Brand Associate

📌 Core Information

🔹 Job Title: Brand Associate

🔹 Company: Neuberger Berman

🔹 Location: New York, NY

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Financial Services

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 1-3 years

🔹 Remote Status: On-site with hybrid flexibility

🚀 Job Overview

Key aspects of this role include:

• Leading brand project management and campaign execution
• Collaborating with cross-functional teams for cohesive brand experiences
• Supporting brand strategies and enhancing brand presence globally
• Working closely with digital marketing, product, and regional teams

ASSUMPTION: This role requires a strong understanding of brand marketing and digital collaboration, with a focus on driving brand consistency and engagement across various channels and teams.

📋 Key Responsibilities

✅ Lead brand programming and campaign management to ensure cohesive execution and alignment with brand objectives.

✅ Support cross-functional teams, including advertising, channel marketing, content, digital marketing, product, and communications, to ensure brand consistency.

✅ Help coordinate with the NB Events team to enhance brand experiences for client and prospect events.

✅ Collaborate with the team to develop and execute marketing campaigns, including advertising, digital, social, and offline channels.

✅ Work closely with the digital marketing team to align brand campaigns with broader marketing strategies.

✅ Assist in creating content that reflects the brand’s identity and engages target audiences.

✅ Provide support in managing external agency partners, including processing invoices, tracking project plans, and ensuring smooth communication.

✅ Partner with the advertising, social media, and digital marketing team to help execute social media strategies that amplify brand messaging.

✅ Contribute to content planning and ensure assets align with brand goals.

✅ Assist in gathering data and analytics to measure the success of branding initiatives.

✅ Work closely with digital marketing, product, and regional teams to ensure alignment on brand storytelling and audience engagement, analyzing campaign results and identify areas for optimization.

✅ Stay up to date on industry trends and competitor activity to provide fresh ideas for the brand team.

ASSUMPTION: This role involves a mix of strategic planning, project management, and creative execution, requiring strong organizational skills and adaptability to various teams and projects.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, Communications, or a related field.

Experience: 1-3 years of experience in marketing, branding, or a related field. Experience in Financial Services is a plus.

Required Skills:

• Excellent communication and organizational skills
• Keen interest in brand marketing and digital collaboration
• Ability to work collaboratively in a fast-paced environment and manage multiple priorities
• Analytical mindset with an eagerness to learn from data and campaign results
• Strong strategic and commercial writing skills

Preferred Skills:

• Experience with project management tools (e.g., Asana, Trello, Jira)
• Fluency in additional languages

ASSUMPTION: While not explicitly stated, proficiency in project management tools and additional language skills could be beneficial for this role.

💰 Compensation & Benefits

Salary Range: $75,000 - $95,000 per year. This is the lowest to highest salary Neuberger Berman believes it would pay for this role at the time of this posting. The range may be modified in the future.

Benefits:

• Paid time off
• Medical, dental, and vision insurance
• 401(k) plan
• Life insurance

Working Hours: Full-time position with standard business hours, Monday through Friday, with flexibility for hybrid work arrangement.

ASSUMPTION: The salary range provided is an estimate based on the company's good faith belief and may be subject to change. Benefits are subject to eligibility requirements and may vary based on employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Neuberger Berman is a leading global investment management firm, operating in the competitive financial services industry.

Company Size: With over 2,800 employees across 26 countries, Neuberger Berman is a mid-sized company, offering a mix of corporate structure and personal touch.

Founded: In 1939, Neuberger Berman has a rich history and established reputation in the investment management industry.

Company Description:

• Employee-owned and privately held
• Manages $515 billion in assets for global institutions, advisors, and individuals
• Offers a range of investment strategies, including equities, fixed income, private equity, real estate, and hedge funds

Company Specialties:

• Investment management and asset management
• Global investment strategies
• Active management, fundamental research, and engaged ownership

Company Website: nb.com

ASSUMPTION: Neuberger Berman's size and history provide a stable and established environment for employees, while its global presence offers opportunities for growth and exposure to diverse markets.

📊 Role Analysis

Career Level: This role is an entry to mid-level position, offering opportunities for growth and development within the brand marketing team.

Reporting Structure: The Brand Associate reports directly to the Vice President, Brand Marketing.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work, offering flexibility for a better work-life balance.

Growth Opportunities:

• Expanding brand marketing skills and knowledge
• Collaborating with various teams to gain a well-rounded understanding of the business
• Potential career progression within the brand marketing team or related departments

ASSUMPTION: This role provides a strong foundation for a career in brand marketing, with opportunities for growth and development within the company.

🌍 Location & Work Environment

Office Type: Neuberger Berman's New York office is a modern, collaborative workspace, fostering a creative and productive environment.

Office Location(s): 1290 Avenue of the Americas, New York, NY 10104

Geographic Context:

• New York City is a major global financial hub, offering ample networking opportunities and industry exposure
• The office is conveniently located in Midtown Manhattan, with easy access to public transportation
• The city offers a diverse range of cultural, entertainment, and dining options

Work Schedule: Standard business hours, Monday through Friday, with flexibility for hybrid work arrangement.

ASSUMPTION: The New York office provides an ideal location for professionals seeking to establish a career in the financial services industry, with ample opportunities for networking and professional development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• On-site or virtual interview with the hiring manager and potential team members
• Final round interview with senior leadership

Key Assessment Areas:

• Brand marketing knowledge and skills
• Project management and organizational skills
• Communication and collaboration abilities
• Cultural fit and alignment with Neuberger Berman's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant brand marketing and project management experience
• Demonstrate your understanding of Neuberger Berman's brand and investment philosophy
• Prepare questions that showcase your interest in the role and the company

ATS Keywords: Brand marketing, project management, campaign management, digital marketing, content creation, collaboration, analytical skills, communication skills, organizational skills, social media strategy, data analysis, marketing campaigns, event coordination, brand consistency, strategic writing, creativity

ASSUMPTION: Neuberger Berman's interview process is designed to assess candidates' skills, cultural fit, and alignment with the company's brand and values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Microsoft Office Suite
• Google Workspace
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: Familiarity with project management tools, Microsoft Office Suite, and Google Workspace is essential for this role. Additional proficiency in analytics and reporting tools, as well as social media platforms, would be beneficial.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Expertise
• Independence
• Collaboration
• Responsibility

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback
• Committed to continuous learning and improvement

Self-Assessment Questions:

• Do you align with Neuberger Berman's core values, particularly integrity and collaboration?
• Are you comfortable working in a hybrid environment, balancing on-site and remote work?
• Do you thrive in a fast-paced, dynamic work environment, and are you open to feedback and continuous learning?

ASSUMPTION: Neuberger Berman values a diverse and inclusive work environment, seeking candidates who align with their core values and can thrive in their collaborative and dynamic culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Balancing on-site and remote work effectively
• Adapting to a fast-paced, dynamic work environment
• Navigating a large, global organization with diverse teams and stakeholders

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a proactive approach to project management and communication.

📈 Similar Roles Comparison

• Compared to related roles in brand marketing, this position offers a unique blend of project management, campaign execution, and cross-functional collaboration
• In the financial services industry, Neuberger Berman is known for its strong brand and investment philosophy, providing a unique context for brand marketing efforts
• Career progression in brand marketing may involve moving into more specialized or senior roles within the team or related departments

ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth within the brand marketing team and the broader organization.

📝 Sample Projects

• Managing a global brand campaign from inception to execution, including coordinating with cross-functional teams and external agency partners
• Developing and implementing a social media strategy to amplify brand messaging and engage target audiences
• Creating and curating brand content for various channels, ensuring alignment with brand goals and target audience preferences

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available in this role, from strategic planning and execution to creative content development and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the brand marketing team?
• How does this role contribute to the overall brand strategy and marketing efforts at Neuberger Berman?
• What opportunities are there for growth and development within the brand marketing team or related departments?
• How does Neuberger Berman support work-life balance for employees, particularly in a hybrid work arrangement?
• What are the key priorities for this role in the first 30, 60, and 90 days?

ASSUMPTION: These interview questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and growth opportunities, as well as Neuberger Berman's work environment and culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant brand marketing and project management experience, as well as your understanding of Neuberger Berman's brand and investment philosophy
• Prepare for interviews by researching Neuberger Berman's brand, values, and investment philosophy, as well as the role's responsibilities and required skills
• If selected for an interview, be prepared to discuss your relevant experience, skills, and cultural fit for the role
• Follow up with the HR team after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.