Brand Activation Manager | City Manager - Toronto, ON

📌 Core Information

🔹 Job Title: Brand Activation Manager | City Manager - Toronto, ON

🔹 Company: Oppizi

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time, Contract

🔹 Category: Marketing & Sales

🔹 Date Posted: April 30, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Managing on-site operations and a team of Brand Ambassadors
• Planning resources and creating weekly rosters
• Data analysis and city mapping for effective flyer distribution
• Inventory management and ensuring operations run smoothly
• Collaborating with internal and external teams to improve processes

ASSUMPTION: This role requires a balance of on-site management and remote work, with a focus on data-driven decision making and team leadership.

📋 Key Responsibilities

✅ Manage on-site operations and a team of Brand Ambassadors, ensuring they meet performance standards

✅ Plan resources and create weekly rosters for Brand Ambassadors based on data analysis

✅ Analyze distribution data using Excel/Google Spreadsheets to optimize flyer deployment

✅ Map the city and identify optimal locations for flyer distribution

✅ Manage campaign materials inventory through the Oppizi platform and storage facilities

✅ Ensure operations run smoothly and report daily to the dedicated Ops team

ASSUMPTION: This role involves a significant amount of on-site management and remote monitoring, with a focus on data analysis and team leadership.

🎯 Required Qualifications

Education: Not specified (Mid-level role)

Experience: At least 2 years in an operations role with on-site management experience

Required Skills:

• In-depth knowledge of the city (lived there for at least 6+ years)
• Strong experience in Excel or Google Spreadsheets
• Good communication and team management skills
• Adaptability and comfort in a fast-paced environment
• Active relationship builder and collaborator

Preferred Skills:

• Experience in the marketing or advertising industry
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, a bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline) would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $1,000 CAD per week (Industry-standard for a mid-level marketing role in Toronto)

Benefits:

• Flexible schedule

Working Hours: Full-time (40 hours per week), with a mix of on-site and remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level marketing roles in Toronto. The flexible schedule benefit allows for a better work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development (Marketing Technology)

Company Size: 51-200 employees (Small to Mid-sized)

Founded: 2014 (Over a decade of experience)

Company Description:

• Oppizi is a leading Martech platform that enables data-driven offline marketing campaigns
• They specialize in logistics and distribution services, with a focus on flyer campaigns
• Trusted by major brands such as Uber, DoorDash, and The Iconic

Company Specialties:

• Marketing
• Strategy
• Marketplace
• Flyers
• Offline marketing
• Customer acquisition
• Performance marketing
• Martech

Company Website: oppizi.com

ASSUMPTION: Oppizi is a well-established company in the Martech industry, with a focus on offline marketing campaigns. Their client base includes major brands, indicating a strong reputation in the market.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the Ops team

Work Arrangement: Hybrid (On-site & Remote) - 3 days on-site, 2 days remote

Growth Opportunities:

• Potential career progression within the Ops team or broader marketing department
• Chance to gain experience in data analysis and team management
• Opportunity to work with major brands and contribute to their marketing campaigns

ASSUMPTION: This role offers growth opportunities in both operational and marketing aspects, with the potential to work with high-profile clients.

🌍 Location & Work Environment

Office Type: Hybrid (On-site & Remote)

Office Location(s): Toronto, ON and surrounding suburbs

Geographic Context:

• Toronto is a multicultural city with a population of over 2.9 million
• It is the capital of the province of Ontario and the largest city in Canada
• The city offers a mix of urban and suburban living, with various neighborhoods to choose from

Work Schedule: Full-time (40 hours per week), with a flexible schedule

ASSUMPTION: Toronto offers a diverse and vibrant work environment, with a mix of urban and suburban living options. The flexible schedule allows for a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening
• On-site or virtual interview with the Ops team
• Final interview with the hiring manager

Key Assessment Areas:

• Operations management skills
• Data analysis and interpretation
• Communication and team management skills
• Adaptability and problem-solving

Application Tips:

• Highlight relevant experience in operations, marketing, or a related field
• Demonstrate strong data analysis skills and provide examples of successful campaigns
• Showcase your ability to manage teams and adapt to new environments
• Tailor your resume and cover letter to emphasize your fit for this role

ATS Keywords: Operations Management, Team Management, Data Analysis, Excel, Google Spreadsheets, City Mapping, Inventory Management, Relationship Building, Adaptability

ASSUMPTION: The application process for Oppizi is likely to be competitive, with a focus on operations management and data analysis skills.

🛠️ Tools & Technologies

• Oppizi platform (custom software)
• Excel or Google Spreadsheets
• Data analysis tools (e.g., Power BI, Tableau)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The Oppizi platform is a proprietary tool used for managing campaigns and tracking performance. Familiarity with data analysis tools and project management software is beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Continuous improvement
• Collaboration and teamwork

Work Style:

• Adaptable and comfortable in a fast-paced environment
• Strong communication and team management skills
• Proactive and solution-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you an effective communicator and team manager?
• Can you adapt to new situations and find creative solutions?

ASSUMPTION: Oppizi values data-driven decision making and continuous improvement. Candidates who are adaptable, strong communicators, and proactive problem-solvers will likely be a good fit for the company culture.

⚠️ Potential Challenges

• Managing a team of Brand Ambassadors in a fast-paced environment
• Adapting to changes in campaign strategies and priorities
• Balancing on-site management and remote work responsibilities
• Meeting performance targets and KPIs

ASSUMPTION: This role presents challenges related to team management, adaptability, and meeting performance targets in a fast-paced environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on operations management and data analysis
• It offers a unique blend of on-site and remote work, with a focus on city mapping and inventory management
• Career progression may involve moving into more senior marketing or operations roles within the company

ASSUMPTION: This role is distinct from traditional marketing positions, with a focus on operations management and data analysis. Career progression may involve moving into more senior marketing or operations roles within the company.

📝 Sample Projects

• Optimizing flyer distribution routes based on data analysis
• Managing a team of Brand Ambassadors to meet performance targets
• Improving campaign materials inventory management processes

ASSUMPTION: These sample projects reflect the key responsibilities of the City Manager role, with a focus on data analysis, team management, and process improvement.

❓ Key Questions to Ask During Interview

• How does the Ops team support the City Manager in their day-to-day responsibilities?
• What are the most challenging aspects of managing a team of Brand Ambassadors in a fast-paced environment?
• How does Oppizi ensure the continuous improvement of its offline marketing campaigns?
• What opportunities are there for professional growth and development within the Ops team or broader marketing department?
• How does Oppizi support work-life balance for its employees?

ASSUMPTION: These interview questions focus on the role's key responsibilities, company culture, and growth opportunities, providing valuable insights for candidates.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your operations management, data analysis, and team management skills
• Prepare examples of successful campaigns or projects that demonstrate your relevant experience
• Follow up with the hiring manager, Carin, after one week if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.