Brand Activation Manager | City Manager - Langley and Abbotsford

📌 Core Information

🔹 Job Title: Brand Activation Manager | City Manager - Langley and Abbotsford

🔹 Company: Oppizi

🔹 Location: Langley, British Columbia, Canada

🔹 Job Type: Full-time, Temporary

🔹 Category: Operations, Marketing

🔹 Date Posted: April 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Managing on-site distribution operations for flyers in Langley and Abbotsford
• Overseeing a team of Brand Ambassadors and ensuring campaign performance standards
• Planning resources, analyzing data, and city mapping for optimal flyer distribution
• Inventory management and maintaining communication with the team
• Collaborating with the Oppizi Ops team and making on-site decisions

ASSUMPTION: This role requires a balance of on-site management and remote work, with a focus on data-driven decision making and team leadership.

📋 Key Responsibilities

✅ On-site management: Ensure Brand Ambassadors perform up to standards, provide support, and improve performance

✅ Planning resources: Draft weekly rosters for Brand Ambassadors based on weekly analysis

✅ Data analysis: Analyze distribution data using Excel/Google Spreadsheets to determine optimal deployment

✅ City mapping: Continuously map the city and identify best locations for flyering distribution

✅ Inventory management: Track campaign materials and storage facility using Oppizi platform

✅ Perfect operations: Ensure operations run smoothly, report daily to the Ops team, and confirm Brand Ambassadors when needed

ASSUMPTION: This role involves a high level of on-site presence and remote work, with a focus on data-driven decision making and team leadership.

🎯 Required Qualifications

Education: Not specified (Assumed relevant education or equivalent experience)

Experience: At least 2 years of experience in an operations job role, with on-site management experience

Required Skills:

• In-depth knowledge of Langley and Abbotsford, having lived there for at least 3+ years
• Strong experience in Excel or Google Spreadsheets
• Good communication skills and team management
• Adaptability and comfort in a fast-paced environment
• Active relationship builder, collaborating with internal and external teams
• Functional phone with good battery stamina for app usage
• Laptop for training, weekly meetings, and planning sessions
• Access to a car for work purposes

Preferred Skills:

• Experience in marketing or a related field
• Fluency in French (Assumed, based on company locations)

ASSUMPTION: Candidates should have a strong understanding of the local area, excellent data analysis skills, and the ability to manage a team effectively.

💰 Compensation & Benefits

Salary Range: $1,000 CAD per week (Assumed full-time equivalent annual salary: $52,000 CAD)

Benefits:

• Flexible schedule

Working Hours: 40 hours per week, with a mix of on-site and remote work

ASSUMPTION: The salary range is estimated based on the provided weekly rate and industry standards for similar roles.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in marketing technology (Martech) for offline marketing campaigns

Company Size: 51-200 employees (Assumed mid-size company, providing opportunities for growth and collaboration)

Founded: 2014 (Assumed established company with a proven track record)

Company Description:

• Oppizi is the leading Martech platform that enables data-driven offline marketing campaigns
• Provides logistics, distribution services, and technology for targeted flyer campaigns
• Operates in multiple countries, including the US, Australia, New Zealand, the UK, Belgium, and France
• Trusted by prominent clients such as Uber, DoorDash, DiDi, The Iconic, Airtasker, Marley Spoon, MealPal, HelloFresh, and many others

Company Specialties:

• Marketing
• Strategy
• Marketplace
• Flyers
• Offline
• Customer Acquisition
• Performance Marketing
• and Martech

Company Website: https://www.oppizi.com

ASSUMPTION: Oppizi is an established company with a strong focus on technology and data-driven marketing strategies.

📊 Role Analysis

Career Level: Mid-level operations specialist (Assumed based on experience requirements)

Reporting Structure: Reports directly to the Oppizi Ops team (Assumed based on job description)

Work Arrangement: Hybrid (On-site & Remote) with a mix of on-site management and remote work

Growth Opportunities:

• Potential career progression within Oppizi's operations or marketing teams
• Expanding skills in data analysis, team management, and marketing strategies
• Gaining experience in a fast-paced, growing company with international operations

ASSUMPTION: This role offers opportunities for professional growth and development within Oppizi's operations and marketing teams.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote)

Office Location(s): Langley and Abbotsford, with surrounding suburbs

Geographic Context:

• Langley and Abbotsford are located in the Fraser Valley region of British Columbia, Canada
• Both cities offer a mix of urban and suburban environments, with easy access to outdoor recreation and cultural attractions
• Langley and Abbotsford have a combined population of approximately 250,000 people

Work Schedule: 40 hours per week, with a mix of on-site and remote work

ASSUMPTION: The work environment is a mix of on-site management and remote work, with a focus on data-driven decision making and team leadership.

💼 Interview & Application Insights

Typical Process:

• Submit resume and cover letter to carin@oppizi.com
• Phone or video screen with the Oppizi Ops team
• On-site or virtual interview with the Oppizi Ops team
• Background check and reference verification
• Job offer and onboarding

Key Assessment Areas:

• Data analysis and problem-solving skills
• Team management and leadership abilities
• Adaptability and comfort in a fast-paced environment
• Communication and relationship-building skills

Application Tips:

• Highlight relevant experience in operations, marketing, or a related field
• Demonstrate strong data analysis skills and team management abilities
• Showcase adaptability and comfort in a fast-paced environment
• Tailor your resume and cover letter to the specific requirements of the role

ATS Keywords: Operations Management, Team Management, Data Analysis, Excel, Google Spreadsheets, Communication Skills, Inventory Management, City Mapping, Planning Resources, Relationship Building, Adaptability, Performance Improvement

ASSUMPTION: The application process is straightforward, with a focus on assessing data analysis, team management, and adaptability skills.

🛠️ Tools & Technologies

• Oppizi platform (Assumed custom platform for managing campaigns and inventory)
• Excel or Google Spreadsheets
• Smartphone with good battery stamina for app usage
• Laptop for training, weekly meetings, and planning sessions

ASSUMPTION: The primary tools for this role are Oppizi's custom platform, Excel or Google Spreadsheets, and a functional smartphone and laptop.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated (Assumed data-driven, collaborative, and customer-focused)

Work Style:

• Fast-paced and adaptable
• Data-driven and analytical
• Collaborative and team-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you an effective team leader and communicator?
• Can you adapt to new situations and make on-site decisions?

ASSUMPTION: Oppizi values a fast-paced, data-driven, and collaborative work environment, with a focus on effective team leadership and communication.

⚠️ Potential Challenges

• Managing a team of Brand Ambassadors in a fast-paced environment
• Analyzing and interpreting data to make informed decisions
• Adapting to new situations and making on-site decisions
• Balancing on-site management and remote work responsibilities

ASSUMPTION: This role presents challenges in team management, data analysis, adaptability, and balancing on-site and remote work.

📈 Similar Roles Comparison

• Compared to other operations or marketing roles, this position requires a strong focus on data analysis and on-site management
• Oppizi's unique focus on offline marketing campaigns sets this role apart from similar positions in other companies
• Career progression opportunities may vary depending on the company's growth and expansion plans

ASSUMPTION: This role is unique due to Oppizi's focus on offline marketing campaigns and requires a strong emphasis on data analysis and on-site management.

📝 Sample Projects

• Analyzing flyer distribution data to optimize campaign performance
• Developing and implementing strategies to improve Brand Ambassador performance
• Mapping the city to identify optimal flyer distribution locations

ASSUMPTION: Sample projects for this role involve data analysis, strategy development, and city mapping to optimize flyer distribution campaigns.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does Oppizi support the growth and development of its employees?
• What is the typical career path for someone in this role at Oppizi?
• How does Oppizi measure the success of its offline marketing campaigns?
• What is the expected balance between on-site management and remote work for this role?

ASSUMPTION: Key interview questions should focus on role priorities, career growth, campaign success metrics, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for interview questions related to data analysis, team management, and adaptability
• Follow up with Oppizi after submitting your application to express your interest

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.