Brand Assistant — YieldMax ETFs

📌 Core Information

🔹 Job Title: Brand Assistant — YieldMax ETFs

🔹 Company: Tidal Financial Group

🔹 Location: Remote (United States)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: May 5, 2025

🔹 Experience Level: Entry-level to Mid-level (0-2 years)

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Supporting the YieldMax Brand Manager in growing and managing the YieldMax ETF brand
• Collaborating with cross-functional teams to execute marketing campaigns and events
• Leveraging social media platforms to engage with the retail investor community
• Managing influencer relationships and campaign performance
• Contributing to the creation and maintenance of marketing materials and content

ASSUMPTION: This role requires a high level of organization, attention to detail, and strong communication skills. The ideal candidate will have a solid understanding of social media platforms and emerging digital trends, with a creative and solutions-oriented approach to brand challenges.

📋 Key Responsibilities

✅ Social Media Coordination: Assist with social media scheduling, publishing, and daily community monitoring. Support drafting of social media copy and coordinating approvals. Track and report on social performance metrics and audience engagement.

✅ Influencer & Creator Support: Help maintain influencer lists and track outreach activities. Coordinate logistics for influencer collaborations, interviews, and campaigns. Assist with sharing product updates and marketing assets to influencers and creators. Track influencer campaign performance and provide optimization insights.

✅ Digital Marketing Support: Help coordinate campaigns and reporting. Support paid media and SEO campaign execution in collaboration with internal teams and vendors. Assist in updating and maintaining YieldMax marketing content across platforms.

✅ Content & Creative Support: Organize and help develop marketing materials such as social media posts, distribution schedules, infographics, and short-form video content. Assist with compliance approvals and file management.

✅ Branded Merchandise & Events: Help manage vendor relationships and orders for branded merchandise. Support planning and logistics for virtual and in-person brand events, including investor meetups and media opportunities.

✅ Administrative & Project Management: Manage calendars, meeting notes, and marketing project trackers. Help prepare reports, presentations, and team updates.

ASSUMPTION: This role involves a mix of creative and administrative tasks, requiring strong organizational skills and attention to detail. The ideal candidate will be proactive, detail-oriented, and able to manage multiple projects and deadlines effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1-3 years of marketing, brand, or communications experience (internships count!)

Required Skills:

• Strong organizational skills and attention to detail
• Solid understanding of social media platforms and emerging digital trends
• Strong written and verbal communication skills
• Creative and solutions-oriented approach to brand challenges
• Eagerness to learn and collaborate in a fast-paced environment

Preferred Skills:

• Familiarity with Canva, Adobe Suite, or basic video editing
• Interest in ETFs, investing, or financial markets

ASSUMPTION: While industry-specific experience is not required, a strong foundation in marketing principles and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $60,000 per year (based on experience level and location)

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• Paid time off (vacation, sick, and holidays)
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level to mid-level marketing roles in the United States. Actual compensation may vary based on the candidate's experience, qualifications, and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Tidal Financial Group is a leading ETF investment and technology platform facilitating the creation, operation, and growth of ETFs.
• The YieldMax brand is a fast-growing leader in retail investor ETFs, focusing on delivering innovative products and engaging with the retail investor community.

Company Specialties:

• Trust Services
• Strategy & Planning
• Product Development
• Marketing
• Business Development
• Distribution & Sales
• Business Growth Assessment
• ETF Think Tank
• Advisory Services
• National Accounts
• Product Launch
• Consulting

Company Website: www.tidalfinancialgroup.com

ASSUMPTION: Tidal Financial Group is a dynamic and growing company, offering opportunities for career growth and development in the fast-paced ETF industry.

📊 Role Analysis

Career Level: Entry-level to Mid-level (0-2 years)

Reporting Structure: The Brand Assistant will report directly to the YieldMax Brand Manager.

Work Arrangement: This role is remote, with a preference for candidates located within close proximity to NYC.

Growth Opportunities:

• On-the-job training and mentorship from experienced marketing professionals
• Potential career growth within the marketing and brand management team
• Opportunities to work on high-impact projects and contribute to the success of the YieldMax brand

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in brand management, social media, influencer marketing, digital campaigns, and investor engagement while working alongside experienced marketers in a fast-growing ETF brand.

🌍 Location & Work Environment

Office Type: Remote (with a preference for candidates located within close proximity to NYC)

Office Location(s): NYC, US

Geographic Context:

• NYC is a major financial hub, offering numerous networking and professional development opportunities
• The remote work arrangement provides flexibility and work-life balance

Work Schedule: Full-time (40 hours per week), with core hours between 9:00 AM - 5:00 PM EST

ASSUMPTION: The remote work arrangement allows for a flexible work-life balance, with core hours designed to accommodate collaboration and communication with the team based in NYC.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the HR team
• In-depth interview with the YieldMax Brand Manager and another marketing team member
• Final round interview with the Head of Marketing or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Cultural fit and alignment with Tidal's values and mission
• Problem-solving skills and ability to think critically about brand challenges
• Communication skills, both written and verbal
• Understanding of social media platforms and digital trends
• Ability to manage multiple projects and deadlines effectively

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of the ETF industry and the YieldMax brand
• Prepare examples of your work showcasing your creativity, attention to detail, and organizational skills
• Be ready to discuss your approach to brand management, social media, and influencer marketing

ATS Keywords: Brand Assistant, YieldMax, ETF, Marketing, Social Media, Influencer, Digital Campaigns, Brand Management, Project Management, Administrative Support

ASSUMPTION: The application process is designed to assess candidates' skills, cultural fit, and potential for growth within the Tidal Financial Group and the YieldMax brand.

🛠️ Tools & Technologies

• Social media platforms (e.g., Twitter, LinkedIn, Facebook, Instagram, TikTok)
• Project management tools (e.g., Asana, Trello, Monday.com)
• Design and content creation tools (e.g., Canva, Adobe Suite, Google Workspace)
• Marketing automation and analytics tools (e.g., Hootsuite, Sprout Social, Google Analytics)
• Video editing software (e.g., iMovie, Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: Familiarity with these tools and technologies is not required, but candidates with experience in these areas may have an advantage in the application process.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Collaboration: Working together to achieve common goals
• Integrity: Upholding ethical standards and acting with honesty
• Excellence: Striving for the highest quality in all endeavors
• Client Focus: Prioritizing the needs and satisfaction of our clients

Work Style:

• Fast-paced and dynamic, with a focus on results and execution
• Collaborative and team-oriented, with a strong emphasis on communication and coordination
• Adaptable and resilient, with a willingness to learn and grow in a changing environment
• Data-driven and analytical, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• How do you approach brand challenges, and can you provide an example of a successful brand management strategy you've implemented?
• How do you stay up-to-date with social media trends and platforms, and how have you applied this knowledge in a professional setting?
• Can you describe a time when you had to manage multiple projects and deadlines effectively, and what steps did you take to ensure success?

ASSUMPTION: Candidates should be able to demonstrate their alignment with Tidal's values and work style, as well as their ability to thrive in a fast-paced, collaborative, and data-driven environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines in a fast-paced environment
• Adapting to changes in brand strategy and marketing priorities
• Balancing creative and administrative tasks, requiring strong organizational skills and attention to detail
• Working remotely, with a preference for candidates located within close proximity to NYC
• Staying up-to-date with social media trends and platforms, as well as emerging digital trends

ASSUMPTION: These challenges require strong time management, adaptability, and a proactive approach to brand management and marketing execution.

📈 Similar Roles Comparison

• Compared to other brand assistant roles, this position offers a unique opportunity to work on a fast-growing ETF brand and gain exposure to various marketing channels and investor engagement strategies.
• In the broader financial services industry, this role provides a competitive salary and benefits package, with opportunities for career growth and development within a dynamic and growing company.
• Career paths for brand assistants may include progression to roles such as brand manager, marketing manager, or other specialized marketing positions within the financial services industry.

ASSUMPTION: This role offers a unique blend of creative and administrative responsibilities, with a focus on brand management, social media, influencer marketing, digital campaigns, and investor engagement in the fast-growing ETF industry.

📝 Sample Projects

• Developing and executing a social media campaign to promote a new ETF launch, including creating engaging content, coordinating with influencers, and tracking performance metrics
• Managing the planning and logistics for a virtual investor meetup, including coordinating speakers, moderators, and technical support, as well as promoting the event through social media and email marketing channels
• Creating and maintaining a comprehensive brand style guide, ensuring consistency across all marketing materials and platforms, and updating the guide as needed to reflect changes in brand strategy or visual identity

ASSUMPTION: These sample projects demonstrate the range of responsibilities and the level of detail required for success in the Brand Assistant role at Tidal Financial Group.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30-60-90 days?
• How does this role fit into the broader marketing and brand management strategy for the YieldMax brand?
• What opportunities are there for professional development and growth within the marketing and brand management team?
• How does the company support work-life balance for remote employees?
• What are the most significant challenges facing the YieldMax brand, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and the broader marketing and brand management strategy, as well as their ability to think critically about the brand's challenges and opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work showcasing your creativity, attention to detail, and organizational skills
• Be ready to discuss your approach to brand management, social media, and influencer marketing during your interviews
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.