Brand Advisor (Data Analytics & Consumer Insights)

📌 Core Information

🔹 Job Title: Brand Advisor (Data Analytics & Consumer Insights)

🔹 Company: Petron Malaysia

🔹 Location: Damansara Heights, Kuala Lumpur

🔹 Job Type: Full-Time

🔹 Category: Oil and Gas

🔹 Date Posted: April 15, 2025

🔹 Experience Level: Mid-Senior level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving brand intelligence through data analytics
• Guiding the organization-wide data analytics roadmap
• Conducting funnel conversion and behavioral analysis
• Deriving insights from internal and external data sources
• Managing dashboards and reporting tools for senior stakeholders

ASSUMPTION: This role requires a strong analytical mindset, excellent communication skills, and a solid understanding of marketing research and consumer behavior.

📋 Key Responsibilities

✅ Guide and advance the organization-wide data analytics roadmap

✅ Conduct funnel conversion and behavioral analysis

✅ Combine internal and external data sources to derive insights

✅ Create and manage dashboards and reporting tools

✅ Evaluate campaign performance alongside media outcomes and customer behavior

✅ Perform in-depth ad-hoc analyses to address strategic business inquiries

✅ Oversee the annual market research plan

✅ Facilitate insight-driven discussions with internal stakeholders and external partners

✅ Stay current with new tools and best practices in analytics, media, digital behavior, and consumer research

✅ Work closely with the Marketing Data Analyst and Loyalty team to ensure alignment in insights, data strategies, and automation prospects

ASSUMPTION: This role involves a mix of strategic planning, hands-on analysis, and stakeholder management, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or a related field

Experience: 3-5 years of experience in data analytics, brand insights, and consumer research, preferably in marketing or retail

Required Skills:

• Solid knowledge of statistical analysis, customer segmentation, and experimental design
• Proficiency in data visualization and business intelligence tools (e.g., Power BI, Tableau, Looker)
• Strong capability in marketing research, agency, and budget management and performance evaluation
• Proven experience in consumer insight generation across qualitative and quantitative methods
• Deep understanding of media measurement, campaign KPIs, and multichannel attribution
• Excellent stakeholder management and communication skills
• Highly analytical, strategic thinker, and passionate about consumer behavior and market trends

Preferred Skills:

• Experience with SQL or Python for data manipulation and analysis
• Knowledge of the oil and gas industry

ASSUMPTION: Candidates with a strong academic background in a relevant field and relevant work experience are likely to be successful in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level data analytics roles in Kuala Lumpur, the estimated salary range is RM 80,000 - RM 120,000 per annum.

Benefits:

• Medical and dental insurance
• Retirement savings plan
• Employee discounts on Petron products
• Training and development opportunities

Working Hours: Full-time, Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Petron Malaysia operates in the oil and gas industry, with a focus on refining, distribution, and retailing of world-class petroleum products. The company is part of Petron Corporation, the leading oil company in the Philippines.

Company Size: Petron Malaysia has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Petron Malaysia was founded in 2012 and has since grown to become a progressive oil company in Malaysia, aspiring towards a sustainable energy-secured nation.

Company Description:

• Petron Malaysia is dedicated to fueling lives through its network of service stations nationwide, providing innovative products, excellent service, successful partnerships, and care for its customers.
• The company helps power the Malaysian economy by supplying fuels to key industries such as power generation, fisheries, transportation, manufacturing, and agriculture.
• Petron Malaysia is committed to sustainability and responsible business practices, aiming to minimize its environmental impact and contribute to a more progressive nation.

Company Specialties:

• Refining and marketing of petroleum products
• Retail operations and customer experience
• Data analytics and consumer insights

Company Website: http://www.petron.com.my

ASSUMPTION: Petron Malaysia's focus on innovation, customer experience, and sustainability creates an engaging work environment for employees.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for career growth and development within the data analytics and marketing fields.

Reporting Structure: The Brand Advisor reports directly to the Marketing Manager and works closely with the Marketing Data Analyst and Loyalty team.

Work Arrangement: This is an on-site role, with the possibility of occasional remote work or flexible hours for the right candidate.

Growth Opportunities:

• Progression to senior roles within the data analytics or marketing departments
• Expansion of responsibilities to include additional regions or product lines
• Development of leadership skills through mentoring and training opportunities

ASSUMPTION: This role offers a clear path for career progression within the company, with opportunities for growth and development in the data analytics and marketing fields.

🌍 Location & Work Environment

Office Type: Petron Malaysia's headquarters is located in Damansara Heights, Kuala Lumpur, offering a modern and professional work environment.

Office Location(s): Level 12A, Menara I&P 1, No. 46 Jalan Dungun, Damansara Heights, Kuala Lumpur 50490, MY

Geographic Context:

• Damansara Heights is a bustling commercial and residential area in Kuala Lumpur, offering easy access to public transportation, shopping, dining, and entertainment options.
• The office is located near major highways, making it easily accessible by car.
• The area has a tropical climate, with warm and humid weather year-round.

Work Schedule: The work schedule is typically Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for occasional overtime or weekend work as needed.

ASSUMPTION: The office location and work environment provide a convenient and comfortable setting for employees, with easy access to amenities and a supportive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical interview with the Marketing Manager and/or Marketing Data Analyst
• Final interview with the Marketing Director

Key Assessment Areas:

• Data analysis and problem-solving skills
• Communication and presentation skills
• Understanding of marketing research and consumer behavior
• Cultural fit and alignment with Petron Malaysia's values

Application Tips:

• Highlight relevant experience and achievements in data analytics, marketing research, and consumer insights
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and technical interview questions, focusing on your problem-solving skills and ability to derive insights from data

ATS Keywords: Data analytics, consumer insights, marketing research, brand intelligence, campaign optimization, stakeholder management, statistical analysis, customer segmentation, experimental design, data visualization, business intelligence tools, marketing research, agency management, budget management, performance evaluation

ASSUMPTION: Petron Malaysia's hiring process is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and goals.

🛠️ Tools & Technologies

• Data visualization and business intelligence tools: Power BI, Tableau, Looker
• Programming languages: SQL, Python (preferred but not required)
• Spreadsheet software: Microsoft Excel
• Marketing research tools: SurveyMonkey, Google Forms, Qualtrics

ASSUMPTION: Familiarity with these tools and technologies is preferred but not required, as training will be provided for the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Petron Malaysia encourages creativity and continuous improvement
• Customer-centricity: The company prioritizes understanding and meeting the needs of its customers
• Integrity: Petron Malaysia values honesty, transparency, and ethical business practices

Work Style:

• Collaborative: The company fosters a team-oriented work environment
• Dynamic: Petron Malaysia encourages adaptability and resilience in the face of change
• Performance-driven: The company values results-oriented behavior and continuous improvement

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in data analytics and consumer research?
• Can you describe a time when you had to manage a difficult stakeholder relationship and how you resolved the issue?
• How do you approach balancing the need for data-driven decision-making with the need for agility and speed in a dynamic business environment?

ASSUMPTION: Candidates who demonstrate a strong fit with Petron Malaysia's values and work style are more likely to be successful in this role.

⚠️ Potential Challenges

• Managing competing priorities and tight deadlines
• Communicating complex data insights to non-technical stakeholders
• Balancing strategic thinking with hands-on data analysis
• Adapting to changes in the business environment and market trends

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.

📈 Similar Roles Comparison

• Compared to other data analytics roles, this position places a stronger emphasis on consumer insights and marketing research
• In the oil and gas industry, Petron Malaysia's focus on data-driven decision-making and customer experience sets it apart from competitors
• Career progression in this role may lead to senior positions within the data analytics or marketing departments, with opportunities for expansion into other regions or product lines

ASSUMPTION: Candidates should consider their long-term career goals and how this role aligns with their desired career path when applying.

📝 Sample Projects

• Conducting a comprehensive brand health assessment and developing actionable recommendations to improve brand perception and customer satisfaction
• Analyzing customer segmentation data to identify high-potential customer segments and developing targeted marketing campaigns to drive growth and engagement
• Evaluating the performance of a recent marketing campaign and optimizing future campaigns based on data-driven insights

ASSUMPTION: These sample projects illustrate the types of data analytics and consumer insights projects that the Brand Advisor may be expected to manage.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy and organization-wide data analytics roadmap?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Petron Malaysia support the professional development and growth of its employees?
• What are the key challenges facing the marketing department and how can this role contribute to addressing them?
• How does Petron Malaysia approach sustainability and responsible business practices in its operations and marketing efforts?

ASSUMPTION: These questions demonstrate a proactive approach to understanding the role, the company, and the industry, and show a strong fit with the required qualifications and skills.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in data analytics, marketing research, and consumer insights
• Prepare for the interview by researching Petron Malaysia's business, industry trends, and potential challenges facing the company
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.