📌 Core Information
🔹 Job Title: Brand and Strategic Partnership Manager
🔹 Company: OneDayOnly Offers (Pty) Ltd
🔹 Location: Woodstock, Cape Town, South Africa
🔹 Job Type: Full-Time
🔹 Category: Marketing & Branding
🔹 Date Posted: July 1, 2025
🔹 Experience Level: Mid-Senior level (3-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing annual brand plans that align with business goals
- Championing the OneDayOnly brand and ensuring a consistent identity and tone across all touchpoints
- Overseeing the conceptualisation and roll-out of high-impact ATL campaigns and monitoring their effectiveness
- Driving customer acquisition and engagement through strategic subscriber-focused campaigns
- Managing marketing campaign and partnership budgets, tracking spend against targets, and analysing ROI
ASSUMPTION: This role requires a strong strategic mindset, excellent project management skills, and the ability to balance both creative and analytical aspects of marketing.
📋 Key Responsibilities
✅ Developing and executing brand strategies and integrated marketing campaigns
✅ Managing timelines, creative delivery, campaign reporting, and post-campaign analysis
✅ Collaborating cross-functionally with various teams to ensure consistent brand messaging and drive customer engagement
✅ Securing and managing brand-aligned partnerships and prize sponsors for marketing campaigns
✅ Mentoring and guiding the Brand and Marketing Coordinator, fostering a high-performing and collaborative team culture
ASSUMPTION: This role involves a high degree of cross-functional collaboration, stakeholder management, and team leadership, requiring strong communication and interpersonal skills.
🎯 Required Qualifications
Education: BCom or BA Degree in Marketing, Brand Strategy, or related field
Experience: 3-5 years in a brand management or campaign marketing role, with experience in retail, e-commerce, or D2C industries being a plus
Required Skills:
- Proven experience developing and managing ATL, BTL, TTL, and integrated campaigns
- Strong analytical mindset with the ability to interpret data and campaign performance
- Meticulous attention to detail with excellent project management skills
- Confident communicator and collaborator
- Budget-conscious with experience managing and reporting on marketing spend
Preferred Skills:
- Experience in the e-commerce or retail industry
- Fluency in multiple languages
ASSUMPTION: Candidates should have a strong academic background in marketing or a related field, with relevant work experience in brand management or campaign marketing.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between ZAR 600,000 and ZAR 800,000 per annum, based on industry standards for mid-senior level marketing roles in South Africa. This estimate takes into account the candidate's experience level, the company's size, and the location.
Benefits:
- Health insurance
- Retirement savings plan
- Employee discounts on OneDayOnly products
- Flexible working hours
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet campaign deadlines.
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's specific qualifications and experience. Benefits may be subject to change or may vary based on the candidate's employment contract.
📌 Applicant Insights
🔍 Company Context
Industry: OneDayOnly operates in the e-commerce retail industry, specialising in daily deals and flash sales. The company competes with other online retailers and daily deal platforms, such as Takealot, Loot, and Yuppiechef.
Company Size: OneDayOnly has between 201 and 500 employees, making it a mid-sized company. This size allows for a more agile and innovative work environment while still offering the resources and stability of a larger organisation.
Founded: OneDayOnly was founded in 2009 by Chris Oberhofer and Maurits Vermeulen, with the aim of providing South African consumers with access to incredible brands at unbeatable discounts for a limited time.
Company Description:
- OneDayOnly is South Africa's original daily deals website, offering customers access to top brands and key suppliers at discounted prices for a limited time
- The company is known for its fun tone of voice and sense of humour, setting it apart from other e-commerce platforms
- OneDayOnly partners with various brands and suppliers to offer products to over a million potential customers through various channels, including its daily mailer, social media accounts, email campaigns, and mobile app
Company Specialties:
- Awesomeness
- Coolness
- Happiness
- Puns galore
- Fun
- and Technology
Company Website: onedayonly.co.za
ASSUMPTION: OneDayOnly's unique selling proposition lies in its fun and engaging brand voice, as well as its ability to offer customers unbeatable discounts on a wide range of products.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of strategic thinking, tactical execution, and team leadership. The ideal candidate will have several years of experience in brand management or campaign marketing and be ready to take on more responsibility and mentorship duties.
Reporting Structure: The Brand and Strategic Partnership Manager will report directly to the Head of Marketing and work closely with various internal teams, including digital, design, social, CRM, Studio, and Sales.
Work Arrangement: This role is on-site, with standard office hours Monday to Friday. Occasional overtime may be required to meet campaign deadlines.
Growth Opportunities:
- Progression to a senior or management role within the marketing department
- Expanding the brand's reach and impact through innovative campaigns and strategic partnerships
- Developing and mentoring junior team members to foster a high-performing and collaborative team culture
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and contribute to its overall success.
🌍 Location & Work Environment
Office Type: OneDayOnly's headquarters is located in Woodstock, Cape Town, a vibrant and creative neighbourhood known for its art, design, and food scene. The office is a modern, open-plan space that fosters collaboration and innovation.
Office Location(s): 6 Beach Road, G06 Old Castle Brewery, Woodstock, Cape Town, Western Cape 7925, ZA
Geographic Context:
- Woodstock is centrally located in Cape Town, with easy access to public transportation, shopping centres, and various amenities
- The area is known for its diverse cultural scene, with numerous art galleries, design studios, and independent boutiques
- Cape Town offers a high quality of life, with beautiful beaches, mountains, and wine regions within easy reach
Work Schedule: Standard office hours are Monday to Friday, with occasional overtime required to meet campaign deadlines. The work environment is fast-paced and dynamic, with a strong emphasis on collaboration and teamwork.
ASSUMPTION: The location and work environment at OneDayOnly are well-suited to candidates who thrive in creative, collaborative settings and enjoy being part of a dynamic and growing team.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-person or video call interview with the hiring manager and relevant team members
- Final interview with the Head of Marketing or another senior stakeholder
Key Assessment Areas:
- Candidates' understanding of OneDayOnly's brand and marketing strategies
- Candidates' ability to develop and execute effective marketing campaigns
- Candidates' communication and collaboration skills, as well as their ability to work well within a team
- Candidates' problem-solving skills and adaptability in the face of challenges
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of OneDayOnly's brand and marketing strategies in your application materials
- Prepare examples of successful marketing campaigns you've worked on and be ready to discuss them in detail during the interview
- Research OneDayOnly's competitors and be prepared to discuss how your marketing strategies would differentiate the company in the market
ATS Keywords: Brand strategy, campaign management, marketing, retail, e-commerce, subscriber growth, partnerships, ATL, BTL, TTL, integrated marketing, project management, budget management, ROI, team leadership
ASSUMPTION: The interview process at OneDayOnly is designed to assess candidates' technical skills, cultural fit, and alignment with the company's values and marketing goals.
🛠️ Tools & Technologies
- Google Workspace (Gmail, Google Drive, Google Docs, Sheets, Slides)
- Marketing automation platforms (e.g., Mailchimp, HubSpot, or similar)
- Social media management tools (e.g., Hootsuite, Buffer, or similar)
- Project management software (e.g., Asana, Trello, or similar)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The tools and technologies used at OneDayOnly are designed to streamline workflows, facilitate collaboration, and improve overall productivity and efficiency.
👔 Cultural Fit Considerations
Company Values:
- Growth: OneDayOnly encourages employees to continuously learn, develop, and improve their skills and knowledge
- Innovation: The company values creativity, experimentation, and a willingness to take calculated risks
- Value: OneDayOnly is committed to providing customers with exceptional value through unbeatable discounts and an outstanding shopping experience
- Authenticity: The company fosters a culture of transparency, honesty, and genuine engagement with its customers and employees
Work Style:
- Collaborative: OneDayOnly values teamwork, open communication, and a shared commitment to achieving common goals
- Dynamic: The company operates in a fast-paced and ever-changing environment, requiring employees to be adaptable and responsive to new challenges and opportunities
- Fun: OneDayOnly's unique brand voice and sense of humour are reflected in its work environment, which prioritises a positive and enjoyable work experience
Self-Assessment Questions:
- Do you align with OneDayOnly's core values, and how have you demonstrated these values in your previous roles?
- How do you approach collaboration and teamwork, and can you provide examples of successful cross-functional projects you've worked on?
- How do you balance creativity and analytical thinking in your marketing strategies, and can you provide examples of campaigns that demonstrate this balance?
ASSUMPTION: Candidates who are a strong cultural fit for OneDayOnly will be passionate about the brand, thrive in a collaborative and dynamic work environment, and be committed to delivering exceptional value to customers.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management skills and the ability to prioritise tasks effectively
- Working in a fast-paced and ever-changing environment, requiring adaptability and a willingness to pivot strategies as needed
- Balancing creative and analytical aspects of marketing, requiring a strong understanding of both data-driven decision-making and innovative storytelling
- Collaborating with various internal teams and external vendors, requiring excellent communication and stakeholder management skills
ASSUMPTION: The Brand and Strategic Partnership Manager role at OneDayOnly presents unique challenges and opportunities for growth, requiring a well-rounded and adaptable candidate.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on strategic partnerships and subscriber growth, in addition to campaign management and brand strategy
- OneDayOnly's unique brand voice and sense of humour set it apart from other e-commerce retailers, requiring candidates who are comfortable working in a creative and dynamic environment
- This role offers significant growth potential for the right candidate, with opportunities to make a real impact on the company's marketing efforts and contribute to its overall success
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions in the industry.
📝 Sample Projects
- Developing and executing a successful subscriber-focused campaign that drives customer acquisition and engagement
- Securing and managing a high-impact brand-aligned partnership that generates significant ROI for both OneDayOnly and the partner organisation
- Conducting a comprehensive brand audit and developing a strategic plan to enhance OneDayOnly's brand identity and messaging
ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for the Brand and Strategic Partnership Manager role at OneDayOnly.
❓ Key Questions to Ask During Interview
- How does OneDayOnly differentiate itself from other e-commerce retailers, and how can my marketing strategies contribute to this differentiation?
- Can you describe the team structure and dynamics within the marketing department, and how does this role fit into the overall team hierarchy?
- How does OneDayOnly approach company culture and employee engagement, and what opportunities are there for professional development and growth within the organisation?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured and evaluated?
- How does OneDayOnly balance the need for data-driven decision-making with its unique brand voice and sense of humour, and how can I contribute to this balance in my marketing strategies?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's marketing goals and strategies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your marketing strategies and campaign management expertise
- Prepare examples of successful marketing campaigns you've worked on and be ready to discuss them in detail during the interview
- Research OneDayOnly's competitors and be prepared to discuss how your marketing strategies would differentiate the company in the market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
