Brand Activation Associate (Beam Division)

📌 Core Information

🔹 Job Title: Brand Activation Associate (Beam Division)

🔹 Company: Southern Glazer’s Wine and Spirits, LLC

🔹 Location: Columbia, South Carolina, United States

🔹 Job Type: On-site

🔹 Category: Sales & Business Development

🔹 Date Posted: April 7, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Providing support to Sales Consultants and Area Managers
• Performing merchandising activities and servicing accounts
• Building and maintaining customer relationships
• Achieving internal objectives and supplier objectives
• Participating in sales meetings, on-site trainings, and supplier events

ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work independently.

📋 Key Responsibilities

✅ Merchandising:

• Build positive, credible, lasting customer relationships based on trust
• Refill existing displays of products to keep company products fully stocked on the shelves
• Fill cold box and warm shelves at accounts with products sold by the Company
• Assemble, install, and fill all types of display racks

✅ Sales Support:

• Assist Sales Consultants and Area Managers in managing customer accounts and provide sales route coverage as needed
• Prioritize sales activities to achieve objectives based on each customer business growth plan
• Maintain deep knowledge of SGWS products and correctly present and position them in each account
• Propose selling solutions to customers and win the sale using consultative selling skills
• Achieve internal SGWS and supplier objectives as prioritized by management
• Participate in sales meetings, on-site trainings, and supplier events as required
• Perform other job-related duties as assigned

ASSUMPTION: This role involves a significant amount of travel and requires the ability to work flexible hours.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 2 years of experience and wine industry knowledge preferred

Required Skills:

• Ability to secure and maintain a State Sales Permit in accordance with state laws (where applicable)
• Able to analyze and understand data and information
• Able to leverage SGWS technology to perform duties and responsibilities
• Proficient in using mobile devices and online communication techniques in a professional manner
• Able to consistently achieve results, even under tough circumstances
• Able to take responsibility for own actions and results; commits to providing a consistent high level of service to customers, suppliers, colleagues, and management
• Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring message to audience
• Able to work in a fast-paced, results-driven environment

Preferred Skills:

• Previous experience in the wine and spirits industry
• Fluency in Spanish

ASSUMPTION: This role requires a valid driver's license and the ability to pass a background check.

💰 Compensation & Benefits

Salary Range: $35,000 - $45,000 per year (Estimated based on industry standards for entry-level sales roles in the beverage industry)

Benefits:

• Comprehensive medical coverage
• Prescription drug coverage
• Dental and vision plans
• Tax-saving Flexible Spending Accounts
• Disability coverage
• Life insurance plans
• 401(k) plan
• Tuition reimbursement
• Wellness program
• Parental leave
• Vacation accrual
• Paid sick leave

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Beverage Manufacturing

Company Size: 10,001+ employees

Founded: 1968

Company Description:

• Southern Glazer’s Wine & Spirits is the world’s pre-eminent distributor of beverage alcohol
• Proud to be a multi-generational, family-owned company
• Operates in 47 states and Canada
• Offers a variety of careers focused on delivering a captivating and rewarding experience

Company Specialties:

• Transportation
• Distribution
• Beverage and Wine & Spirits

Company Website: www.southernglazers.com

ASSUMPTION: Southern Glazer’s Wine and Spirits is a well-established company with a strong presence in the beverage industry.

📊 Role Analysis

Career Level: Entry-level

Reporting Structure: Reports directly to Sales Consultants and Area Managers

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential career growth within the sales department
• Opportunities to learn and develop skills in the beverage industry
• Possibility to move into management or other areas of the business

ASSUMPTION: This role provides an excellent entry point into the beverage industry and offers opportunities for career growth and development.

🌍 Location & Work Environment

Office Type: On-site, with frequent travel to customer locations

Office Location(s): Columbia, South Carolina, United States

Geographic Context:

• Columbia, South Carolina, is the capital and second-largest city in the state
• Known for its rich history, vibrant arts scene, and outdoor recreation opportunities
• Offers a moderate cost of living compared to other major cities in the Southeast

Work Schedule: Full-time, with flexible hours and occasional overtime

ASSUMPTION: This role requires the ability to work flexible hours and travel to customer locations as needed.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Background check and reference check
• Job offer

Key Assessment Areas:

• Communication skills
• Problem-solving abilities
• Customer service orientation
• Sales skills and experience
• Industry knowledge

Application Tips:

• Tailor your resume to highlight relevant experience and skills
• Prepare for behavioral interview questions that focus on your problem-solving skills and customer service experience
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Be prepared to discuss your availability for flexible hours and travel

ATS Keywords: Sales, Merchandising, Customer Service, Retail, Beverage Industry, Wine & Spirits, Entry-level, On-site

ASSUMPTION: The application process may vary depending on the specific needs of the company and the role.

🛠️ Tools & Technologies

• SGWS technology platforms
• Mobile devices (iPad, smartphone)
• Online communication tools (email, texting)
• Salesforce or other CRM software
• Microsoft Office Suite

ASSUMPTION: The specific tools and technologies used may vary depending on the needs of the role and the company.

👔 Cultural Fit Considerations

Company Values:

• Family-owned and operated
• Customer-focused
• Results-driven
• Innovative
• Collaborative

Work Style:

• Fast-paced and dynamic
• Team-oriented and collaborative
• Results-driven and goal-oriented
• Adaptable and flexible
• Customer-focused and service-oriented

Self-Assessment Questions:

• How do you handle working in a fast-paced, results-driven environment?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment?
• How do you prioritize your workload when faced with multiple tasks or projects?

ASSUMPTION: Southern Glazer’s Wine and Spirits values employees who are adaptable, results-driven, and customer-focused.

⚠️ Potential Challenges

• Working in a fast-paced, results-driven environment may be challenging for some
• Frequent travel and flexible hours may impact work-life balance
• The beverage industry can be competitive and demanding
• Requirements for a State Sales Permit and background check may present barriers to entry for some candidates

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and adaptability.

📈 Similar Roles Comparison

• Brand Activation Associate vs. Sales Representative: Both roles involve customer interaction, sales, and merchandising, but the Brand Activation Associate role focuses more on supporting sales consultants and area managers
• Beverage industry vs. other industries: The beverage industry can be highly competitive and regulated, with unique challenges and opportunities
• Entry-level vs. experienced roles: Entry-level roles may offer less autonomy and require more guidance, but they provide an opportunity to learn and grow within the company

ASSUMPTION: This role is well-suited for candidates who are looking to gain experience in the beverage industry and develop their sales and customer service skills.

📝 Sample Projects

• Developing and implementing a new merchandising strategy for a specific product line
• Conducting a customer needs analysis and presenting findings to the sales team
• Collaborating with suppliers to create promotional materials and execute in-store events

ASSUMPTION: These projects demonstrate the candidate's ability to work independently, analyze data, and communicate effectively with customers and team members.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role support career growth and development within the company?
• What are the most challenging aspects of working in this role, and how can I best prepare for them?
• How does the company support work-life balance for employees in this role?
• What are the key performance indicators (KPIs) for this role, and how are they measured?

ASSUMPTION: Asking thoughtful questions demonstrates your interest in the role and shows that you are proactive and engaged.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://recruiting.southernglazers.com/job/Columbia-Brand-Activation-Associate-%28Beam-Division%29-SC-29209/1279941700/
• Tailor your resume to highlight relevant experience and skills, such as sales, merchandising, and customer service
• Prepare a cover letter that explains your interest in the role and the company, and how your skills and experience make you a strong fit
• Prepare for behavioral interview questions that focus on your problem-solving skills, customer service experience, and sales skills
• Research the company and industry to demonstrate your knowledge and enthusiasm
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.