📌 Core Information
🔹 Job Title: Biz Marketing (Rocket Growth Seller Recruitment)
🔹 Company: Coupang
🔹 Location: Seoul, South Korea
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 20, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Planning and executing marketing campaigns to drive business growth
- Optimizing campaign performance and managing marketing budgets
- Analyzing data and creating reports to inform marketing strategies
- Collaborating with various teams to align marketing activities with business goals
ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive marketing efforts and achieve business objectives.
📋 Key Responsibilities
✅ Develop and execute marketing strategies to achieve traffic and conversion goals for rocket growth seller recruitment
✅ Plan and manage marketing budgets to optimize ROI
✅ Monitor and analyze key performance indicators (KPIs) and create reports to inform marketing strategies
✅ Collaborate with cross-functional teams to ensure marketing activities align with business objectives
✅ Drive data-driven marketing initiatives to improve campaign efficiency
ASSUMPTION: This role requires strong analytical skills and the ability to work independently to identify trends and opportunities in marketing data.
🎯 Required Qualifications
Education: Bachelor's degree or higher
Experience: 5+ years in digital or performance marketing
Required Skills:
- Proven experience in digital marketing and campaign management
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Fluency in Korean and English
Preferred Skills:
- Experience with Webflow and content management systems
- Familiarity with marketing automation tools and web analytics
- SQL and Google Analytics 4 experience
- B2B marketing and high-tech product/service marketing experience
ASSUMPTION: Candidates with experience in B2B marketing, high-tech products/services, and SQL/Google Analytics 4 will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: Competitive salary based on experience and industry standards for digital marketing roles in South Korea
Benefits:
- Comprehensive benefits package, including health insurance and retirement plans
- Opportunities for professional development and growth
- Dynamic and collaborative work environment
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: Salary range is estimated based on industry standards for digital marketing roles in South Korea, with a focus on experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: E-commerce and retail technology
Company Size: Large (10,001+ employees)
Founded: 2010
Company Description:
- Coupang is a leading e-commerce platform in South Korea, focused on delivering exceptional customer experiences
- The company offers a wide range of products and services, including retail, food delivery, and streaming
- Coupang is known for its innovative approach to commerce, driven by data and technology
Company Specialties:
- E-commerce platform development and operation
- Logistics and delivery services
- Data-driven marketing and customer experience
Company Website: Coupang Careers
ASSUMPTION: Coupang's focus on data-driven decision-making and innovative technology makes it an attractive employer for digital marketing professionals.
📊 Role Analysis
Career Level: Mid to senior-level marketing role, with a focus on strategic planning and execution
Reporting Structure: This role reports directly to the marketing manager and collaborates with various teams, including sales, product, and operations
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Potential to take on additional responsibilities and grow within the marketing team
- Opportunities to work on high-impact projects and initiatives
- Chance to develop skills in data analysis, campaign management, and cross-functional collaboration
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Seoul, South Korea
Geographic Context:
- Seoul is a bustling metropolis with a vibrant culture and rich history
- The city offers a mix of traditional and modern attractions, as well as a thriving food scene
- Coupang's headquarters is located in the heart of Seoul, providing easy access to public transportation and amenities
Work Schedule: Standard business hours, Monday-Friday, with flexibility for remote work as needed
ASSUMPTION: Coupang's Seoul office provides a dynamic and engaging work environment, with easy access to the city's many attractions.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interviews with cross-functional team members
- Final interview with the marketing manager
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Communication and collaboration skills
- Cultural fit and alignment with Coupang's values
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of Coupang's business and marketing strategies
- Prepare for behavioral and situational interview questions focused on marketing campaign management and data-driven decision-making
ATS Keywords: Digital marketing, performance marketing, campaign management, data analysis, marketing strategy, SEO, SEM, social media marketing, email marketing, marketing automation, web analytics, Google Analytics 4, SQL
ASSUMPTION: Coupang's interview process is designed to assess candidates' marketing expertise, strategic thinking, and cultural fit, with a focus on data-driven decision-making and collaboration.
🛠️ Tools & Technologies
- Webflow
- Marketing automation tools (e.g., HubSpot, Marketo)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- SQL databases
- Microsoft Office Suite
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily for marketing campaign management and data analysis.
👔 Cultural Fit Considerations
Company Values:
- Customer-obsessed
- Bold and ambitious
- Data-driven
- Collaborative
- Innovative
Work Style:
- Fast-paced and dynamic
- Collaborative and cross-functional
- Data-driven and analytical
- Focused on results and continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong track record of driving marketing results and optimizing campaign performance?
ASSUMPTION: Coupang values candidates who are customer-obsessed, data-driven, and collaborative, with a strong focus on driving marketing results and continuous improvement.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Collaborating with cross-functional teams, requiring strong communication and interpersonal skills
- Analyzing and interpreting data to inform marketing strategies, requiring strong analytical skills and attention to detail
ASSUMPTION: These challenges are inherent to the role and require candidates to possess strong organizational, communication, and analytical skills, as well as the ability to work effectively in a dynamic, collaborative environment.
📈 Similar Roles Comparison
- This role is similar to other digital marketing positions, but with a focus on driving business growth through rocket growth seller recruitment
- Unlike other marketing roles, this position requires a strong understanding of B2B marketing principles and strategies
- Career progression in this role may lead to senior marketing management positions or specialized marketing roles within Coupang
ASSUMPTION: This role offers unique opportunities for candidates interested in B2B marketing and driving business growth through data-driven strategies.
📝 Sample Projects
- Developing and executing a marketing campaign to drive traffic and conversions for rocket growth seller recruitment
- Analyzing campaign performance data to optimize marketing spend and improve ROI
- Collaborating with cross-functional teams to ensure marketing activities align with business objectives and drive growth
ASSUMPTION: These projects are representative of the day-to-day responsibilities and challenges faced by the digital marketing manager in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to Coupang's overall business strategy and growth objectives?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does Coupang support the professional development and growth of its marketing team members?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement within the marketing department?
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, as well as assess their fit and potential for growth within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Internal Transfer Request Form
- Tailor your resume to highlight relevant marketing experience and achievements
- Write a cover letter demonstrating your understanding of Coupang's business and marketing strategies
- Prepare for behavioral and situational interview questions focused on marketing campaign management and data-driven decision-making
- Follow up with the hiring manager one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
