📌 Core Information
🔹 Job Title: Brand Activation Manager Switzerland (all genders)
🔹 Company: Mars
🔹 Location: Switzerland (ZUG-Mars Schweiz AG)
🔹 Job Type: Full-time, Permanent, Hybrid (Baar + up to 50% home office)
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving local brand presence for trüfrü in Switzerland
- Executing social media, influencer, and retail activations
- Optimizing performance based on insights and KPIs
- Collaborating with cross-functional teams and stakeholders
ASSUMPTION: This role requires a strong understanding of the local market, consumer behavior, and cultural trends to create effective brand activations.
📋 Key Responsibilities
✅ Own and execute local brand activations that drive buzz, engagement, and relevance
✅ Create and manage locally relevant content for social media platforms
✅ Grow and nurture an active brand community with timely and on-brand interactions
✅ Spot, source, and manage influencer and brand partnerships
✅ Plan and deliver field and retail activations to increase product visibility and trial
✅ Track performance, capture learnings, and optimize for future activations
✅ Manage marketing budget effectively
ASSUMPTION: This role requires a high level of autonomy, strong organizational skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing or a related field (or equivalent experience)
Experience: 2+ years in marketing, with a strong background in digital and social media marketing
Required Skills:
- Proven track record in managing influencer and brand partnerships
- Fluency in German, English, and ideally French
- Strong content creation and community management skills
- Experience in field/trade marketing and driving in-store visibility (bonus)
Preferred Skills:
- Experience in fast-paced environments and agile working methods
- Strong analytical skills and data-driven mindset
- Knowledge of the Swiss market and consumer behavior
ASSUMPTION: Candidates with experience in the food and beverage industry or relevant consumer goods experience would be highly valued.
💰 Compensation & Benefits
Salary Range: CHF 80,000 - 100,000 per year (based on industry standards for a Marketing Manager role in Switzerland with 2-5 years of experience)
Benefits:
- Competitive benefits package
- Hybrid work arrangement (3 days in the office, 2 days remote)
- Opportunities for professional growth and development
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Mars is a global leader in the food and beverage industry, with a diverse portfolio of brands including trüfrü, Mars Petcare, Mars Food, Mars Edge, and Mars Wrigley.
Company Size: Mars is a large corporation with over 10,000 employees worldwide. This size offers opportunities for career growth and development within the organization.
Founded: Mars was founded in 1911 by Franklin Mars and is now led by the fourth generation of the Mars family.
Company Description:
- Mars is a family-owned business with a strong commitment to its Five Principles: Quality, Responsibility, Mutuality, Efficiency, and Freedom.
- The company is known for its innovative and sustainable business practices, as well as its commitment to making a positive impact on the world.
- Mars offers a dynamic and inclusive work environment that values diversity and encourages employee growth.
Company Specialties:
- Mars Petcare: Pet nutrition and health
- Mars Food: Food products, including Uncle Ben's, Dolmio, and Masterfoods
- Mars Edge: Health and nutrition products
- Mars Wrigley: Confectionery and chocolate products
Company Website: Mars.com
ASSUMPTION: Mars' large size and global presence provide opportunities for career growth and international exposure.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in digital and social media marketing.
Reporting Structure: The Brand Activation Manager reports directly to the Marketing Manager for trüfrü Switzerland.
Work Arrangement: This is a hybrid role, with 3 days in the office (Baar) and up to 2 days working remotely.
Growth Opportunities:
- Progression to a senior marketing role within the trüfrü brand or other Mars divisions
- Expansion of responsibilities and team leadership opportunities
- International assignments within the Mars organization
ASSUMPTION: This role offers opportunities for professional growth and development within the Mars organization.
🌍 Location & Work Environment
Office Type: The Mars Switzerland office is located in Baar, with a hybrid work arrangement.
Office Location(s): Baar, Switzerland
Geographic Context:
- Switzerland is a multicultural country with a strong economy and high quality of life.
- The Baar office is located in the canton of Zug, which is known for its business-friendly environment and low tax rates.
- The region offers a mix of urban and rural living, with easy access to outdoor activities and cultural attractions.
Work Schedule: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and remote work, allowing for a flexible and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Marketing Manager for trüfrü Switzerland
Key Assessment Areas:
- Marketing and digital strategy skills
- Cultural fit and alignment with Mars' values
- Problem-solving and analytical skills
- Communication and presentation skills
Application Tips:
- Highlight relevant marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the trüfrü brand and the Swiss market
- Prepare examples of successful brand activations or campaigns you've worked on
ATS Keywords: Brand Activation, Social Media Marketing, Content Creation, Community Engagement, Influencer Management, Retail Activations, Performance Tracking, Budget Management, Agility, Results-Driven, Process-Savvy, Relationship Building, Entrepreneurial Spirit, Multi-Tasking, Attention to Detail, Self-Starter
ASSUMPTION: The interview process may include case studies, presentations, or other assessments to evaluate the candidate's skills and fit for the role.
🛠️ Tools & Technologies
- Social media platforms (TikTok, Instagram, Facebook, etc.)
- Content creation and design tools (Canva, Adobe Creative Suite, etc.)
- Project management tools (Asana, Trello, etc.)
- Analytics and reporting tools (Google Analytics, Social Media Analytics, etc.)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's preferences.
👔 Cultural Fit Considerations
Company Values:
- Quality: The consumer is our boss, quality is our work, and value for money is our goal.
- Responsibility: As individuals, we demand total responsibility from ourselves; as Associates, we support the responsibilities of others.
- Mutuality: A mutual benefit is a shared benefit; a shared benefit will endure.
- Efficiency: We use resources to the full, waste nothing, and do only what we can do best.
- Freedom: We need freedom to shape our future; we need profit to remain free.
Work Style:
- Collaborative and team-oriented
- Agile and adaptable
- Data-driven and results-focused
- Innovative and creative
Self-Assessment Questions:
- Do I align with Mars' Five Principles and company values?
- Am I comfortable working in a hybrid environment and collaborating with remote team members?
- Do I have strong communication and presentation skills, and can I effectively manage multiple projects simultaneously?
ASSUMPTION: Candidates who demonstrate a strong cultural fit and alignment with Mars' values will be more likely to succeed in the role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a fast-paced and dynamic work environment
- Navigating the Swiss market and consumer behavior
- Balancing the need for local relevance with global brand consistency
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a data-driven approach.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on local market knowledge and cultural relevance.
- In the food and beverage industry, this role is similar to a Brand Manager or Marketing Manager position, with a focus on brand activation and consumer engagement.
- Career progression may include roles such as Senior Brand Manager, Marketing Director, or other leadership positions within Mars or the broader food and beverage industry.
ASSUMPTION: This role offers a unique blend of marketing and brand management responsibilities, with a focus on local market activation.
📝 Sample Projects
- Developing and executing a social media campaign to launch trüfrü in Switzerland
- Managing an influencer partnership to drive brand awareness and product trial
- Planning and executing a retail activation to increase in-store visibility and sampling opportunities
ASSUMPTION: These sample projects demonstrate the range of responsibilities and required skills for the Brand Activation Manager role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other marketing and sales teams within Mars and the trüfrü brand?
- What opportunities are there for professional growth and development within the trüfrü brand or Mars organization?
- How does Mars support work-life balance and employee well-being?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates the candidate's interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Mars Careers
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful brand activations or campaigns you've worked on
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
