📌 Core Information
🔹 Job Title: Brand and Creative Manager
🔹 Company: Rolls-Royce
🔹 Location: London Kings Place, London, United Kingdom
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Corporate Affairs
🔹 Date Posted: 03 Jul 2025
🔹 Experience Level: 7+ years
🔹 Remote Status: On-site with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Leading global brand strategy and positioning for Rolls-Royce
- Overseeing omnichannel brand campaigns and ensuring consistency
- Managing creative teams and external agencies
- Analyzing data and translating insights into actionable brand strategies
- Collaborating with cross-functional teams and stakeholders worldwide
ASSUMPTION: This role requires a strategic thinker with strong creative direction and team management skills to drive brand equity, consumer engagement, and business growth globally.
📋 Key Responsibilities
✅ Develop and implement long-term global brand strategy aligned with company objectives
✅ Ensure consistency in brand messaging, visual identity, and brand voice globally
✅ Lead global brand portfolio management, ensuring effective positioning and differentiation
✅ Oversee the creation and launch of global integrated brand campaigns
✅ Define, evolve, and evangelize brand guidelines to ensure consistency across divisions and regions
✅ Lead creative vision of the brand, evolving where needed and guiding in-house creatives
✅ Manage internal resources and external vendors to ensure brand consistency and seamless project execution
✅ Monitor and evaluate the effectiveness of branding and creative initiatives, using data-driven insights to optimize future strategies
ASSUMPTION: This role involves strategic planning, creative direction, and operational management to drive brand success across multiple channels and regions.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 7+ years of experience in brand management, preferably in a global or multi-market role
Required Skills:
- Proven expertise in brand development, positioning, and consumer research
- Experience managing large-scale global brand campaigns with a track record of success
- Experience managing a team of in-house creatives and external agencies
- Ability to analyze data and translate insights into actionable brand strategies
- High-level stakeholder management skills, working collaboratively across departments and regional teams
- Proficiency in brand analytics tools and digital marketing platforms
- Strong background in managing agency relationships and large marketing budgets
Preferred Skills:
- Experience with digital marketing, social media strategies, and omnichannel branding
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong background in brand management, creative direction, and team leadership, with a proven track record of driving brand success in a global context.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Bonus
- Employee Support Assistance
- Employee Discounts
Working Hours: Full-time, Monday to Friday, with flexibility for hybrid working
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Machinery Manufacturing, with a focus on aerospace, defense, and power systems
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 1884, with a rich history and heritage in engineering and innovation
Company Description:
- Rolls-Royce is a global leader in aerospace, defense, and power systems, providing innovative solutions for customers worldwide
- The company is committed to being a force for progress, powering, protecting, and connecting people everywhere
- Rolls-Royce offers an inclusive working environment with opportunities for career growth and development
Company Specialties:
- Civil Aerospace
- Defence Aerospace
- Services
- Power Systems
Company Website: rolls-royce.com
ASSUMPTION: Rolls-Royce is a well-established company with a strong global presence, offering a dynamic and challenging work environment for the right candidate.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and progression within the company
Reporting Structure: This role reports directly to the Head of Brand and will work closely with cross-functional teams, regional teams, and external agencies
Work Arrangement: Hybrid, with a combination of on-site and remote work, offering flexibility and a balance between office collaboration and remote productivity
Growth Opportunities:
- Progression within the brand and communications team
- Expansion into other areas of the business, such as marketing, sales, or product management
- International assignments and relocation opportunities
ASSUMPTION: This role offers a unique opportunity to make a significant impact on a global brand and provides a platform for professional growth and development.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): 90 York Way, London, England N1 9FX, GB
Geographic Context:
- London is a vibrant, multicultural city with a thriving business ecosystem
- The office is located in the Kings Cross area, offering easy access to public transportation and amenities
- The city offers a wide range of cultural attractions, entertainment, and dining options
Work Schedule: Core hours are 9:00 AM to 5:00 PM, with flexibility for hybrid working arrangements
ASSUMPTION: The London office provides a dynamic and engaging work environment, with easy access to public transportation and nearby amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- In-depth interviews with the hiring manager and relevant stakeholders
- Final interview with the Head of Brand
Key Assessment Areas:
- Brand strategy and positioning
- Campaign development and execution
- Creative direction and team management
- Data analysis and insights-driven decision-making
- Stakeholder management and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant brand management, creative direction, and team leadership experience
- Prepare examples of successful brand campaigns and initiatives you've led or contributed to
- Demonstrate your understanding of the Rolls-Royce brand and the challenges facing the company in the global market
ATS Keywords: Brand Management, Creative Direction, Team Management, Campaign Development, Digital Marketing, Consumer Research, Brand Strategy, Stakeholder Management, Data Analysis, Brand Governance, Content Marketing, Visual Identity, Brand Positioning, Agency Management, Omnichannel Branding, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on identifying candidates with strong brand management, creative direction, and team leadership skills.
🛠️ Tools & Technologies
- Brand analytics tools (e.g., Brand24, NetBase, BrandSnob)
- Digital marketing platforms (e.g., Google Analytics, Facebook Ads, LinkedIn Ads)
- Creative design software (e.g., Adobe Creative Suite, Sketch, Figma)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The successful candidate will be proficient in using brand analytics tools, digital marketing platforms, and creative design software to drive brand success.
👔 Cultural Fit Considerations
Company Values:
- Safety first
- Do the right thing
- Keep it simple
- Make a difference
Work Style:
- Collaborative and inclusive team environment
- Focus on continuous improvement and innovation
- Data-driven decision-making and continuous learning
Self-Assessment Questions:
- Do you have a proven track record of driving brand success in a global context?
- Are you comfortable managing a team of in-house creatives and external agencies?
- Can you thrive in a dynamic and fast-paced work environment?
ASSUMPTION: Candidates should assess their fit with Rolls-Royce's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing a global brand with diverse regional needs and preferences
- Balancing creative vision with practical execution and budget constraints
- Collaborating effectively with cross-functional teams and stakeholders worldwide
- Adapting to a dynamic and evolving business environment
ASSUMPTION: The successful candidate will be able to navigate these challenges and thrive in a complex, global brand management role.
📈 Similar Roles Comparison
- This role is more strategic and global in focus than regional or local brand management positions
- It requires a broader range of skills and experience than specialized roles, such as campaign management or creative design
- This role offers more opportunities for international travel and global collaboration than more localized positions
ASSUMPTION: Candidates should consider the unique aspects of this role and how it differs from other brand management positions in the industry.
📝 Sample Projects
- Developing and executing a global brand campaign to launch a new product or service
- Conducting a comprehensive brand audit and repositioning strategy for an established brand
- Managing a team of creatives to design and implement a consistent visual identity across multiple channels and regions
ASSUMPTION: These sample projects provide a sense of the scope and complexity of brand management initiatives in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall brand and communications strategy for Rolls-Royce?
- What are the key priorities for this role in the first 90 days?
- How does Rolls-Royce support the professional development and growth of its brand and communications team members?
- What are the most significant challenges facing the brand and communications function at Rolls-Royce, and how can this role address them?
- How does Rolls-Royce measure the success of its brand and communications initiatives, and how will this role contribute to those metrics?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the opportunities for growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Rolls-Royce careers portal
- Tailor your resume and cover letter to highlight relevant brand management, creative direction, and team leadership experience
- Prepare examples of successful brand campaigns and initiatives you've led or contributed to
- Demonstrate your understanding of the Rolls-Royce brand and the challenges facing the company in the global market
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
