by bringing cutting-edge technology to the creative and business spaces
- Lightricks' AI photo and video generation models power its apps and platforms, including Facetune, Photoleap, Videoleap, LTX Studio, and Popular Pays
Company Specialties:
- Digital content creation
- Image processing
- Digital software engineering
- iOS & Android applications
- UX/UI design
- Research & development
- Marketing analytics
- Computer vision
- Mobile development
- Computer graphics
Company Website: http://www.lightricks.com
ASSUMPTION: Lightricks' focus on AI and cutting-edge technology makes it an attractive employer for candidates interested in the intersection of creativity and technology.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Product Marketing and works closely with product managers and various stakeholders.
Work Arrangement: Hybrid (on-site in Jerusalem with flexible commuting to Haifa office, one remote day per week)
Growth Opportunities:
- Potential career progression to Senior Product Marketing Manager or other leadership roles within the marketing department
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Chance to learn and develop skills in AI and machine learning technologies
ASSUMPTION: This role offers significant growth opportunities for candidates looking to advance their careers in product marketing within the tech industry.
🌍 Location & Work Environment
Office Type: Lightricks has offices in Jerusalem and Haifa, with a hybrid work arrangement that allows for one remote day per week.
Office Location(s): Professor Racah, Jerusalem, Jerusalem 9190401, IL
Geographic Context:
- Jerusalem is the capital and second-largest city in Israel, with a vibrant cultural scene and historic significance
- The cost of living in Jerusalem is generally lower than in other major Israeli cities like Tel Aviv
- Jerusalem offers a mix of urban and outdoor living, with numerous parks, museums, and historical sites
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely one day per week
ASSUMPTION: The hybrid work arrangement and flexible hours provide a good work-life balance for employees, allowing them to enjoy the best of both worlds – the dynamic office environment and the convenience of working from home.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- First-round interview with the hiring manager
- Second-round interview with the team or other stakeholders
- Final interview with the Head of Product Marketing
Key Assessment Areas:
- Marketing and product knowledge
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing and product management experience
- Research Lightricks and the Facetune brand to demonstrate your enthusiasm and understanding of the company and its products
ATS Keywords: B2C, Product Marketing, Digital Marketing, Brand Campaigns, Influencer Marketing, Data-Driven Strategies, Beauty Industry Trends
ASSUMPTION: The interview process for this role is likely to be competitive, with a strong focus on assessing candidates' marketing and product management skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Analytics tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., Asana, Trello)
- AI and machine learning technologies (e.g., TensorFlow, PyTorch)
ASSUMPTION: Familiarity with marketing automation, social media management, and analytics tools is essential for this role. Experience with AI and machine learning technologies would be a significant advantage.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Lightricks values creativity, curiosity, and a passion for pushing the boundaries of what's possible
- Collaboration: The company fosters a culture of teamwork, open communication, and mutual respect
- Customer-centricity: Lightricks prioritizes understanding and meeting the needs of its users
Work Style:
- Dynamic and fast-paced environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous learning
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about staying up-to-date with the latest trends in digital marketing and the beauty industry?
- Do you have strong communication skills and the ability to work effectively with various stakeholders?
ASSUMPTION: Candidates who are innovative, collaborative, and customer-focused are likely to be a good fit for Lightricks' company culture.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Keeping up with the latest trends and technologies in digital marketing and the beauty industry
- Collaborating effectively with various stakeholders, including product managers and other departments
- Adapting to a hybrid work arrangement and balancing on-site and remote work
ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and learning in this dynamic role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on B2C applications and digital features for the Facetune brand
- Lightricks' focus on AI and machine learning technologies sets it apart from other companies in the digital marketing space
- This role offers the opportunity to work on innovative, cutting-edge products and contribute to the growth of a successful, mid-sized company
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests in the tech industry.
📝 Sample Projects
- Developing and executing a Go-to-Market strategy for a new Facetune feature targeting young, tech-savvy users
- Conducting market research to identify trends and opportunities in the beauty industry and incorporating findings into marketing strategies
- Collaborating with the product team to launch a successful influencer marketing campaign for an upcoming Facetune update
ASSUMPTION: These sample projects illustrate the diverse and collaborative nature of the B2C Product Marketing Manager role at Lightricks.
❓ Key Questions to Ask During Interview
- How does this role contribute to the overall business strategy and growth of Lightricks?
- Can you describe the team structure and dynamics within the marketing department?
- How does Lightricks support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how are they measured?
- How does Lightricks foster a culture of innovation and collaboration, and what role does this position play in that culture?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your marketing and product management experience
- Research Lightricks and the Facetune brand to demonstrate your enthusiasm and understanding of the company and its products
- Follow up with the hiring manager one week after your final interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
