Brand and Marketing Manager - France & UK

📌 Core Information

🔹 Job Title: Brand and Marketing Manager - France & UK

🔹 Company: Fixter Ltd

🔹 Location: Paris, Île-de-France, France

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic brand management across France and UK markets
• Campaign development and execution across online and offline channels
• Social media strategy and management (organic and paid)
• Channel experimentation and growth initiatives
• Content strategy and customer insights

ASSUMPTION: This role requires a high level of strategic thinking, creativity, and analytical skills to drive brand growth and customer engagement across two major markets.

📋 Key Responsibilities

✅ Manage relationships with external agencies to execute impactful online and offline campaigns

✅ Drive creative development and campaign execution aligned with brand values and growth goals

✅ Define and execute a new organic social media strategy focusing on reach, views, and engagement

✅ Drive paid social strategy focused on traffic acquisition, lead capture, and order generation

✅ Explore and test new marketing channels: partnerships, influencer marketing, referral programs, and more

✅ Pilot innovative ideas and measure impact to scale successful initiatives

✅ Collaborate with SEO specialist to support blog and content initiatives in UK and FR markets

✅ Contribute to a consistent, compelling brand narrative across all touchpoints

✅ Manage and optimize newsletter strategy to generate orders and increase retention

✅ Stay close to customers and market trends to inform strategy, positioning, and messaging

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and continuous optimization to maximize brand impact and drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 4-6 years in brand, content, or growth marketing roles

Required Skills:

• Proven track record leading campaigns across multiple channels
• Strong writing skills for social media, blog, and websites
• Accountability and ownership regarding results
• Strong creative instincts combined with analytical skills
• Hands-on, collaborative, and excited by experimentation

Preferred Skills:

• Experience working in a startup or high-growth environment
• Fluency in French and English

ASSUMPTION: Candidates should have a strong background in marketing with a proven track record in driving growth and engagement through creative, data-informed campaigns.

💰 Compensation & Benefits

Salary Range: €55,000 - €70,000 per year (based on experience and market standards for a mid-level marketing role in Paris)

Benefits:

• Competitive salary
• Flexible hybrid working (3 days per week in the office, 2 days per week from home)
• Regular social events
• Cool offices in Paris (Saint Augustin) and London (Angel)
• MacBook laptop
• Discounts on all Fixter services

Working Hours: Full-time position with standard working hours (flexible as needed)

ASSUMPTION: The salary range is estimated based on market standards for a mid-level marketing role in Paris, considering the candidate's experience and the company's size. Benefits are tailored to support work-life balance and employee well-being.

📌 Applicant Insights

🔍 Company Context

Industry: Vehicle Repair and Maintenance

Company Size: 51-200 employees (growing rapidly)

Founded: 2017

Company Description:

• Fixter is an innovative and fast-growing startup simplifying car maintenance for customers
• Bringing together car industry specialists and digital experts to provide a complete end-to-end service
• Trusted by thousands of car owners every month, with recent expansion into France and partnership with Renault Group

Company Specialties:

• MOT
• Car maintenance
• Marketplace
• Car servicing
• Car repairs
• Collection & delivery

Company Website: https://www.fixter.co.uk

ASSUMPTION: Fixter is a dynamic, growing company with a strong focus on innovation and customer experience, offering ample opportunities for professional growth.

📊 Role Analysis

Career Level: Mid-level marketing role with potential for growth and increased responsibility

Reporting Structure: Reports directly to the Head of Marketing (France & UK)

Work Arrangement: Hybrid (3 days in-office, 2 days remote) with occasional visits to the London HQ

Growth Opportunities:

• Potential to expand responsibilities as the company grows
• Opportunities to work on cross-functional projects and gain exposure to various aspects of the business
• Possibility to move into a leadership role as the team expands

ASSUMPTION: This role offers significant growth potential as the company continues to expand and scale its operations.

🌍 Location & Work Environment

Office Type: Modern, collaborative offices in central Paris and London

Office Location(s): 40-42 Islington High Street, London, UK N1 8EQ, GB & Place Saint-Augustin, 75008 Paris, France

Geographic Context:

• Paris: Vibrant city with a rich cultural scene and excellent public transportation
• London: Diverse, multicultural city with a thriving business environment

Work Schedule: Standard working hours with flexibility for remote work

ASSUMPTION: The hybrid work arrangement offers a good balance between collaboration and flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Phone/Video screen with the HR team
• First-round interview with the Head of Marketing (France & UK)
• Second-round interview with the Marketing team
• Final interview with the CEO

Key Assessment Areas:

• Cultural fit and alignment with company values
• Marketing strategy and campaign development
• Analytical skills and data-driven decision-making
• Communication and presentation skills

Application Tips:

• Highlight your experience in driving growth and engagement through creative, data-informed campaigns
• Tailor your resume and cover letter to emphasize relevant skills and experiences
• Prepare examples of successful marketing campaigns you've led and the results you achieved

ATS Keywords: Brand Marketing, Content Strategy, Social Media, Campaign Management, Data Analysis, Creative Development, Customer Insights, SEO, Collaboration, Experimentation, Lead Generation, Traffic Acquisition, Engagement, Partnerships, Influencer Marketing, Retention

ASSUMPTION: Fixter's hiring process is designed to assess candidates' strategic thinking, creativity, and analytical skills, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• Social media platforms (Facebook, Instagram, LinkedIn, etc.)
• Marketing automation tools (e.g., Hootsuite, Buffer)
• Analytics tools (e.g., Google Analytics, Facebook Insights)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using various marketing tools and platforms to execute campaigns and analyze performance.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Data-driven

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and results-focused
• Adaptable and open to change

Self-Assessment Questions:

• How do you stay up-to-date with the latest marketing trends and technologies?
• Can you provide an example of a time when you had to pivot a marketing strategy due to changing circumstances?
• How do you approach collaboration and knowledge-sharing with your team members?

ASSUMPTION: Fixter values candidates who are passionate about marketing, data-driven, collaborative, and adaptable to the fast-paced environment of a growing startup.

⚠️ Potential Challenges

• Managing multiple markets (France and UK) with potentially different customer preferences and behaviors
• Balancing strategic planning with hands-on campaign execution
• Keeping up with the fast-paced, ever-changing marketing landscape
• Occasional travel between Paris and London offices

ASSUMPTION: These challenges are inherent to the role and require a candidate who is strategic, adaptable, and comfortable working in a dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on both strategic planning and hands-on campaign execution
• Working across two major markets (France and UK) offers unique opportunities for cultural learning and adaptation
• As a mid-level role in a growing startup, this position offers significant growth potential and the opportunity to shape the company's marketing strategy

ASSUMPTION: This role is unique in its blend of strategic and tactical responsibilities, as well as its cross-market focus, offering a challenging and rewarding opportunity for the right candidate.

📝 Sample Projects

• Developing and executing a successful social media campaign to increase brand awareness and engagement
• Conducting market research to identify customer preferences and inform marketing strategy
• Collaborating with external agencies to produce and execute impactful TV and online advertising campaigns

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, as well as the importance of collaboration and data-driven decision-making.

❓ Key Questions to Ask During Interview

• How does Fixter support the growth and development of its marketing team members?
• Can you describe the company's approach to cross-market marketing and how this role will contribute to that strategy?
• How does Fixter measure the success of its marketing campaigns, and how will this role be evaluated?
• What opportunities are there for collaboration with other departments, such as product or operations?
• How does Fixter foster a culture of innovation and continuous learning?

ASSUMPTION: These questions are designed to assess the company's commitment to employee growth, its approach to cross-market marketing, and its culture of collaboration and innovation.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns you've led and the results you achieved
• Follow up with the HR team one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.