Graphic Designer for a DTC E-Commerce Brand (US-based/Remote)

📌 Core Information

🔹 Job Title: Graphic Designer for a DTC E-Commerce Brand (US-based/Remote)

🔹 Company: Paired

🔹 Location: Colombia

🔹 Job Type: Contractor

🔹 Category: Graphic Design, Email Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Designing visually compelling and high-performing email marketing assets
• Collaborating with cross-functional teams to iterate on creative tests
• Maintaining and evolving the email design system
• Staying current on email design trends and best practices

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, as well as the ability to work effectively with various teams.

📋 Key Responsibilities

✅ Design visually stunning, on-brand marketing emails, including one-off campaigns, triggered flows, and automated lifecycle journeys.

✅ Translate creative briefs into high-converting email designs, balancing storytelling with performance.

✅ Collaborate with the retention/CRM team to iterate on creative tests, experimenting with CTAs, layout, hierarchy, and visual treatments to improve engagement and conversions.

✅ Maintain and evolve our email design system and templates, ensuring consistency and scalability across all lifecycle touchpoints.

✅ Stay current on email design trends, best practices for DTC brands, and mobile optimization to continuously elevate our email creative.

ASSUMPTION: This role requires a high level of attention to detail and the ability to work efficiently under tight deadlines.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Graphic Design or related field)

Experience: 2-5 years of experience in graphic design, with a focus on email marketing for DTC brands

Required Skills:

• Proficiency in Figma
• Solid working knowledge of Photoshop and Illustrator
• Ability to work with strong overlap during Pacific Time (PST) business hours
• Strong understanding of responsive email design, mobile-first approaches, and email best practices
• Attention to detail and ability to balance brand aesthetics with performance-driven design

Preferred Skills:

• Experience with beverage, skincare, supplements, or subscription-based products

ASSUMPTION: A strong portfolio showcasing email design work in DTC, especially for health/wellness or lifestyle brands, is essential for this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (Estimated based on market rates for mid-level graphic designers with email marketing experience in the US)

Benefits:

• Competitive salary
• Opportunity to work with a passionate and innovative team
• Potential for growth

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on market rates for similar roles in the US. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Outsourcing and Offshoring Consulting

Company Size: Small (11-50 employees)

Founded: 2023

Company Description:

• Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent
• They help individuals from around the world connect with great companies that are looking for their specific skill set
• Their mission is to provide great jobs to talented people, no matter where they are located

Company Specialties:

• Talent Consulting

Company Website: https://www.paired.so/

ASSUMPTION: Paired is a relatively new company, having been founded in 2023, and is focused on connecting remote talent with global opportunities.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the retention/CRM team

Work Arrangement: Remote (with strong overlap during Pacific Time business hours)

Growth Opportunities:

• Potential for growth within the company
• Opportunity to work with a diverse range of DTC brands

ASSUMPTION: This role offers opportunities for professional growth and exposure to various industries within the DTC e-commerce space.

🌍 Location & Work Environment

Office Type: Remote (no physical office)

Office Location(s): Not applicable (remote work)

Geographic Context:

• Colombia has a vibrant and growing design industry
• The time zone difference with the US (PST) may require some flexibility in working hours

Work Schedule: Full-time (40 hours per week) with strong overlap during Pacific Time business hours

ASSUMPTION: This role requires a high level of self-motivation and time management skills, as well as the ability to work effectively in a remote environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• Design challenge or test project
• Final interview with the team

Key Assessment Areas:

• Portfolio review and discussion
• Email design skills and knowledge
• Cultural fit and communication skills

Application Tips:

• Highlight relevant email design projects in your portfolio
• Tailor your resume to emphasize skills and experience related to email marketing and DTC brands
• Prepare examples of how you've balanced brand aesthetics with performance-driven design

ATS Keywords: Email Marketing, Graphic Design, Figma, Photoshop, Illustrator, Responsive Design, Mobile Optimization, DTC, Health and Wellness, CPG, Lifestyle Brands, Subscription-Based Products

ASSUMPTION: The application process for this role may include a design challenge or test project to assess the candidate's skills and fit for the position.

🛠️ Tools & Technologies

• Figma
• Photoshop
• Illustrator

ASSUMPTION: Proficiency in these tools is essential for this role, as they are used daily for email design and collaboration.

👔 Cultural Fit Considerations

Company Values:

• Not explicitly stated (Assumed: Collaboration, Creativity, Innovation, and Customer Focus)

Work Style:

• Remote and flexible, with strong overlap during Pacific Time business hours
• Collaborative and cross-functional, working closely with the retention/CRM team
• Results-driven, with a focus on performance and continuous improvement

Self-Assessment Questions:

• Do you have experience working remotely and collaborating with cross-functional teams?
• Are you comfortable balancing brand aesthetics with performance-driven design?
• Do you have a strong portfolio showcasing email design work in DTC, especially for health/wellness or lifestyle brands?

ASSUMPTION: A strong cultural fit for this role requires a balance of creativity, analytical thinking, and effective communication skills, as well as the ability to work effectively in a remote environment.

⚠️ Potential Challenges

• Time zone differences with the US (PST) may require some flexibility in working hours
• The role may involve tight deadlines and a high volume of work during peak periods
• Working remotely requires a high level of self-motivation and time management skills

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a strong commitment to the role and the company's mission.

📈 Similar Roles Comparison

• This role is similar to other mid-level graphic designer positions, but with a focus on email marketing for DTC brands
• Compared to in-house roles, this position offers the opportunity to work with a diverse range of brands and industries
• Career paths may include advancement to senior graphic designer or art director roles within the company

ASSUMPTION: This role offers unique opportunities for growth and exposure to various industries within the DTC e-commerce space.

📝 Sample Projects

• Designing a series of automated lifecycle emails for a subscription-based skincare brand
• Creating a triggered email campaign to promote a limited-time offer for a beverage company
• Updating the email design system for a supplements brand to improve consistency and scalability

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may not be an exhaustive list of potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the organization?
• How does Paired support the growth and development of its employees?
• What are the most challenging aspects of working remotely for this role?
• How does Paired measure the success of its email marketing campaigns, and how does this role contribute to that success?
• What are the most important qualities for someone in this role to possess, in your opinion?

ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the work environment, and to assess their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and portfolio to highlight your email design experience and skills
• Prepare examples of how you've balanced brand aesthetics with performance-driven design
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.