Marketing Data Analyst

📌 Core Information

🔹 Job Title: Marketing Data Analyst

🔹 Company: Petron Malaysia

🔹 Location: Remote

🔹 Job Type: On-site

🔹 Category: 📈 Marketing Analytics, 📊 Marketing Analyst

🔹 Date Posted: Thu Apr 03 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Not specified

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Converting complex data into actionable insights for marketing strategies
• Evaluating campaign performance and overseeing engagement tactics
• Supporting the Marketing team with data-driven decisions
• Translating technical data for non-technical stakeholders

ASSUMPTION: The job may involve not just data analysis but also strategic input in marketing campaigns, which implies it’s suited for candidates who can blend technical skills with strategic thinking.

📋 Key Responsibilities

✅ Analyze and interpret marketing data to assess effectiveness and inform strategies

✅ Prepare and present weekly marketing performance reports

✅ Develop marketing-friendly reports and narratives from technical data

✅ Update loyalty segmentation reports to support targeted campaigns

✅ Collaborate on loyalty engagement automation strategies

✅ Create and manage marketing dashboards for performance visibility

✅ Conduct A/B testing and design experiments for campaign evaluation

✅ Present findings clearly to non-technical stakeholders

✅ Assist with strategic planning and budget optimization through data modeling

ASSUMPTION: Responsibilities may also include working closely with IT or data teams for technical support, given the technical nature of tools involved.

🎯 Required Qualifications

Education: Bachelor’s degree in Marketing, Statistics, Business Analytics, or related field

Experience: 2-4 years in marketing data analysis, customer insights, or similar roles

Required Skills:

• Statistical analysis and segmentation modeling
• Proficient in data visualization tools like Power BI and Tableau
• Experience with SQL, Python, marketing automation tools, and CRM systems

Preferred Skills:

• Familiarity with advanced data modeling techniques
• Experience in customer lifecycle strategies

ASSUMPTION: A detailed understanding of CRM data structures and business intelligence software could be highly beneficial.

💰 Compensation & Benefits

Salary Range: Not specified. Candidates are encouraged to research industry trends for competitive ranges.

Benefits:

• Competitive benefits package likely including health insurance
• Opportunities for professional development
• Potential for performance-based bonuses

Working Hours: Standard 40-hour workweek, with potential flexibility

ASSUMPTION: There may be opportunities for remote or flexible working arrangements, especially considering the mention of remote work status.

📌 Applicant Insights

🔍 Company Context

Industry: Oil and Gas, a dynamic sector prioritizing energy and innovation

Company Size: 501-1,000 employees, allowing for a collaborative yet expansive work environment

Founded: 2012

Company Description:

• Part of a leading Filipino oil company with a focus on customer solutions
• Operates with a mission to support Malaysia's energy needs sustainably
• Refinery operations in Port Dickson contributing to national fuel supplies

Company Specialties:

• Advanced petroleum product refining
• Customer-focused service at retail stations
• Supplying key sectors like transportation and power generation

Company Website: http://www.petron.com.my

ASSUMPTION: Given the size and operations, the company likely offers structured career progression and training opportunities.

📊 Role Analysis

Career Level: Intermediate, requiring both analytical capabilities and industry experience

Reporting Structure: Likely reports to the Marketing Director or a senior data analysis manager

Work Arrangement: Predominantly on-site with potential remote elements

Growth Opportunities:

• Advancement into senior analytical roles or marketing management
• Opportunity to lead project initiatives and innovative marketing strategies
• Potential to influence major business decisions based on data insights

ASSUMPTION: Growth in this role may also depend on the execution of successful campaigns and analytics-driven impact.

🌍 Location & Work Environment

Office Type: Corporate setting with modern amenities in Kuala Lumpur

Office Location(s): Level 12A, Menara I&P 1, No. 46 Jalan Dungun, Damansara Heights, Kuala Lumpur

Geographic Context:

• Located in a key business district for accessibility
• Surrounded by amenities catering to business professionals
• Strong transportation links for commuter convenience

Work Schedule: Primarily standard business hours, with post-work networking opportunities due to location

ASSUMPTION: The work environment is collaborative with an emphasis on teamwork, given the cross-department functions mentioned.

💼 Interview & Application Insights

Typical Process:

• Initial application review for qualifications
• Phone screening to discuss experience and fit
• Technical interview with focus on analytical skills
• Final interview with department heads or a panel
• Reference checks and offer extension

Key Assessment Areas:

• Technical skills in data analysis and visualization
• Problem-solving and critical thinking abilities
• Communication and ability to simplify complex data

Application Tips:

• Highlight experience with data visualization tools
• Prepare examples of previous strategic impact from analytics
• Demonstrate understanding of the oil and gas industry

ATS Keywords: Marketing analytics, data insights, customer engagement, Power BI, Tableau, SQL, Python, CRM systems

ASSUMPTION: The company may emphasize cultural fit, looking for candidates who align with their mission of fueling lives.

🛠️ Tools & Technologies

• Power BI for data visualization
• Tableau for interactive dashboards
• SQL and Python for data extraction and analysis

ASSUMPTION: Familiarity with these tools is critical, but on-the-job training might also be available for advanced functions.

👔 Cultural Fit Considerations

Company Values:

• Commitment to excellence and innovation
• Customer-centric service approach
• Focus on community and sustainability

Work Style:

• Collaborative team environment
• Proactive and driven towards results
• Adaptive to rapid changes and challenges

Self-Assessment Questions:

• Can I translate data into actionable insights?
• Am I comfortable presenting complex data to non-technical audiences?
• How do I handle working in dynamic and evolving industries?

ASSUMPTION: The company likely values resilience and agility in its employees due to the constantly evolving nature of both the oil industry and marketing landscapes.

⚠️ Potential Challenges

• Managing large datasets and maintaining accuracy
• Aligning marketing strategies with fluctuating market dynamics
• Balancing technical tasks with strategic insights
• Staying updated on industry trends and technological advancements

ASSUMPTION: A proactive approach to learning and adapting is essential to overcoming these challenges.

📈 Similar Roles Comparison

• In-house data analyst roles may offer more specialized experience than external consultancies
• Roles in other industries might not provide the same level of strategic influence
• Petron's focus on innovation may offer unique project opportunities

ASSUMPTION: Candidates from diverse backgrounds may find this role offers broader contextual understanding than typical data roles.

📝 Sample Projects

• Developing a loyalty program analysis to identify retention factors
• Creating real-time marketing dashboards for campaign optimization
• Conducting customer segment analysis to guide product strategies

ASSUMPTION: These projects likely involve cross-functional collaboration, offering exposure to various aspects of the business.

❓ Key Questions to Ask During Interview

• What is Petron's strategy for integrating data into its marketing efforts?
• How does the company measure the success of its data-driven decisions?
• What tools and technologies are prioritized for data analysis at Petron?
• Can you describe the team dynamics and collaboration within the marketing department?
• What are the company's views on continual professional development?

ASSUMPTION: Asking about company strategies and development reflects a candidate's interest in both their role and the company’s future.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Petron Malaysia website
• Include a detailed resume highlighting relevant experience
• Prepare a cover letter outlining your fit for the role
• Ensure all applications materials reflect the job's requirements
• Follow up with a courteous email if no response is received within two weeks

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.

```